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How to Buy Southern Co Stock

Southern Co

Southern Co is a regulated electric utility company located in Georgia, United States, which is part of the Utilities sector, and is traded under the ticker SO on the NYSE exchange.

Southern Co stock last closed at $67.90, up 0.94% from the previous day, and has increased 0.37% in one year. It has overperformed other stocks in the Utilities - Regulated Electric industry by 0.01 percentage points. Southern Co stock is currently +15.38% from its 52-week low of $58.85, and -15.73% from its 52-week high of $80.57.

At the moment, there are 1.09B SO shares outstanding. The market cap of SO is $73.92B. In the last 24 hours, 3M SO shares were traded.

How to Buy Southern Co Stock

Wondering how to invest in Southern Co stock? Here's how.
  1. Figure out where to buy Southern Co stock: You need to decide on an online brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you choose where to buy Southern Co stock.
  2. Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Select your payment method and add your information.
  4. Research Southern Co stock: The Southern Co ticker symbol is SO. Is Southern Co stock a good investment? Should you buy shares of SO? How do SO's underlying business fundamentals look? Do top analysts think Southern Co is a good buy? Why has SO's stock price moved recently? (Hint: Our stock analysis website can help you decide if SO is a good stock to buy).
  5. Execute your SO buy order: Decide if you will purchase SO shares at the current market price or use a limit order to purchase SO stock at a particular price.
  6. Get key alerts regarding your SO position: Create a watchlist to keep tabs on your investment in Southern Co stock.

Step 1: Figure out where to buy Southern Co stock

You need a brokerage account in order to access the NYSE market and buy SO stock.

A brokerage account is an investment account that allows you to buy and sell a variety of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've selected your brokerage, the next step is to fill out some personal details so you can buy SO stock today.

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  1. Click here to get started.
  2. Input your personal details to start your new trading account.
  1. Submit your information by clicking the "Create Account" button.
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Step 3: Put funds into your investment account

Now that you've filled out your info on stock apps to use, you can securely and quickly fund your account:

Watch the video below for more details transferring funds into your investment account.

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Step 4: Research Southern Co stock

Once you have identified the best place to buy Southern Co stock, it's crucial to analyze their stock before you invest, so you actually wrap your head around the risk and upside.

Overview of key SO info

SO Price
$67.90
1w %
0.7%
1y %
0.37%
5y %
56.13%
P/E
21.42x
P/B
2.08x
P/S
2.62x
PEG
1.8x
Revenue
$28.00B
Earnings
$3.40B
Fore. Rev. Growth
1.51%
Fore. Earn. Growth
11.93%
Market Cap
$73.92B
Next Earnings
Feb 16, 2023
Next Dividend
Mar 6, 2023

Southern Co Zen Score

WallStreetZen was built to help everyday investors perform better fundamental analysis.

You can view all of the due diligence checks on SO's stock page.

Is SO stock undervalued?

You can use many financial metrics, analyses, models, and charts to gauge SO's fair value.

Using relative valuations ratios:

  • SO may be undervalued based on its P/E ratio of 21.42x, relative to Utilities - Regulated Electric industry P/E ratio of 23.81x
  • SO may be overvalued based on its P/B ratio of 2.08x, relative to Utilities - Regulated Electric industry P/B ratio of 1.71x
  • SO may be overvalued based on its PEG ratio of 1.8x

You can access additional valuation analysis on SO's stock here.

SO Financial Overview

Pros:

  • Total SO debt is lower than 5 years ago, relative to shareholder equity.
  • SO has cash burn of 1539000000. It has sufficient cash and short-term investments to cover this for at least one year.
  • SO has $2.01B in cash and short term investments. This is sufficient to cover its annual cash burn of $1.54B.

Cons:

  • SO has a relatively high debt to equity ratio of 2.77.
  • There are more long-term liabilities than short-term assets on the SO balance sheet.
  • SO profit margin has gone down from 13.3% to 12.1% in the past year.
  • There are more short-term liabilities than short-term assets on the SO balance sheet.

Is it a good time to buy Southern Co stock, according to Wall Street analysts?

Out of 14 Equities analysts who give ratings on SO, the consensus analyst rating on Southern Co is a Hold

Please keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.

Latest SO Analyst Recommendations

Neil Kalton, a top 9% analyst from Wells Fargo maintains SO with a hold rating and lowers their SO price target from $77.00 to $73.00, on Jan 30, 2023.

Stephen Byrd, a top 4% analyst from Morgan Stanley maintains SO with a strong sell rating and raises their SO price target from $63.00 to $64.00, on Jan 23, 2023.

Nicholas Campanella, a top 25% analyst from Credit Suisse maintains SO with a sell rating and raises their SO price target from $62.00 to $70.00, on Jan 18, 2023.

Anthony Crowdell, a top 29% analyst from Mizuho maintains SO with a hold rating and lowers their SO price target from $73.00 to $72.00, on Jan 12, 2023.

James Thalacker, a bottom 17% analyst from BMO Capital maintains SO with a hold rating and raises their SO price target from $68.00 to $74.00, on Dec 16, 2022.

You can dig deeper into what analysts are forecasting on the Southern Co stock forecast page.

Metrics for Advanced SO Traders

SMA10
67.72
SMA20
68.51
SMA50
69.16
SMA100
68.4
SMA200
71.45
MACD
-0.51
MACD Signal
-0.5
MACD Histogram
-0.01
RSI
46.1
Stochastic %K
56.47
Stochastic %D
58.08
StochRSI %K
72
StochRSI %D
76.95

Is SO Growing Revenue?

Last year, SO earnings were $3.40B. In the last 5 year, SO's earnings have grown by 43.55% per year. This was faster than the Utilities - Regulated Electric industry average of 5.08%.

Last year, SO revenue was $28.00B. During the past 5 year, SO's revenue has increased by 4.39% per year. This was faster than the Utilities - Regulated Electric industry average of 4.34%.

You can research SO's earnings and revenue performance here.

What are SO insiders up to?

Over the past 12 months, executives and large shareholders at SO have sold more shares than they have bought.

Stephen E. Kuczynski, Pres. CEO Southern Nuclear of SO, was the latest SO insider to sell. They sold $1,032,038.70 worth of SO shares on Jan 10, 2023.

Research more about who owns SO stock here.

Does SO stock generate passive income?

Southern Co pays a dividend of 3.98%, compared to the Utilities - Regulated Electric industry's average dividend yield of 3.58%. If you owned $1,000 of SO stock, you would have been paid $39.76 in the past year.

Southern Co dividend payments have consistently grown over the past decade and have remained stable.

Find more analysis about Southern Co dividend yield and history here.

Get analysis from other investors

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Step 5: Execute your SO buy order

There are two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to make sure you're buying or selling at a particular price limit, place a limit order.

Hit the Open button and eToro will place the order.

If you want more help with investing in stocks on eToro, watch the how to video below:

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Step 6: Get key alerts regarding your SO position

Now that you own some SO shares, you'll want to keep up with your new stock purchase.

Create a watchlist to get notified of the latest news about your SO stock.

SO Feed

How to Buy Stock in Southern Co

To summarize, here are the 6 steps to buy Southern Co stock:

  1. Figure out where to buy Southern Co stock
  2. Sign up for a brokerage account
  3. Put funds into your investment account
  4. Research Southern Co stock
  5. Execute your SO buy order
  6. Get key alerts regarding your SO position

If you need a place to buy stocks, eToro is our favorite venue.

Get Started with eToro Today

If you would like to keep tabs on your new investment in Southern Co, click below.

NYSE: SO
$67.90+0.63 (+0.94%)
Updated Feb 6, 2023
Open eToro Account
NYSE: SO
$67.90+0.63 (+0.94%)
Updated Feb 6, 2023
Open eToro Account

FAQ

How much does it cost to buy one Southern Co share?

As of Feb 6, 2023, it costs $67.90 to buy one share of Southern Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.147 shares of SO.

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Is now a good time to buy Southern Co stock?

According to 14 Wall Street analysts who monitor Southern Co, their consensus recommendation is to hold Southern Co stock.

What is the best way to buy Southern Co stock?

One way to place an order for Southern Co stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.