How to Buy Tuniu Stock

Tuniu Corp

Tuniu Corporation operates as an online leisure travel company in China.

Tuniu stock last closed at $0.86, up 3.99% from the previous day, and has decreased 22.52% in one year. It has underperformed other stocks in the Travel Services industry by 0.37 percentage points. Tuniu stock is currently +14.67% from its 52-week low of $0.75, and -28.33% from its 52-week high of $1.20.

As of Oct 29, 2025, there are 348.85M shares of TOUR outstanding. The market value of TOUR is $99.90M. In the past 24 hours, 135,000 TOUR shares were traded.

How to Buy Tuniu Stock

Wondering how to invest in Tuniu stock? Here's how.

  1. Figure out where to buy Tuniu stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you determine where to buy Tuniu stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your investment account: Choose your method of payment and add your info.
  4. Research Tuniu stock: The Tuniu ticker symbol is TOUR. Is Tuniu stock a good investment? Should you buy shares of TOUR? How do TOUR's underlying business fundamentals look? Do top analysts think Tuniu is a good buy? Why has TOUR's stock price moved recently? (Hint: Our stock research tools can help you decide if TOUR is a good stock to buy).
  5. Place your TOUR buy order: Decide if you will purchase TOUR shares at the current market price or use a limit order to buy TOUR shares at a given price.
  6. Track your TOUR position: Create a watchlist to watch your position in Tuniu stock.

Step 1: Figure out where to buy Tuniu stock

You will need a brokerage account to access the NASDAQ market and buy TOUR shares.

A brokerage account enables you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've picked the best brokerage, it's time to fill out some personal details so you can invest in TOUR today.

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Step 3: Deposit funds into your investment account

Now that you've filled out your info on one of the most highly reviewed stock apps, you need to deposit funds:

Check out the video below for more details transferring money into your brokerage account.

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Step 4: Research Tuniu stock

After you have selected the best place to buy Tuniu stock, it's absolutely critical to analyze their stock before you buy, so you truly understand the risk and opportunity.

Overview of key TOUR info

TOUR Price
$0.86
1w %
1.78%
1y %
-22.52%
5y %
-20.37%
P/E
26.06x
P/B
0.69x
P/S
1.31x
PEG
0.18x
Revenue
$75.05M
Earnings
$4.17M
Fore. Rev. Growth
191.73%
Fore. Earn. Growth
156.79%
Market Cap
$99.90M
Next Earnings
Nov 21, 2025
Next Dividend
N/A

Tuniu Due Diligence Checks

WallStreetZen was built to help average investors do more accurate fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on TOUR's stock page.

Is TOUR stock properly valued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge TOUR's true value.

Using relative valuations ratios:

  • TOUR could be undervalued based on its P/E ratio of 26.06x, relative to Travel Services industry P/E ratio of 27.54x
  • TOUR may be undervalued based on its P/B ratio of 0.69x, relative to Travel Services industry P/B ratio of 10.46x
  • TOUR could be undervalued based on its PEG ratio of 0.18x

You can do additional valuation analysis on TOUR's stock here.

TOUR Financials at a glance

Passed Health Checks:

  • Total TOUR debt is lower than 5 years ago, relative to shareholder equity.
  • There are more short-term assets than short-term liabilities on the TOUR balance sheet.
  • There are more short-term assets than long-term liabilities on the TOUR balance sheet.
  • TOUR profit margin has gone up from -7.2% to 5.6% in the past year.

Failed Health Checks:

  • TOUR has a relatively high debt to equity ratio of 0.85.

You can dive deeper into what analysts are saying on the Tuniu stock forecast page.

TOUR Technicals

SMA10
0.84
SMA20
0.87
SMA50
0.89
SMA100
0.87
SMA200
0.92
MACD
-0.02
MACD Signal
-0.02
MACD Histogram
0
RSI
47.84
Stochastic %K
36.94
Stochastic %D
34.11
StochRSI %K
63.35
StochRSI %D
49.89

Is TOUR Growing Revenue?

Last year, TOUR revenue was $75.05M. During the last 5 year, TOUR's revenue has grown by -18.78% per year. This was slower than the Travel Services industry average of 22.53%.

Dig into TOUR's earnings and revenue performance here.

What are TOUR insiders up to?

Over the past year, insiders at TOUR have not bought or sold any shares.

Dig into more about who owns TOUR stock here.

Does TOUR stock generate passive income?

Tuniu pays a dividend of 4.19%, compared to the Travel Services industry's average dividend yield of 1.59%. If you owned $1,000 worth of TOUR stock, you would have been paid $41.86 in the past year.

Get more analysis about Tuniu dividend yield and history here.

TOUR Social Trading Data

One of the reasons eToro is our favorite brokerage is because of its social trading community.

Click below to see what other traders have to say.

Step 5: Place your TOUR buy order

There are two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a particular dollar amount, place a limit order.

Hit the Open button and your broker will execute your order.

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Step 6: Track your TOUR position

Now that you own some TOUR shares, you'll want to keep up with your new investment.

Create a watchlist to get notified of the latest news about your TOUR stock.

TOUR Feed

How to Buy Stock in Tuniu

To summarize, here are the 6 steps for buying Tuniu stock:

  1. Figure out where to buy Tuniu stock
  2. Open a brokerage account
  3. Deposit funds into your investment account
  4. Research Tuniu stock
  5. Place your TOUR buy order
  6. Track your TOUR position

If you are looking for a online brokerage, eToro is our favorite option.

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If you want to track your new investment in Tuniu, create a watchlist today.

NASDAQ: TOUR
$0.86+0.03 (+3.99%)
Updated Oct 29, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: TOUR
$0.86+0.03 (+3.99%)
Updated Oct 29, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Tuniu share?

As of Oct 29, 2025, it costs $0.86 to buy one share of Tuniu stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $0.43, you can buy 0.5 shares of TOUR.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Tuniu stock?

One way to place an order for Tuniu stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.