How to Buy Starbucks Stock

Starbucks Corp

Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide. The company operates through three segments: North America, International, and Channel Development.

Starbucks stock last closed at $98.34, down 0.08% from the previous day, and has increased 12.88% in one year. It has overperformed other stocks in the Restaurants industry by 0.12 percentage points. Starbucks stock is currently +43.79% from its 52-week low of $68.39, and -11.27% from its 52-week high of $110.83.

At the moment, there are 1.15B SBUX shares outstanding. The market capitalization of SBUX is $113.02B. In the past 24 hours, 4.68M SBUX shares were traded.

How to Buy Starbucks Stock

Not sure how to invest in Starbucks stock? Here's how.
  1. Figure out where to buy Starbucks stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you choose where to buy Starbucks stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your investment account: Choose your method of payment and add your details.
  4. Evaluate Starbucks stock: The Starbucks ticker symbol is SBUX. Is Starbucks stock a good investment? Should you buy shares of SBUX? How do SBUX's underlying business fundamentals look? Do top analysts think Starbucks is a good buy? Why has SBUX's stock price moved recently? (Hint: Our stock market research tools can help you understand if SBUX is a good stock to buy).
  5. Place your SBUX purchase: Decide if you will purchase SBUX shares at the current market price or use a limit order to purchase SBUX stock at a given price.
  6. Get updates on your investment in SBUX: Create a watchlist to keep track of your new investment in Starbucks stock.

Step 1: Figure out where to buy Starbucks stock

You will need an online brokerage account in order to access the NASDAQ market and buy SBUX shares.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've picked the best brokerage, it's time to fill out some personal info so you can invest in SBUX today.

How to Create a New Account on eToro

  1. Click here to get started.
  2. Provide your personal data to start your new brokerage account.
  1. Send your information by clicking the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you've filled out your info on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:

Watch the walkthrough below if you need help depositing money into your brokerage account.

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Step 4: Evaluate Starbucks stock

Once you have chosen the best place to buy Starbucks stock, it's critical to research their stock before you buy, so you can understand the risk as well as the opportunity.

Starbucks stock at a glance

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Fundamentals of Starbucks

WallStreetZen was created to help everyday investors do better fundamental analysis.

You can view all of the due diligence checks on SBUX's stock page.

Is SBUX stock undervalued?

You can use many financial metrics, analyses, models, and charts to gauge SBUX's fair value.

Using relative valuations metrics:

  • SBUX may be overvalued based on its P/E ratio of 33.91x, relative to Restaurants industry P/E ratio of 31.39x
  • SBUX may be overvalued based on its PEG ratio of 2.43x

You can access additional valuation analysis on SBUX's stock here.

Is SBUX a healthy company?


  • SBUX earnings of $4.80B is not sufficient to cover its interest payments.


  • Total SBUX debt is still negative.
  • There are more short-term liabilities than short-term assets on the SBUX balance sheet.
  • SBUX debt to equity ratio of -4.25 is negative.
  • There are more long-term liabilities than short-term assets on the SBUX balance sheet.
  • SBUX profit margin has gone down from 14.5% to 10.1% in the past year.
  • SBUX's operating cash flow of $4.12B allows it to safely service it's debt of $23.82B.

Do Wall Street analysts think it's a good time to buy Starbucks stock

Out of 22 sell side analysts who give forecasts on SBUX, the consensus analyst rating on SBUX is a Buy

It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.

Latest SBUX Analyst Recommendations

Andrew Charles, a top 22% analyst from TD Cowen reiterates SBUX with a buy rating and maintains their SBUX price target from $116.00 to $116.00, on Mar 16, 2023.

Andrew Strelzik, a top 17% analyst from BMO Capital maintains SBUX with a buy rating and raises their SBUX price target from $120.00 to $125.00, on Feb 15, 2023.

Maintaining his Buy rating, Strelzik raised his price target on Starbucks Corporation by 4.2%.

Citing a study by his firm (BMO), the analyst said that Starbucks' "U.S. store overlap remained largely steady with 2021 near multi-year lows, increasing confidence that the company will sustain strong U.S. comp momentum and suggesting a pivot to more incremental, less cannibalistic U.S. store growth."

He continues to be "positive on the stock," Strelzik told investors, "with upside coming from U.S. strength, margin recovery, and eventual China acceleration."

Jon Tower, a top 13% analyst from Citigroup maintains SBUX with a hold rating and raises their SBUX price target from $111.00 to $112.00, on Feb 6, 2023.

Christopher Carril, a bottom 16% analyst from RBC Capital maintains SBUX with a hold rating and lowers their SBUX price target from $112.00 to $109.00, on Feb 3, 2023.

Lauren Silberman, a top 4% analyst from Credit Suisse maintains SBUX with a buy rating and raises their SBUX price target from $116.00 to $122.00, on Feb 3, 2023.

You can dive deeper into what analysts are projecting on the Starbucks stock forecast page.

SBUX Momentum

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SBUX Revenue

Last year, SBUX earnings were $3.32B. During the last five year, SBUX's earnings have increased by -1.07% per year. This was slower than the Restaurants industry average of 5.82%.

Last year, SBUX revenue was $32.91B. In the past five year, SBUX's revenue has increased by 7.69% per year. This was slower than the Restaurants industry average of 7.87%.

Dive into SBUX's earnings and revenue performance here.

Who is buying/selling SBUX?

In the past year, executives and large shareholders at SBUX have bought more shares than they have sold.

Rachel Ruggeri, evp cfo of SBUX, was the latest SBUX insider to sell. They sold $77,648.00 worth of SBUX stock on Feb 21, 2023.

Learn more about who owns SBUX shares here.

Can I rely on SBUX as an income stream?

Starbucks pays a dividend of 2.61%, compared to the Restaurants industry's average dividend yield of 2.44%. If you owned $1,000 worth of SBUX stock, you would have been paid $26.13 in the past year.

Starbucks dividend payments have consistently grown over the past decade and have remained stable.

Find more data about Starbucks dividend yield and history here.

SBUX Social Trading Data

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

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Step 5: Place your SBUX purchase

There are two main options:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are generally sufficient.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a specific price limit, place a limit order.

Press the Open button and your broker will place the order.

If you want additional assistance investing in stocks on eToro, watch the helpful video below:

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Step 6: Get updates on your investment in SBUX

Now that you own some SBUX stock, you'll want to keep up with your shares.

Add SBUX to a watchlist to see the latest developments about your SBUX stock.


How to Buy Stock in Starbucks

To summarize, here are the 6 steps you need to take to buy Starbucks stock right now:

  1. Figure out where to buy Starbucks stock
  2. Create your brokerage account
  3. Deposit funds into your investment account
  4. Evaluate Starbucks stock
  5. Place your SBUX purchase
  6. Get updates on your investment in SBUX

If you are looking for a brokerage account, eToro is our favorite venue.

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If you want to get updates on your new investment in Starbucks, click the button below.

$98.34-0.08 (-0.08%)
Updated Mar 24, 2023
Open eToro Account
$98.34-0.08 (-0.08%)
Updated Mar 24, 2023
Open eToro Account


How much does it cost to buy one Starbucks share?

As of Mar 24, 2023, it costs $98.34 to buy one share of Starbucks stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.102 shares of SBUX.

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Is now a good time to buy Starbucks stock?

According to 22 Wall Street analysts who monitor Starbucks, their consensus recommendation is to buy Starbucks stock.

What is the best way to buy Starbucks stock?

One way to place an order for Starbucks stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.