How to Buy Unity Software Stock
Unity Software Inc
Unity Software is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker U on the NYSE exchange.
Unity Software stock last closed at $24.32, up 3.93% from the previous day, and has increased 47.04% in one year. It has overperformed other stocks in the Software - Application industry by 0.41 percentage points. Unity Software stock is currently +75.03% from its 52-week low of $13.90, and -21.24% from its 52-week high of $30.88.
At the moment, there are 415.69M U shares outstanding. The market cap of U is $10.11B. In the past 24 hours, 14.99M U shares were traded.
How to Buy Unity Software Stock
Not sure how to invest in Unity Software stock? Here's how.
- Choose where to buy Unity Software stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Unity Software stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your brokerage account: Pick your payment method and add your information.
- Research Unity Software stock: The Unity Software ticker symbol is U. Is Unity Software stock a good investment? Should you buy shares of U? How do U's underlying business fundamentals look? Do top analysts think Unity Software is a good buy? Why has U's stock price moved recently? (Hint: Our stock market research tools can help you figure out if U is a good stock to buy).
- Make your U buy order: Decide if you will purchase U shares at the current market price or use a limit order to purchase U stock at a particular price.
- Get key alerts regarding your investment in U: Create a watchlist to keep track of your new investment in Unity Software shares.
Step 1: Choose where to buy Unity Software stock
You need an online brokerage account to access the NYSE market and buy U stock.
Our preferred brokerage: eToro
Based on our experience, eToro is the best brokerage. Here's why:
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- Social investing: eToro offers a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of stock by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal details so you can invest in U stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create a new trading account.
- Send your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've finished signing up on one of the best stock apps, you can securely and quickly fund your account:
Check out the tutorial below for more details transferring money into your new brokerage account.
Step 4: Research Unity Software stock
After you have selected the best place to buy Unity Software stock, it's important to analyze their stock prior to investing, so you actually understand the risk as well as the upside.
Unity Software quick stats
Fundamentals of Unity Software
WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.
You can see all of the due diligence checks on U's stock page.
How is U stock valued?
Analysts use many financial metrics, analyses, models, and charts to gauge U's intrinsic value.
Using relative valuations methods:
- U may be undervalued based on its P/B ratio of 3.17x, relative to Software - Application industry P/B ratio of 7.04x
You can do additional valuation research on U's stock here.
U Financial Health
Signs that U is financially healthy:
- There are more short-term assets than short-term liabilities on the U balance sheet.
Signs that U is not financially healthy:
- U profit margin has gone up by 0.15 percentage points in the past year, but the company is still unprofitable.
- U's operating cash flow of $335.95M allows it to safely service it's debt of $2.23B.
- There are more long-term liabilities than short-term assets on the U balance sheet.
- U earnings of -$526.65M is not sufficient to cover its interest payments.
- U has a relatively high debt to equity ratio of 1.01.
Is it a good time to buy Unity Software stock, according to Wall Street analysts?
Out of 11 Equities analysts who give forecasts on U, the consensus analyst rating on Unity Software is a Buy
Please note that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent U Analyst Recommendations
Matthew Cost, a top 15% analyst from Morgan Stanley maintains U with a strong buy rating and lowers their U price target from $32.00 to $25.00, on Apr 17, 2025.
Chris Kuntarich, a top 21% analyst from UBS maintains U with a hold rating and lowers their U price target from $30.00 to $22.00, on Apr 11, 2025.
Alec Brondolo, a bottom 18% analyst from Wells Fargo maintains U with a hold rating and lowers their U price target from $22.00 to $19.00, on Apr 8, 2025.
Andrew Uerkwitz, a top 11% analyst from Jefferies maintains U with a hold rating and lowers their U price target from $24.00 to $16.00, on Apr 7, 2025.
Andrew Boone, a top 2% analyst from Citizens Capital Markets upgrades U to a buy rating and announces their U price target of $30.00, on Mar 11, 2025.
You can dive deeper into what analysts are projecting on the Unity Software stock forecast page.
Metrics for Advanced U Traders
U Growth Metrics
Last year, U revenue was $1.79B. During the past 5 year, U's revenue has gone up by 25.02% per year. This was faster than the Software - Application industry average of 22.28%.
Dig into U's earnings and revenue performance here.
Are U executives and large shareholders buying or selling the stock?
In the last 12 months, executives and large shareholders at U have sold more shares than they have bought.
Mark Barrysmith, Chief Accounting Officer of U, was the latest U insider to sell. They sold $30,546.12 worth of U shares on Jun 16, 2025.
Dig into more about who owns U shares here.
Does U provide a stable income stream?
No, Unity Software doesn't provide an income stream by paying out dividends.
U Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your U buy order
You have two main options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally fine for most investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a given dollar amount limit, use a limit order.
Hit the Open Trade button and eToro will place your order.
If you want additional help investing in stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your investment in U
Now that you own some shares in U, you'll want to stay up-to-date on your company.
Add U to a watchlist to get the latest updates about your U stock.
U Feed
How to Buy Stock in Unity Software
To summarize, here are the 6 steps to buy Unity Software stock:
- Choose where to buy Unity Software stock
- Sign up for a brokerage account
- Fund your brokerage account
- Research Unity Software stock
- Make your U buy order
- Get key alerts regarding your investment in U
If you require a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to monitor your investment in Unity Software, hit the button below to create your watchlist.
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