How to Buy Sportradar Group Ag Stock

Sportradar Group Ag

Sportradar Group AG is a global enterprise, operating with its subsidiaries, that specializes in providing sophisticated sports data services primarily to the sports betting and media industries.

Sportradar Group Ag stock last closed at $14.84, down 1.72% from the previous day, and has decreased 50.45% in one year. It has overperformed other stocks in the Software - Application industry by 0.08 percentage points. Sportradar Group Ag stock is currently +27.27% from its 52-week low of $11.66, and -53.94% from its 52-week high of $32.22.

There are currently 1B shares of SRAD outstanding. The market cap of SRAD is $4.42B. In the past 24 hours, 2.34M SRAD shares were traded.

How to Buy Sportradar Group Ag Stock

Wondering how to invest in Sportradar Group Ag stock? Here's how.

  1. Choose where to buy Sportradar Group Ag stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy Sportradar Group Ag stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your brokerage account: Choose your method of payment and add your information.
  4. Research Sportradar Group Ag stock: The Sportradar Group Ag ticker symbol is SRAD. Is Sportradar Group Ag stock a good investment? Should you buy shares of SRAD? How do SRAD's underlying business fundamentals look? Do top analysts think Sportradar Group Ag is a good buy? Why has SRAD's stock price moved recently? (Hint: Our stock analysis website can help you figure out if SRAD is a good stock to buy).
  5. Execute your SRAD buy order: Decide if you will purchase SRAD shares at the current market price or use a limit order to purchase SRAD stock at a given price.
  6. Monitor your SRAD investment: Create a watchlist to the latest updates on your new investment in Sportradar Group Ag stock.

Step 1: Choose where to buy Sportradar Group Ag stock

You need an online brokerage account in order to access the NASDAQ market and buy SRAD stock.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've chosen the best brokerage, you'll need to fill out some personal details so you can buy SRAD today.

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  1. Send your details by clicking the "Create Account" button.
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Step 3: Deposit funds into your brokerage account

Now that you have created your account on stock apps to use, your next step is to transfer the money for your investment:

Check out the walkthrough below if you need help transferring money into your new investment account.

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Step 4: Research Sportradar Group Ag stock

Once you have figured out the best place to buy Sportradar Group Ag stock, it's absolutely critical to analyze their stock before you buy, so you actually comprehend the risk as well as the upside.

Overview of key SRAD info

SRAD Price
$14.84
1w %
-3.95%
1y %
-50.45%
5y %
N/A
P/E
52.62x
P/B
4.18x
P/S
2.83x
PEG
1.08x
Revenue
$1.56B
Earnings
$82.15M
Fore. Rev. Growth
9.07%
Fore. Earn. Growth
48.86%
Market Cap
$4.42B
Next Earnings
Aug 4, 2026
Next Dividend
N/A

SRAD Due Diligence Checks

WallStreetZen was created to help average investors do better fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on SRAD's stock page.

What is the fair value of SRAD stock?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SRAD's intrinsic value.

Using relative valuations metrics:

  • SRAD could be undervalued based on its P/E ratio of 52.62x, relative to Software - Application industry P/E ratio of 62.66x
  • SRAD could be undervalued based on its P/B ratio of 4.18x, relative to Software - Application industry P/B ratio of 5.27x
  • SRAD could be overvalued based on its PEG ratio of 1.08x

You can access more valuation analysis on SRAD's stock here.

SRAD Financial Health

Passed Health Checks:

  • SRAD profit margin has gone up from 5.1% to 5.3% in the past year.
  • There are more short-term assets than short-term liabilities on the SRAD balance sheet.
  • SRAD's operating cash flow of $482.35M allows it to safely service it's debt of $72.49M.

Failed Health Checks:

  • There are more long-term liabilities than short-term assets on the SRAD balance sheet.
  • SRAD has a relatively high debt to equity ratio of 2.06.
  • SRAD earnings of $204.33M is not enough to cover its interest payments.

Do analysts think it's a good time to buy Sportradar Group Ag stock

Out of 15 sell side analysts who track SRAD, the consensus analyst rating on SRAD is a Strong Buy

Please keep in mind that analyst forecasts are not recommendations, nor are they financial advice.

Latest SRAD Analyst Recommendations

David Katz, a top 22% analyst from Jefferies maintains SRAD with a hold rating and lowers their SRAD price target from $14.00 to $13.00, on Apr 29, 2026.

Mike Hickey, a top 8% analyst from Benchmark maintains SRAD with a strong buy rating and lowers their SRAD price target from $23.00 to $16.00, on Apr 29, 2026.

Jason Bazinet, a top 5% analyst from Citigroup maintains SRAD with a strong buy rating and lowers their SRAD price target from $28.00 to $23.00, on Apr 29, 2026.

Currey Baker, a top 9% analyst from Guggenheim maintains SRAD with a strong buy rating and lowers their SRAD price target from $35.00 to $30.00, on Apr 29, 2026.

Trey Bowers, a bottom 5% analyst from Wells Fargo maintains SRAD with a strong buy rating and lowers their SRAD price target from $24.00 to $17.00, on Apr 29, 2026.

You can dig deeper into what analysts are projecting on the Sportradar Group Ag stock forecast page.

SRAD Technicals

SMA10
15.46
SMA20
15.16
SMA50
14.4
SMA100
15.68
SMA200
19
MACD
0.14
MACD Signal
0.24
MACD Histogram
-0.09
RSI
46.91
Stochastic %K
29
Stochastic %D
40.08
StochRSI %K
8.36
StochRSI %D
22.54

SRAD Growth Metrics

Last year, SRAD earnings were $82.15M. In the past 3 year, SRAD's earnings have grown by 194.55% per year. This was faster than the Software - Application industry average of 55.09%.

Last year, SRAD revenue was $1.56B. Over the last five year, SRAD's revenue has grown by 25.02% per year. This was faster than the Software - Application industry average of 23.11%.

You can analyze SRAD's earnings and revenue performance here.

Are SRAD executives and large shareholders buying or selling the stock?

In the past 12 months, executives and large shareholders at SRAD have bought more shares than they have sold.

Craig Felenstein, Chief Financial Officer of SRAD, was the latest SRAD insider to sell. They sold $53,353.08 worth of SRAD stock on Jun 30, 2026.

Get more info about who owns SRAD shares here.

Does SRAD stock generate passive income?

No, Sportradar Group Ag doesn't provide an income stream by paying out dividends.

What do other traders have to say about SRAD?

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Step 5: Execute your SRAD buy order

There are two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a particular price, place a limit order.

Press the Open Trade button and eToro will execute your order.

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Step 6: Monitor your SRAD investment

Now that you own some SRAD stock, you'll want to keep up with your company.

Start a watchlist to track the latest developments regarding your SRAD stock.

SRAD Feed

How to Buy Stock in Sportradar Group Ag

To summarize, here are the 6 steps you need to take to buy Sportradar Group Ag stock right now:

  1. Choose where to buy Sportradar Group Ag stock
  2. Sign up for your brokerage account
  3. Deposit funds into your brokerage account
  4. Research Sportradar Group Ag stock
  5. Execute your SRAD buy order
  6. Monitor your SRAD investment

If you require a brokerage account, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest news on your new investment in Sportradar Group Ag, get started below.

NASDAQ: SRAD
$14.84-0.26 (-1.72%)
Updated Jul 16, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: SRAD
$14.84-0.26 (-1.72%)
Updated Jul 16, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Sportradar Group Ag share?

As of Jul 16, 2026, it costs $14.84 to buy one share of Sportradar Group Ag stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $7, you can buy 0.472 shares of SRAD.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Sportradar Group Ag stock?

According to 15 Wall Street analysts who monitor Sportradar Group Ag, their consensus recommendation is to buy Sportradar Group Ag stock.

What is the best way to buy Sportradar Group Ag stock?

One way to place an order for Sportradar Group Ag stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.