How to Buy Uber Stock
Uber Technologies Inc
Uber Technologies, Inc. develops and operates proprietary technology applications primarily in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific.
Uber stock last closed at $69.48, up 2.01% from the previous day, and has decreased 30.59% in one year. It has overperformed other stocks in the Software - Application industry by 0.32 percentage points. Uber stock is currently +6.22% from its 52-week low of $65.41, and -31% from its 52-week high of $100.69.
At the moment, there are 2.04B shares of UBER outstanding. The market value of UBER is $141.92B. In the past 24 hours, 16.82M UBER shares were traded.
How to Buy Uber Stock
Wondering how to invest in Uber stock? Here's how.
- Choose where to buy Uber stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Uber stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your brokerage account: Choose your method of payment and add your info.
- Evaluate Uber stock: The Uber ticker symbol is UBER. Is Uber stock a good investment? Should you buy shares of UBER? How do UBER's underlying business fundamentals look? Do top analysts think Uber is a good buy? Why has UBER's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if UBER is a good stock to buy).
- Make your UBER purchase: Decide if you will purchase UBER shares at the current market price or use a limit order to purchase UBER stock at a specific price.
- Track your UBER position: Create a watchlist to keep track of your position in Uber stock.
Step 1: Choose where to buy Uber stock
You need an online brokerage account to access the NYSE market and buy UBER shares.
Our favorite brokerage: eToro
Based on our analysis, eToro is the best stock brokerage. Here's why:
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- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the best brokerage, it's time to fill out some personal info so you can invest in UBER today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to create your new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you have created your account on stock market app, you need to deposit funds:
Watch this video walkthrough for more details depositing money into your new investment account.
Step 4: Evaluate Uber stock
After you have figured out the best place to buy Uber stock, it's crucial to evaluate their stock before you buy, so you actually wrap your head around the risk as well as the opportunity.
Uber stock quick numbers
UBER Overview
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis.
You can view all of the due diligence checks on UBER's stock page.
Is UBER stock overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge UBER's true value.
Using relative valuations metrics:
- UBER could be undervalued based on its P/E ratio of 14.97x, relative to Software - Application industry P/E ratio of 27.95x
- UBER may be undervalued based on its P/B ratio of 5.2x, relative to Software - Application industry P/B ratio of 6.06x
- UBER could be overvalued based on its PEG ratio of 1.98x
You can access more valuation research on UBER's stock here.
A quick look at UBER Financials
Signs that UBER is financially healthy:
- Total UBER debt is lower than 5 years ago, relative to shareholder equity.
- UBER earnings of $6.99B is not sufficient to cover its interest payments.
- UBER's operating cash flow of $10.42B allows it to safely service it's debt of $14.73B.
Signs that UBER is not financially healthy:
- There are more short-term liabilities than short-term assets on the UBER balance sheet.
- There are more long-term liabilities than short-term assets on the UBER balance sheet.
- UBER profit margin has gone down from 26.7% to 17.3% in the past year.
- UBER has a relatively high debt to equity ratio of 1.37.
Do analysts think it's a good time to buy Uber stock
Out of 24 Wall Street analysts who track UBER, the consensus analyst rating on Uber is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they investment advice.
Latest UBER Analyst Forecasts
Jake Fuller, a top 39% analyst from BTIG reiterates UBER with a strong buy rating and maintains their UBER price target from $100.00 to $100.00, on Sep 3, 2026.
Andrew Boone, a top 4% analyst from Citizens reiterates UBER with a buy rating and maintains their UBER price target from $100.00 to $100.00, on Aug 25, 2026.
Rohit Kulkarni, a top 3% analyst from Roth Capital maintains UBER with a strong buy rating and lowers their UBER price target from $105.00 to $100.00, on Aug 10, 2026.
John Colantuoni, a top 16% analyst from Jefferies maintains UBER with a strong buy rating and raises their UBER price target from $100.00 to $110.00, on Aug 10, 2026.
Jefferies's John Colantuoni raised their price target on Uber (NYSE: UBER) by 10% from $100 to $110 on 2026/08/10. The analyst maintained their Strong Buy rating on the stock.
Uber reported its Q2 2026 earnings.
Raising their price target and elevating the stock to a "Franchise Pick," Colantuoni cited the quarter's "strong" earnings and "constructive" investor meetings.
The analyst opined that "a bullish story for 2027" is being written because Uber is maintaining sustainable bookings growth and making progress in scaling its U.S. autonomous vehicle operations.
Tom White, a bottom 2% analyst from DA Davidson maintains UBER with a strong buy rating and lowers their UBER price target from $107.00 to $100.00, on Aug 6, 2026.
You can dig deeper into what analysts are forecasting on the Uber stock forecast page.
UBER Technicals
Is UBER Growing Revenue?
Last year, UBER earnings were $9.58B. During the past 2 year, UBER's earnings have grown by 116.49% per year. This was faster than the Software - Application industry average of 70.89%.
Last year, UBER revenue was $55.23B. Over the past five year, UBER's revenue has grown by 33.94% per year. This was faster than the Software - Application industry average of 21.24%.
Learn more about UBER's earnings and revenue performance here.
Who is buying/selling UBER?
Over the last year, executives and large shareholders at UBER have sold more shares than they have bought.
Glen Ceremony, CAO;Ctrl of UBER, was the latest UBER insider to sell. They sold $24,981.44 worth of UBER shares on Sep 16, 2026.
Research more about who owns UBER shares here.
Does UBER stock generate passive income?
No, Uber doesn't provide an income stream by paying out dividends.
What others are saying about UBER
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your UBER purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are mostly fine. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount limit, use a limit order.
Press the Open Trade button and your broker will place your order.
If you need more info about investing in stocks on eToro, click the helpful video below:
Step 6: Track your UBER position
Now that you own some shares in UBER, you'll want to stay up-to-date on your stock purchase.
Make a watchlist to track the most important metrics related to your UBER stock.
UBER Feed
How to Buy Stock in Uber
To summarize, here are the 6 steps for buying Uber stock:
- Choose where to buy Uber stock
- Sign up for a brokerage account
- Deposit money your brokerage account
- Evaluate Uber stock
- Make your UBER purchase
- Track your UBER position
If you require a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you want to get notifications regarding your new investment in Uber, create a watchlist on WallStreetZen today.
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