How to Buy Sun Life Financial Stock

Sun Life Financial Inc

Sun Life Financial is a life insurance company located in Ontario, Canada, which is part of the Financial Services sector, and is traded under the ticker SLF on the NYSE exchange.

Sun Life Financial stock last closed at $59.23, up 0.83% from the previous day, and has increased 14.76% in one year. It has underperformed other stocks in the Insurance - Diversified industry by 0.07 percentage points. Sun Life Financial stock is currently +27.62% from its 52-week low of $46.41, and -5.76% from its 52-week high of $62.85.

There are currently 573.89M SLF shares outstanding. The market capitalization of SLF is $33.99B. In the last 24 hours, 266,878 SLF shares were traded.

How to Buy Sun Life Financial Stock

Wondering how to invest in Sun Life Financial stock? Here's how.

  1. Decide where to buy Sun Life Financial stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Sun Life Financial stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your investment account: Choose your payment method and add your details.
  4. Analyze Sun Life Financial stock: The Sun Life Financial ticker symbol is SLF. Is Sun Life Financial stock a good investment? Should you buy shares of SLF? How do SLF's underlying business fundamentals look? Do top analysts think Sun Life Financial is a good buy? Why has SLF's stock price moved recently? (Hint: Our stock research tools can help you decide if SLF is a good stock to buy).
  5. Make your SLF purchase: Decide if you will purchase SLF shares at the current market price or use a limit order to buy SLF stock at a particular price.
  6. Keep tabs on your SLF investment: Create a watchlist to get live updates on your position in Sun Life Financial shares.

Step 1: Decide where to buy Sun Life Financial stock

You will need an online brokerage account in order to access the NYSE market and buy SLF stock.

A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've picked your brokerage, it's time to fill out some personal information so you can invest in SLF stock today.

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  2. Input your personal info to open your new brokerage account.
  1. Submit your info by clicking the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you have opened your account on the best stock trading app, you can securely and quickly fund your account:

Check out the video below if you need help depositing funds into your brokerage account.

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Step 4: Analyze Sun Life Financial stock

After you have decided on the best place to buy Sun Life Financial stock, it's very important to research their stock before you buy, so you truly wrap your head around the risk as well as the upside.

Sun Life Financial shares data

SLF Price
$59.23
1w %
3.55%
1y %
14.76%
5y %
67.32%
P/E
16.18x
P/B
1.92x
P/S
1.48x
PEG
0.8x
Revenue
$23.02B
Earnings
$2.12B
Fore. Rev. Growth
8.1%
Fore. Earn. Growth
22.47%
Market Cap
$33.99B
Next Earnings
May 8, 2025
Next Dividend
N/A

SLF Due Diligence Checks

WallStreetZen was built to help part-time investors perform better fundamental analysis quickly.

You can see all of the due diligence checks on SLF's stock page.

Is SLF stock undervalued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SLF's true value.

Using relative valuations measures:

  • SLF could be overvalued based on its P/E ratio of 16.18x, relative to Insurance - Diversified industry P/E ratio of 11.17x
  • SLF could be overvalued based on its P/B ratio of 1.92x, relative to Insurance - Diversified industry P/B ratio of 1.75x
  • SLF could be undervalued based on its PEG ratio of 0.8x

You can access additional valuation research on SLF's stock here.

How do SLF Financials look?

Pros:

  • SLF earnings of $3.36B is not enough to cover its interest payments.
  • SLF's operating cash flow of $1.76B allows it to safely service it's debt of $5.70B.

Cons:

  • SLF profit margin has gone down from 10% to 9.2% in the past year.
  • Total SLF debt is higher than 5 years ago, relative to shareholder equity.
  • SLF has a relatively high debt to equity ratio of 13.48.

You can dig deeper into what analysts are saying on the Sun Life Financial stock forecast page.

SLF Momentum

SMA10
57.57
SMA20
56.73
SMA50
56.15
SMA100
57.58
SMA200
56.41
MACD
0.63
MACD Signal
0.28
MACD Histogram
0.35
RSI
64
Stochastic %K
96.24
Stochastic %D
94.25
StochRSI %K
99.82
StochRSI %D
99

SLF Growth Metrics

Last year, SLF earnings were $2.12B. In the past 5 year, SLF's earnings have gone up by 1.64% per year. This was slower than the Insurance - Diversified industry average of 4.88%.

Last year, SLF revenue was $23.02B. During the past five year, SLF's revenue has increased by -5.34% per year. This was slower than the Insurance - Diversified industry average of 5%.

You can analyze SLF's earnings and revenue performance here.

Are SLF executives and large shareholders buying or selling the stock?

In the past 12 months, executives and large shareholders at SLF have not bought or sold any shares.

Dig into more about who owns SLF stock here.

Can I rely on SLF as an income stream?

No, Sun Life Financial doesn't provide an income stream by paying out dividends.

What do other investors have to say about SLF?

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other traders have to say.

Step 5: Make your SLF purchase

There are two primary options:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are mostly fine for most investors.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a particular price limit, use a limit order.

Hit the Open Trade button and eToro will execute the order.

If you want more info about investing in stocks on eToro, click the helpful video below:

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Step 6: Keep tabs on your SLF investment

Now that you own some shares in SLF, you'll want to stay up-to-date on your company.

Start a watchlist to track the most important metrics related to your SLF stock.

SLF Feed

How to Buy Stock in Sun Life Financial

To summarize, here are the 6 steps for buying Sun Life Financial stock:

  1. Decide where to buy Sun Life Financial stock
  2. Sign up for your brokerage account
  3. Deposit funds into your investment account
  4. Analyze Sun Life Financial stock
  5. Make your SLF purchase
  6. Keep tabs on your SLF investment

If you need a brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to keep track of your new investment in Sun Life Financial, add SLF to your watchlist by clicking the button below.

NYSE: SLF
$59.23+0.49 (+0.83%)
Updated Apr 29, 2025
Open eToro Account
Your capital is at risk.
NYSE: SLF
$59.23+0.49 (+0.83%)
Updated Apr 29, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Sun Life Financial share?

As of Apr 29, 2025, it costs $59.23 to buy one share of Sun Life Financial stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.169 shares of SLF.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Sun Life Financial stock?

One way to place an order for Sun Life Financial stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.