How to Buy Tuniu Stock
Tuniu Corp
Tuniu Corporation operates as an online leisure travel company in China.
Tuniu stock last closed at $7.11, down 3.53% from the previous day, and has decreased 22.72% in one year. It has underperformed other stocks in the Travel Services industry by 0.36 percentage points. Tuniu stock is currently +25.91% from its 52-week low of $5.65, and -29.6% from its 52-week high of $10.10.
As of May 1, 2026, there are 32.76M TOUR shares outstanding. The market capitalization of TOUR is $77.57M. In the last 24 hours, 99,000 TOUR shares were traded.
How to Buy Tuniu Stock
Wondering how to invest in Tuniu stock? Here's how.
- Figure out where to buy Tuniu stock: You need to pick a stock brokerage, but don't worry - we've tried dozens of stock brokerages and apps to help you choose where to buy Tuniu stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Pick your payment method and add your details.
- Research Tuniu stock: The Tuniu ticker symbol is TOUR. Is Tuniu stock a good investment? Should you buy shares of TOUR? How do TOUR's underlying business fundamentals look? Do top analysts think Tuniu is a good buy? Why has TOUR's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if TOUR is a good stock to buy).
- Place your TOUR buy order: Decide if you will purchase TOUR shares at the current market price or use a limit order to buy TOUR stock at a particular price.
- Track your TOUR position: Create a watchlist to get live updates on your position in Tuniu stock.
Step 1: Figure out where to buy Tuniu stock
You need an online brokerage account in order to access the NASDAQ market and buy TOUR shares.
Our recommended brokerage: eToro
Based on our experience, eToro is the best stock brokerage. eToro gives you:
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- Social investing: eToro has a community of more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, it's time to fill out some personal info so you can invest in TOUR today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to open your new trading account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have filled out your info on app for stock market, you need to deposit funds:
Watch this video walkthrough to see the process of depositing funds into your investment account.
Step 4: Research Tuniu stock
After you have selected the best place to buy Tuniu stock, it's critical to analyze their stock before you invest, so you truly wrap your head around the risk as well as the upside.
Tuniu shares data
Tuniu Fundamentals
WallStreetZen was designed to help average investors do better fundamental analysis in less time.
You can see all of the due diligence checks on TOUR's stock page.
How is TOUR stock valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge TOUR's intrinsic value.
Using relative valuations methods:
- TOUR could be undervalued based on its P/E ratio of 17.95x, relative to Travel Services industry P/E ratio of 22.94x
- TOUR may be undervalued based on its P/B ratio of 0.51x, relative to Travel Services industry P/B ratio of 8.92x
You can access additional valuation analysis on TOUR's stock here.
TOUR Financial Summary
Passed Health Checks:
- Total TOUR debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than long-term liabilities on the TOUR balance sheet.
- TOUR has cash burn of 4447947. It has sufficient cash and short-term investments to cover this for at least one year.
- There are more short-term assets than short-term liabilities on the TOUR balance sheet.
- TOUR has $157.06M in cash and short term investments. This is enough to cover its annual cash burn of $4.45M.
Failed Health Checks:
- TOUR profit margin has gone down from 15% to 5.4% in the past year.
- TOUR has a relatively high debt to equity ratio of 0.62.
You can dig deeper into what analysts are saying on the Tuniu stock forecast page.
TOUR Momentum
Is TOUR Growing Revenue?
Last year, TOUR earnings were $4.56M. In the past 1 years, TOUR's earnings have grown by -55.5% per year. This was slower than the Travel Services industry average of 95.77%.
Last year, TOUR revenue was $84.75M. Over the last 5 year, TOUR's revenue has increased by 3.58% per year. This was slower than the Travel Services industry average of 59.44%.
Dig into TOUR's earnings and revenue performance here.
Who is buying/selling TOUR?
Over the last year, insiders at TOUR have bought more shares than they have sold.
Anqiang Chen, Financial Controller of TOUR, was the latest TOUR insider to buy. They bought $1,990.00 worth of TOUR shares on Mar 31, 2026.
Dig into more about who owns TOUR stock here.
Does TOUR provide a stable income stream?
No, Tuniu doesn't provide an income stream by paying out dividends.
What others are saying about TOUR
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Place your TOUR buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally sufficient. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a particular price limit, use a limit order.
Click the Open Trade button and eToro will execute the order.
If you want more info about buying stocks on eToro, watch the how to video below:
Step 6: Track your TOUR position
Now that you own some shares in TOUR, you'll want to stay up-to-date on your investment.
Start a watchlist to track your TOUR stock.
TOUR Feed
How to Buy Stock in Tuniu
To summarize, here are the 6 steps you need to take to buy Tuniu stock right now:
- Figure out where to buy Tuniu stock
- Open a brokerage account
- Deposit funds into your investment account
- Research Tuniu stock
- Place your TOUR buy order
- Track your TOUR position
If you need a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Tuniu, get started below.
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