How to Buy Strategy Stock

Strategy Inc

Strategy Inc, together with its subsidiaries, operates as a bitcoin treasury company in the United States, Europe, the Middle East, Africa, and internationally.

Strategy stock last closed at $158.81, up 0.06% from the previous day, and has decreased 53.43% in one year. It has underperformed other stocks in the Software - Application industry by 0.33 percentage points. Strategy stock is currently +3.04% from its 52-week low of $154.12, and -65.27% from its 52-week high of $457.22.

There are currently 287.35M shares of MSTR outstanding. The market capitalization of MSTR is $45.63B. In the last 24 hours, 12.24M MSTR shares were traded.

How to Buy Strategy Stock

Wondering how to invest in Strategy stock? Here's how.

  1. Decide where to buy Strategy stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Strategy stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Fund your brokerage account: Select your method of payment and add your details.
  4. Research Strategy stock: The Strategy ticker symbol is MSTR. Is Strategy stock a good investment? Should you buy shares of MSTR? How do MSTR's underlying business fundamentals look? Do top analysts think Strategy is a good buy? Why has MSTR's stock price moved recently? (Hint: Our stock market research tools can help you figure out if MSTR is a good stock to buy).
  5. Make your MSTR purchase: Decide if you will purchase MSTR shares at the current market price or use a limit order to purchase MSTR shares at a specific price.
  6. Get updates on your investment in MSTR: Create a watchlist to watch your investment in Strategy stock.

Step 1: Decide where to buy Strategy stock

You need an online brokerage account to access the NASDAQ market and buy MSTR shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

We believe that eToro is the best brokerage. eToro gives you:

  • Invest in stocks with 0% commissions: Invest without commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
  • Access to world markets: From Technology to Financial Services, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
  • Social investing: eToro offers a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other financial assets: Such as ETFs and cryptos.

Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.

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Step 2: Create your brokerage account

Now that you've selected your brokerage, it's time to fill out some personal information so you are able to buy MSTR today.

How to Create a New Brokerage Account on eToro

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  2. Enter your personal info to open a new trading account.
  1. Send your info by clicking the "Create Account" button.
  2. Get started with eToro today
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Step 3: Fund your brokerage account

Now that you have filled out your info on apps for stock market, you need to deposit funds:

Watch the walkthrough below for more details depositing money into your new brokerage account.

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Step 4: Research Strategy stock

Once you have identified the best place to buy Strategy stock, it's crucial to research their stock before you invest, so you truly wrap your head around the risk as well as the opportunity.

Strategy stock at a glance

MSTR Price
$158.81
1w %
-3.65%
1y %
-53.43%
5y %
329.22%
P/E
6.18x
P/B
0.87x
P/S
95.1x
PEG
0.24x
Revenue
$474.94M
Earnings
$7.72B
Fore. Rev. Growth
1.59%
Fore. Earn. Growth
29.22%
Market Cap
$45.63B
Next Earnings
Feb 3, 2026
Next Dividend
N/A

Strategy Overview

WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis quickly.

You can see all of the due diligence checks on MSTR's stock page.

Is MSTR stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge MSTR's true value.

Using relative valuations ratios:

  • MSTR could be overvalued based on its P/E ratio of 6.18x, relative to Software - Application industry P/E ratio of 3.02x
  • MSTR may be overvalued based on its P/B ratio of 0.87x, relative to Software - Application industry P/B ratio of 0.01x
  • MSTR could be undervalued based on its PEG ratio of 0.24x

You can access additional valuation analysis on MSTR's stock here.

MSTR Financial Summary

Passed Financial Due Diligence Checks:

  • MSTR has a low debt to equity ratio of 0.3.
  • MSTR profit margin has gone up from -87% to 1,625% in the past year.
  • MSTR has $56.20M in cash and short term investments. This is enough to cover its annual cash burn of $108.35M.
  • Total MSTR debt is lower than 5 years ago, relative to shareholder equity.

Failed Financial Due Diligence Checks:

  • There are more long-term liabilities than short-term assets on the MSTR balance sheet.
  • There are more short-term liabilities than short-term assets on the MSTR balance sheet.
  • MSTR has cash burn of 108348000. It does not have enough cash and short-term investments to cover this.

Is it a good time to buy Strategy stock, according to analysts?

Out of 11 Equities analysts who give forecasts on MSTR, the consensus analyst rating on MSTR is a Strong Buy

Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.

Latest MSTR Analyst Upgrades/Downgrades

Brett Knoblauch, a top 4% analyst from Cantor Fitzgerald maintains MSTR with a strong buy rating and lowers their MSTR price target from $697.00 to $560.00, on Oct 31, 2025.

Andrew Harte, a bottom 6% analyst from BTIG maintains MSTR with a strong buy rating and lowers their MSTR price target from $700.00 to $630.00, on Oct 31, 2025.

Yiwen Zhang, a bottom 13% analyst from China Renaissance initiates coverage on MSTR with a strong buy rating and announces their MSTR price target of $473.00, on Oct 15, 2025.

Cerena Chen, a top 36% analyst from Wells Fargo downgrades MSTR to a hold rating and lowers their MSTR price target from $65.00 to $54.00, on Sep 30, 2025.

Dan Dolev, a top 19% analyst from Mizuho maintains MSTR with a buy rating and raises their MSTR price target from $563.00 to $586.00, on Aug 11, 2025.

You can dig deeper into what analysts are saying on the Strategy stock forecast page.

MSTR Technical Indicators

SMA10
162.92
SMA20
172.66
SMA50
213.44
SMA100
277.35
SMA200
322.79
MACD
-14.96
MACD Signal
-16.55
MACD Histogram
1.58
RSI
34.02
Stochastic %K
7.41
Stochastic %D
9.87
StochRSI %K
29.64
StochRSI %D
36.08

How is MSTR performing as a company?

Last year, MSTR earnings were $7.72B. Over the past 5 year, MSTR's earnings have increased by 363.57% per year. This was faster than the Software - Application industry average of 141.76%.

Last year, MSTR revenue was $474.94M. In the past five year, MSTR's revenue has increased by -0.33% per year. This was slower than the Software - Application industry average of 21.96%.

Dive into MSTR's earnings and revenue performance here.

What are MSTR insiders up to?

In the past year, insiders at MSTR have bought more shares than they have sold.

Jane A. Dietze, Director of MSTR, was the latest MSTR insider to buy. They bought $104,808.00 worth of MSTR stock on Nov 21, 2025.

Get more info about who owns MSTR shares here.

Can I get consistent income from MSTR stock?

No, Strategy doesn't provide an income stream by paying out dividends.

What others are saying about MSTR

One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Make your MSTR purchase

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally the best for newer investors.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a particular price, place a limit order.

Click the Open button and your broker will place the order.

If you want more help with investing in stocks on eToro, click the how to video below:

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Step 6: Get updates on your investment in MSTR

Now that you own some MSTR shares, you'll want to keep up with your new stock purchase.

Add MSTR to a watchlist to get alerted to the latest events about your MSTR stock.

MSTR Feed

How to Buy Stock in Strategy

To reiterate, here are the 6 steps for buying Strategy stock:

  1. Decide where to buy Strategy stock
  2. Create your brokerage account
  3. Fund your brokerage account
  4. Research Strategy stock
  5. Make your MSTR purchase
  6. Get updates on your investment in MSTR

If you are looking for a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep track of your new investment in Strategy, create your watchlist below.

NASDAQ: MSTR
$158.81+0.10 (+0.06%)
Updated Dec 26, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: MSTR
$158.81+0.10 (+0.06%)
Updated Dec 26, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Strategy share?

As of Dec 26, 2025, it costs $158.81 to buy one share of Strategy stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.63 shares of MSTR.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Strategy stock?

According to 11 Wall Street analysts who monitor Strategy, their consensus recommendation is to buy Strategy stock.

What is the best way to buy Strategy stock?

One way to place an order for Strategy stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.