How to Buy United Rentals Stock

United Rentals Inc

United Rentals is a rental & leasing service company located in Connecticut, United States, which is part of the Industrials sector, and is traded under the ticker URI on the NYSE exchange.

United Rentals stock last closed at $631.45, up 0.2% from the previous day, and has decreased 5.47% in one year. It has overperformed other stocks in the Rental & Leasing Services industry by 0.16 percentage points. United Rentals stock is currently +20.07% from its 52-week low of $525.91, and -29.6% from its 52-week high of $896.98.

At the moment, there are 65M shares of URI outstanding. The market cap of URI is $41.04B. In the last 24 hours, 565,811 URI shares were traded.

How to Buy United Rentals Stock

Wondering how to invest in United Rentals stock? Here's how.

  1. Decide where to buy United Rentals stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy United Rentals stock.
  2. Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your brokerage account: Pick your payment method and add your information.
  4. Evaluate United Rentals stock: The United Rentals ticker symbol is URI. Is United Rentals stock a good investment? Should you buy shares of URI? How do URI's underlying business fundamentals look? Do top analysts think United Rentals is a good buy? Why has URI's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if URI is a good stock to buy).
  5. Place your URI trade: Decide if you will purchase URI shares at the current market price or use a limit order to purchase URI stock at a given price.
  6. Watch your investment in URI: Create a watchlist to important notifications about your position in United Rentals shares.

Step 1: Decide where to buy United Rentals stock

You will need an online brokerage account to access the NYSE market and buy URI shares.

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Step 2: Sign up for your brokerage account

Now that you've chosen the right brokerage, you'll need to fill out some personal information so you can invest in URI stock today.

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Step 3: Deposit funds into your brokerage account

Now that you've finished signing up on the best stock buying app, you need to deposit funds:

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Step 4: Evaluate United Rentals stock

After you have selected the best place to buy United Rentals stock, it's critical to research their stock before you invest, so you can wrap your head around the risk and upside.

United Rentals Numbers

URI Price
$631.45
1w %
7.17%
1y %
-5.47%
5y %
391.4%
P/E
16.32x
P/B
4.67x
P/S
2.63x
PEG
1.6x
Revenue
$15.58B
Earnings
$2.55B
Fore. Rev. Growth
3.57%
Fore. Earn. Growth
11.3%
Market Cap
$41.04B
Next Earnings
N/A
Next Dividend
N/A

URI Overview

WallStreetZen was created to help everyday investors perform better fundamental analysis quickly.

You can see all of the due diligence checks on URI's stock page.

Is URI stock overvalued?

Analysts use many financial metrics, analyses, models, and charts to gauge URI's true value.

Using relative valuations measures:

  • URI could be undervalued based on its P/E ratio of 16.32x, relative to Rental & Leasing Services industry P/E ratio of -9.18x
  • URI could be overvalued based on its P/B ratio of 4.67x, relative to Rental & Leasing Services industry P/B ratio of 2.39x
  • URI could be overvalued based on its PEG ratio of 1.6x

You can access more valuation research on URI's stock here.

URI Financial Summary

Passed Financial Due Diligence Checks:

  • URI's operating cash flow of $4.94B allows it to safely service it's debt of $13.99B.
  • Total URI debt is lower than 5 years ago, relative to shareholder equity.
  • URI earnings of $4.10B is not sufficient to cover its interest payments.

Failed Financial Due Diligence Checks:

  • URI has a relatively high debt to equity ratio of 2.19.
  • URI profit margin has gone down from 17.3% to 16.4% in the past year.
  • There are more short-term liabilities than short-term assets on the URI balance sheet.
  • There are more long-term liabilities than short-term assets on the URI balance sheet.

Do Wall Street analysts think it's a good time to buy URI stock

Out of 9 Equities analysts who give forecasts on URI, the consensus analyst rating on United Rentals is a Buy

Please note that analyst ratings are not stock recommendations, nor are they financial advice.

Latest URI Analyst Ratings

Ross Gilardi, a top 15% analyst from Bank of America maintains URI with a strong buy rating and lowers their URI price target from $850.00 to $750.00, on Mar 21, 2025.

David Raso, a top 20% analyst from Evercore ISI Group maintains URI with a buy rating and lowers their URI price target from $1,004.00 to $974.00, on Feb 19, 2025.

Angel Castillo, a top 38% analyst from Morgan Stanley maintains URI with a hold rating and lowers their URI price target from $775.00 to $765.00, on Feb 3, 2025.

John Eade, a top 5% analyst from Argus Research maintains URI with a strong buy rating and raises their URI price target from $840.00 to $880.00, on Nov 20, 2024.

Argus Research's John Eade raised their price target on United Rentals (NYSE: URI) by 4.8% from $840 to $880 on 2024/11/20. The analyst maintained their Strong Buy rating on the stock.

In a mid-quarter check-in on the name, Eade told readers that Argus Research is "comfortable that United Rentals is to navigate the high-inflation economic environment."

Their firm is also comfortable with the company's adoption of new technology that will help it to operate more efficiently, the analyst continued.

Looking ahead, Eade predicted that lower interest rates should boost revenue growth as customers take the opportunity to expand projects.

United Rentals' recent productivity investments and acquisitions should allow it to take an outsized percentage of revenue growth to the bottom line, the analyst added.

You can dig deeper into what analysts are forecasting on the United Rentals stock forecast page.

URI Technicals

SMA10
608.31
SMA20
598.28
SMA50
618.74
SMA100
684.02
SMA200
730.34
MACD
0.91
MACD Signal
-6.84
MACD Histogram
7.75
RSI
54.85
Stochastic %K
76.74
Stochastic %D
80.05
StochRSI %K
79.9
StochRSI %D
84.64

Is URI Making Money?

Last year, URI earnings were $2.55B. Over the past 5 year, URI's earnings have grown by 20.3% per year. This was faster than the Rental & Leasing Services industry average of 12.12%.

Last year, URI revenue was $15.58B. In the past five year, URI's revenue has increased by 10.73% per year. This was slower than the Rental & Leasing Services industry average of 10.79%.

You can analyze URI's earnings and revenue performance here.

Who is buying/selling URI?

Over the last 12 months, insiders at URI have bought more shares than they have sold.

Michael D. Durand, EVP Chief Operating Officer of URI, was the latest URI insider to sell. They sold $688,908.00 worth of URI shares on Apr 29, 2025.

Dig into more about who owns URI stock here.

Can I rely on URI as an income stream?

No, United Rentals doesn't provide an income stream by paying out dividends.

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Step 5: Place your URI trade

There are two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are mostly fine.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a given price, use a limit order.

Press the Open button and eToro will place your order.

If you want additional info about investing in stocks on eToro, watch the helpful video below:

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Step 6: Watch your investment in URI

Now that you own some shares in URI, you'll want to keep up with your new company.

Put URI on a watchlist to keep tabs on your URI stock.

URI Feed

How to Buy Stock in United Rentals

To reiterate, here are the 6 steps for buying United Rentals stock:

  1. Decide where to buy United Rentals stock
  2. Sign up for your brokerage account
  3. Deposit funds into your brokerage account
  4. Evaluate United Rentals stock
  5. Place your URI trade
  6. Watch your investment in URI

If you require a brokerage account, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep track of your investment in United Rentals, add URI to your watchlist below.

NYSE: URI
$631.45+1.27 (+0.2%)
Updated Apr 30, 2025
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NYSE: URI
$631.45+1.27 (+0.2%)
Updated Apr 30, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one United Rentals share?

As of Apr 30, 2025, it costs $631.45 to buy one share of United Rentals stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.158 shares of URI.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy United Rentals stock?

According to 9 Wall Street analysts who monitor United Rentals, their consensus recommendation is to buy United Rentals stock.

What is the best way to buy United Rentals stock?

One way to place an order for United Rentals stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.