How to Buy Sotherly Hotels Stock
Sotherly Hotels Inc
Sotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the Southern United States.
Sotherly Hotels stock last closed at $1.20, up 2.56% from the previous day, and has decreased 38.3% in one year. It has underperformed other stocks in the REIT - Hotel & Motel industry by 0.42 percentage points. Sotherly Hotels stock is currently +3.45% from its 52-week low of $1.16, and -52% from its 52-week high of $2.50.
There are currently 19.85M shares of SOHO outstanding. The market cap of SOHO is $23.82M. In the past 24 hours, 16,088 SOHO shares were traded.
How to Buy Sotherly Hotels Stock
Wondering how to invest in Sotherly Hotels stock? Here's how.
- Choose where to buy Sotherly Hotels stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you decide where to buy Sotherly Hotels stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Pick your method of payment and add your information.
- Analyze Sotherly Hotels stock: The Sotherly Hotels ticker symbol is SOHO. Is Sotherly Hotels stock a good investment? Should you buy shares of SOHO? How do SOHO's underlying business fundamentals look? Do top analysts think Sotherly Hotels is a good buy? Why has SOHO's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if SOHO is a good stock to buy).
- Make your SOHO buy order: Decide if you will purchase SOHO shares at the current market price or use a limit order to purchase SOHO shares at a particular price.
- Get the latest news on your SOHO position: Create a watchlist to monitor your position in Sotherly Hotels stock.
Step 1: Choose where to buy Sotherly Hotels stock
You need an online brokerage account to access the NASDAQ market and buy SOHO shares.
Our favorite brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. Here's why:
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- Social investing: eToro boasts a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by signing up for an account with eToro now.
Open eToro AccountStep 2: Create your brokerage account
Now that you've selected the best brokerage, you need to fill out some personal information so you are able to buy SOHO today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to create a new trading account.
- Submit your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you've opened your account on the best app for stock investing, you can securely and quickly fund your account:
Check out the tutorial below if you need help transferring money into your new investment account.
Step 4: Analyze Sotherly Hotels stock
Once you have chosen the best place to buy Sotherly Hotels stock, it's critical to research their stock before you buy, so you actually understand the risk and upside.
Sotherly Hotels quick stats
Sotherly Hotels Overview
WallStreetZen was designed to help everyday investors do more accurate fundamental analysis.
You can see all of the due diligence checks on SOHO's stock page.
Is SOHO stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge SOHO's intrinsic value.
Using relative valuations ratios:
- SOHO may be undervalued based on its P/B ratio of 0.48x, relative to REIT - Hotel & Motel industry P/B ratio of 1.38x
You can access more valuation analysis on SOHO's stock here.
SOHO Financial Overview
Negative Health Checks:
- SOHO has a relatively high debt to equity ratio of 7.02.
- SOHO profit margin has gone down from 15% to -2.3% in the past year.
- SOHO's operating cash flow of $21.40M allows it to safely service it's debt of $317.53M.
- Total SOHO debt is higher than 5 years ago, relative to shareholder equity.
- SOHO earnings of $21.22M is not enough to cover its interest payments.
You can dive deeper into what analysts are forecasting on the Sotherly Hotels stock forecast page.
SOHO Trading Indicators
Is SOHO Growing Revenue?
Last year, SOHO revenue was $173.84M. During the last 5 year, SOHO's revenue has grown by -0.49% per year. This was slower than the REIT - Hotel & Motel industry average of 1.98%.
Learn more about SOHO's earnings and revenue performance here.
Are SOHO executives and large shareholders buying or selling the stock?
Over the past year, executives and large shareholders at SOHO have sold more shares than they have bought.
Andrew Sims, Chairman of SOHO, was the latest SOHO insider to sell. They sold $2,040.53 worth of SOHO stock on Sep 20, 2023.
Research more about who owns SOHO shares here.
Can I rely on SOHO as an income stream?
No, Sotherly Hotels doesn't provide an income stream by paying out dividends.
Get analysis from other investors
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Make your SOHO buy order
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are mostly sufficient. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a particular price limit, place a limit order.
Click the Open button and eToro will execute your order.
If you want additional help buying stocks on eToro, watch the helpful video below:
Step 6: Get the latest news on your SOHO position
Now that you own some shares in SOHO, you'll want to stay up-to-date on your company.
Add SOHO to a watchlist to track the most important metrics related to your SOHO stock.
SOHO Feed
How to Buy Stock in Sotherly Hotels
To summarize, here are the 6 steps for buying Sotherly Hotels stock:
- Choose where to buy Sotherly Hotels stock
- Create your brokerage account
- Deposit funds into your brokerage account
- Analyze Sotherly Hotels stock
- Make your SOHO buy order
- Get the latest news on your SOHO position
If you need a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get notifications regarding your new investment in Sotherly Hotels, create your watchlist below.
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