How to Buy Therealreal Stock
Therealreal Inc
The RealReal, Inc. operates an online marketplace for consigned luxury goods in the United State.
Therealreal stock last closed at $9.46, up 4.42% from the previous day, and has increased 74.22% in one year. It has overperformed other stocks in the Luxury Goods industry by 0.35 percentage points. Therealreal stock is currently +101.28% from its 52-week low of $4.70, and -45.61% from its 52-week high of $17.39.
As of May 18, 2026, there are 120.49M shares of REAL outstanding. The market cap of REAL is $1.14B. In the last 24 hours, 3.01M REAL shares were traded.
How to Buy Therealreal Stock
Wondering how to invest in Therealreal stock? Here's how.
- Figure out where to buy Therealreal stock: You need to choose an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you figure out where to buy Therealreal stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit funds into your investment account: Choose your method of payment and add your information.
- Research Therealreal stock: The Therealreal ticker symbol is REAL. Is Therealreal stock a good investment? Should you buy shares of REAL? How do REAL's underlying business fundamentals look? Do top analysts think Therealreal is a good buy? Why has REAL's stock price moved recently? (Hint: Our stock analysis website can help you decide if REAL is a good stock to buy).
- Make your REAL purchase: Decide if you will purchase REAL shares at the current market price or use a limit order to purchase REAL shares at a specific price.
- Track your REAL investment: Create a watchlist to get live updates on your investment in Therealreal stock.
Step 1: Figure out where to buy Therealreal stock
You need a brokerage account to access the NASDAQ market and buy REAL stock.
Our favorite brokerage: eToro
In our opinion, eToro is the best place to buy stocks. Here's why:
- Invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to world financial markets: From Tech to Energy, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro offers a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the right brokerage, the next step is to fill out some personal info so you are able to buy REAL today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to create your new trading account.
- Send your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on a good stock buying app, your next step is to transfer the money for your investment:
Check out the video below if you need help transferring funds into your brokerage account.
Step 4: Research Therealreal stock
After you have chosen the best place to buy Therealreal stock, it's important to evaluate their stock prior to buying, so you truly understand the risk as well as the upside.
Therealreal quick stats
Therealreal Due Diligence Checks
WallStreetZen was created to help average investors perform better fundamental analysis quickly.
You can view all of the due diligence checks on REAL's stock page.
What is the fair value of REAL stock?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge REAL's true value.
You can access more valuation analysis on REAL's stock here.
A look at REAL Cashflows and Balance Sheet
Negative Financial Indicators:
- Total REAL debt is still negative.
- REAL earnings of -$36.29M is not sufficient to cover its interest payments.
- REAL debt to equity ratio of -2.07 is negative.
- REAL profit margin has gone down from -6.6% to -9% in the past year.
- REAL's operating cash flow of $48.66M allows it to safely service it's debt of $464.53M.
- There are more short-term liabilities than short-term assets on the REAL balance sheet.
- There are more long-term liabilities than short-term assets on the REAL balance sheet.
Is it a good time to buy REAL stock, according to analysts?
Out of 6 sell side analysts who give forecasts on REAL, the consensus analyst rating on Therealreal is a Strong Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Latest REAL Analyst Upgrades/Downgrades
Anna Glaessgen, a bottom 2% analyst from B. Riley Securities maintains REAL with a strong buy rating and raises their REAL price target from $14.00 to $17.00, on Dec 12, 2025.
You can dive deeper into what analysts are saying on the Therealreal stock forecast page.
REAL Technicals
REAL Growth Metrics
Last year, REAL revenue was $722.53M. In the last 5 year, REAL's revenue has gone up by 17.64% per year. This was faster than the Luxury Goods industry average of 9.7%.
You can research REAL's earnings and revenue performance here.
Are REAL executives and large shareholders buying or selling the stock?
In the last year, insiders at REAL have sold more shares than they have bought.
Gopal Ajay Madan, Chief Financial Officer of REAL, was the latest REAL insider to sell. They sold $479,224.65 worth of REAL shares on Mar 19, 2026.
Dig into more about who owns REAL shares here.
Can I get consistent income from REAL stock?
No, Therealreal doesn't provide an income stream by paying out dividends.
What do other traders have to say about REAL?
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your REAL purchase
You have two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a given dollar amount limit, use a limit order.
Press the Open Trade button and eToro will place the order.
If you require more assistance buying stocks on eToro, watch the how to video below:
Step 6: Track your REAL investment
Now that you own some REAL stock, you'll want to keep up with your new investment.
Add REAL to a watchlist to keep tabs on your REAL stock.
REAL Feed
How to Buy Stock in Therealreal
To reiterate, here are the 6 steps you need to take to buy Therealreal stock right now:
- Figure out where to buy Therealreal stock
- Create your brokerage account
- Deposit funds into your investment account
- Research Therealreal stock
- Make your REAL purchase
- Track your REAL investment
If you require a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to watch your new investment in Therealreal, add REAL to your watchlist by clicking the button below.
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