How to Buy Tko Group Holdings Stock
Tko Group Holdings Inc
Tko Group Holdings is a entertainment company located in New York, United States, which is part of the Communication Services sector, and is traded under the ticker TKO on the NYSE exchange.
Tko Group Holdings stock last closed at $188.38, down 4.53% from the previous day, and has increased 25.25% in one year. It has overperformed other stocks in the Entertainment industry by 0.79 percentage points. Tko Group Holdings stock is currently +41.56% from its 52-week low of $133.07, and -16.99% from its 52-week high of $226.94.
At the moment, there are 194.12M shares of TKO outstanding. The market capitalization of TKO is $36.57B. In the last 24 hours, 2.07M TKO shares were traded.
How to Buy Tko Group Holdings Stock
Not sure how to invest in Tko Group Holdings stock? Here's how.
- Figure out where to buy Tko Group Holdings stock: You need to choose an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you decide where to buy Tko Group Holdings stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Put funds into your investment account: Choose your method of payment and add your details.
- Research Tko Group Holdings stock: The Tko Group Holdings ticker symbol is TKO. Is Tko Group Holdings stock a good investment? Should you buy shares of TKO? How do TKO's underlying business fundamentals look? Do top analysts think Tko Group Holdings is a good buy? Why has TKO's stock price moved recently? (Hint: Our stock market research website can help you evaluate if TKO is a good stock to buy).
- Execute your TKO purchase: Decide if you will purchase TKO shares at the current market price or use a limit order to purchase TKO shares at a specific price.
- Get the latest news on your investment in TKO: Create a watchlist to important updates regarding your investment in Tko Group Holdings stock.
Step 1: Figure out where to buy Tko Group Holdings stock
You need an online brokerage account in order to access the NYSE market and buy TKO stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal information so you can buy TKO stock today.
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Step 3: Put funds into your investment account
Now that you have opened your account on app for stock, your next step is to transfer the money for your investment:
Check out the walkthrough below for more details transferring funds into your investment account.
Step 4: Research Tko Group Holdings stock
Once you have decided on the best place to buy Tko Group Holdings stock, it's absolutely critical to analyze their stock prior to investing, so you can understand the risk and upside.
Overview of key TKO info
TKO Due Diligence Checks
WallStreetZen was built to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on TKO's stock page.
How is TKO stock valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge TKO's true value.
Using relative valuations methods:
- TKO may be overvalued based on its P/E ratio of 77.84x, relative to Entertainment industry P/E ratio of 4.08x
- TKO could be overvalued based on its P/B ratio of 9.78x, relative to Entertainment industry P/B ratio of 3.42x
- TKO may be overvalued based on its PEG ratio of 1.56x
You can access more valuation research on TKO's stock here.
TKO Financial Health Summary
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the TKO balance sheet.
- TKO's operating cash flow of $1.29B allows it to safely service it's debt of $4.06B.
- TKO profit margin has gone up from 0.2% to 4.1% in the past year.
Negative Health Checks:
- TKO earnings of $471.90M is not enough to cover its interest payments.
- TKO has a relatively high debt to equity ratio of 1.67.
- There are more long-term liabilities than short-term assets on the TKO balance sheet.
Is TKO stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 10 Wall Street analysts who track TKO, the consensus analyst rating on Tko Group Holdings is a Strong Buy
Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent TKO Analyst Upgrades/Downgrades
Joseph Stauff, a top 8% analyst from Susquehanna maintains TKO with a strong buy rating and raises their TKO price target from $229.00 to $230.00, on Dec 10, 2025.
Susquehanna's Joseph Stauff raised their price target on Tko Group Holdings (NYSE: TKO) by 0.4% from $229 to $230 on 2025/12/10. The analyst maintained their Strong Buy rating on the stock.
Stauff backgrounded that the stock price dipped following commentary by TKO Group Holdings' COO at a competitor conference in which 2026 EBITDA margins were lowered "in excess of 35%" compared to the 38% consensus."
The analyst argued that "with its core US media rights locked in over the medium-term, upside is visible from live events and sponsorships, with sponsorships the bigger beneficiary from democratized UFC access through the Paramount deal and the White House mega-event."
David Joyce, a top 15% analyst from Seaport Global upgrades TKO to a buy rating and announces their TKO price target of $214.00, on Oct 15, 2025.
Tony DiMatteo, a bottom 39% analyst from BTIG initiates coverage on TKO with a strong buy rating and announces their TKO price target of $235.00, on Oct 7, 2025.
Currey Baker, a top 13% analyst from Guggenheim maintains TKO with a strong buy rating and raises their TKO price target from $205.00 to $225.00, on Oct 3, 2025.
Benjamin Swinburne, a top 5% analyst from Morgan Stanley maintains TKO with a hold rating and raises their TKO price target from $165.00 to $205.00, on Sep 25, 2025.
You can dive deeper into what analysts are forecasting on the Tko Group Holdings stock forecast page.
TKO Technicals
TKO Performance Metrics
Last year, TKO earnings were $195.40M. During the last 1 years, TKO's earnings have grown by 1,916.67% per year. This was faster than the Entertainment industry average of 104.1%.
Last year, TKO revenue was $4.74B. During the past five year, TKO's revenue has increased by 39.66% per year. This was faster than the Entertainment industry average of 15.16%.
Dig into TKO's earnings and revenue performance here.
Latest Insiders Trades at TKO
Over the last year, insiders at TKO have bought more shares than they have sold.
Shane Kapral, Deputy Chief Financial Officer of TKO, was the latest TKO insider to sell. They sold $50,584.10 worth of TKO shares on Mar 9, 2026.
Dig into more about who owns TKO stock here.
Does TKO provide a stable income stream?
Tko Group Holdings pays a dividend of 1.43%, compared to the Entertainment industry's average dividend yield of 2.62%. If you owned $1,000 of TKO stock, you would have received $14.33 in the past year.
Dig into more info about Tko Group Holdings dividend yield and history here.
TKO Social Trading Data
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Step 5: Execute your TKO purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly fine for most investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a given dollar amount limit, place a limit order.
Click the Open button and your broker will execute the order.
If you want more help investing in stocks on eToro, click the helpful video below:
Step 6: Get the latest news on your investment in TKO
Now that you own some shares in TKO, you'll want to keep up with your new investment.
Put TKO on a watchlist to monitor your TKO stock.
TKO Feed
How to Buy Stock in Tko Group Holdings
To reiterate, here are the 6 steps for buying Tko Group Holdings stock:
- Figure out where to buy Tko Group Holdings stock
- Sign up for a brokerage account
- Put funds into your investment account
- Research Tko Group Holdings stock
- Execute your TKO purchase
- Get the latest news on your investment in TKO
If you are looking for a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to get the latest scoop on your investment in Tko Group Holdings, click the button below.
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