How to Buy Sun Life Financial Stock

Sun Life Financial Inc

Sun Life Financial is a life insurance company located in Ontario, Canada, which is part of the Financial Services sector, and is traded under the ticker SLF on the NYSE exchange.

Sun Life Financial stock last closed at $73.02, up 2% from the previous day, and has increased 15.05% in one year. It has overperformed other stocks in the Insurance - Diversified industry by 0.29 percentage points. Sun Life Financial stock is currently +29.88% from its 52-week low of $56.22, and -1.52% from its 52-week high of $74.15.

There are currently 553.8M SLF shares outstanding. The market capitalization of SLF is $40.44B. In the last 24 hours, 377,000 SLF shares were traded.

How to Buy Sun Life Financial Stock

Wondering how to invest in Sun Life Financial stock? Here's how.

  1. Decide where to buy Sun Life Financial stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Sun Life Financial stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your investment account: Choose your payment method and add your details.
  4. Analyze Sun Life Financial stock: The Sun Life Financial ticker symbol is SLF. Is Sun Life Financial stock a good investment? Should you buy shares of SLF? How do SLF's underlying business fundamentals look? Do top analysts think Sun Life Financial is a good buy? Why has SLF's stock price moved recently? (Hint: Our stock research tools can help you decide if SLF is a good stock to buy).
  5. Make your SLF purchase: Decide if you will purchase SLF shares at the current market price or use a limit order to buy SLF stock at a particular price.
  6. Keep tabs on your SLF investment: Create a watchlist to get live updates on your position in Sun Life Financial shares.

Step 1: Decide where to buy Sun Life Financial stock

You will need an online brokerage account in order to access the NYSE market and buy SLF stock.

A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've picked your brokerage, it's time to fill out some personal information so you can invest in SLF stock today.

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  2. Input your personal info to open your new brokerage account.
  1. Submit your info by clicking the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you have opened your account on the best stock trading app, you can securely and quickly fund your account:

Check out the video below if you need help depositing funds into your brokerage account.

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Step 4: Analyze Sun Life Financial stock

After you have decided on the best place to buy Sun Life Financial stock, it's very important to research their stock before you buy, so you truly wrap your head around the risk as well as the upside.

Sun Life Financial shares data

SLF Price
$73.02
1w %
3.12%
1y %
15.05%
5y %
35.67%
P/E
18.43x
P/B
2.2x
P/S
1.58x
PEG
N/A
Revenue
$25.64B
Earnings
$2.21B
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$40.44B
Next Earnings
N/A
Next Dividend
Jun 30, 2026

SLF Due Diligence Checks

WallStreetZen was built to help part-time investors perform better fundamental analysis quickly.

You can see all of the due diligence checks on SLF's stock page.

Is SLF stock undervalued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SLF's true value.

Using relative valuations measures:

  • SLF could be overvalued based on its P/E ratio of 18.43x, relative to Insurance - Diversified industry P/E ratio of 13.75x
  • SLF could be overvalued based on its P/B ratio of 2.2x, relative to Insurance - Diversified industry P/B ratio of 1.45x

You can access additional valuation analysis on SLF's stock here.

SLF Financial Health

Pros:

  • SLF's operating cash flow of $3.94B allows it to safely service it's debt of $7.88B.
  • SLF earnings of $3.32B is not enough to cover its interest payments.

Cons:

  • SLF profit margin has gone down from 9.4% to 8.6% in the past year.
  • Total SLF debt is higher than 5 years ago, relative to shareholder equity.
  • SLF has a relatively high debt to equity ratio of 14.89.

Do Wall Street analysts think it's a good time to buy SLF stock

Out of 1 Wall Street analysts who give ratings on SLF, the consensus analyst rating on Sun Life Financial is a Hold

Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.

You can dig deeper into what analysts are projecting on the Sun Life Financial stock forecast page.

SLF Technicals

SMA10
71.25
SMA20
71.5
SMA50
67.51
SMA100
65.83
SMA200
62.76
MACD
1.16
MACD Signal
1.27
MACD Histogram
-0.11
RSI
63.02
Stochastic %K
65.79
Stochastic %D
60.91
StochRSI %K
44.29
StochRSI %D
44.41

SLF Earnings

Last year, SLF earnings were $2.21B. In the last five year, SLF's earnings have increased by -0.79% per year. This was faster than the Insurance - Diversified industry average of -3.55%.

Last year, SLF revenue was $25.64B. In the past 5 year, SLF's revenue has gone up by -3.97% per year. This was slower than the Insurance - Diversified industry average of 2.96%.

Learn more about SLF's earnings and revenue performance here.

Are SLF insiders buying or selling the stock?

In the last year, insiders at SLF have not bought or sold any shares.

Research more about who owns SLF stock here.

Does SLF stock generate passive income?

Sun Life Financial pays a dividend of 0.92%, compared to the Insurance - Diversified industry's average dividend yield of 3.37%. If you owned $1,000 worth of SLF stock, you would have received $9.24 in the past 12 months.

Sun Life Financial dividend payments have consistently grown over the past decade but have not remained stable.

Find more data about Sun Life Financial dividend yield and history here.

What others are saying about SLF

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to learn what other community members have to say.

Step 5: Make your SLF purchase

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are usually sufficient.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a given dollar amount limit, use a limit order.

Click the Open Trade button and eToro will place the order.

If you require more help with buying stocks on eToro, watch the how to video below:

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Step 6: Keep tabs on your SLF investment

Now that you own some SLF stock, you'll want to keep up with your new shares.

Create a watchlist to track the most important metrics related to your SLF stock.

SLF Feed

How to Buy Stock in Sun Life Financial

To summarize, here are the 6 steps to buy stock in Sun Life Financial:

  1. Decide where to buy Sun Life Financial stock
  2. Sign up for your brokerage account
  3. Deposit funds into your investment account
  4. Analyze Sun Life Financial stock
  5. Make your SLF purchase
  6. Keep tabs on your SLF investment

If you are looking for a online brokerage, eToro is our recommended option.

Get Started with eToro Today
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If you want to get notifications regarding your new investment in Sun Life Financial, click below.

NYSE: SLF
$73.02+1.43 (+2%)
Updated May 20, 2026
Open eToro Account
Your capital is at risk.
NYSE: SLF
$73.02+1.43 (+2%)
Updated May 20, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Sun Life Financial share?

As of May 20, 2026, it costs $73.02 to buy one share of Sun Life Financial stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.137 shares of SLF.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Sun Life Financial stock?

According to 1 Wall Street analysts who monitor Sun Life Financial, their consensus recommendation is to hold Sun Life Financial stock.

What is the best way to buy Sun Life Financial stock?

One way to place an order for Sun Life Financial stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.