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How to Buy Starbucks Stock

Starbucks Corp

Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of specialty coffee worldwide. The company operates through three segments: North America, International, and Channel Development.

Starbucks stock last closed at $95.02, up 1.67% from the previous day, and has decreased 9.31% in one year. It has underperformed other stocks in the Restaurants industry by 0.02 percentage points. Starbucks stock is currently +6.51% from its 52-week low of $89.21, and -17.72% from its 52-week high of $115.48.

At the moment, there are 1.13B SBUX shares outstanding. The market capitalization of SBUX is $107.58B. In the past 24 hours, 7.88M SBUX shares were traded.

How to Buy Starbucks Stock

Not sure how to invest in Starbucks stock? Here's how.
  1. Figure out where to buy Starbucks stock: You need to choose an online brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you choose where to buy Starbucks stock.
  2. Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your investment account: Choose your method of payment and add your details.
  4. Evaluate Starbucks stock: The Starbucks ticker symbol is SBUX. Is Starbucks stock a good investment? Should you buy shares of SBUX? How do SBUX's underlying business fundamentals look? Do top analysts think Starbucks is a good buy? Why has SBUX's stock price moved recently? (Hint: Our stock market research tools can help you understand if SBUX is a good stock to buy).
  5. Place your SBUX purchase: Decide if you will purchase SBUX shares at the current market price or use a limit order to purchase SBUX stock at a given price.
  6. Get updates on your investment in SBUX: Create a watchlist to keep track of your new investment in Starbucks stock.

Step 1: Figure out where to buy Starbucks stock

You will need an online brokerage account in order to access the NASDAQ market and buy SBUX shares.

A brokerage account is an investment account that enables you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've picked the best brokerage, it's time to fill out some personal info so you can invest in SBUX today.

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  2. Provide your personal data to start your new brokerage account.
  1. Send your information by clicking the "Create Account" button.
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Step 3: Deposit funds into your investment account

Now that you've filled out your info on the highest rated app to buy and sell stocks, you can securely and quickly fund your account:

Watch the walkthrough below if you need help depositing money into your brokerage account.

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Step 4: Evaluate Starbucks stock

Once you have chosen the best place to buy Starbucks stock, it's critical to research their stock before you buy, so you can understand the risk as well as the opportunity.

Starbucks stock at a glance

SBUX Price
$95.02
1w %
1.01%
1y %
-9.31%
5y %
34.4%
P/E
25.27x
P/B
-12.49x
P/S
2.94x
PEG
5.16x
Revenue
$36.69B
Earnings
$4.29B
Fore. Rev. Growth
7.92%
Fore. Earn. Growth
5.44%
Market Cap
$107.58B
Next Earnings
N/A
Next Dividend
Feb 23, 2024

Fundamentals of Starbucks

WallStreetZen was created to help everyday investors do better fundamental analysis.

You can view all of the due diligence checks on SBUX's stock page.

Is SBUX stock undervalued?

You can use many financial metrics, analyses, models, and charts to gauge SBUX's fair value.

Using relative valuations metrics:

  • SBUX may be undervalued based on its P/E ratio of 25.27x, relative to Restaurants industry P/E ratio of 48.04x
  • SBUX may be overvalued based on its PEG ratio of 5.16x

You can access additional valuation analysis on SBUX's stock here.

Is SBUX a healthy company?

Pros:

  • SBUX's operating cash flow of $6.80B allows it to safely service it's debt of $24.46B.
  • SBUX earnings of $6.21B is not sufficient to cover its interest payments.
  • SBUX profit margin has gone up from 10.1% to 11.7% in the past year.

Cons:

  • There are more long-term liabilities than short-term assets on the SBUX balance sheet.
  • There are more short-term liabilities than short-term assets on the SBUX balance sheet.
  • SBUX debt to equity ratio of -4.39 is negative.
  • Total SBUX debt is still negative.

Do Wall Street analysts think it's a good time to buy Starbucks stock

Out of 12 sell side analysts who give forecasts on SBUX, the consensus analyst rating on SBUX is a Buy

It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.

Latest SBUX Analyst Recommendations

Jeffrey A. Bernstein, a top 6% analyst from Barclays maintains SBUX with a strong buy rating and lowers their SBUX price target from $116.00 to $112.00, on Jan 31, 2024.

Barclays's Jeffrey A. Bernstein lowered their price target on Starbucks (NASDAQ: SBUX) by 3.4% from $116 to $112 on 2024/01/31. The analyst maintained their Strong Buy rating on the stock.

Led by China, Starbucks's global comp in the quarter missed the consensus "modestly" resulting in an EPS miss, Bernstein said after reviewing the company's Q1 2024 earnings, reported on 2024/01/30.

Management commented that 2024/01 was "softer than planned," similar to the industry, the analyst told readers.

Earnings Report

For Q1 2024, Starbucks reported:

  • EPS of $0.90, which missed the Zacks Consensus Estimate of $0.92 but beat, by 20%, Q1 2023's $0.75.
  • Revenue of $9.425B, which missed the Zacks Consensus Estimate of $9.5B but beat Q1 2023's $8.714B by 8.2%.
  • 15.8% operating margin, up from Q1 2023's 14.5%.

For FY 2024, management guided:

  • EPS to increase 15% to 20%.
  • Global revenue growth of 7% to 10%, down from the prior guidance of 10% to 12%.
  • Global and U.S. comp growth of 4% to 6%, down from the prior guidance of 5% to 7%.
  • China comp growth in the low single digits.
  • Global net store growth of 7%.

CEO Laxman Narasimhan commented: “Our Q1 performance was strong on many measures.

"Of note was the unwavering commitment of our most loyal customers, the growth in rewards members, tender and spend per member.

“Despite headwinds, our brand is very strong, and that coupled with innovation and a relentless focus on our green apron partners form long-term differentiators, along with focused execution on Triple Shot Reinvention, will drive balanced and attractive earnings growth."

CFO Rachel Ruggeri added: “I am proud of the significant margin expansion and double-digit earnings growth we delivered in Q1, as it underscores our multiple paths to earnings growth.

“We are executing on several levers within those multiple paths to continue delivering against our balanced growth model over the remainder of the year.”

Brian Mullan, a top 6% analyst from Piper Sandler maintains SBUX with a hold rating and lowers their SBUX price target from $107.00 to $100.00, on Jan 19, 2024.

Brian Harbour, a bottom 5% analyst from Morgan Stanley upgrades SBUX to a strong buy rating and raises their SBUX price target from $112.00 to $120.00, on Jan 16, 2024.

Meredith Jensen, a top 27% analyst from HSBC initiates coverage on SBUX with a hold rating and announces their SBUX price target of $107.00, on Dec 20, 2023.

Lauren Silberman, a top 5% analyst from Deutsche Bank initiates coverage on SBUX with a strong buy rating and announces their SBUX price target of $118.00, on Oct 19, 2023.

You can dive deeper into what analysts are projecting on the Starbucks stock forecast page.

SBUX Momentum

SMA10
94.75
SMA20
94.02
SMA50
94.49
SMA100
95.91
SMA200
97.72
MACD
-0.01
MACD Signal
-0.04
MACD Histogram
0.03
RSI
53.49
Stochastic %K
34.31
Stochastic %D
28.69
StochRSI %K
26.9
StochRSI %D
19.05

SBUX Revenue

Last year, SBUX earnings were $4.29B. During the last five year, SBUX's earnings have increased by 10.52% per year. This was slower than the Restaurants industry average of 17.27%.

Last year, SBUX revenue was $36.69B. In the past five year, SBUX's revenue has increased by 7.73% per year. This was slower than the Restaurants industry average of 8.07%.

Dive into SBUX's earnings and revenue performance here.

Who is buying/selling SBUX?

In the past year, executives and large shareholders at SBUX have sold more shares than they have bought.

Michael Aaron Conway, group president International of SBUX, was the latest SBUX insider to sell. They sold $305,597.50 worth of SBUX stock on Feb 15, 2024.

Learn more about who owns SBUX shares here.

Can I rely on SBUX as an income stream?

Starbucks pays a dividend of 2.32%, compared to the Restaurants industry's average dividend yield of 2.64%. If you owned $1,000 worth of SBUX stock, you would have been paid $23.15 in the past year.

Starbucks dividend payments have consistently grown over the past decade and have remained stable.

Find more data about Starbucks dividend yield and history here.

SBUX Social Trading Data

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Step 5: Place your SBUX purchase

There are two main options:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are generally sufficient.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a specific price limit, place a limit order.

Press the Open button and your broker will place the order.

If you want additional assistance investing in stocks on eToro, watch the helpful video below:

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Step 6: Get updates on your investment in SBUX

Now that you own some SBUX stock, you'll want to keep up with your shares.

Add SBUX to a watchlist to see the latest developments about your SBUX stock.

SBUX Feed

How to Buy Stock in Starbucks

To summarize, here are the 6 steps you need to take to buy Starbucks stock right now:

  1. Figure out where to buy Starbucks stock
  2. Create your brokerage account
  3. Deposit funds into your investment account
  4. Evaluate Starbucks stock
  5. Place your SBUX purchase
  6. Get updates on your investment in SBUX

If you are looking for a brokerage account, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get updates on your new investment in Starbucks, click the button below.

NASDAQ: SBUX
$95.02+1.56 (+1.67%)
Updated Feb 21, 2024
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NASDAQ: SBUX
$95.02+1.56 (+1.67%)
Updated Feb 21, 2024
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FAQ

How much does it cost to buy one Starbucks share?

As of Feb 21, 2024, it costs $95.02 to buy one share of Starbucks stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.105 shares of SBUX.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Starbucks stock?

According to 12 Wall Street analysts who monitor Starbucks, their consensus recommendation is to buy Starbucks stock.

What is the best way to buy Starbucks stock?

One way to place an order for Starbucks stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.