How to Buy Uber Stock

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Uber Technologies Inc

Uber Technologies, Inc. develops and operates proprietary technology applications primarily in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia Pacific.

Uber stock last closed at $26.45, up 0.19% from the previous day, and has decreased 31.85% in one year. It has overperformed other stocks in the Software - Application industry by 0.15 percentage points. Uber stock is currently +32.95% from its 52-week low of $19.90, and -42.37% from its 52-week high of $45.90.

At the moment, there are 1.99B shares of UBER outstanding. The market value of UBER is $52.75B. In the past 24 hours, 14.9M UBER shares were traded.

How to Buy Uber Stock

Wondering how to invest in Uber stock? Here's how.
  1. Choose where to buy Uber stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Uber stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found. It's the best place to buy UBER stock.
  3. Deposit money your brokerage account: Choose your method of payment and add your info.
  4. Evaluate Uber stock: The Uber ticker symbol is UBER. Is Uber stock a good investment? Should you buy shares of UBER? How do UBER's underlying business fundamentals look? Do top analysts think Uber is a good buy? Why has UBER's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if UBER is a good stock to buy).
  5. Make your UBER purchase: Decide if you will purchase UBER shares at the current market price or use a limit order to purchase UBER stock at a specific price.
  6. Track your UBER position: Create a watchlist to keep track of your position in Uber stock.

Step 1: Choose where to buy Uber stock

You need an online brokerage account to access the NYSE market and buy UBER shares.

A brokerage account allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

Based on our analysis, eToro is the best stock brokerage. Here's why:

  • Invest in stocks with 0% commissions: Invest without commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
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  • Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the unique crypto portfolios of other investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other assets: Such as ETFs and cryptos.

Get $10 towards your share purchase by creating an account with eToro today.

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Step 2: Sign up for a brokerage account

Now that you've chosen the best brokerage, it's time to fill out some personal info so you can invest in UBER today.

How to Set Up a New Investment Account on eToro

  1. Click here to get started.
  2. Input your personal data to create your new brokerage account.
  1. Submit your application by clicking the "Create Account" button.
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Step 3: Deposit money your brokerage account

Watch the walkthrough below to see the process of depositing funds into your new brokerage account.

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Step 4: Evaluate Uber stock

It's critical to evaluate stocks prior to investing, so you actually wrap your head around the risk and opportunity.

Uber quick stats

UBER Price
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Feb 7, 2023
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UBER Fundamentals

WallStreetZen was designed to help average investors perform better fundamental analysis in less time.

You can see all of the due diligence checks on UBER's stock page.

Is UBER stock undervalued or overvalued?

Analysts use many financial metrics, analyses, models, and charts to gauge UBER's true value.

Using relative valuations measures:

  • UBER may be overvalued based on its P/B ratio of 8.44x, relative to Software - Application industry P/B ratio of 4.57x

You can access additional valuation analysis on UBER's stock here.

Is UBER a healthy company?

Signs that UBER is financially healthy:

  • There are more short-term assets than short-term liabilities on the UBER balance sheet.

Signs that UBER is not financially healthy:

  • UBER earnings of -$8.50B is not sufficient to cover its interest payments.
  • UBER has a relatively high debt to equity ratio of 3.8.
  • UBER profit margin has gone down from -15.9% to -30.4% in the past year.
  • UBER's operating cash flow of $779.00M allows it to safely service it's debt of $11.08B.
  • There are more long-term liabilities than short-term assets on the UBER balance sheet.

Is it a good time to buy Uber stock, according to Wall Street analysts?

Out of 26 Equities analysts who give recommendations on UBER, the consensus analyst rating on UBER is a Strong Buy

Should I buy or sell UBER stock?

Based on 26 analysts offering ratings for Uber Technologies Inc.
Strong Buy
Strong Buy
16 analysts 61.54%
9 analysts 34.62%
1 analysts 3.85%
0 analysts 0%
Strong Sell
0 analysts 0%

Latest UBER Analyst Ratings

Bernie McTernan, a bottom 1% analyst from Needham maintains UBER with a buy rating and raises their UBER price target from $52.00 to $54.00, on Nov 2, 2022.

McTernan raised his price target on Uber Technologies, Inc. by 3.8% following the release of the company's Q3 2022 earnings report on 2022/11/01.

The reason Uber is our top pick right now in the Internet/Consumer Tech space is the company's focus on profitable growth, the analyst said.

Q3's print was a great example of that, McTernan continued, noting that "in spite of the miss on bookings, Uber beat on EBITDA."

On the strength of these results, "we think there is a long way to go for Uber and that it is increasingly likely the company will hit its FY 2024 targets of $5B of EBITDA," the analyst added, looking ahead. "You put 20x to 25x on that [EBITDA target of $5B], the stock should be in the $50s."

Operationally, McTernan noted that management was upbeat on driver availability and on the basis of his firm's data (increasing demand and declining prices), the analyst said he agreed.

"Recessionary fears could actually help the company's driver-supply issue," the analyst detailed.

For Q3 2022, Uber reported:

  • Loss per share of $0.61, which missed the Refinitiv Consensus Estimate of $(0.22) but beat Q3 2021's loss of $1.28 by 52.3%.
  • Revenue of $8.34B, which beat the Refinitiv Consensus Estimate of $8.12B and, by 72%, Q3 2021's $4.85B.
  • "Record" adjusted EBITDA of $516M which beat both the StreetAccount Consensus Estimate ($457.7M) and management's prior guidance ($440M to $470M).
  • Free cash flow of $358M.
  • $29.1B in gross bookings, up 26% Y/Y.

For Q4 2022, management guided:

  • Gross bookings to grow 23% to 27% Y/Y on a constant currency basis.
  • Adjusted EBITDA of $600M to $630M, ahead of the Refinitiv Consensus Estimate for adjusted EBITDA of $568M.

CEO Dara Khosrowshahi commented: "Even as the macroeconomic environment remains uncertain, Uber’s core business is stronger than ever."

CFO Nelson Chai added: "Strong demand for our offerings, better marketplace efficiency, and our asset-light platform helped to deliver Adjusted EBITDA well above our guidance, even as foreign exchange and inflationary headwinds impact all global businesses.

“We remain focused on excellent execution and disciplined cost management to deliver on our growth and profitability commitments for the coming years.”

Youssef Squali, a top 27% analyst from Truist Securities maintains UBER with a strong buy rating and lowers their UBER price target from $67.00 to $60.00, on Oct 24, 2022.

John Blackledge, a bottom 2% analyst from Cowen & Co. maintains UBER with a buy rating and lowers their UBER price target from $76.00 to $70.00, on Oct 24, 2022.

Brian Nowak, a bottom 2% analyst from Morgan Stanley maintains UBER with a strong buy rating and lowers their UBER price target from $70.00 to $54.00, on Oct 3, 2022.

James Lee, a top 15% analyst from Mizuho maintains UBER with a strong buy rating and lowers their UBER price target from $58.00 to $46.00, on Aug 3, 2022.

You can dig deeper into what analysts are projecting on the Uber stock forecast page.

Metrics for Advanced UBER Traders

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UBER Earnings

Last year, UBER revenue was $29.05B. In the past three year, UBER's revenue has grown by 111.28% per year. This was faster than the Software - Application industry average of 33.53%.

Learn more about UBER's earnings and revenue performance here.

Are UBER executives and large shareholders buying or selling the stock?

In the past 12 months, insiders at UBER have sold more shares than they have bought.

Glen Ceremony, Chief Accounting Officer and Global Corporate Controller of UBER, was the latest UBER insider to sell. They sold $1,051.40 worth of UBER stock on Nov 16, 2022.

Learn more about who owns UBER stock here.

Can I get consistent income from UBER stock?

No, Uber doesn't provide an income stream by paying out dividends.

What others are saying about UBER

One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Make your UBER purchase

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a given dollar amount, use a limit order.

Click the Open button and eToro will place your order.

If you want additional info about investing in stocks on eToro, watch the helpful video below:

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Step 6: Track your UBER position

Now that you own some shares in UBER, you'll want to stay up-to-date on your new investment.

Create a watchlist to track the most important metrics related to your UBER stock.


How to Buy Stock in Uber

To reiterate, here are the 6 steps to buy Uber stock:

  1. Choose where to buy Uber stock
  2. Sign up for a brokerage account
  3. Deposit money your brokerage account
  4. Evaluate Uber stock
  5. Make your UBER purchase
  6. Track your UBER position

If you need a brokerage account, eToro is our recommended option.

Get Started with eToro Today

If you want to keep tabs on your investment in Uber, create a watchlist today.

$26.45+0.05 (+0.19%)
Updated Dec 8, 2022
Open eToro Account
$26.45+0.05 (+0.19%)
Updated Dec 8, 2022
Open eToro Account


How much does it cost to buy one Uber share?

As of Dec 8, 2022, it costs $26.45 to buy one share of Uber stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.378 shares of UBER.

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Is now a good time to buy Uber stock?

According to 26 Wall Street analysts who monitor Uber, their consensus recommendation is to buy Uber stock.

What is the best way to buy Uber stock?

The best way to buy Uber stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.