How to Buy Sun Life Financial Stock

Sun Life Financial Inc

Sun Life Financial is a life insurance company located in Ontario, Canada, which is part of the Financial Services sector, and is traded under the ticker SLF on the NYSE exchange.

Sun Life Financial stock last closed at $61.21, down 0.1% from the previous day, and has increased 2.86% in one year. It has underperformed other stocks in the Insurance - Diversified industry by 0.02 percentage points. Sun Life Financial stock is currently +16.72% from its 52-week low of $52.44, and -8.38% from its 52-week high of $66.81.

There are currently 558.4M SLF shares outstanding. The market capitalization of SLF is $34.18B. In the last 24 hours, 441,000 SLF shares were traded.

How to Buy Sun Life Financial Stock

Wondering how to invest in Sun Life Financial stock? Here's how.

  1. Decide where to buy Sun Life Financial stock: You need to decide on a stock brokerage, but don't worry - we've tried dozens of online brokerages and apps to help you decide where to buy Sun Life Financial stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Deposit funds into your investment account: Choose your payment method and add your details.
  4. Analyze Sun Life Financial stock: The Sun Life Financial ticker symbol is SLF. Is Sun Life Financial stock a good investment? Should you buy shares of SLF? How do SLF's underlying business fundamentals look? Do top analysts think Sun Life Financial is a good buy? Why has SLF's stock price moved recently? (Hint: Our stock research tools can help you decide if SLF is a good stock to buy).
  5. Make your SLF purchase: Decide if you will purchase SLF shares at the current market price or use a limit order to buy SLF stock at a particular price.
  6. Keep tabs on your SLF investment: Create a watchlist to get live updates on your position in Sun Life Financial shares.

Step 1: Decide where to buy Sun Life Financial stock

You will need an online brokerage account in order to access the NYSE market and buy SLF stock.

A brokerage account is an investment account that allows you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've picked your brokerage, it's time to fill out some personal information so you can invest in SLF stock today.

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  1. Submit your info by clicking the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you have opened your account on the best stock trading app, you can securely and quickly fund your account:

Check out the video below if you need help depositing funds into your brokerage account.

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Step 4: Analyze Sun Life Financial stock

After you have decided on the best place to buy Sun Life Financial stock, it's very important to research their stock before you buy, so you truly wrap your head around the risk as well as the upside.

Sun Life Financial shares data

SLF Price
$61.21
1w %
4.06%
1y %
2.86%
5y %
37.4%
P/E
16.2x
P/B
1.91x
P/S
1.39x
PEG
0.5x
Revenue
$24.67B
Earnings
$2.13B
Fore. Rev. Growth
-16.44%
Fore. Earn. Growth
32.14%
Market Cap
$34.18B
Next Earnings
Feb 11, 2026
Next Dividend
N/A

SLF Due Diligence Checks

WallStreetZen was built to help part-time investors perform better fundamental analysis quickly.

You can see all of the due diligence checks on SLF's stock page.

Is SLF stock undervalued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SLF's true value.

Using relative valuations measures:

  • SLF could be undervalued based on its P/E ratio of 16.2x, relative to Insurance - Diversified industry P/E ratio of 18.53x
  • SLF could be overvalued based on its P/B ratio of 1.91x, relative to Insurance - Diversified industry P/B ratio of 1.57x
  • SLF could be undervalued based on its PEG ratio of 0.5x

You can access additional valuation research on SLF's stock here.

How do SLF Financials look?

Pros:

  • SLF earnings of $3.37B is not enough to cover its interest payments.
  • SLF's operating cash flow of $1.58B allows it to safely service it's debt of $6.78B.

Cons:

  • SLF profit margin has gone down from 10.9% to 8.6% in the past year.
  • Total SLF debt is higher than 5 years ago, relative to shareholder equity.
  • SLF has a relatively high debt to equity ratio of 14.73.

Is it a good time to buy Sun Life Financial stock, according to Wall Street analysts?

Out of 1 sell side analysts who give recommendations on SLF, the consensus analyst rating on SLF is a Hold

It's important to keep in mind that analyst ratings are not recommendations, nor are they investment advice.

You can dig deeper into what analysts are projecting on the Sun Life Financial stock forecast page.

Metrics for Advanced SLF Traders

SMA10
59.61
SMA20
59.14
SMA50
60.07
SMA100
59.64
SMA200
60.11
MACD
0.29
MACD Signal
-0.1
MACD Histogram
0.4
RSI
62.9
Stochastic %K
92.39
Stochastic %D
93.59
StochRSI %K
99.27
StochRSI %D
99.76

How are SLF Revenues/Earnings doing?

Last year, SLF earnings were $2.13B. Over the last five year, SLF's earnings have grown by 4.66% per year. This was slower than the Insurance - Diversified industry average of 14.83%.

Last year, SLF revenue was $24.67B. Over the past 5 year, SLF's revenue has grown by -3.71% per year. This was slower than the Insurance - Diversified industry average of 6.38%.

Dive into SLF's earnings and revenue performance here.

What are SLF insiders up to?

Over the last 12 months, executives and large shareholders at SLF have not bought or sold any shares.

Research more about who owns SLF stock here.

Does SLF provide a stable income stream?

Sun Life Financial dividend payments have consistently grown over the past decade but have not remained stable.

Find more analysis about Sun Life Financial dividend yield and history here.

What others are saying about SLF

One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.

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Step 5: Make your SLF purchase

There are two primary options:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a given dollar amount, place a limit order.

Press the Open Trade button and your broker will execute the order.

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Step 6: Keep tabs on your SLF investment

Now that you own some SLF stock, you'll want to stay up-to-date on your company.

Create a watchlist to get notified of important updates regarding your SLF stock.

SLF Feed

How to Buy Stock in Sun Life Financial

To reiterate, here are the 6 steps to buy stock in Sun Life Financial:

  1. Decide where to buy Sun Life Financial stock
  2. Sign up for your brokerage account
  3. Deposit funds into your investment account
  4. Analyze Sun Life Financial stock
  5. Make your SLF purchase
  6. Keep tabs on your SLF investment

If you require a place to buy stocks, eToro is our recommended venue.

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If you would like to watch your new investment in Sun Life Financial, get started below.

NYSE: SLF
$61.21-0.06 (-0.1%)
Updated Dec 17, 2025
Open eToro Account
Your capital is at risk.
NYSE: SLF
$61.21-0.06 (-0.1%)
Updated Dec 17, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Sun Life Financial share?

As of Dec 17, 2025, it costs $61.21 to buy one share of Sun Life Financial stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.163 shares of SLF.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Sun Life Financial stock?

According to 1 Wall Street analysts who monitor Sun Life Financial, their consensus recommendation is to hold Sun Life Financial stock.

What is the best way to buy Sun Life Financial stock?

One way to place an order for Sun Life Financial stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.