How to Buy Tuniu Stock
Tuniu Corp
Tuniu Corporation operates as an online leisure travel company in China.
Tuniu stock last closed at $0.71, down 4.21% from the previous day, and has decreased 35.82% in one year. It has underperformed other stocks in the Travel Services industry by 0.37 percentage points. Tuniu stock is currently +2.32% from its 52-week low of $0.69, and -39.66% from its 52-week high of $1.17.
As of Dec 11, 2025, there are 339.26M shares of TOUR outstanding. The market value of TOUR is $79.76M. In the past 24 hours, 450,000 TOUR shares were traded.
How to Buy Tuniu Stock
Wondering how to invest in Tuniu stock? Here's how.
- Figure out where to buy Tuniu stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you determine where to buy Tuniu stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Choose your method of payment and add your info.
- Research Tuniu stock: The Tuniu ticker symbol is TOUR. Is Tuniu stock a good investment? Should you buy shares of TOUR? How do TOUR's underlying business fundamentals look? Do top analysts think Tuniu is a good buy? Why has TOUR's stock price moved recently? (Hint: Our stock research tools can help you decide if TOUR is a good stock to buy).
- Place your TOUR buy order: Decide if you will purchase TOUR shares at the current market price or use a limit order to buy TOUR shares at a given price.
- Track your TOUR position: Create a watchlist to watch your position in Tuniu stock.
Step 1: Figure out where to buy Tuniu stock
You will need a brokerage account to access the NASDAQ market and buy TOUR shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the best brokerage, it's time to fill out some personal details so you can invest in TOUR today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new trading account.
- Send your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on one of the most highly reviewed stock apps, you need to deposit funds:
Check out the video below for more details transferring money into your brokerage account.
Step 4: Research Tuniu stock
After you have selected the best place to buy Tuniu stock, it's absolutely critical to analyze their stock before you buy, so you truly understand the risk and opportunity.
Overview of key TOUR info
Tuniu Due Diligence Checks
WallStreetZen was built to help average investors do more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on TOUR's stock page.
Is TOUR stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge TOUR's true value.
Using relative valuations ratios:
- TOUR could be overvalued based on its P/E ratio of 88.25x, relative to Travel Services industry P/E ratio of 27.5x
- TOUR may be undervalued based on its P/B ratio of 0.54x, relative to Travel Services industry P/B ratio of 9.53x
- TOUR could be undervalued based on its PEG ratio of 0.23x
You can do additional valuation analysis on TOUR's stock here.
TOUR Financials at a glance
Passed Health Checks:
- Total TOUR debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the TOUR balance sheet.
- There are more short-term assets than long-term liabilities on the TOUR balance sheet.
- TOUR profit margin has gone up from -6.1% to 1% in the past year.
Failed Health Checks:
- TOUR has a relatively high debt to equity ratio of 0.7.
You can dive deeper into what analysts are saying on the Tuniu stock forecast page.
TOUR Technicals
Is TOUR Growing Revenue?
Last year, TOUR earnings were $759.83k. During the last 2 year, TOUR's earnings have grown by -50.76% per year. This was slower than the Travel Services industry average of 68.28%.
Last year, TOUR revenue was $78.81M. In the past 5 year, TOUR's revenue has gone up by -7.4% per year. This was slower than the Travel Services industry average of 24.03%.
Find out more about TOUR's earnings and revenue performance here.
Are TOUR insiders buying or selling the stock?
Over the last year, executives and large shareholders at TOUR have not bought or sold any shares.
Dig into more about who owns TOUR stock here.
Can I rely on TOUR as an income stream?
Tuniu pays a dividend of 5.1%, compared to the Travel Services industry's average dividend yield of 1.69%. If you owned $1,000 worth of TOUR stock, you would have been paid $50.99 in the past 12 months.
Dig into more analysis about Tuniu dividend yield and history here.
TOUR Social Trading Data
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your TOUR buy order
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price, use a limit order.
Click the Open button and your broker will place the order.
If you need additional assistance investing in stocks on eToro, click the how to video below:
Step 6: Track your TOUR position
Now that you own some shares in TOUR, you'll want to keep up with your investment.
Make a watchlist to get notified of the latest news about your TOUR stock.
TOUR Feed
How to Buy Stock in Tuniu
To reiterate, here are the 6 steps you need to take to buy Tuniu stock right now:
- Figure out where to buy Tuniu stock
- Open a brokerage account
- Deposit funds into your investment account
- Research Tuniu stock
- Place your TOUR buy order
- Track your TOUR position
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Tuniu, click below.
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