How to Buy Uber Stock
Uber Technologies Inc
Uber Technologies, Inc. develops and operates proprietary technology applications primarily in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific.
Uber stock last closed at $87.11, down 3.85% from the previous day, and has increased 36.62% in one year. It has overperformed other stocks in the Software - Application industry by 0.32 percentage points. Uber stock is currently +58.84% from its 52-week low of $54.84, and -10.85% from its 52-week high of $97.72.
At the moment, there are 2.09B shares of UBER outstanding. The market value of UBER is $182.16B. In the past 24 hours, 22.87M UBER shares were traded.
How to Buy Uber Stock
Wondering how to invest in Uber stock? Here's how.
- Choose where to buy Uber stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Uber stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Choose your method of payment and add your info.
- Evaluate Uber stock: The Uber ticker symbol is UBER. Is Uber stock a good investment? Should you buy shares of UBER? How do UBER's underlying business fundamentals look? Do top analysts think Uber is a good buy? Why has UBER's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if UBER is a good stock to buy).
- Make your UBER purchase: Decide if you will purchase UBER shares at the current market price or use a limit order to purchase UBER stock at a specific price.
- Track your UBER position: Create a watchlist to keep track of your position in Uber stock.
Step 1: Choose where to buy Uber stock
You need an online brokerage account to access the NYSE market and buy UBER shares.
Our favorite brokerage: eToro
Based on our analysis, eToro is the best stock brokerage. Here's why:
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- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the best brokerage, it's time to fill out some personal info so you can invest in UBER today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create your new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have created your account on stock market app, you need to deposit funds:
Watch this video walkthrough for more details depositing money into your new investment account.
Step 4: Evaluate Uber stock
After you have figured out the best place to buy Uber stock, it's crucial to evaluate their stock before you buy, so you actually wrap your head around the risk as well as the opportunity.
Uber stock quick numbers
UBER Overview
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis.
You can view all of the due diligence checks on UBER's stock page.
Is UBER stock overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge UBER's true value.
Using relative valuations metrics:
- UBER could be undervalued based on its P/E ratio of 14.84x, relative to Software - Application industry P/E ratio of 47.71x
- UBER may be overvalued based on its P/B ratio of 8.29x, relative to Software - Application industry P/B ratio of 7.24x
You can access additional valuation research on UBER's stock here.
A look at UBER Cashflows and Balance Sheet
Signs that UBER is financially healthy:
- UBER profit margin has gone up from 3.6% to 27.1% in the past year.
- Total UBER debt is lower than 5 years ago, relative to shareholder equity.
- UBER earnings of $6.60B is not sufficient to cover its interest payments.
- UBER's operating cash flow of $8.05B allows it to safely service it's debt of $9.97B.
- There are more short-term assets than short-term liabilities on the UBER balance sheet.
Signs that UBER is not financially healthy:
- There are more long-term liabilities than short-term assets on the UBER balance sheet.
- UBER has a relatively high debt to equity ratio of 1.36.
Do analysts think it's a good time to buy Uber stock
Out of 24 sell side analysts who monitor UBER, the consensus analyst rating on UBER is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they investment advice.
Latest UBER Analyst Forecasts
Rohit Kulkarni, a top 1% analyst from Roth Capital maintains UBER with a strong buy rating and raises their UBER price target from $93.00 to $110.00, on Jul 14, 2025.
Roth Capital's Rohit Kulkarni raised their price target on Uber (NYSE: UBER) by 18.3% from $93 to $110 on 2025/07/14. The analyst maintained their Strong Buy rating on the stock.
In a quarterly preview note, Kulkarni said upside to bookings estimates is visible, but "that buy-side expectations for Q3 guidance may cap the stock's near-term opportunity."
Roth Capital is a long-term holder of the stock, the analyst told readers, recommending investors "be incremental buyers on any post-print weakness.
Recent robotaxi developments have benefited Uber's valuation multiple, Kulkarni noted.
Justin Patterson, a top 6% analyst from KeyBanc maintains UBER with a strong buy rating and raises their UBER price target from $90.00 to $110.00, on Jul 14, 2025.
Bernie McTernan, a top 2% analyst from Needham maintains UBER with a buy rating and raises their UBER price target from $100.00 to $109.00, on Jul 14, 2025.
Doug Anmuth, a top 1% analyst from JP Morgan maintains UBER with a strong buy rating and raises their UBER price target from $105.00 to $110.00, on Jul 11, 2025.
Justin Post, a top 1% analyst from Bank of America maintains UBER with a strong buy rating and raises their UBER price target from $97.00 to $115.00, on Jul 8, 2025.
You can dig deeper into what analysts are forecasting on the Uber stock forecast page.
Metrics for Advanced UBER Traders
Is UBER Growing Revenue?
Last year, UBER earnings were $12.29B. Over the last 1 years, UBER's earnings have grown by 750.72% per year. This was faster than the Software - Application industry average of 81.1%.
Last year, UBER revenue was $45.38B. In the past 5 year, UBER's revenue has increased by 28.11% per year. This was faster than the Software - Application industry average of 22.82%.
Learn more about UBER's earnings and revenue performance here.
What are UBER insiders up to?
Over the last year, executives and large shareholders at UBER have sold more shares than they have bought.
Glen Ceremony, Chief Accounting Officer and Global Corporate Controller of UBER, was the latest UBER insider to sell. They sold $30,945.75 worth of UBER shares on Jul 16, 2025.
Dig into more about who owns UBER stock here.
Can I rely on UBER as an income stream?
No, Uber doesn't provide an income stream by paying out dividends.
What others are saying about UBER
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your UBER purchase
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular price, place a limit order.
Click the Open button and your broker will execute the order.
If you need more assistance investing in stocks on eToro, watch the how to video below:
Step 6: Track your UBER position
Now that you own some UBER stock, you'll want to stay up-to-date on your new investment.
Make a watchlist to track your UBER stock.
UBER Feed
How to Buy Stock in Uber
To summarize, here are the 6 steps to buy stock in Uber:
- Choose where to buy Uber stock
- Sign up for a brokerage account
- Deposit money your brokerage account
- Evaluate Uber stock
- Make your UBER purchase
- Track your UBER position
If you are looking for a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep tabs on your investment in Uber, click the button below.
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