How to Buy St Joe Co Stock

St Joe Co

St Joe Co is a diversified real estate company located in Florida, United States, which is part of the Real Estate sector, and is traded under the ticker JOE on the NYSE exchange.

St Joe Co stock last closed at $54.85, up 11.87% from the previous day, and has increased 5.32% in one year. It has overperformed other stocks in the Real Estate - Diversified industry by 0.04 percentage points. St Joe Co stock is currently +36.48% from its 52-week low of $40.19, and -3.25% from its 52-week high of $56.69.

There are currently 57.74M JOE shares outstanding. The market cap of JOE is $3.17B. In the last 24 hours, 641,000 JOE shares were traded.

How to Buy St Joe Co Stock

Not sure how to invest in St Joe Co stock? Here's how.

  1. Figure out where to buy St Joe Co stock: You need to choose an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy St Joe Co stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Fund your investment account: Pick your payment method and add your info.
  4. Research St Joe Co stock: The St Joe Co ticker symbol is JOE. Is St Joe Co stock a good investment? Should you buy shares of JOE? How do JOE's underlying business fundamentals look? Do top analysts think St Joe Co is a good buy? Why has JOE's stock price moved recently? (Hint: Our stock market research tools can help you understand if JOE is a good stock to buy).
  5. Execute your JOE trade: Decide if you will purchase JOE shares at the current market price or use a limit order to buy JOE stock at a specific price.
  6. Keep tabs on your JOE position: Create a watchlist to get live updates on your new investment in St Joe Co stock.

Step 1: Figure out where to buy St Joe Co stock

You will need a brokerage account to access the NYSE market and buy JOE shares.

A brokerage account allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

We believe that eToro is the best stock brokerage. eToro gives you:

  • You can invest in stocks with zero commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
  • Access to world financial markets: From Technology to Energy, New York to Tokyo (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading exchanges.
  • Social investing: eToro boasts a community with more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Sign up for a brokerage account

Now that you've selected your brokerage, it's time to fill out some personal information so you are able to invest in JOE stock today.

How to Set Up a New Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal info to start a new brokerage account.
  1. Send your details by pressing the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Fund your investment account

Now that you have finished signing up on the stock trading app, your next step is to transfer the money for your investment:

Check out the walkthrough below to see the process of transferring funds into your brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research St Joe Co stock

Once you have identified the best place to buy St Joe Co stock, it's absolutely critical to research their stock before you buy, so you actually comprehend the risk and opportunity.

St Joe Co stock quick numbers

JOE Price
$54.85
1w %
9.09%
1y %
5.32%
5y %
102.85%
P/E
30.47x
P/B
4.16x
P/S
6.49x
PEG
1.64x
Revenue
$488.69M
Earnings
$104.61M
Fore. Rev. Growth
N/A
Fore. Earn. Growth
N/A
Market Cap
$3.17B
Next Earnings
N/A
Next Dividend
N/A

Fundamentals of St Joe Co

WallStreetZen was created to help everyday investors do more in-depth fundamental analysis.

You can see all of the due diligence checks on JOE's stock page.

What is the fair value of JOE stock?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge JOE's fair value.

Using relative valuations methods:

  • JOE may be overvalued based on its P/E ratio of 30.47x, relative to Real Estate - Diversified industry P/E ratio of 21.07x
  • JOE may be overvalued based on its P/B ratio of 4.16x, relative to Real Estate - Diversified industry P/B ratio of 1.75x
  • JOE could be overvalued based on its PEG ratio of 1.64x

You can access additional valuation research on JOE's stock here.

JOE Financial Health

Signs that JOE is financially healthy:

  • JOE's operating cash flow of $176.13M allows it to safely service it's debt of $577.74M.
  • JOE earnings of $172.15M is not enough to cover its interest payments.
  • JOE profit margin has gone up from 17.8% to 21.4% in the past year.

Signs that JOE is not financially healthy:

  • Total JOE debt is higher than 5 years ago, relative to shareholder equity.
  • JOE has a relatively high debt to equity ratio of 1.

JOE Momentum

SMA10
50.34
SMA20
49.15
SMA50
49.93
SMA100
49.7
SMA200
47.64
MACD
0.59
MACD Signal
0.07
MACD Histogram
0.52
RSI
69.49
Stochastic %K
70.44
Stochastic %D
76.29
StochRSI %K
78.25
StochRSI %D
83.38

Is JOE Making Money?

Last year, JOE earnings were $104.61M. In the last 5 year, JOE's earnings have increased by 25.42% per year. This was slower than the Real Estate - Diversified industry average of 32.36%.

Last year, JOE revenue was $488.69M. During the last 5 year, JOE's revenue has increased by 28.52% per year. This was faster than the Real Estate - Diversified industry average of 20.19%.

You can analyze JOE's earnings and revenue performance here.

Latest Insiders Trades at JOE

In the last year, insiders at JOE have sold more shares than they have bought.

Bruce R. Berkowitz, 10% Owner of JOE, was the latest JOE insider to sell. They sold $5,317,428.00 worth of JOE shares on Sep 5, 2025.

Learn more about who owns JOE stock here.

Does JOE stock generate passive income?

No, St Joe Co doesn't provide an income stream by paying out dividends.

Get opinions from other investors

One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to see what other traders have to say.

Step 5: Execute your JOE trade

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.

Click the Open Trade button and eToro will execute your order.

If you require additional help buying stocks on eToro, click the how to video below:

Open eToro Account

Step 6: Keep tabs on your JOE position

Now that you own some shares in JOE, you'll want to stay up-to-date on your new stock purchase.

Start a watchlist to keep tabs on your JOE stock.

JOE Feed

How to Buy Stock in St Joe Co

To summarize, here are the 6 steps to buy stock in St Joe Co:

  1. Figure out where to buy St Joe Co stock
  2. Sign up for a brokerage account
  3. Fund your investment account
  4. Research St Joe Co stock
  5. Execute your JOE trade
  6. Keep tabs on your JOE position

If you are looking for a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest news on your new investment in St Joe Co, get started below.

NYSE: JOE
$54.85+5.82 (+11.87%)
Updated Oct 30, 2025
Open eToro Account
Your capital is at risk.
NYSE: JOE
$54.85+5.82 (+11.87%)
Updated Oct 30, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one St Joe Co share?

As of Oct 30, 2025, it costs $54.85 to buy one share of St Joe Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.182 shares of JOE.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy St Joe Co stock?

One way to place an order for St Joe Co stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.