How to Buy Urban One Stock

Urban One Inc

Urban One, Inc. , together with its subsidiaries, operates as an urban-oriented multi-media company in the United States.

Urban One stock last closed at $5.78, down 6.62% from the previous day, and has decreased 54.72% in one year. It has overperformed other stocks in the Broadcasting industry by 0.03 percentage points. Urban One stock is currently +10.31% from its 52-week low of $5.24, and -69.58% from its 52-week high of $19.00.

There are currently 4.51M UONE shares outstanding. The market value of UONE is $26.10M. In the last 24 hours, 22,400 UONE shares were traded.

How to Buy Urban One Stock

Not sure how to invest in Urban One stock? Here's how.

  1. Choose where to buy Urban One stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Urban One stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your brokerage account: Choose your payment method and add your information.
  4. Evaluate Urban One stock: The Urban One ticker symbol is UONE. Is Urban One stock a good investment? Should you buy shares of UONE? How do UONE's underlying business fundamentals look? Do top analysts think Urban One is a good buy? Why has UONE's stock price moved recently? (Hint: Our stock research website can help you figure out if UONE is a good stock to buy).
  5. Make your UONE trade: Decide if you will purchase UONE shares at the current market price or use a limit order to purchase UONE stock at a given price.
  6. Keep tabs on your UONE position: Create a watchlist to keep track of your investment in Urban One stock.

Step 1: Choose where to buy Urban One stock

You need a brokerage account in order to access the NASDAQ market and buy UONE shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our recommended brokerage: eToro

In our opinion, eToro is the best place to buy stocks. eToro gives you:

  • You can invest in stocks with zero commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
  • Access to world financial markets: From Technology to Energy, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top stock exchanges.
  • Social investing: eToro offers a community of more than 20 million users worldwide. Talk to, learn from, and copy the unique crypto portfolios of other investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other assets: Such as ETFs and cryptos.

Get $10 towards your purchase of stock by signing up for an account with eToro today. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Sign up for your brokerage account

Now that you've selected the right brokerage, you'll need to fill out some personal information so you can buy UONE stock today.

How to Open a New Brokerage Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal data to open your new brokerage account.
  1. Submit your details by pressing the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Deposit funds into your brokerage account

Now that you've finished signing up on the stock trading app, your next step is to transfer the money for your investment:

Check out this video walkthrough to see the process of depositing money into your new brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Evaluate Urban One stock

After you have decided on the best place to buy Urban One stock, it's crucial to analyze their stock before you invest, so you truly understand the risk as well as the upside.

Urban One Metrics

UONE Price
$5.78
1w %
-1.37%
1y %
-54.72%
5y %
-89.34%
P/E
-0.18x
P/B
1.06x
P/S
0.07x
PEG
N/A
Revenue
$374.37M
Earnings
-$146.87M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$26.10M
Next Earnings
N/A
Next Dividend
N/A

UONE Due Diligence Score

WallStreetZen was created to help everyday investors perform better fundamental analysis.

You can see all of the due diligence checks on UONE's stock page.

Is UONE stock undervalued or overvalued?

Analysts use many financial metrics, analyses, models, and charts to gauge UONE's intrinsic value.

Using relative valuations methods:

  • UONE may be undervalued based on its P/B ratio of 1.06x, relative to Broadcasting industry P/B ratio of 1.57x

You can access additional valuation analysis on UONE's stock here.

A look at UONE Cashflows and Balance Sheet

Positive Financial Indicators:

  • There are more short-term assets than short-term liabilities on the UONE balance sheet.
  • UONE has $26.36M in cash and short term investments. This is sufficient to cover its annual cash burn of $5.91M.
  • UONE has cash burn of 5912000. It has enough cash and short-term investments to cover this for at least one year.

Negative Financial Indicators:

  • UONE has a relatively high debt to equity ratio of 23.
  • There are more long-term liabilities than short-term assets on the UONE balance sheet.
  • UONE profit margin has gone down from -23.4% to -39.2% in the past year.
  • Total UONE debt is higher than 5 years ago, relative to shareholder equity.

Metrics for Advanced UONE Traders

SMA10
6.18
SMA20
6.71
SMA50
9.84
SMA100
10.57
SMA200
12.89
MACD
-1.11
MACD Signal
-1.22
MACD Histogram
0.11
RSI
33.57
Stochastic %K
31.07
Stochastic %D
28.05
StochRSI %K
86.89
StochRSI %D
83.88

Is UONE Making Money?

Last year, UONE revenue was $374.37M. During the last five year, UONE's revenue has increased by -0.1% per year. This was slower than the Broadcasting industry average of 28.89%.

Dive into UONE's earnings and revenue performance here.

What are UONE insiders up to?

In the past 12 months, insiders at UONE have sold more shares than they have bought.

Terry L. Jones, Director of UONE, was the latest UONE insider to sell. They sold $1,191.40 worth of UONE stock on Dec 26, 2025.

Research more about who owns UONE shares here.

Does UONE stock generate passive income?

No, Urban One doesn't provide an income stream by paying out dividends.

UONE Social Trading Data

One of the primary reasons eToro is our favorite brokerage is because of its social trading community.

Click below to find out what other traders have to say.

Step 5: Make your UONE trade

You have two main order types:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a specific dollar amount, place a limit order.

Hit the Open button and eToro will place your order.

If you need more assistance investing in stocks on eToro, watch the how to video below:

Open eToro Account

Step 6: Keep tabs on your UONE position

Now that you own some UONE stock, you'll want to keep up with your new company.

Put UONE on a watchlist to keep track of your UONE stock.

UONE Feed

How to Buy Stock in Urban One

To summarize, here are the 6 steps to buy Urban One stock:

  1. Choose where to buy Urban One stock
  2. Sign up for your brokerage account
  3. Deposit funds into your brokerage account
  4. Evaluate Urban One stock
  5. Make your UONE trade
  6. Keep tabs on your UONE position

If you require a online brokerage, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to track your new investment in Urban One, add UONE to your watchlist by clicking the button below.

NASDAQ: UONE
$5.78-0.41 (-6.62%)
Updated Apr 7, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: UONE
$5.78-0.41 (-6.62%)
Updated Apr 7, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Urban One share?

As of Apr 7, 2026, it costs $5.78 to buy one share of Urban One stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $2, you can buy 0.346 shares of UONE.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Urban One stock?

One way to place an order for Urban One stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.