How to Buy Tuniu Stock
Tuniu Corp
Tuniu Corporation functions as a prominent online leisure travel enterprise operating within China, offering a comprehensive array of services.
Tuniu stock last closed at $4.75, up 2.15% from the previous day, and has decreased 45.09% in one year. It has underperformed other stocks in the Travel Services industry by 0.55 percentage points. Tuniu stock is currently +4.86% from its 52-week low of $4.53, and -51.76% from its 52-week high of $9.85.
As of Jun 17, 2026, there are 326.21M shares of TOUR outstanding. The market value of TOUR is $51.13M. In the past 24 hours, 4600 TOUR shares were traded.
How to Buy Tuniu Stock
Wondering how to invest in Tuniu stock? Here's how.
- Figure out where to buy Tuniu stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you determine where to buy Tuniu stock.
- Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Choose your method of payment and add your info.
- Research Tuniu stock: The Tuniu ticker symbol is TOUR. Is Tuniu stock a good investment? Should you buy shares of TOUR? How do TOUR's underlying business fundamentals look? Do top analysts think Tuniu is a good buy? Why has TOUR's stock price moved recently? (Hint: Our stock research tools can help you decide if TOUR is a good stock to buy).
- Place your TOUR buy order: Decide if you will purchase TOUR shares at the current market price or use a limit order to buy TOUR shares at a given price.
- Track your TOUR position: Create a watchlist to watch your position in Tuniu stock.
Step 1: Figure out where to buy Tuniu stock
You will need a brokerage account to access the NASDAQ market and buy TOUR shares.
Our favorite brokerage: eToro
Based on our experience, eToro is the best brokerage. Here's why:
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- Social investing: eToro offers a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
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- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've picked the best brokerage, it's time to fill out some personal details so you can invest in TOUR today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new trading account.
- Send your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on one of the most highly reviewed stock apps, you need to deposit funds:
Check out the video below for more details transferring money into your brokerage account.
Step 4: Research Tuniu stock
After you have selected the best place to buy Tuniu stock, it's absolutely critical to analyze their stock before you buy, so you truly understand the risk and opportunity.
Overview of key TOUR info
Tuniu Due Diligence Checks
WallStreetZen was built to help average investors do more accurate fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on TOUR's stock page.
Is TOUR stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge TOUR's true value.
Using relative valuations ratios:
- TOUR could be undervalued based on its P/E ratio of 10.75x, relative to Travel Services industry P/E ratio of 23.21x
- TOUR may be undervalued based on its P/B ratio of 0.34x, relative to Travel Services industry P/B ratio of 9.41x
- TOUR could be undervalued based on its PEG ratio of 0.06x
You can do additional valuation analysis on TOUR's stock here.
TOUR Financials at a glance
Passed Health Checks:
- There are more short-term assets than long-term liabilities on the TOUR balance sheet.
- Total TOUR debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the TOUR balance sheet.
Failed Health Checks:
- TOUR has a relatively high debt to equity ratio of 0.5.
- TOUR profit margin has gone down from 11.2% to 6.2% in the past year.
You can dive deeper into what analysts are saying on the Tuniu stock forecast page.
TOUR Technicals
Is TOUR Growing Revenue?
Last year, TOUR earnings were $5.37M. During the last 1 years, TOUR's earnings have grown by -34.19% per year. This was slower than the Travel Services industry average of 79.82%.
Last year, TOUR revenue was $87.34M. In the past 5 year, TOUR's revenue has gone up by 9.81% per year. This was slower than the Travel Services industry average of 60.81%.
Find out more about TOUR's earnings and revenue performance here.
Are TOUR insiders buying or selling the stock?
Over the last year, executives and large shareholders at TOUR have bought more shares than they have sold.
Anqiang Chen, Financial Controller of TOUR, was the latest TOUR insider to buy. They bought $1,990.00 worth of TOUR shares on Mar 31, 2026.
Research more about who owns TOUR shares here.
Does TOUR stock generate passive income?
Tuniu pays a dividend of 25.2%, compared to the Travel Services industry's average dividend yield of 5.31%. If you owned $1,000 worth of TOUR stock, you would have been paid $252.00 in the past 12 months.
Dig into more info about Tuniu dividend yield and history here.
TOUR Social Trading Data
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Place your TOUR buy order
There are two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly fine. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount, use a limit order.
Press the Open Trade button and eToro will place your order.
If you require more info about buying stocks on eToro, click the how to video below:
Step 6: Track your TOUR position
Now that you own some TOUR shares, you'll want to keep up with your new stock purchase.
Start a watchlist to keep track of your TOUR stock.
TOUR Feed
How to Buy Stock in Tuniu
To reiterate, here are the 6 steps for buying Tuniu stock:
- Figure out where to buy Tuniu stock
- Open a brokerage account
- Deposit funds into your investment account
- Research Tuniu stock
- Place your TOUR buy order
- Track your TOUR position
If you need a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to get notifications regarding your new investment in Tuniu, create a watchlist today.
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