Under Armour is a apparel manufacturing company located in Maryland, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker UAA on the NYSE exchange.
Under Armour stock last closed at $5.72, down 1.55% from the previous day, and has decreased 15.01% in one year. It has underperformed other stocks in the Apparel Manufacturing industry by 0.03 percentage points. Under Armour stock is currently +19.67% from its 52-week low of $4.78, and -51.89% from its 52-week high of $11.89.
There are currently 429.86M shares of UAA outstanding. The market value of UAA is $2.46B. In the past 24 hours, 12.64M UAA shares were traded.
How to Buy Under Armour Stock
Not sure how to invest in Under Armour stock? Here's how.
Figure out where to buy Under Armour stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Under Armour stock.
Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
Fund your investment account: Choose your method of payment and add your info.
Research Under Armour stock: The Under Armour ticker symbol is UAA. Is Under Armour stock a good investment? Should you buy shares of UAA? How do UAA's underlying business fundamentals look? Do top analysts think Under Armour is a good buy? Why has UAA's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if UAA is a good stock to buy).
Execute your UAA buy order: Decide if you will purchase UAA shares at the current market price or use a limit order to purchase UAA stock at a particular price.
Monitor your UAA investment: Create a watchlist to get the latest news on your new investment in Under Armour stock.
Step 1: Figure out where to buy Under Armour stock
You will need an online brokerage account in order to access the NYSE market and buy UAA shares.
A brokerage account is an investment account that enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.
Our favorite brokerage: eToro
Based on our experience, eToro is the best stock brokerage. Here's why:
You can invest in stocks with zero commissions: Invest without paying trading commissions.
Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
Access to global markets: From Technology to Healthcare, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
Social investing: eToro offers a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
Security: eToro is a regulated and licensed fintech leader.
Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.
Step 2: Sign up for your brokerage account
Now that you've chosen the best brokerage, the next step is to fill out some personal details so you are able to invest in UAA stock today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Research Under Armour stock
After you have selected the best place to buy Under Armour stock, it's absolutely critical to evaluate their stock before you buy, so you can comprehend the risk as well as the opportunity.
Under Armour shares data
UAA Price
$5.72
1w %
-1.04%
1y %
-15.01%
5y %
-45.11%
P/E
-18.45x
P/B
1.24x
P/S
0.46x
PEG
N/A
Revenue
$5.32B
Earnings
-$134.07M
Fore. Rev. Growth
-0.39%
Fore. Earn. Growth
N/A
Market Cap
$2.46B
Next Earnings
N/A
Next Dividend
N/A
Under Armour Fundamentals
WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on UAA's stock page.
What is the fair value of UAA stock?
Investors use many financial metrics, analyses, models, and charts to gauge UAA's intrinsic value.
Using relative valuations methods:
UAA could be undervalued based on its P/B ratio of 1.24x, relative to Apparel Manufacturing industry P/B ratio of 2.42x
You can access additional valuation analysis on UAA's stock here.
UAA Financial Overview
Passed Financial Due Diligence Checks:
UAA has cash burn of 153665000. It has sufficient cash and short-term investments to cover this for at least one year.
There are more short-term assets than long-term liabilities on the UAA balance sheet.
There are more short-term assets than short-term liabilities on the UAA balance sheet.
UAA has $726.88M in cash and short term investments. This is enough to cover its annual cash burn of $153.67M.
Failed Financial Due Diligence Checks:
UAA profit margin has gone down from 6.7% to -2.5% in the past year.
UAA has a relatively high debt to equity ratio of 1.33.
Total UAA debt is higher than 5 years ago, relative to shareholder equity.
Is UAA stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 11 Equities analysts who give recommendations on UAA, the consensus analyst rating on UAA is a Hold
It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.
Latest UAA Analyst Ratings
Cristina Fernandez, a bottom 11% analyst from Telsey Advisory Group maintains UAA with a hold rating and maintains their UAA price target from $10.00 to $10.00, on Feb 6, 2025.
Jay Sole, a top 7% analyst from UBS maintains UAA with a strong buy rating and lowers their UAA price target from $16.00 to $15.00, on Jan 28, 2025.
Alex Straton, a bottom 9% analyst from Morgan Stanley reiterates UAA with a strong sell rating and maintains their UAA price target from $4.00 to $4.00, on Dec 13, 2024.
John Kernan, a top 12% analyst from TD Cowen maintains UAA with a hold rating and raises their UAA price target from $10.00 to $11.00, on Dec 13, 2024.
Will Gaertner, a bottom 39% analyst from Wells Fargo maintains UAA with a hold rating and raises their UAA price target from $8.00 to $11.00, on Nov 8, 2024.
Last year, UAA revenue was $5.32B. Over the last 5 year, UAA's revenue has gone up by 0.18% per year. This was slower than the Apparel Manufacturing industry average of 1.76%.
No, Under Armour doesn't provide an income stream by paying out dividends.
UAA Social Trading Data
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Execute your UAA buy order
You have two main options:
Market order: A market order is an order to buy or sell a security at the best possible price. Market orders are generally fine for most investors.
Limit order: A limit order is an order to buy or sell a security at a specific price (or better). If you want to ensure you're buying or selling at a particular price limit, place a limit order.
Hit the Open button and your broker will execute your order.
If you want more assistance buying stocks on eToro, watch the helpful video below:
How much does it cost to buy one Under Armour share?
As of Apr 30, 2025, it costs $5.72 to buy one share of Under Armour stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $2, you can buy 0.35 shares of UAA.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.