How to Buy Unity Software Stock

Unity Software Inc

Unity Software is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker U on the NYSE exchange.

Unity Software stock last closed at $23.66, down 5.28% from the previous day, and has increased 41% in one year. It has overperformed other stocks in the Software - Application industry by 0.37 percentage points. Unity Software stock is currently +70.28% from its 52-week low of $13.90, and -23.38% from its 52-week high of $30.88.

At the moment, there are 415.69M U shares outstanding. The market cap of U is $9.84B. In the past 24 hours, 11.18M U shares were traded.

How to Buy Unity Software Stock

Not sure how to invest in Unity Software stock? Here's how.

  1. Choose where to buy Unity Software stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Unity Software stock.
  2. Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Fund your brokerage account: Pick your payment method and add your information.
  4. Research Unity Software stock: The Unity Software ticker symbol is U. Is Unity Software stock a good investment? Should you buy shares of U? How do U's underlying business fundamentals look? Do top analysts think Unity Software is a good buy? Why has U's stock price moved recently? (Hint: Our stock market research tools can help you figure out if U is a good stock to buy).
  5. Make your U buy order: Decide if you will purchase U shares at the current market price or use a limit order to purchase U stock at a particular price.
  6. Get key alerts regarding your investment in U: Create a watchlist to keep track of your new investment in Unity Software shares.

Step 1: Choose where to buy Unity Software stock

You need an online brokerage account to access the NYSE market and buy U stock.

A brokerage account is an investment account that allows you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

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Step 2: Sign up for a brokerage account

Now that you've selected the right brokerage, you'll need to fill out some personal details so you can invest in U stock today.

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  1. Click here to get started.
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  2. Input your personal data to create a new trading account.
  1. Send your application by hitting the "Create Account" button.
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Step 3: Fund your brokerage account

Now that you've finished signing up on one of the best stock apps, you can securely and quickly fund your account:

Check out the tutorial below for more details transferring money into your new brokerage account.

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Step 4: Research Unity Software stock

After you have selected the best place to buy Unity Software stock, it's important to analyze their stock prior to investing, so you actually understand the risk as well as the upside.

Unity Software quick stats

U Price
$23.66
1w %
-5.85%
1y %
41%
5y %
N/A
P/E
-21.13x
P/B
3.09x
P/S
5.45x
PEG
N/A
Revenue
$1.79B
Earnings
-$450.68M
Fore. Rev. Growth
5.97%
Fore. Earn. Growth
N/A
Market Cap
$9.84B
Next Earnings
N/A
Next Dividend
N/A

Fundamentals of Unity Software

WallStreetZen was created to help everyday investors perform more accurate fundamental analysis quickly.

You can see all of the due diligence checks on U's stock page.

How is U stock valued?

Analysts use many financial metrics, analyses, models, and charts to gauge U's intrinsic value.

Using relative valuations methods:

  • U may be undervalued based on its P/B ratio of 3.09x, relative to Software - Application industry P/B ratio of 6.85x

You can do additional valuation research on U's stock here.

U Financial Health

Signs that U is financially healthy:

  • There are more short-term assets than short-term liabilities on the U balance sheet.

Signs that U is not financially healthy:

  • U profit margin has gone up by 0.15 percentage points in the past year, but the company is still unprofitable.
  • U's operating cash flow of $335.95M allows it to safely service it's debt of $2.23B.
  • There are more long-term liabilities than short-term assets on the U balance sheet.
  • U earnings of -$526.65M is not sufficient to cover its interest payments.
  • U has a relatively high debt to equity ratio of 1.01.

Is it a good time to buy Unity Software stock, according to Wall Street analysts?

Out of 10 Equities analysts who give forecasts on U, the consensus analyst rating on Unity Software is a Buy

Please note that analyst forecasts are not recommendations, nor are they investment advice.

Most Recent U Analyst Recommendations

Chris Kuntarich, a top 19% analyst from UBS maintains U with a hold rating and lowers their U price target from $30.00 to $22.00, on Apr 11, 2025.

Alec Brondolo, a top 36% analyst from Wells Fargo maintains U with a hold rating and lowers their U price target from $22.00 to $19.00, on Apr 8, 2025.

Andrew Uerkwitz, a top 11% analyst from Jefferies maintains U with a hold rating and lowers their U price target from $24.00 to $16.00, on Apr 7, 2025.

Andrew Boone, a top 2% analyst from Citizens Capital Markets upgrades U to a buy rating and announces their U price target of $30.00, on Mar 11, 2025.

Tim Nollen, a top 25% analyst from Macquarie upgrades U to a hold rating and raises their U price target from $16.00 to $24.00, on Mar 10, 2025.

You can dive deeper into what analysts are projecting on the Unity Software stock forecast page.

Metrics for Advanced U Traders

SMA10
25.08
SMA20
23.89
SMA50
21.69
SMA100
22.09
SMA200
21.81
MACD
0.81
MACD Signal
0.96
MACD Histogram
-0.14
RSI
50.63
Stochastic %K
47.84
Stochastic %D
51.2
StochRSI %K
30.34
StochRSI %D
42.25

U Growth Metrics

Last year, U revenue was $1.79B. During the past 5 year, U's revenue has gone up by 25.02% per year. This was faster than the Software - Application industry average of 22.07%.

Dig into U's earnings and revenue performance here.

Are U executives and large shareholders buying or selling the stock?

In the last 12 months, executives and large shareholders at U have sold more shares than they have bought.

Shlomo Dovrat, Director of U, was the latest U insider to sell. They sold $856,134.36 worth of U shares on Jun 11, 2025.

Dig into more about who owns U shares here.

Does U provide a stable income stream?

No, Unity Software doesn't provide an income stream by paying out dividends.

U Social Trading Data

One of the primary reasons eToro is our favorite brokerage is because of its social trading community.

Click below to see what other traders have to say.

Step 5: Make your U buy order

You have two main options:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are generally fine for most investors.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a given dollar amount limit, use a limit order.

Hit the Open Trade button and eToro will place your order.

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Step 6: Get key alerts regarding your investment in U

Now that you own some shares in U, you'll want to stay up-to-date on your company.

Add U to a watchlist to get the latest updates about your U stock.

U Feed

How to Buy Stock in Unity Software

To summarize, here are the 6 steps to buy Unity Software stock:

  1. Choose where to buy Unity Software stock
  2. Sign up for a brokerage account
  3. Fund your brokerage account
  4. Research Unity Software stock
  5. Make your U buy order
  6. Get key alerts regarding your investment in U

If you require a place to buy stocks, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to monitor your investment in Unity Software, hit the button below to create your watchlist.

NYSE: U
$23.66-1.32 (-5.28%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: U
$23.66-1.32 (-5.28%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Unity Software share?

As of Jun 13, 2025, it costs $23.66 to buy one share of Unity Software stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.423 shares of U.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Unity Software stock?

According to 10 Wall Street analysts who monitor Unity Software, their consensus recommendation is to buy Unity Software stock.

What is the best way to buy Unity Software stock?

One way to place an order for Unity Software stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.