How to Buy Southwest Airlines Co Stock
Southwest Airlines Co
Southwest Airlines Co is a airline company located in Texas, United States, which is part of the Industrials sector, and is traded under the ticker LUV on the NYSE exchange.
Southwest Airlines Co stock last closed at $44.45, up 0.02% from the previous day, and has increased 41.07% in one year. It has overperformed other stocks in the Airlines industry by 0.3 percentage points. Southwest Airlines Co stock is currently +42.7% from its 52-week low of $31.15, and -19.34% from its 52-week high of $55.11.
At the moment, there are 489.6M shares of LUV outstanding. The market value of LUV is $21.76B. In the last 24 hours, 6.11M LUV shares were traded.
How to Buy Southwest Airlines Co Stock
Wondering how to invest in Southwest Airlines Co stock? Here's how.
- Choose where to buy Southwest Airlines Co stock: You need to decide on a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you choose where to buy Southwest Airlines Co stock.
- Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Pick your method of payment and add your information.
- Analyze Southwest Airlines Co stock: The Southwest Airlines Co ticker symbol is LUV. Is Southwest Airlines Co stock a good investment? Should you buy shares of LUV? How do LUV's underlying business fundamentals look? Do top analysts think Southwest Airlines Co is a good buy? Why has LUV's stock price moved recently? (Hint: Our stock research tools can help you figure out if LUV is a good stock to buy).
- Place your LUV buy order: Decide if you will purchase LUV shares at the current market price or use a limit order to buy LUV shares at a given price.
- Get the latest scoop on your investment in LUV: Create a watchlist to important notifications about your position in Southwest Airlines Co stock.
Step 1: Choose where to buy Southwest Airlines Co stock
You will need an online brokerage account to access the NYSE market and buy LUV shares.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the best brokerage, you'll need to fill out some personal info so you are able to buy LUV today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to open a new brokerage account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've filled out your info on one of the most highly reviewed stock apps, you can securely and quickly fund your account:
Check out the video below for more details transferring money into your new brokerage account.
Step 4: Analyze Southwest Airlines Co stock
After you have figured out the best place to buy Southwest Airlines Co stock, it's very important to analyze their stock prior to buying, so you actually wrap your head around the risk as well as the opportunity.
Overview of key LUV info
Fundamentals of Southwest Airlines Co
WallStreetZen was created to help everyday investors do better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on LUV's stock page.
How is LUV stock valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge LUV's intrinsic value.
Using relative valuations measures:
- LUV could be overvalued based on its P/E ratio of 21.27x, relative to Airlines industry P/E ratio of 11.8x
- LUV could be undervalued based on its P/B ratio of 2.97x, relative to Airlines industry P/B ratio of 3.06x
- LUV may be undervalued based on its PEG ratio of 0.53x
You can do more valuation research on LUV's stock here.
LUV Financials at a glance
Pros:
- LUV's operating cash flow of $2.76B allows it to safely service it's debt of $6.87B.
- LUV earnings of $1.59B is not sufficient to cover its interest payments.
- LUV profit margin has gone up from 1.4% to 3.3% in the past year.
Cons:
- There are more short-term liabilities than short-term assets on the LUV balance sheet.
- LUV has a relatively high debt to equity ratio of 3.17.
- Total LUV debt is higher than 5 years ago, relative to shareholder equity.
- There are more long-term liabilities than short-term assets on the LUV balance sheet.
Do Wall Street analysts think it's a good time to buy LUV stock
Out of 16 Wall Street analysts who give recommendations on LUV, the consensus analyst rating on Southwest Airlines Co is a Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
Most Recent LUV Analyst Upgrades/Downgrades
Michael Goldie, a bottom 36% analyst from BMO Capital maintains LUV with a buy rating and lowers their LUV price target from $60.00 to $50.00, on Sep 28, 2026.
James Goodall, a top 37% analyst from Rothschild & Co upgrades LUV to a hold rating and raises their LUV price target from $35.00 to $40.00, on Sep 18, 2026.
Brandon Oglenski, a top 7% analyst from Barclays maintains LUV with a strong buy rating and lowers their LUV price target from $65.00 to $58.00, on Sep 11, 2026.
Savanthi Syth, a top 11% analyst from Raymond James maintains LUV with a buy rating and lowers their LUV price target from $60.00 to $54.00, on Aug 24, 2026.
John Godyn, a bottom 3% analyst from Citigroup maintains LUV with a hold rating and lowers their LUV price target from $55.00 to $50.00, on Jul 24, 2026.
You can dig deeper into what analysts are saying on the Southwest Airlines Co stock forecast page.
LUV Technical Indicators
How are LUV Revenues/Earnings doing?
Last year, LUV earnings were $1.05B. Over the past four year, LUV's earnings have gone up by 10.54% per year. This was slower than the Airlines industry average of 61.52%.
Last year, LUV revenue was $31.55B. Over the last five year, LUV's revenue has increased by 19.86% per year. This was slower than the Airlines industry average of 30.59%.
You can research LUV's earnings and revenue performance here.
What are LUV executives and large shareholders up to?
In the last year, executives and large shareholders at LUV have sold more shares than they have bought.
Jimmy Ryan Martinez, PAO of LUV, was the latest LUV insider to sell. They sold $7,228.02 worth of LUV shares on Aug 21, 2026.
Research more about who owns LUV shares here.
Can I rely on LUV as an income stream?
Southwest Airlines Co pays a dividend of 1.62%, compared to the Airlines industry's average dividend yield of 1.7%. If you owned $1,000 worth of LUV stock, you would have received $16.20 last year.
Southwest Airlines Co dividend payments have consistently grown over the past decade and have remained stable.
Find more analysis about Southwest Airlines Co dividend yield and history here.
What others are saying about LUV
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your LUV buy order
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally fine for most investors. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a given dollar amount limit, place a limit order.
Hit the Open button and your broker will place your order.
If you want more help with investing in stocks on eToro, click the how to video below:
Step 6: Get the latest scoop on your investment in LUV
Now that you own some LUV shares, you'll want to stay up-to-date on your new shares.
Start a watchlist to keep track of your LUV stock.
LUV Feed
How to Buy Stock in Southwest Airlines Co
To summarize, here are the 6 steps for buying Southwest Airlines Co stock:
- Choose where to buy Southwest Airlines Co stock
- Sign up for your brokerage account
- Deposit money your investment account
- Analyze Southwest Airlines Co stock
- Place your LUV buy order
- Get the latest scoop on your investment in LUV
If you require a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get updates on your investment in Southwest Airlines Co, add LUV to your watchlist below.
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