How to Buy Spotify Stock
Spotify Technology Sa
Spotify Technology S. A. , together with its subsidiaries, provides audio streaming services in the United States, the United Kingdom, Luxembourg, and internationally.
Spotify stock last closed at $594.04, up 0.1% from the previous day, and has decreased 7.77% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.13 percentage points. Spotify stock is currently +46.68% from its 52-week low of $405.00, and -11.14% from its 52-week high of $668.50.
As of Nov 2, 2026, there are 205.72M SPOT shares outstanding. The market cap of SPOT is $122.21B. In the last 24 hours, 1.75M SPOT shares were traded.
How to Buy Spotify Stock
Not sure how to invest in Spotify stock? Here's how.
- Choose where to buy Spotify stock: You need to pick a stock brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Spotify stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your payment method and add your information.
- Evaluate Spotify stock: The Spotify ticker symbol is SPOT. Is Spotify stock a good investment? Should you buy shares of SPOT? How do SPOT's underlying business fundamentals look? Do top analysts think Spotify is a good buy? Why has SPOT's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if SPOT is a good stock to buy).
- Place your SPOT buy order: Decide if you will purchase SPOT shares at the current market price or use a limit order to buy SPOT shares at a particular price.
- Get key alerts regarding your investment in SPOT: Create a watchlist to key updates about your investment in Spotify shares.
Step 1: Choose where to buy Spotify stock
You need a brokerage account in order to access the NYSE market and buy SPOT shares.
Our favorite brokerage: eToro
Based on our experience, eToro is the best brokerage. eToro gives you:
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- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen the best brokerage, it's time to fill out some personal information so you are able to buy SPOT stock today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to start your new trading account.
- Submit your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have created your account on stock apps to use, your next step is to transfer the money for your investment:
Watch the tutorial below for more details depositing money into your new brokerage account.
Step 4: Evaluate Spotify stock
After you have chosen the best place to buy Spotify stock, it's important to analyze their stock prior to buying, so you can understand the risk and upside.
Spotify quick stats
Fundamentals of Spotify
WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on SPOT's stock page.
How is SPOT stock valued?
You can use many financial metrics, analyses, models, and charts to gauge SPOT's fair value.
Using relative valuations methods:
- SPOT may be overvalued based on its P/E ratio of 36.81x, relative to Internet Content & Information industry P/E ratio of 27.56x
- SPOT could be overvalued based on its P/B ratio of 12.46x, relative to Internet Content & Information industry P/B ratio of 4.96x
- SPOT could be overvalued based on its PEG ratio of 5.63x
You can do additional valuation research on SPOT's stock here.
A look at SPOT Cashflows and Balance Sheet
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the SPOT balance sheet.
- SPOT profit margin has gone up from 8.3% to 15.7% in the past year.
- SPOT earnings of $3.38B is not sufficient to cover its interest payments.
- SPOT's operating cash flow of $3.65B allows it to safely service it's debt of $438.83M.
- Total SPOT debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than long-term liabilities on the SPOT balance sheet.
Negative Health Checks:
- SPOT has a relatively high debt to equity ratio of 0.64.
Do analysts think it's a good time to buy SPOT stock
Out of 16 Wall Street analysts who give ratings on SPOT, the consensus analyst rating on Spotify is a Buy
It's important to note that analyst ratings are not recommendations, nor are they financial advice.
Latest SPOT Analyst Recommendations
Steven Cahall, a top 5% analyst from Wells Fargo maintains SPOT with a strong buy rating and raises their SPOT price target from $570.00 to $660.00, on Oct 23, 2026.
Wells Fargo's Steven Cahall raised their price target on Spotify (NYSE: SPOT) by 15.8% from $570 to $660 on 2026/10/23. The analyst maintained their Strong Buy rating on the stock.
Spotify reported its Q3 2026 earnings.
Raising their price target, Cahall big-pictured that as the company becomes "far more" tech-enhanced and feature-rich, operating expenses are decelerating and gross margins are solid.
Looking ahead, the analyst predicted for Spotify operating margin leverage and investments supporting strong revenue growth visibility, calling those factor reasons to pay 25x price-to-free-cash-flow for the stock.
Earnings Report
For Q3 2026, Spotify reported:
- EPS of $2.85, which missed the Zacks Consensus Estimate of $3.10 and Q3 2025's $3.83.
- Revenue $5.72B, which beat the Zacks Consensus Estimate by 0.32% and Q3 2025's $4.99B.
For Q4 2026, management guided:
- Revenue of €5.2B.
Management did not provide commentary.
Kannan Venkateshwar, a top 13% analyst from Barclays maintains SPOT with a strong buy rating and raises their SPOT price target from $565.00 to $650.00, on Oct 23, 2026.
Doug Creutz, a top 29% analyst from TD Cowen reiterates SPOT with a hold rating and maintains their SPOT price target from $525.00 to $525.00, on Oct 23, 2026.
Matthew Condon, a top 27% analyst from Citizens reiterates SPOT with a buy rating and maintains their SPOT price target from $625.00 to $625.00, on Oct 23, 2026.
Michael Morris, a top 11% analyst from Guggenheim maintains SPOT with a strong buy rating and raises their SPOT price target from $575.00 to $650.00, on Oct 23, 2026.
You can dive deeper into what analysts are saying on the Spotify stock forecast page.
Metrics for Advanced SPOT Traders
SPOT Growth Numbers
Last year, SPOT earnings were $3.32B. Over the last two year, SPOT's earnings have grown by 104.63% per year. This was faster than the Internet Content & Information industry average of 37.49%.
Last year, SPOT revenue was $21.11B. Over the past 5 year, SPOT's revenue has increased by 15.01% per year. This was slower than the Internet Content & Information industry average of 15.14%.
Learn more about SPOT's earnings and revenue performance here.
Who is buying/selling SPOT?
Over the past 12 months, insiders at SPOT have bought more shares than they have sold.
Gustav Soderstrom, CEO of SPOT, was the latest SPOT insider to buy. They bought $3,162,637.50 worth of SPOT shares on Oct 12, 2026.
Research more about who owns SPOT shares here.
Does SPOT stock generate passive income?
No, Spotify doesn't provide an income stream by paying out dividends.
SPOT Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your SPOT buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are mostly the easiest way to buy. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular price limit, use a limit order.
Click the Open button and eToro will execute the order.
If you require more help buying stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your investment in SPOT
Now that you own some SPOT shares, you'll want to stay up-to-date on your investment.
Put SPOT on a watchlist to track the most important metrics related to your SPOT stock.
SPOT Feed
How to Buy Stock in Spotify
To summarize, here are the 6 steps you need to take to buy Spotify stock right now:
- Choose where to buy Spotify stock
- Create a brokerage account
- Put funds into your brokerage account
- Evaluate Spotify stock
- Place your SPOT buy order
- Get key alerts regarding your investment in SPOT
If you need a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to get updates on your new investment in Spotify, create a watchlist on WallStreetZen today.
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