How to Buy Tuniu Stock
Tuniu Corp
Tuniu Corporation operates as an online leisure travel company in China.
Tuniu stock last closed at $0.80, down 4.1% from the previous day, and has decreased 12.81% in one year. It has underperformed other stocks in the Travel Services industry by 0.62 percentage points. Tuniu stock is currently +12.11% from its 52-week low of $0.71, and -54.77% from its 52-week high of $1.76.
As of Jul 30, 2025, there are 348.85M shares of TOUR outstanding. The market value of TOUR is $92.47M. In the past 24 hours, 290,000 TOUR shares were traded.
How to Buy Tuniu Stock
Wondering how to invest in Tuniu stock? Here's how.
- Figure out where to buy Tuniu stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you determine where to buy Tuniu stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Choose your method of payment and add your info.
- Research Tuniu stock: The Tuniu ticker symbol is TOUR. Is Tuniu stock a good investment? Should you buy shares of TOUR? How do TOUR's underlying business fundamentals look? Do top analysts think Tuniu is a good buy? Why has TOUR's stock price moved recently? (Hint: Our stock research tools can help you decide if TOUR is a good stock to buy).
- Place your TOUR buy order: Decide if you will purchase TOUR shares at the current market price or use a limit order to buy TOUR shares at a given price.
- Track your TOUR position: Create a watchlist to watch your position in Tuniu stock.
Step 1: Figure out where to buy Tuniu stock
You will need a brokerage account to access the NASDAQ market and buy TOUR shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the best brokerage, it's time to fill out some personal details so you can invest in TOUR today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new trading account.
- Send your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on one of the most highly reviewed stock apps, you need to deposit funds:
Check out the video below for more details transferring money into your brokerage account.
Step 4: Research Tuniu stock
After you have selected the best place to buy Tuniu stock, it's absolutely critical to analyze their stock before you buy, so you truly understand the risk and opportunity.
Overview of key TOUR info
Tuniu Due Diligence Checks
WallStreetZen was built to help average investors do more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on TOUR's stock page.
Is TOUR stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge TOUR's true value.
Using relative valuations ratios:
- TOUR could be undervalued based on its P/E ratio of 11.88x, relative to Travel Services industry P/E ratio of 31.86x
- TOUR may be undervalued based on its P/B ratio of 0.64x, relative to Travel Services industry P/B ratio of 12.65x
You can access more valuation analysis on TOUR's stock here.
TOUR Financial Overview
Passed Health Checks:
- TOUR profit margin has gone up from -16.1% to 11.2% in the past year.
- Total TOUR debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the TOUR balance sheet.
- There are more short-term assets than long-term liabilities on the TOUR balance sheet.
Failed Health Checks:
- TOUR has a relatively high debt to equity ratio of 0.81.
TOUR Technical Indicators
TOUR Performance Numbers
Last year, TOUR revenue was $72.76M. During the past 5 year, TOUR's revenue has increased by -24.07% per year. This was slower than the Travel Services industry average of 17.78%.
You can analyze TOUR's earnings and revenue performance here.
Are TOUR insiders buying or selling the stock?
In the past 12 months, executives and large shareholders at TOUR have not bought or sold any shares.
Get more info about who owns TOUR stock here.
Can I rely on TOUR as an income stream?
Tuniu pays a dividend of 4.52%, compared to the Travel Services industry's average dividend yield of 1.71%. If you owned $1,000 worth of TOUR stock, you would have been paid $45.23 in the past 12 months.
Dig into more analysis about Tuniu dividend yield and history here.
Get analysis from other traders
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your TOUR buy order
There are two main order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a specific price limit, use a limit order.
Press the Open Trade button and eToro will place the order.
If you need more help investing in stocks on eToro, click the helpful video below:
Step 6: Track your TOUR position
Now that you own some TOUR stock, you'll want to stay up-to-date on your investment.
Start a watchlist to track the latest developments regarding your TOUR stock.
TOUR Feed
How to Buy Stock in Tuniu
To reiterate, here are the 6 steps you need to take to buy Tuniu stock right now:
- Figure out where to buy Tuniu stock
- Open a brokerage account
- Deposit funds into your investment account
- Research Tuniu stock
- Place your TOUR buy order
- Track your TOUR position
If you are looking for a online brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to track your new investment in Tuniu, create your watchlist below.
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