How to Buy Stubhub Holdings Stock
Stubhub Holdings Inc
Stubhub Holdings is a internet content & information company located in New York, United States, which is part of the Communication Services sector, and is traded under the ticker STUB on the NYSE exchange.
Stubhub Holdings stock last closed at $6.96, down 2.52% from the previous day, and has decreased N/A in one year. It has underperformed other stocks in the Internet Content & Information industry by N/A percentage points. Stubhub Holdings stock is currently +0.87% from its 52-week low of $6.90, and -73.58% from its 52-week high of $26.34.
As of Mar 18, 2026, there are 356.72M shares of STUB outstanding. The market value of STUB is $2.48B. In the past 24 hours, 3.98M STUB shares were traded.
How to Buy Stubhub Holdings Stock
Wondering how to invest in Stubhub Holdings stock? Here's how.
- Decide where to buy Stubhub Holdings stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Stubhub Holdings stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit money your investment account: Choose your method of payment and add your information.
- Analyze Stubhub Holdings stock: The Stubhub Holdings ticker symbol is STUB. Is Stubhub Holdings stock a good investment? Should you buy shares of STUB? How do STUB's underlying business fundamentals look? Do top analysts think Stubhub Holdings is a good buy? Why has STUB's stock price moved recently? (Hint: Our stock research website can help you evaluate if STUB is a good stock to buy).
- Make your STUB buy order: Decide if you will purchase STUB shares at the current market price or use a limit order to purchase STUB stock at a specific price.
- Get key alerts regarding your STUB position: Create a watchlist to keep track of your position in Stubhub Holdings shares.
Step 1: Decide where to buy Stubhub Holdings stock
You will need a brokerage account to access the NYSE market and buy STUB stock.
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Open eToro AccountStep 2: Open your brokerage account
Now that you've chosen the best brokerage, you need to fill out some personal info so you can invest in STUB today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to start a new trading account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have opened your account on a mobile trading app, your next step is to transfer the money for your investment:
Watch the video below for more details transferring funds into your new investment account.
Step 4: Analyze Stubhub Holdings stock
After you have identified the best place to buy Stubhub Holdings stock, it's important to research their stock before you buy, so you can comprehend the risk as well as the upside.
Stubhub Holdings quick stats
STUB Due Diligence Score
WallStreetZen was designed to help average investors perform more in-depth fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on STUB's stock page.
Is STUB stock undervalued?
Analysts use many financial metrics, analyses, models, and charts to gauge STUB's intrinsic value.
Using relative valuations methods:
- STUB may be undervalued based on its P/B ratio of 2.1x, relative to Internet Content & Information industry P/B ratio of 7.4x
You can access additional valuation research on STUB's stock here.
STUB Financial Health Summary
Pros:
- There are more short-term assets than short-term liabilities on the STUB balance sheet.
Cons:
- STUB earnings of -$1.49B is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the STUB balance sheet.
- STUB has a relatively high debt to equity ratio of 2.63.
- STUB profit margin has gone down from -3.1% to -114.2% in the past year.
- STUB's operating cash flow of $192.57M allows it to safely service it's debt of $1.51B.
Is STUB stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 11 Wall Street analysts who give recommendations on STUB, the consensus analyst rating on STUB is a Buy
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Latest STUB Analyst Forecasts
Currey Baker, a top 12% analyst from Guggenheim maintains STUB with a hold rating and lowers their STUB price target from $19.00 to $16.00, on Nov 14, 2025.
Justin Post, a top 2% analyst from Bank of America downgrades STUB to a hold rating and lowers their STUB price target from $25.00 to $19.00, on Nov 14, 2025.
Lloyd Walmsley, a top 2% analyst from Mizuho initiates coverage on STUB with a buy rating and announces their STUB price target of $24.00, on Oct 13, 2025.
Eric Sheridan, a top 3% analyst from Goldman Sachs initiates coverage on STUB with a strong buy rating and announces their STUB price target of $46.00, on Oct 13, 2025.
Andrew Boone, a top 5% analyst from JMP Securities initiates coverage on STUB with a buy rating and announces their STUB price target of $24.00, on Oct 13, 2025.
You can dive deeper into what analysts are projecting on the Stubhub Holdings stock forecast page.
STUB Technical Indicators
How are STUB Revenues/Earnings doing?
Last year, STUB revenue was $1.75B. Over the last 3 year, STUB's revenue has grown by 88.08% per year. This was faster than the Internet Content & Information industry average of 17.97%.
Dive into STUB's earnings and revenue performance here.
Are STUB executives and large shareholders buying or selling the stock?
In the last 12 months, executives and large shareholders at STUB have sold more shares than they have bought.
Scott Michael Fitzgerald, Principal Accounting Officer of STUB, was the latest STUB insider to sell. They sold $217,557.97 worth of STUB stock on Mar 11, 2026.
Learn more about who owns STUB shares here.
Does STUB stock generate passive income?
No, Stubhub Holdings doesn't provide an income stream by paying out dividends.
STUB Social Trading Data
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your STUB buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are usually the best for newer investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a particular price limit, place a limit order.
Press the Open Trade button and eToro will execute your order.
If you want more assistance buying stocks on eToro, watch the how to video below:
Step 6: Get key alerts regarding your STUB position
Now that you own some STUB shares, you'll want to stay up-to-date on your investment.
Create a watchlist to track the latest developments regarding your STUB stock.
STUB Feed
How to Buy Stock in Stubhub Holdings
To summarize, here are the 6 steps to buy stock in Stubhub Holdings:
- Decide where to buy Stubhub Holdings stock
- Open your brokerage account
- Deposit money your investment account
- Analyze Stubhub Holdings stock
- Make your STUB buy order
- Get key alerts regarding your STUB position
If you need a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep an eye on your new investment in Stubhub Holdings, add STUB to your watchlist by clicking the button below.
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