How to Buy Sotherly Hotels Stock
Sotherly Hotels Inc
Sotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the Southern United States.
Sotherly Hotels stock last closed at $2.21, down 1.34% from the previous day, and has increased 179.75% in one year. It has overperformed other stocks in the REIT - Hotel & Motel industry by 1.93 percentage points. Sotherly Hotels stock is currently +273.31% from its 52-week low of $0.59, and -1.34% from its 52-week high of $2.24.
As of Jan 30, 2026, there are 20.49M shares of SOHO outstanding. The market capitalization of SOHO is $45.28M. In the last 24 hours, 569,000 SOHO shares were traded.
How to Buy Sotherly Hotels Stock
Not sure how to invest in Sotherly Hotels stock? Here's how.
- Choose where to buy Sotherly Hotels stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you figure out where to buy Sotherly Hotels stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Pick your method of payment and add your info.
- Analyze Sotherly Hotels stock: The Sotherly Hotels ticker symbol is SOHO. Is Sotherly Hotels stock a good investment? Should you buy shares of SOHO? How do SOHO's underlying business fundamentals look? Do top analysts think Sotherly Hotels is a good buy? Why has SOHO's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if SOHO is a good stock to buy).
- Make your SOHO buy order: Decide if you will purchase SOHO shares at the current market price or use a limit order to purchase SOHO stock at a particular price.
- Get the latest news on your SOHO position: Create a watchlist to important updates regarding your new investment in Sotherly Hotels shares.
Step 1: Choose where to buy Sotherly Hotels stock
You need a brokerage account in order to access the NASDAQ market and buy SOHO stock.
Our preferred brokerage: eToro
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Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create your brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal details so you can invest in SOHO today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open your new trading account.
- Submit your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've created your account on our top ranked stock app, you need to deposit funds:
Watch the walkthrough below if you need help depositing funds into your brokerage account.
Step 4: Analyze Sotherly Hotels stock
After you have identified the best place to buy Sotherly Hotels stock, it's crucial to evaluate their stock prior to investing, so you truly comprehend the risk and upside.
Sotherly Hotels stock data
SOHO Fundamentals
WallStreetZen was designed to help everyday investors do more in-depth fundamental analysis.
You can view all of the due diligence checks on SOHO's stock page.
Is SOHO stock overvalued?
You can use many financial metrics, analyses, models, and charts to gauge SOHO's intrinsic value.
Using relative valuations ratios:
- SOHO could be undervalued based on its P/B ratio of 1.23x, relative to REIT - Hotel & Motel industry P/B ratio of 1.28x
You can do additional valuation research on SOHO's stock here.
SOHO Financial Summary
Negative Health Checks:
- SOHO profit margin has gone down from -3.5% to -4.6% in the past year.
- SOHO has a relatively high debt to equity ratio of 10.19.
- Total SOHO debt is higher than 5 years ago, relative to shareholder equity.
SOHO Technical Indicators
SOHO Performance Numbers
Last year, SOHO revenue was $179.07M. During the last 5 year, SOHO's revenue has increased by 12.09% per year. This was slower than the REIT - Hotel & Motel industry average of 16.92%.
Dive into SOHO's earnings and revenue performance here.
Are SOHO executives and large shareholders buying or selling the stock?
In the past year, executives and large shareholders at SOHO have not bought or sold any shares.
Get more info about who owns SOHO stock here.
Can I get consistent income from SOHO stock?
No, Sotherly Hotels doesn't provide an income stream by paying out dividends.
SOHO Social Trading Data
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Make your SOHO buy order
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount limit, use a limit order.
Click the Open button and eToro will place the order.
If you want more info about investing in stocks on eToro, click the how to video below:
Step 6: Get the latest news on your SOHO position
Now that you own some SOHO stock, you'll want to keep up with your new investment.
Start a watchlist to get notified of the latest news about your SOHO stock.
SOHO Feed
How to Buy Stock in Sotherly Hotels
To reiterate, here are the 6 steps for buying Sotherly Hotels stock:
- Choose where to buy Sotherly Hotels stock
- Create your brokerage account
- Deposit funds into your brokerage account
- Analyze Sotherly Hotels stock
- Make your SOHO buy order
- Get the latest news on your SOHO position
If you require a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to keep track of your new investment in Sotherly Hotels, click below.
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