How to Buy Starbucks Stock


Starbucks Corp

Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide. The company operates through three segments: Americas, International, and Channel Development.

Starbucks stock last closed at $84.17, down 0.63% from the previous day, and has decreased 26.26% in one year. It has underperformed other stocks in the Restaurants industry by 0.03 percentage points. Starbucks stock is currently +23.07% from its 52-week low of $68.39, and -28.55% from its 52-week high of $117.80.

At the moment, there are 1.15B SBUX shares outstanding. The market capitalization of SBUX is $96.58B. In the past 24 hours, 7.15M SBUX shares were traded.

How to Buy Starbucks Stock

Not sure how to invest in Starbucks stock? Here's how.
  1. Figure out where to buy Starbucks stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you choose where to buy Starbucks stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified. It's the best place to buy SBUX stock.
  3. Deposit funds into your investment account: Choose your method of payment and add your details.
  4. Evaluate Starbucks stock: The Starbucks ticker symbol is SBUX. Is Starbucks stock a good investment? Should you buy shares of SBUX? How do SBUX's underlying business fundamentals look? Do top analysts think Starbucks is a good buy? Why has SBUX's stock price moved recently? (Hint: Our stock market research tools can help you understand if SBUX is a good stock to buy).
  5. Place your SBUX purchase: Decide if you will purchase SBUX shares at the current market price or use a limit order to purchase SBUX stock at a given price.
  6. Get updates on your investment in SBUX: Create a watchlist to keep track of your new investment in Starbucks stock.

Step 1: Figure out where to buy Starbucks stock

You will need an online brokerage account in order to access the NASDAQ market and buy SBUX shares.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our experience, eToro is the best stock brokerage. eToro gives you:

  • You can invest in stocks with 0% commissions: Invest without commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
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  • Social investing: eToro has a community with more than 20 million users globally. Talk to, learn from, and copy the unique portfolios of top investors.
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  • Buy other assets: Such as ETFs, commodities, cryptocurrencies, and currencies (forex).

Get $10 towards your your purchase of SBUX shares by signing up for an account with eToro now.

Buy SBUX Stock

Step 2: Create your brokerage account

Now that you've picked it's time brokerage, picked to fill out some personal details so you are able to buy SBUX today.

How to Create a New Investment Account on eToro

  1. Click here to get started.
  2. Enter your personal details to create your new brokerage account.
  1. Submit your information by hitting the "Create Account" button.
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Step 3: Deposit funds into your investment account

Check out the tutorial below for more details transferring money into your investment account.

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Step 4: Evaluate Starbucks stock

It's absolutely critical to analyze stocks prior to investing, so you can wrap your head around the risk as well as the upside.

Starbucks Numbers

SBUX Price
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Nov 3, 2022
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SBUX Fundamentals

WallStreetZen was built to help average investors perform more accurate fundamental analysis in less time.

You can view all of the due diligence checks on SBUX's stock page.

What is the fair value of SBUX stock?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SBUX's true value.

Using relative valuations methods:

  • SBUX may be undervalued based on its P/E ratio of 23.45x, relative to Restaurants industry P/E ratio of 27.77x

You can access more valuation research on SBUX's stock here.

SBUX Financial Overview


  • SBUX's operating cash flow of $4.82B allows it to safely service it's debt of $23.90B.
  • SBUX earnings of $5.85B is not sufficient to cover its interest payments.
  • SBUX profit margin has gone up from 10.4% to 13% in the past year.


  • SBUX debt to equity ratio of -4.24 is negative.
  • Total SBUX debt is still negative.
  • There are more long-term liabilities than short-term assets on the SBUX balance sheet.
  • There are more short-term liabilities than short-term assets on the SBUX balance sheet.

Do analysts think it's a good time to buy SBUX stock

Out of 24 Equities analysts who give ratings on SBUX, the consensus analyst rating on SBUX is a Buy

Should I buy or sell SBUX stock?

Based on 24 analysts offering ratings for Starbucks Corp.
Strong Buy
6 analysts 25%
3 analysts 12.5%
15 analysts 62.5%
0 analysts 0%
Strong Sell
0 analysts 0%

Latest SBUX Analyst Upgrades/Downgrades

Joshua Long, a top 50% analyst from Stephens & Co. initiates coverage on SBUX with a hold rating and announces their SBUX price target of $91.00, on Sep 23, 2022.

Long initiated his coverage on Starbucks Corporation with a Hold rating and a $91 price target.

The analyst expressed optimism about the Starbucks "investment story in the long term."

However, with near-term challenges in North America and China adding up to "traffic and top-line headwinds," the analyst told investors that he intends to remain neutral for the time being.

Post-Covid, consumers appear to be sticking with drive-thru/convenience-focused alternatives to Starbucks, the analyst noted, at least for now.

Nevertheless, Long concluded by assuring investors that he views "Starbucks' brand strength, scale, rewards program, and coffee consumption secular tailwinds" will drive growth in the long run.

Nicole Miller Regan, a top 4% analyst from Piper Sandler maintains SBUX with a hold rating and raises their SBUX price target from $84.00 to $92.00, on Sep 16, 2022.

John Glass, a top 13% analyst from Morgan Stanley maintains SBUX with a hold rating and raises their SBUX price target from $88.00 to $96.00, on Sep 15, 2022.

Brian Mullan, a top 19% analyst from Deutsche Bank maintains SBUX with a strong buy rating and raises their SBUX price target from $93.00 to $101.00, on Sep 15, 2022.

John Ivankoe, a top 12% analyst from JP Morgan maintains SBUX with a strong buy rating and raises their SBUX price target from $92.00 to $100.00, on Sep 14, 2022.

You can dive deeper into what analysts are forecasting on the Starbucks stock forecast page.

SBUX Momentum

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SBUX Earnings

Last year, SBUX earnings were $4.17B. During the past 5 year, SBUX's earnings have gone up by 12.52% per year. This was faster than the Restaurants industry average of 11.03%.

Last year, SBUX revenue was $31.98B. Over the past five year, SBUX's revenue has increased by 7.38% per year. This was faster than the Restaurants industry average of 7.22%.

Learn more about SBUX's earnings and revenue performance here.

Who is buying/selling SBUX?

Over the last year, insiders at SBUX have bought more shares than they have sold.

Richard E. Allison Jr., Director of SBUX, was the latest SBUX insider to buy. They bought $925,320.00 worth of SBUX stock on Sep 15, 2022.

Research more about who owns SBUX stock here.

Can I get consistent income from SBUX stock?

Starbucks pays a dividend of 2.33%, compared to the Restaurants industry's average dividend yield of 2.45%. If you owned $1,000 of SBUX stock, you would have been paid $23.29 in the past 12 months.

Starbucks dividend payments have consistently grown over the past decade and have remained stable.

Get more data about Starbucks dividend yield and history here.

What do other traders have to say about SBUX?

One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other community members have to say.

Step 5: Place your SBUX purchase

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at an exact dollar amount limit, use a limit order.

Click the Open button and eToro will execute your order.

If you require additional help with buying stocks on eToro, watch the helpful video below:

Buy SBUX Stock

Step 6: Get updates on your investment in SBUX

Now that you own some SBUX stock, you'll want to keep up with your new investment.

Start a watchlist to get the latest updates about your SBUX stock.


How to Buy Stock in Starbucks

To summarize, here are the 6 steps for buying Starbucks stock:

  1. Figure out where to buy Starbucks stock
  2. Create your brokerage account
  3. Deposit funds into your investment account
  4. Evaluate Starbucks stock
  5. Place your SBUX purchase
  6. Get updates on your investment in SBUX

If you require a online brokerage, eToro is our recommended venue.

Start investing with eToro today

If you would like to get the latest scoop on your investment in Starbucks, add SBUX to your watchlist by clicking the button below.

$84.17-0.53 (-0.63%)
Updated Sep 23, 2022
Buy SBUX Stock
$84.17-0.53 (-0.63%)
Updated Sep 23, 2022
Buy SBUX Stock


How much does it cost to buy one Starbucks share?

As of Sep 23, 2022, it costs $84.17 to buy one share of Starbucks stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.119 shares of SBUX.

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Is now a good time to buy Starbucks stock?

According to 24 Wall Street analysts who monitor Starbucks, their consensus recommendation is to buy Starbucks stock.

What is the best way to buy Starbucks stock?

The best way to buy Starbucks stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.