How to Buy Sunstone Hotel Investors Stock
Sunstone Hotel Investors Inc
Sunstone Hotel Investors is a hotel & motel REIT company located in California, United States, which is part of the Real Estate sector, and is traded under the ticker SHO on the NYSE exchange.
Sunstone Hotel Investors stock last closed at $9.06, down 1.95% from the previous day, and has decreased 7.17% in one year. It has overperformed other stocks in the REIT - Hotel & Motel industry by 0.02 percentage points. Sunstone Hotel Investors stock is currently +21.61% from its 52-week low of $7.45, and -26.99% from its 52-week high of $12.41.
As of Aug 14, 2025, there are 189.97M SHO shares outstanding. The market value of SHO is $1.72B. In the past 24 hours, 2.15M SHO shares were traded.
How to Buy Sunstone Hotel Investors Stock
Not sure how to invest in Sunstone Hotel Investors stock? Here's how.
- Decide where to buy Sunstone Hotel Investors stock: You need to decide on an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Sunstone Hotel Investors stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Select your method of payment and add your information.
- Research Sunstone Hotel Investors stock: The Sunstone Hotel Investors ticker symbol is SHO. Is Sunstone Hotel Investors stock a good investment? Should you buy shares of SHO? How do SHO's underlying business fundamentals look? Do top analysts think Sunstone Hotel Investors is a good buy? Why has SHO's stock price moved recently? (Hint: Our stock market research website can help you evaluate if SHO is a good stock to buy).
- Execute your SHO buy order: Decide if you will purchase SHO shares at the current market price or use a limit order to buy SHO stock at a given price.
- Get the latest scoop on your investment in SHO: Create a watchlist to keep tabs on your investment in Sunstone Hotel Investors stock.
Step 1: Decide where to buy Sunstone Hotel Investors stock
You need a brokerage account to access the NYSE market and buy SHO stock.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Open a brokerage account
Now that you've selected the right brokerage, the next step is to fill out some personal information so you can buy SHO stock today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to start a new brokerage account.
- Send your data by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you have opened your account on the best stock trading app, your next step is to transfer the money for your investment:
Watch this video walkthrough if you need help depositing money into your new brokerage account.
Step 4: Research Sunstone Hotel Investors stock
After you have chosen the best place to buy Sunstone Hotel Investors stock, it's important to evaluate their stock before you invest, so you can understand the risk as well as the opportunity.
Sunstone Hotel Investors shares data
SHO Fundamentals
WallStreetZen was designed to help part-time investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on SHO's stock page.
What is the fair value of SHO stock?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SHO's true value.
Using relative valuations methods:
- SHO could be overvalued based on its P/E ratio of 302x, relative to REIT - Hotel & Motel industry P/E ratio of 36.86x
- SHO could be undervalued based on its P/B ratio of 0.87x, relative to REIT - Hotel & Motel industry P/B ratio of 1.19x
- SHO may be undervalued based on its PEG ratio of 0.73x
You can access additional valuation research on SHO's stock here.
A quick look at SHO Financials
Positive Health Checks:
- Total SHO debt is lower than 5 years ago, relative to shareholder equity.
Negative Health Checks:
- SHO earnings of $72.02M is not sufficient to cover its interest payments.
- SHO's operating cash flow of $167.86M allows it to safely service it's debt of $878.53M.
- SHO profit margin has gone down from 18% to 0.5% in the past year.
- SHO has a relatively high debt to equity ratio of 0.52.
Is it a good time to buy SHO stock, according to analysts?
Out of 7 Wall Street analysts who track SHO, the consensus analyst rating on SHO is a Sell
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest SHO Analyst Recommendations
Patrick Scholes, a top 4% analyst from Truist Securities maintains SHO with a hold rating and lowers their SHO price target from $12.00 to $11.00, on Mar 21, 2025.
Dori Kesten, a top 36% analyst from Wells Fargo maintains SHO with a hold rating and lowers their SHO price target from $13.00 to $12.00, on Feb 18, 2025.
You can dive deeper into what analysts are projecting on the Sunstone Hotel Investors stock forecast page.
SHO Technicals
SHO Growth Metrics
Last year, SHO earnings were $4.39M. Over the last 3 year, SHO's earnings have grown by -98.53% per year. This was slower than the REIT - Hotel & Motel industry average of 65.23%.
Last year, SHO revenue was $935.00M. Over the past 5 year, SHO's revenue has increased by 4.34% per year. This was slower than the REIT - Hotel & Motel industry average of 9.06%.
You can analyze SHO's earnings and revenue performance here.
Latest Insiders Trades at SHO
Over the last year, executives and large shareholders at SHO have sold more shares than they have bought.
Bryan Albert Giglia, CHIEF EXECUTIVE OFFICER of SHO, was the latest SHO insider to sell. They sold $35,640.00 worth of SHO shares on Mar 7, 2025.
Learn more about who owns SHO shares here.
Does SHO stock generate passive income?
Sunstone Hotel Investors pays a dividend of 2.98%, compared to the REIT - Hotel & Motel industry's average dividend yield of 4.21%. If you owned $1,000 worth of SHO stock, you would have received $29.80 last year.
Sunstone Hotel Investors dividend payments have consistently grown over the past decade but have not remained stable.
Dig into more analysis about Sunstone Hotel Investors dividend yield and history here.
Get opinions from other investors
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Execute your SHO buy order
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually sufficient. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular dollar amount, place a limit order.
Click the Open Trade button and eToro will place the order.
If you require more info about investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest scoop on your investment in SHO
Now that you own some shares in SHO, you'll want to keep up with your new shares.
Add SHO to a watchlist to get notified of important updates regarding your SHO stock.
SHO Feed
How to Buy Stock in Sunstone Hotel Investors
To reiterate, here are the 6 steps you need to take to buy Sunstone Hotel Investors stock right now:
- Decide where to buy Sunstone Hotel Investors stock
- Open a brokerage account
- Deposit funds into your investment account
- Research Sunstone Hotel Investors stock
- Execute your SHO buy order
- Get the latest scoop on your investment in SHO
If you need a online brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to keep an eye on your new investment in Sunstone Hotel Investors, add SHO to your watchlist by clicking the button below.
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