How to Buy Starbucks Stock
Starbucks Corp
Starbucks Corporation, along with its various subsidiaries, operates worldwide as a key player in roasting, marketing, and selling specialty coffee.
Starbucks stock last closed at $104.97, up 1.55% from the previous day, and has increased 16.92% in one year. It has overperformed other stocks in the Restaurants industry by 0.42 percentage points. Starbucks stock is currently +34.59% from its 52-week low of $77.99, and -3.9% from its 52-week high of $109.23.
At the moment, there are 1.14B SBUX shares outstanding. The market capitalization of SBUX is $119.67B. In the past 24 hours, 9.53M SBUX shares were traded.
How to Buy Starbucks Stock
Not sure how to invest in Starbucks stock? Here's how.
- Figure out where to buy Starbucks stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you choose where to buy Starbucks stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your investment account: Choose your method of payment and add your details.
- Evaluate Starbucks stock: The Starbucks ticker symbol is SBUX. Is Starbucks stock a good investment? Should you buy shares of SBUX? How do SBUX's underlying business fundamentals look? Do top analysts think Starbucks is a good buy? Why has SBUX's stock price moved recently? (Hint: Our stock market research tools can help you understand if SBUX is a good stock to buy).
- Place your SBUX purchase: Decide if you will purchase SBUX shares at the current market price or use a limit order to purchase SBUX stock at a given price.
- Get updates on your investment in SBUX: Create a watchlist to keep track of your new investment in Starbucks stock.
Step 1: Figure out where to buy Starbucks stock
You will need an online brokerage account in order to access the NASDAQ market and buy SBUX shares.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the best brokerage, it's time to fill out some personal info so you can invest in SBUX today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start your new brokerage account.
- Send your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your investment account
Now that you've filled out your info on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:
Watch the walkthrough below if you need help depositing money into your brokerage account.
Step 4: Evaluate Starbucks stock
Once you have chosen the best place to buy Starbucks stock, it's critical to research their stock before you buy, so you can understand the risk as well as the opportunity.
Starbucks stock at a glance
Fundamentals of Starbucks
WallStreetZen was created to help everyday investors do better fundamental analysis.
You can view all of the due diligence checks on SBUX's stock page.
Is SBUX stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge SBUX's fair value.
Using relative valuations metrics:
- SBUX may be overvalued based on its P/E ratio of 60.33x, relative to Restaurants industry P/E ratio of 34.32x
- SBUX may be overvalued based on its PEG ratio of 2.07x
You can access additional valuation analysis on SBUX's stock here.
Is SBUX a healthy company?
Pros:
- SBUX's operating cash flow of $4.99B allows it to safely service it's debt of $22.43B.
- SBUX earnings of $3.63B is not sufficient to cover its interest payments.
Cons:
- There are more long-term liabilities than short-term assets on the SBUX balance sheet.
- Total SBUX debt is still negative.
- There are more short-term liabilities than short-term assets on the SBUX balance sheet.
- SBUX profit margin has gone down from 7.2% to 5.2% in the past year.
- SBUX debt to equity ratio of -4.69 is negative.
Do Wall Street analysts think it's a good time to buy Starbucks stock
Out of 17 sell side analysts who give forecasts on SBUX, the consensus analyst rating on SBUX is a Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.
Latest SBUX Analyst Recommendations
Matt Curtis, a bottom 6% analyst from DA Davidson maintains SBUX with a hold rating and raises their SBUX price target from $102.00 to $110.00, on Jul 30, 2026.
David Palmer, a top 35% analyst from Evercore ISI Group maintains SBUX with a buy rating and raises their SBUX price target from $115.00 to $120.00, on Jul 30, 2026.
Zachary Fadem, a top 4% analyst from Wells Fargo maintains SBUX with a strong buy rating and raises their SBUX price target from $120.00 to $125.00, on Jul 30, 2026.
Brian Harbour, a top 21% analyst from Morgan Stanley maintains SBUX with a strong buy rating and raises their SBUX price target from $111.00 to $115.00, on Jul 30, 2026.
Morgan Stanley's Brian Harbour raised their price target on Starbucks (NASDAQ: SBUX) by 3.6% from $111 to $115 on 2026/07/30. The analyst maintained their Strong Buy rating on the stock.
Starbucks reported its Q3 2026 earnings.
Raising their price target, Harbour called the quarter's revenue beat ballast for the stock price that should keep the bull narrative front and center.
The big EPS beat was supported by one-time items, the analyst noted, arguing that "perhaps next quarter will be a cleaner read than this one regarding the continued flow-through debate."
Earnings Report
For Q3 2026, Starbucks reported:
- EPS of $0.85, which beat the Zacks Consensus Estimate of $0.66 and Q3 2025's $0.50.
- Revenue of $9.32B, which missed the Zacks Consensus Estimate of $9.44B and was down 1.4% Y/Y.
Management guided:
For Q4 2026:
- 6.5%+ U.S. comparable store revenue growth.
For FY 2026:
- EPS of $2.55 to $2.65, up from the prior $2.25 to $2.45.
- 6%+ U.S. comparable store revenue growth.
Chairman & CEO Brian Niccol commented: “Our Back to Starbucks plan was built on the belief that an extraordinary cup of coffee, human connection and customer experience win the day, every day.
"Our third quarter results are proof they do.
“We have more work to do, but we're relentlessly focused on reclaiming the third place and becoming the world's greatest customer service company.”
Andrew M. Charles, a top 34% analyst from TD Cowen reiterates SBUX with a strong buy rating and maintains their SBUX price target from $120.00 to $120.00, on Jul 30, 2026.
You can dive deeper into what analysts are projecting on the Starbucks stock forecast page.
SBUX Momentum
SBUX Revenue
Last year, SBUX earnings were $1.98B. During the last five year, SBUX's earnings have increased by -6.23% per year. This was slower than the Restaurants industry average of 11%.
Last year, SBUX revenue was $38.34B. In the past five year, SBUX's revenue has increased by 7.17% per year. This was slower than the Restaurants industry average of 10.51%.
Dive into SBUX's earnings and revenue performance here.
Who is buying/selling SBUX?
In the past year, executives and large shareholders at SBUX have sold more shares than they have bought.
Brady Brewer, ceo International of SBUX, was the latest SBUX insider to sell. They sold $231,816.00 worth of SBUX stock on Jul 6, 2026.
Learn more about who owns SBUX shares here.
Can I rely on SBUX as an income stream?
Starbucks pays a dividend of 2.35%, compared to the Restaurants industry's average dividend yield of 2.92%. If you owned $1,000 worth of SBUX stock, you would have been paid $23.53 in the past year.
Starbucks dividend payments have consistently grown over the past decade and have remained stable.
Find more data about Starbucks dividend yield and history here.
SBUX Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your SBUX purchase
There are two main options:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a specific price limit, place a limit order.
Press the Open button and your broker will place the order.
If you want additional assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get updates on your investment in SBUX
Now that you own some SBUX stock, you'll want to keep up with your shares.
Add SBUX to a watchlist to see the latest developments about your SBUX stock.
SBUX Feed
How to Buy Stock in Starbucks
To summarize, here are the 6 steps you need to take to buy Starbucks stock right now:
- Figure out where to buy Starbucks stock
- Create your brokerage account
- Deposit funds into your investment account
- Evaluate Starbucks stock
- Place your SBUX purchase
- Get updates on your investment in SBUX
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get updates on your new investment in Starbucks, click the button below.
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