How to Buy South Plains Financial Stock
South Plains Financial Inc
South Plains Financial, Inc. operates as a bank holding company for City Bank that provides commercial and consumer financial services to small and medium-sized businesses and individuals.
South Plains Financial stock last closed at $40.60, up 10.45% from the previous day, and has increased 29.3% in one year. It has overperformed other stocks in the Banks - Regional industry by 0.17 percentage points. South Plains Financial stock is currently +38.3% from its 52-week low of $29.36, and -0.75% from its 52-week high of $40.91.
As of Jul 17, 2025, there are 16.23M shares of SPFI outstanding. The market capitalization of SPFI is $658.84M. In the last 24 hours, 227,000 SPFI shares were traded.
How to Buy South Plains Financial Stock
Not sure how to invest in South Plains Financial stock? Here's how.
- Decide where to buy South Plains Financial stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy South Plains Financial stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit money your brokerage account: Select your payment method and add your details.
- Evaluate South Plains Financial stock: The South Plains Financial ticker symbol is SPFI. Is South Plains Financial stock a good investment? Should you buy shares of SPFI? How do SPFI's underlying business fundamentals look? Do top analysts think South Plains Financial is a good buy? Why has SPFI's stock price moved recently? (Hint: Our stock analysis website can help you understand if SPFI is a good stock to buy).
- Place your SPFI purchase: Decide if you will purchase SPFI shares at the current market price or use a limit order to purchase SPFI stock at a given price.
- Get notifications regarding your SPFI position: Create a watchlist to get the latest news on your investment in South Plains Financial stock.
Step 1: Decide where to buy South Plains Financial stock
You will need a brokerage account in order to access the NASDAQ market and buy SPFI shares.
Our preferred brokerage: eToro
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Get $10 towards your share purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open your brokerage account
Now that you've selected your brokerage, you need to fill out some personal details so you are able to invest in SPFI today.
How to Open a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your brokerage account
Now that you've opened your account on the best app for stock investing, your next step is to transfer the money for your investment:
Watch the tutorial below if you need help transferring funds into your investment account.
Step 4: Evaluate South Plains Financial stock
Once you have selected the best place to buy South Plains Financial stock, it's important to research their stock prior to investing, so you truly comprehend the risk and upside.
Overview of key SPFI info
Fundamentals of SPFI
WallStreetZen was created to help everyday investors do more accurate fundamental analysis in less time.
You can view all of the due diligence checks on SPFI's stock page.
Is SPFI stock undervalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SPFI's fair value.
Using relative valuations methods:
- SPFI could be overvalued based on its P/E ratio of 13.01x, relative to Banks - Regional industry P/E ratio of 12.75x
- SPFI may be overvalued based on its P/B ratio of 1.48x, relative to Banks - Regional industry P/B ratio of 1.22x
You can do additional valuation research on SPFI's stock here.
How do SPFI Financials look?
Positive Financial Indicators:
- SPFI's operating cash flow of $66.32M allows it to safely service it's debt of $110.40M.
- SPFI earnings of $64.98M is not sufficient to cover its interest payments.
Negative Financial Indicators:
- SPFI has a relatively high debt to equity ratio of 8.93.
- Total SPFI debt is higher than 5 years ago, relative to shareholder equity.
- SPFI profit margin has gone down from 29.8% to 26.4% in the past year.
Is South Plains Financial stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 3 Wall Street analysts who give ratings on SPFI, the consensus analyst rating on SPFI is a Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.
You can dive deeper into what analysts are projecting on the South Plains Financial stock forecast page.
Metrics for Advanced SPFI Traders
SPFI Revenue
Last year, SPFI earnings were $51.14M. Over the last 5 year, SPFI's earnings have increased by 11.63% per year. This was slower than the Banks - Regional industry average of 16.52%.
Last year, SPFI revenue was $193.66M. In the past 5 year, SPFI's revenue has gone up by 3.22% per year. This was slower than the Banks - Regional industry average of 13.8%.
You can analyze SPFI's earnings and revenue performance here.
Are SPFI insiders buying or selling the stock?
In the past 12 months, executives and large shareholders at SPFI have sold more shares than they have bought.
Curtis C. Griffith, Chairman and CEO of SPFI, was the latest SPFI insider to sell. They sold $8,250,000.00 worth of SPFI stock on Mar 10, 2025.
Dig into more about who owns SPFI shares here.
Can I get consistent income from SPFI stock?
South Plains Financial pays a dividend of 1.08%, compared to the Banks - Regional industry's average dividend yield of 2.74%. If you owned $1,000 worth of SPFI stock, you would have been paid $10.84 in the past 12 months.
South Plains Financial dividend payments have consistently grown over the past 6 years and have remained stable.
Find more data about South Plains Financial dividend yield and history here.
What do other investors have to say about SPFI?
One of the reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Place your SPFI purchase
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact price limit, place a limit order.
Hit the Open Trade button and your broker will execute your order.
If you want additional help with buying stocks on eToro, click the how to video below:
Step 6: Get notifications regarding your SPFI position
Now that you own some SPFI shares, you'll want to stay up-to-date on your stock purchase.
Create a watchlist to keep track of your SPFI stock.
SPFI Feed
How to Buy Stock in South Plains Financial
To reiterate, here are the 6 steps to buy stock in South Plains Financial:
- Decide where to buy South Plains Financial stock
- Open your brokerage account
- Deposit money your brokerage account
- Evaluate South Plains Financial stock
- Place your SPFI purchase
- Get notifications regarding your SPFI position
If you require a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to watch your investment in South Plains Financial, create a watchlist on WallStreetZen today.
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