How to Buy Southwest Airlines Co Stock
Southwest Airlines Co
Southwest Airlines Co is a airline company located in Texas, United States, which is part of the Industrials sector, and is traded under the ticker LUV on the NYSE exchange.
Southwest Airlines Co stock last closed at $35.68, up 0.71% from the previous day, and has increased 8.19% in one year. It has underperformed other stocks in the Airlines industry by 0.04 percentage points. Southwest Airlines Co stock is currently +49.82% from its 52-week low of $23.82, and -6.01% from its 52-week high of $37.96.
At the moment, there are 517.16M LUV shares outstanding. The market cap of LUV is $18.45B. In the last 24 hours, 6.54M LUV shares were traded.
How to Buy Southwest Airlines Co Stock
Not sure how to invest in Southwest Airlines Co stock? Here's how.
- Choose where to buy Southwest Airlines Co stock: You need to pick a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you determine where to buy Southwest Airlines Co stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Select your method of payment and add your details.
- Analyze Southwest Airlines Co stock: The Southwest Airlines Co ticker symbol is LUV. Is Southwest Airlines Co stock a good investment? Should you buy shares of LUV? How do LUV's underlying business fundamentals look? Do top analysts think Southwest Airlines Co is a good buy? Why has LUV's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if LUV is a good stock to buy).
- Place your LUV buy order: Decide if you will purchase LUV shares at the current market price or use a limit order to buy LUV shares at a particular price.
- Get the latest scoop on your investment in LUV: Create a watchlist to key updates about your new investment in Southwest Airlines Co shares.
Step 1: Choose where to buy Southwest Airlines Co stock
You will need a brokerage account in order to access the NYSE market and buy LUV shares.
Our preferred brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've picked the best brokerage, you'll need to fill out some personal details so you can buy LUV today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to open your new trading account.
- Submit your info by hitting the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've opened your account on one of the most highly reviewed stock market apps, your next step is to transfer the money for your investment:
Watch this video walkthrough for more details depositing funds into your new investment account.
Step 4: Analyze Southwest Airlines Co stock
Once you have figured out the best place to buy Southwest Airlines Co stock, it's crucial to evaluate their stock prior to buying, so you truly wrap your head around the risk as well as the upside.
Overview of key LUV info
Fundamentals of LUV
WallStreetZen was designed to help everyday investors do better fundamental analysis quickly.
You can see all of the due diligence checks on LUV's stock page.
Is LUV stock properly valued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge LUV's true value.
Using relative valuations metrics:
- LUV could be overvalued based on its P/E ratio of 52.47x, relative to Airlines industry P/E ratio of 17.03x
- LUV may be undervalued based on its P/B ratio of 2.37x, relative to Airlines industry P/B ratio of 3.38x
- LUV may be undervalued based on its PEG ratio of 0.7x
You can do more valuation analysis on LUV's stock here.
Is LUV a healthy company?
Pros:
- LUV has cash burn of 250000000. It has sufficient cash and short-term investments to cover this for at least one year.
- LUV profit margin has gone up from -0.2% to 1.4% in the past year.
- LUV has $3.02B in cash and short term investments. This is sufficient to cover its annual cash burn of $250.00M.
- Total LUV debt is lower than 5 years ago, relative to shareholder equity.
Cons:
- There are more short-term liabilities than short-term assets on the LUV balance sheet.
- There are more long-term liabilities than short-term assets on the LUV balance sheet.
- LUV has a relatively high debt to equity ratio of 2.64.
Is it a good time to buy LUV stock, according to Wall Street analysts?
Out of 7 Equities analysts who give recommendations on LUV, the consensus analyst rating on LUV is a Hold
It's important to keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent LUV Analyst Forecasts
Duane Pfennigwerth, a top 14% analyst from Evercore ISI Group maintains LUV with a hold rating and raises their LUV price target from $34.00 to $35.00, on Sep 29, 2025.
Brandon Oglenski, a top 11% analyst from Barclays maintains LUV with a hold rating and raises their LUV price target from $26.00 to $34.00, on Jul 10, 2025.
You can dive deeper into what analysts are projecting on the Southwest Airlines Co stock forecast page.
LUV Technical Indicators
LUV Revenue
Last year, LUV earnings were $379.00M. In the last 3 year, LUV's earnings have gone up by -80.12% per year. This was slower than the Airlines industry average of 76.46%.
Last year, LUV revenue was $27.55B. During the last five year, LUV's revenue has increased by 16.63% per year. This was slower than the Airlines industry average of 19.32%.
You can research LUV's earnings and revenue performance here.
Are LUV executives and large shareholders buying or selling the stock?
Over the last year, executives and large shareholders at LUV have sold more shares than they have bought.
Jimmy Ryan Martinez, Principal Accounting Officer of LUV, was the latest LUV insider to sell. They sold $2,112.76 worth of LUV shares on Aug 21, 2025.
Get more info about who owns LUV shares here.
Does LUV stock generate passive income?
Southwest Airlines Co pays a dividend of 1.51%, compared to the Airlines industry's average dividend yield of 1.11%. If you owned $1,000 of LUV stock, you would have received $15.13 in the past year.
Southwest Airlines Co dividend payments have consistently grown over the past decade and have remained stable.
Dig into more analysis about Southwest Airlines Co dividend yield and history here.
Get opinions from other investors
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your LUV buy order
You have two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally sufficient. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a given price limit, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you need additional info about buying stocks on eToro, click the how to video below:
Step 6: Get the latest scoop on your investment in LUV
Now that you own some shares in LUV, you'll want to stay up-to-date on your investment.
Create a watchlist to get notified of the latest news about your LUV stock.
LUV Feed
How to Buy Stock in Southwest Airlines Co
To reiterate, here are the 6 steps to buy stock in Southwest Airlines Co:
- Choose where to buy Southwest Airlines Co stock
- Sign up for your brokerage account
- Deposit money your investment account
- Analyze Southwest Airlines Co stock
- Place your LUV buy order
- Get the latest scoop on your investment in LUV
If you require a online brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you would like to get updates on your investment in Southwest Airlines Co, add LUV to your watchlist below.
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