How to Buy United Airlines Holdings Stock
United Airlines Holdings Inc
United Airlines Holdings, Inc. , through its various subsidiaries, delivers air travel solutions on a global scale.
United Airlines Holdings stock last closed at $108.71, up 0.99% from the previous day, and has increased 3.16% in one year. It has underperformed other stocks in the Airlines industry by 0 percentage points. United Airlines Holdings stock is currently +28.44% from its 52-week low of $84.64, and -21.66% from its 52-week high of $138.77.
As of Sep 18, 2026, there are 324.58M shares of UAL outstanding. The market cap of UAL is $35.29B. In the last 24 hours, 4.59M UAL shares were traded.
How to Buy United Airlines Holdings Stock
Not sure how to invest in United Airlines Holdings stock? Here's how.
- Decide where to buy United Airlines Holdings stock: You need to decide on an online brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you figure out where to buy United Airlines Holdings stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Select your payment method and add your information.
- Analyze United Airlines Holdings stock: The United Airlines Holdings ticker symbol is UAL. Is United Airlines Holdings stock a good investment? Should you buy shares of UAL? How do UAL's underlying business fundamentals look? Do top analysts think United Airlines Holdings is a good buy? Why has UAL's stock price moved recently? (Hint: Our stock research tools can help you evaluate if UAL is a good stock to buy).
- Make your UAL buy order: Decide if you will purchase UAL shares at the current market price or use a limit order to purchase UAL stock at a particular price.
- Monitor your investment in UAL: Create a watchlist to watch your new investment in United Airlines Holdings shares.
Step 1: Decide where to buy United Airlines Holdings stock
You need a brokerage account in order to access the NASDAQ market and buy UAL stock.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal information so you can buy UAL today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open a new brokerage account.
- Send your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have finished signing up on one of the best stock apps, you can securely and quickly fund your account:
Watch the video below if you need help depositing money into your new investment account.
Step 4: Analyze United Airlines Holdings stock
Once you have selected the best place to buy United Airlines Holdings stock, it's absolutely critical to analyze their stock before you buy, so you actually wrap your head around the risk as well as the upside.
Overview of key UAL info
United Airlines Holdings Overview
WallStreetZen was created to help average investors do more accurate fundamental analysis.
You can see all of the due diligence checks on UAL's stock page.
Is UAL stock undervalued or overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge UAL's intrinsic value.
Using relative valuations methods:
- UAL could be undervalued based on its P/E ratio of 10.08x, relative to Airlines industry P/E ratio of 10.27x
- UAL may be undervalued based on its P/B ratio of 2.11x, relative to Airlines industry P/B ratio of 2.93x
- UAL could be undervalued based on its PEG ratio of 0.5x
You can do more valuation analysis on UAL's stock here.
How do UAL Financials look?
Pros:
- Total UAL debt is lower than 5 years ago, relative to shareholder equity.
- UAL's operating cash flow of $8.91B allows it to safely service it's debt of $33.67B.
Cons:
- UAL profit margin has gone down from 5.7% to 5.6% in the past year.
- UAL earnings of $5.80B is not enough to cover its interest payments.
- There are more long-term liabilities than short-term assets on the UAL balance sheet.
- UAL has a relatively high debt to equity ratio of 4.07.
- There are more short-term liabilities than short-term assets on the UAL balance sheet.
Is it a good time to buy UAL stock, according to Wall Street analysts?
Out of 15 Equities analysts who give ratings on UAL, the consensus analyst rating on United Airlines Holdings is a Strong Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent UAL Analyst Recommendations
Jamie Baker, a top 29% analyst from JP Morgan maintains UAL with a strong buy rating and raises their UAL price target from $156.00 to $203.00, on Jul 17, 2026.
JP Morgan's Jamie Baker raised their price target on United Airlines Holdings (NASDAQ: UAL) by 30.1% from $156 to $203 on 2026/07/17. The analyst maintained their Strong Buy rating on the stock.
United Airlines reported its Q2 2026 earnings.
Baker attributed their price target hike to the strength of the results.
Earnings Report
For Q2 2026, United Airlines reported:
- EPS of $1.99, which beat the Zacks Consensus Estimate of $1.92 but missed Q2 2025's $3.87.
- Revenue of $17.67B, which missed the Zacks Consensus Estimate of $17.68B but was up 16% Y/Y.
Management guided:
For Q3 2026:
- EPS of $2.50 to $3.50.
For FY 2026:
- EPS of $9 to $11.
CEO Scott Kirby commented: "Our results show why we have been investing in customer improvements throughout every cabin and winning brand-loyal customers.
"United is built to thrive in every environment, and when oil prices spiked in March, we quickly and decisively acted to adjust our schedules, while simultaneously doubling down on our customer investments.
"Our brand-loyal customers value their travel on United whether they are in Polaris or in Economy.
"Our network expansions, investment in Starlink, and innovations such as Relax Row are giving customers new reasons to choose United."
Christopher Stathoulopoulos, a top 7% analyst from Susquehanna maintains UAL with a strong buy rating and lowers their UAL price target from $172.00 to $165.00, on Jul 17, 2026.
Michael Goldie, a bottom 12% analyst from BMO Capital maintains UAL with a buy rating and raises their UAL price target from $130.00 to $157.50, on Jul 2, 2026.
Catherine O'Brien, a bottom 5% analyst from Goldman Sachs maintains UAL with a strong buy rating and raises their UAL price target from $131.00 to $162.00, on Jul 2, 2026.
David Vernon, a top 23% analyst from Bernstein maintains UAL with a buy rating and raises their UAL price target from $136.00 to $153.00, on Jul 1, 2026.
You can dive deeper into what analysts are projecting on the United Airlines Holdings stock forecast page.
UAL Trading Indicators
How is UAL performing as a company?
Last year, UAL earnings were $3.50B. In the past 3 year, UAL's earnings have increased by 68.56% per year. This was faster than the Airlines industry average of 31%.
Last year, UAL revenue was $62.90B. During the last 5 year, UAL's revenue has increased by 33.94% per year. This was faster than the Airlines industry average of 33.04%.
You can analyze UAL's earnings and revenue performance here.
Who is buying/selling UAL?
Over the last 12 months, insiders at UAL have sold more shares than they have bought.
Andrew P. Nocella, CCO;EVP of UAL, was the latest UAL insider to sell. They sold $585,000.00 worth of UAL stock on Aug 25, 2026.
Get more info about who owns UAL shares here.
Does UAL provide a stable income stream?
No, United Airlines Holdings doesn't provide an income stream by paying out dividends.
UAL Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your UAL buy order
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.
Click the Open Trade button and eToro will execute the order.
If you require additional help with investing in stocks on eToro, watch the helpful video below:
Step 6: Monitor your investment in UAL
Now that you own some shares in UAL, you'll want to stay up-to-date on your new investment.
Start a watchlist to get the latest updates about your UAL stock.
UAL Feed
How to Buy Stock in United Airlines Holdings
To reiterate, here are the 6 steps to buy stock in United Airlines Holdings:
- Decide where to buy United Airlines Holdings stock
- Create your brokerage account
- Deposit funds into your investment account
- Analyze United Airlines Holdings stock
- Make your UAL buy order
- Monitor your investment in UAL
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to get the latest news on your investment in United Airlines Holdings, add UAL to your watchlist below.
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