How to Buy Sportradar Group Ag Stock
Sportradar Group Ag
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally.
Sportradar Group Ag stock last closed at $16.57, down 2.47% from the previous day, and has decreased 19.85% in one year. It has overperformed other stocks in the Software - Application industry by 0.05 percentage points. Sportradar Group Ag stock is currently +5.37% from its 52-week low of $15.73, and -48.57% from its 52-week high of $32.22.
There are currently 1.13B shares of SRAD outstanding. The market cap of SRAD is $5.16B. In the past 24 hours, 1.18M SRAD shares were traded.
How to Buy Sportradar Group Ag Stock
Wondering how to invest in Sportradar Group Ag stock? Here's how.
- Choose where to buy Sportradar Group Ag stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy Sportradar Group Ag stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Choose your method of payment and add your information.
- Research Sportradar Group Ag stock: The Sportradar Group Ag ticker symbol is SRAD. Is Sportradar Group Ag stock a good investment? Should you buy shares of SRAD? How do SRAD's underlying business fundamentals look? Do top analysts think Sportradar Group Ag is a good buy? Why has SRAD's stock price moved recently? (Hint: Our stock analysis website can help you figure out if SRAD is a good stock to buy).
- Execute your SRAD buy order: Decide if you will purchase SRAD shares at the current market price or use a limit order to purchase SRAD stock at a given price.
- Monitor your SRAD investment: Create a watchlist to the latest updates on your new investment in Sportradar Group Ag stock.
Step 1: Choose where to buy Sportradar Group Ag stock
You need an online brokerage account in order to access the NASDAQ market and buy SRAD stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal details so you can buy SRAD today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start your new brokerage account.
- Send your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have created your account on stock apps to use, your next step is to transfer the money for your investment:
Check out the walkthrough below if you need help transferring money into your new investment account.
Step 4: Research Sportradar Group Ag stock
Once you have figured out the best place to buy Sportradar Group Ag stock, it's absolutely critical to analyze their stock before you buy, so you actually comprehend the risk as well as the upside.
Overview of key SRAD info
SRAD Due Diligence Checks
WallStreetZen was created to help average investors do better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on SRAD's stock page.
What is the fair value of SRAD stock?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge SRAD's intrinsic value.
Using relative valuations metrics:
- SRAD could be overvalued based on its P/E ratio of 42.38x, relative to Software - Application industry P/E ratio of 38.63x
- SRAD could be overvalued based on its P/B ratio of 4.59x, relative to Software - Application industry P/B ratio of 0x
- SRAD could be overvalued based on its PEG ratio of 1.18x
You can access more valuation analysis on SRAD's stock here.
SRAD Financial Health
Passed Health Checks:
- SRAD profit margin has gone up from 3.1% to 7.8% in the past year.
- There are more short-term assets than short-term liabilities on the SRAD balance sheet.
- Total SRAD debt is lower than 5 years ago, relative to shareholder equity.
- SRAD's operating cash flow of $463.24M allows it to safely service it's debt of $72.24M.
Failed Health Checks:
- SRAD has a relatively high debt to equity ratio of 1.94.
- SRAD earnings of $235.97M is not enough to cover its interest payments.
- There are more long-term liabilities than short-term assets on the SRAD balance sheet.
Do analysts think it's a good time to buy SRAD stock
Out of 10 Wall Street analysts who track SRAD, the consensus analyst rating on SRAD is a Strong Buy
It's important to note that analyst ratings are not recommendations, nor are they investment advice.
Most Recent SRAD Analyst Ratings
Bernie McTernan, a top 11% analyst from Needham maintains SRAD with a buy rating and lowers their SRAD price target from $34.00 to $27.00, on Mar 4, 2026.
Clark Lampen, a top 16% analyst from BTIG maintains SRAD with a strong buy rating and lowers their SRAD price target from $32.00 to $24.00, on Mar 4, 2026.
Currey Baker, a top 11% analyst from Guggenheim maintains SRAD with a strong buy rating and raises their SRAD price target from $34.00 to $35.00, on Jan 22, 2026.
Guggenheim's Currey Baker raised their price target on Sportradar Group Ag (NASDAQ: SRAD) by 2.9% from $34 to $35 on 2026/01/22. The analyst maintained their Strong Buy rating on the stock.
Naming Sportradar AG their Best Idea for 2026, Baker said they hiked their price target after looking ahead through 2028 and seeing a 16% revenue CAGR, a 29% EBITDA CAGR, and free cash flow up 30% on a compound annual basis.
Jeffrey Stantial, a bottom 4% analyst from Stifel Nicolaus initiates coverage on SRAD with a strong buy rating and announces their SRAD price target of $28.00, on Jan 22, 2026.
Robin M. Farley, a top 10% analyst from UBS maintains SRAD with a strong buy rating and lowers their SRAD price target from $39.00 to $35.00, on Dec 9, 2025.
You can dig deeper into what analysts are projecting on the Sportradar Group Ag stock forecast page.
SRAD Trading Indicators
How are SRAD Revenues/Earnings doing?
Last year, SRAD earnings were $115.31M. In the past 5 year, SRAD's earnings have gone up by 40.52% per year. This was slower than the Software - Application industry average of 84.01%.
Last year, SRAD revenue was $1.48B. During the last 5 year, SRAD's revenue has increased by 25.18% per year. This was faster than the Software - Application industry average of 23.87%.
You can analyze SRAD's earnings and revenue performance here.
Are SRAD executives and large shareholders buying or selling the stock?
In the past year, insiders at SRAD have sold more shares than they have bought.
Craig Felenstein, Chief Financial Officer of SRAD, was the latest SRAD insider to sell. They sold $25,327.62 worth of SRAD stock on Mar 31, 2026.
Learn more about who owns SRAD stock here.
Does SRAD stock generate passive income?
No, Sportradar Group Ag doesn't provide an income stream by paying out dividends.
Get opinions from other investors
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Step 5: Execute your SRAD buy order
There are two main options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount limit, place a limit order.
Click the Open button and your broker will execute the order.
If you need more help investing in stocks on eToro, watch the helpful video below:
Step 6: Monitor your SRAD investment
Now that you own some SRAD shares, you'll want to keep up with your investment.
Make a watchlist to see the latest developments about your SRAD stock.
SRAD Feed
How to Buy Stock in Sportradar Group Ag
To reiterate, here are the 6 steps to buy stock in Sportradar Group Ag:
- Choose where to buy Sportradar Group Ag stock
- Sign up for your brokerage account
- Deposit funds into your brokerage account
- Research Sportradar Group Ag stock
- Execute your SRAD buy order
- Monitor your SRAD investment
If you need a brokerage account, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep tabs on your investment in Sportradar Group Ag, create your watchlist below.
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