How to Buy Starbucks Stock
Starbucks Corp
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide. The company operates through three segments: North America, International, and Channel Development.
Starbucks stock last closed at $92.70, up 0.78% from the previous day, and has decreased 3.32% in one year. It has overperformed other stocks in the Restaurants industry by 0.05 percentage points. Starbucks stock is currently +22.78% from its 52-week low of $75.50, and -11.56% from its 52-week high of $104.82.
At the moment, there are 1.14B SBUX shares outstanding. The market capitalization of SBUX is $105.61B. In the past 24 hours, 6.92M SBUX shares were traded.
How to Buy Starbucks Stock
Not sure how to invest in Starbucks stock? Here's how.
- Figure out where to buy Starbucks stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you choose where to buy Starbucks stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Choose your method of payment and add your details.
- Evaluate Starbucks stock: The Starbucks ticker symbol is SBUX. Is Starbucks stock a good investment? Should you buy shares of SBUX? How do SBUX's underlying business fundamentals look? Do top analysts think Starbucks is a good buy? Why has SBUX's stock price moved recently? (Hint: Our stock market research tools can help you understand if SBUX is a good stock to buy).
- Place your SBUX purchase: Decide if you will purchase SBUX shares at the current market price or use a limit order to purchase SBUX stock at a given price.
- Get updates on your investment in SBUX: Create a watchlist to keep track of your new investment in Starbucks stock.
Step 1: Figure out where to buy Starbucks stock
You will need an online brokerage account in order to access the NASDAQ market and buy SBUX shares.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the best brokerage, it's time to fill out some personal info so you can invest in SBUX today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start your new brokerage account.
- Send your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:
Watch the walkthrough below if you need help depositing money into your brokerage account.
Step 4: Evaluate Starbucks stock
Once you have chosen the best place to buy Starbucks stock, it's critical to research their stock before you buy, so you can understand the risk as well as the opportunity.
Starbucks stock at a glance
Fundamentals of Starbucks
WallStreetZen was created to help everyday investors do better fundamental analysis.
You can view all of the due diligence checks on SBUX's stock page.
Is SBUX stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge SBUX's fair value.
Using relative valuations metrics:
- SBUX may be overvalued based on its P/E ratio of 77.25x, relative to Restaurants industry P/E ratio of 38.01x
- SBUX may be overvalued based on its PEG ratio of 1.7x
You can access additional valuation analysis on SBUX's stock here.
Is SBUX a healthy company?
Pros:
- There are more short-term assets than short-term liabilities on the SBUX balance sheet.
- SBUX earnings of $2.80B is not sufficient to cover its interest payments.
Cons:
- Total SBUX debt is still negative.
- SBUX debt to equity ratio of -4.84 is negative.
- There are more long-term liabilities than short-term assets on the SBUX balance sheet.
- SBUX profit margin has gone down from 9.7% to 3.6% in the past year.
- SBUX's operating cash flow of $4.27B allows it to safely service it's debt of $25.47B.
Do Wall Street analysts think it's a good time to buy Starbucks stock
Out of 15 sell side analysts who give forecasts on SBUX, the consensus analyst rating on SBUX is a Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.
Latest SBUX Analyst Recommendations
Jeffrey A. Bernstein, a top 16% analyst from Barclays maintains SBUX with a strong buy rating and raises their SBUX price target from $110.00 to $116.00, on Jan 30, 2026.
Barclays's Jeffrey A. Bernstein raised their price target on Starbucks (NASDAQ: SBUX) by 5.5% from $110 to $116 on 2026/01/30. The analyst maintained their Strong Buy rating on the stock.
Bernstein said they hiked their price target after leaving Starbucks' Investor Day satisfied that the company is turning momentum into sustainable growth.
Brian Mullan, a top 7% analyst from Piper Sandler maintains SBUX with a strong buy rating and raises their SBUX price target from $100.00 to $103.00, on Jan 30, 2026.
Peter Saleh, a top 23% analyst from BTIG reiterates SBUX with a strong buy rating and maintains their SBUX price target from $105.00 to $105.00, on Jan 30, 2026.
Andrew M. Charles, a bottom 17% analyst from TD Cowen maintains SBUX with a hold rating and raises their SBUX price target from $84.00 to $89.00, on Jan 30, 2026.
Greg Badishkanian, a bottom 6% analyst from Wolfe Research maintains SBUX with a buy rating and maintains their SBUX price target from $100.00 to $100.00, on Jan 30, 2026.
You can dive deeper into what analysts are projecting on the Starbucks stock forecast page.
SBUX Momentum
SBUX Revenue
Last year, SBUX earnings were $1.37B. During the last five year, SBUX's earnings have increased by 16.47% per year. This was slower than the Restaurants industry average of 22.97%.
Last year, SBUX revenue was $37.70B. In the past five year, SBUX's revenue has increased by 10.23% per year. This was slower than the Restaurants industry average of 10.25%.
Dive into SBUX's earnings and revenue performance here.
Who is buying/selling SBUX?
In the past year, executives and large shareholders at SBUX have sold more shares than they have bought.
Michael David Grams, evp chief operating officer of SBUX, was the latest SBUX insider to sell. They sold $96,399.16 worth of SBUX stock on Mar 17, 2026.
Learn more about who owns SBUX shares here.
Can I rely on SBUX as an income stream?
Starbucks pays a dividend of 2.65%, compared to the Restaurants industry's average dividend yield of 3.18%. If you owned $1,000 worth of SBUX stock, you would have been paid $26.54 in the past year.
Starbucks dividend payments have consistently grown over the past decade and have remained stable.
Find more data about Starbucks dividend yield and history here.
SBUX Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your SBUX purchase
There are two main options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a specific price limit, place a limit order.
Press the Open button and your broker will place the order.
If you want additional assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get updates on your investment in SBUX
Now that you own some SBUX stock, you'll want to keep up with your shares.
Add SBUX to a watchlist to see the latest developments about your SBUX stock.
SBUX Feed
How to Buy Stock in Starbucks
To summarize, here are the 6 steps you need to take to buy Starbucks stock right now:
- Figure out where to buy Starbucks stock
- Create your brokerage account
- Deposit funds into your investment account
- Evaluate Starbucks stock
- Place your SBUX purchase
- Get updates on your investment in SBUX
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get updates on your new investment in Starbucks, click the button below.
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