How to Buy South Plains Financial Stock
South Plains Financial Inc
South Plains Financial, Inc. operates as a bank holding company for City Bank that provides commercial and consumer financial services to small and medium-sized businesses and individuals.
South Plains Financial stock last closed at $35.49, down 2.58% from the previous day, and has increased 38.47% in one year. It has overperformed other stocks in the Banks - Regional industry by 0.18 percentage points. South Plains Financial stock is currently +40.22% from its 52-week low of $25.31, and -13.24% from its 52-week high of $40.91.
As of Jun 13, 2025, there are 16.23M shares of SPFI outstanding. The market capitalization of SPFI is $575.92M. In the last 24 hours, 23,100 SPFI shares were traded.
How to Buy South Plains Financial Stock
Not sure how to invest in South Plains Financial stock? Here's how.
- Decide where to buy South Plains Financial stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy South Plains Financial stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Select your payment method and add your details.
- Evaluate South Plains Financial stock: The South Plains Financial ticker symbol is SPFI. Is South Plains Financial stock a good investment? Should you buy shares of SPFI? How do SPFI's underlying business fundamentals look? Do top analysts think South Plains Financial is a good buy? Why has SPFI's stock price moved recently? (Hint: Our stock analysis website can help you understand if SPFI is a good stock to buy).
- Place your SPFI purchase: Decide if you will purchase SPFI shares at the current market price or use a limit order to purchase SPFI stock at a given price.
- Get notifications regarding your SPFI position: Create a watchlist to get the latest news on your investment in South Plains Financial stock.
Step 1: Decide where to buy South Plains Financial stock
You will need a brokerage account in order to access the NASDAQ market and buy SPFI shares.
Our preferred brokerage: eToro
Based on our analysis, eToro is the best brokerage. eToro gives you:
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- Social investing: eToro has a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open your brokerage account
Now that you've selected your brokerage, you need to fill out some personal details so you are able to invest in SPFI today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've opened your account on the best app for stock investing, your next step is to transfer the money for your investment:
Watch the tutorial below if you need help transferring funds into your investment account.
Step 4: Evaluate South Plains Financial stock
Once you have selected the best place to buy South Plains Financial stock, it's important to research their stock prior to investing, so you truly comprehend the risk and upside.
Overview of key SPFI info
Fundamentals of SPFI
WallStreetZen was created to help everyday investors do more accurate fundamental analysis in less time.
You can view all of the due diligence checks on SPFI's stock page.
Is SPFI stock undervalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SPFI's fair value.
Using relative valuations methods:
- SPFI could be undervalued based on its P/E ratio of 11.38x, relative to Banks - Regional industry P/E ratio of 11.9x
- SPFI may be overvalued based on its P/B ratio of 1.3x, relative to Banks - Regional industry P/B ratio of 1.15x
- SPFI may be overvalued based on its PEG ratio of 29.21x
You can access more valuation research on SPFI's stock here.
SPFI Financial Health Overview
Positive Financial Indicators:
- SPFI earnings of $64.98M is not sufficient to cover its interest payments.
- SPFI's operating cash flow of $66.32M allows it to safely service it's debt of $110.40M.
Negative Financial Indicators:
- Total SPFI debt is higher than 5 years ago, relative to shareholder equity.
- SPFI has a relatively high debt to equity ratio of 8.93.
- SPFI profit margin has gone down from 29.8% to 26.4% in the past year.
Is it a good time to buy South Plains Financial stock, according to Wall Street analysts?
Out of 2 sell side analysts who track SPFI, the consensus analyst rating on SPFI is a Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are forecasting on the South Plains Financial stock forecast page.
Metrics for Advanced SPFI Traders
SPFI Revenue
Last year, SPFI earnings were $51.14M. During the past five year, SPFI's earnings have grown by 11.63% per year. This was slower than the Banks - Regional industry average of 17.8%.
Last year, SPFI revenue was $193.66M. In the past five year, SPFI's revenue has increased by 3.22% per year. This was slower than the Banks - Regional industry average of 13.05%.
Learn more about SPFI's earnings and revenue performance here.
What are SPFI insiders up to?
In the past year, insiders at SPFI have sold more shares than they have bought.
Curtis C. Griffith, Chairman and CEO of SPFI, was the latest SPFI insider to sell. They sold $8,250,000.00 worth of SPFI shares on Mar 10, 2025.
Learn more about who owns SPFI shares here.
Does SPFI stock generate passive income?
South Plains Financial pays a dividend of 1.24%, compared to the Banks - Regional industry's average dividend yield of 2.96%. If you owned $1,000 worth of SPFI stock, you would have been paid $12.40 in the past year.
South Plains Financial dividend payments have consistently grown over the past 6 years and have remained stable.
Find more info about South Plains Financial dividend yield and history here.
What others are saying about SPFI
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Place your SPFI purchase
There are two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular price limit, use a limit order.
Hit the Open Trade button and your broker will execute the order.
If you want additional assistance buying stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your SPFI position
Now that you own some shares in SPFI, you'll want to keep up with your new investment.
Create a watchlist to track the latest developments regarding your SPFI stock.
SPFI Feed
How to Buy Stock in South Plains Financial
To summarize, here are the 6 steps to buy South Plains Financial stock:
- Decide where to buy South Plains Financial stock
- Open your brokerage account
- Deposit money your brokerage account
- Evaluate South Plains Financial stock
- Place your SPFI purchase
- Get notifications regarding your SPFI position
If you require a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get notifications regarding your new investment in South Plains Financial, add SPFI to your watchlist below.
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