How to Buy Strategy Stock
Strategy Inc
Strategy Inc, together with its subsidiaries, operates as a bitcoin treasury company in the United States, Europe, the Middle East, Africa, and internationally.
Strategy stock last closed at $164.85, down 3.01% from the previous day, and has decreased 59.97% in one year. It has underperformed other stocks in the Software - Application industry by 0.19 percentage points. Strategy stock is currently +58.26% from its 52-week low of $104.17, and -63.95% from its 52-week high of $457.22.
There are currently 350.45M shares of MSTR outstanding. The market capitalization of MSTR is $57.77B. In the last 24 hours, 10.42M MSTR shares were traded.
How to Buy Strategy Stock
Wondering how to invest in Strategy stock? Here's how.
- Decide where to buy Strategy stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Strategy stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your brokerage account: Select your method of payment and add your details.
- Research Strategy stock: The Strategy ticker symbol is MSTR. Is Strategy stock a good investment? Should you buy shares of MSTR? How do MSTR's underlying business fundamentals look? Do top analysts think Strategy is a good buy? Why has MSTR's stock price moved recently? (Hint: Our stock market research tools can help you figure out if MSTR is a good stock to buy).
- Make your MSTR purchase: Decide if you will purchase MSTR shares at the current market price or use a limit order to purchase MSTR shares at a specific price.
- Get updates on your investment in MSTR: Create a watchlist to watch your investment in Strategy stock.
Step 1: Decide where to buy Strategy stock
You need an online brokerage account to access the NASDAQ market and buy MSTR shares.
Our preferred brokerage: eToro
We believe that eToro is the best brokerage. eToro gives you:
- Invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you don't have the money to buy a full share, you can still invest in the stock.
- Access to world markets: From Technology to Financial Services, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top stock exchanges.
- Social investing: eToro offers a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by signing up for an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've selected your brokerage, it's time to fill out some personal information so you are able to buy MSTR today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open a new trading account.
- Send your info by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have filled out your info on apps for stock market, you need to deposit funds:
Watch the walkthrough below for more details depositing money into your new brokerage account.
Step 4: Research Strategy stock
Once you have identified the best place to buy Strategy stock, it's crucial to research their stock before you invest, so you truly wrap your head around the risk as well as the opportunity.
Strategy stock at a glance
Strategy Overview
WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis quickly.
You can see all of the due diligence checks on MSTR's stock page.
Is MSTR stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge MSTR's true value.
Using relative valuations ratios:
- MSTR could be undervalued based on its P/B ratio of 1.58x, relative to Software - Application industry P/B ratio of 4.8x
You can do additional valuation analysis on MSTR's stock here.
MSTR Financial Overview
Passed Financial Due Diligence Checks:
- MSTR has cash burn of 88290000. It has enough cash and short-term investments to cover this for at least one year.
- There are more short-term assets than short-term liabilities on the MSTR balance sheet.
- MSTR has a low debt to equity ratio of 0.24.
- MSTR has $2.21B in cash and short term investments. This is enough to cover its annual cash burn of $88.29M.
- Total MSTR debt is lower than 5 years ago, relative to shareholder equity.
Failed Financial Due Diligence Checks:
- MSTR profit margin has gone down from -1,163% to -2,527% in the past year.
- There are more long-term liabilities than short-term assets on the MSTR balance sheet.
Is Strategy stock a Buy, Hold, or Sell, according to analysts?
Out of 9 Equities analysts who track MSTR, the consensus analyst rating on Strategy is a Strong Buy
It's important to note that analyst forecasts are not recommendations, nor are they financial advice.
Latest MSTR Analyst Upgrades/Downgrades
Peter Christiansen, a bottom 9% analyst from Citigroup maintains MSTR with a strong buy rating and lowers their MSTR price target from $325.00 to $260.00, on Mar 18, 2026.
Fedor Shabalin, a bottom 7% analyst from B. Riley Securities initiates coverage on MSTR with a strong buy rating and announces their MSTR price target of $175.00, on Mar 10, 2026.
Dan Dolev, a bottom 7% analyst from Mizuho maintains MSTR with a buy rating and lowers their MSTR price target from $403.00 to $320.00, on Feb 17, 2026.
Gautam Chhugani, a top 23% analyst from Bernstein maintains MSTR with a buy rating and lowers their MSTR price target from $600.00 to $450.00, on Dec 8, 2025.
Bernstein's Gautam Chhugani lowered their price target on Strategy (NASDAQ: MSTR) by 25% from $600 to $450 on 2025/12/08. The analyst maintained their Buy rating on the stock.
Considering the company's well-collateralized balance sheet and its 21-month cash reserves, Chhugani maintained their conviction that concerns regarding Strategy's market are exaggerated.
According to the analyst, Strategy is rapidly transitioning into a financial operational firm that accepts Bitcoin as payment, providing investors with fixed income yields and savings products.
You can dig deeper into what analysts are saying on the Strategy stock forecast page.
MSTR Technical Indicators
MSTR Performance Numbers
Last year, MSTR revenue was $490.47M. In the past five year, MSTR's revenue has grown by -0.07% per year. This was slower than the Software - Application industry average of 23.68%.
Dive into MSTR's earnings and revenue performance here.
Are MSTR executives and large shareholders buying or selling the stock?
Over the last 12 months, executives and large shareholders at MSTR have bought more shares than they have sold.
Jarrod M. Patten, Director of MSTR, was the latest MSTR insider to buy. They bought $23,317.50 worth of MSTR stock on May 20, 2026.
Learn more about who owns MSTR shares here.
Can I rely on MSTR as an income stream?
No, Strategy doesn't provide an income stream by paying out dividends.
What others are saying about MSTR
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your MSTR purchase
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually fine. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact price limit, place a limit order.
Press the Open Trade button and eToro will place your order.
If you want more help with buying stocks on eToro, watch the helpful video below:
Step 6: Get updates on your investment in MSTR
Now that you own some MSTR stock, you'll want to stay up-to-date on your shares.
Start a watchlist to keep track of your MSTR stock.
MSTR Feed
How to Buy Stock in Strategy
To reiterate, here are the 6 steps to buy Strategy stock:
- Decide where to buy Strategy stock
- Create your brokerage account
- Fund your brokerage account
- Research Strategy stock
- Make your MSTR purchase
- Get updates on your investment in MSTR
If you need a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep track of your new investment in Strategy, add MSTR to your watchlist below.
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