How to Buy Sony Stock


Sony Group Corp

Sony is a consumer electronic company located in Japan, which is part of the Technology sector, and is traded under the ticker SONY on the NYSE exchange.

Sony stock last closed at $68.43, down 1.37% from the previous day, and has decreased 40.75% in one year. It has underperformed other stocks in the Consumer Electronics industry by 0.05 percentage points. Sony stock is currently +0.96% from its 52-week low of $67.78, and -48.84% from its 52-week high of $133.75.

At the moment, there are 1.36B shares of SONY outstanding. The market cap of SONY is $92.85B. In the past 24 hours, 734,402 SONY shares were traded.

How to Buy Sony Stock

Not sure how to invest in Sony stock? Here's how.
  1. Decide where to buy Sony stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you choose where to buy Sony stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected. It's the best place to buy SONY stock.
  3. Put funds into your investment account: Pick your method of payment and add your details.
  4. Research Sony stock: The Sony ticker symbol is SONY. Is Sony stock a good investment? Should you buy shares of SONY? How do SONY's underlying business fundamentals look? Do top analysts think Sony is a good buy? Why has SONY's stock price moved recently? (Hint: Our stock market research website can help you evaluate if SONY is a good stock to buy).
  5. Place your SONY purchase: Decide if you will purchase SONY shares at the current market price or use a limit order to buy SONY shares at a given price.
  6. Get the latest news on your SONY investment: Create a watchlist to important updates regarding your position in Sony shares.

Step 1: Decide where to buy Sony stock

You will need a brokerage account in order to access the NYSE market and buy SONY shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

We believe that eToro is the best stock brokerage. Here's why:

  • You can invest in stocks with 0% commissions: Invest without commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
  • Access to world financial markets: From Tech to Industrials, New York to London — you can fill your portfolio with stocks from the globe's leading stock exchanges.
  • Social investing: eToro has a community with more than 20 million users worldwide. Talk to, learn from, and copy the trades of other investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other financial assets: Such as ETFs, commodities, cryptocurrencies, and foreign currencies.

Get $10 towards your your SONY share purchase by signing up for an account with eToro now.

Buy SONY Stock

Step 2: Open a brokerage account

Now that you've picked you need brokerage, picked to fill out some personal information so you are able to buy SONY today.

How to Set Up a New Brokerage Account on eToro

  1. Click here to get started.
  2. Enter your personal info to open a new trading account.
  1. Send your information by clicking the "Create Account" button.
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Step 3: Put funds into your investment account

Watch the tutorial below if you need help transferring funds into your brokerage account.

Get started with eToro today

Step 4: Research Sony stock

It's crucial to research stocks before you buy, so you actually comprehend the risk as well as the opportunity.

Sony Metrics

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Sony Due Diligence Checks

WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis.

You can see all of the due diligence checks on SONY's stock page.

Is SONY stock undervalued?

Analysts use many financial metrics, analyses, models, and charts to gauge SONY's true value.

Using relative valuations ratios:

  • SONY could be undervalued based on its P/E ratio of 12.82x, relative to Consumer Electronics industry P/E ratio of 24.09x
  • SONY may be undervalued based on its P/B ratio of 1.8x, relative to Consumer Electronics industry P/B ratio of 20.43x
  • SONY could be undervalued based on its PEG ratio of 0.86x

You can access additional valuation research on SONY's stock here.

SONY Financial Health Overview

Signs that SONY is financially healthy:

  • Total SONY debt is lower than 5 years ago, relative to shareholder equity.
  • SONY earnings of $9.27B is not enough to cover its interest payments.

Signs that SONY is not financially healthy:

  • SONY's operating cash flow of $4.50B allows it to safely service it's debt of $27.25B.
  • There are more long-term liabilities than short-term assets on the SONY balance sheet.
  • There are more short-term liabilities than short-term assets on the SONY balance sheet.
  • SONY profit margin has gone down from 11.3% to 8.9% in the past year.
  • SONY has a relatively high debt to equity ratio of 3.38.

Do Wall Street analysts think it's a good time to buy SONY stock

Out of 1 Equities analysts who research SONY, the consensus analyst rating on Sony is a Buy

Should I buy or sell SONY stock?

Based on 1 analyst offering ratings for Sony Group Corp.
Strong Buy
0 analysts 0%
1 analysts 100%
0 analysts 0%
0 analysts 0%
Strong Sell
0 analysts 0%

Latest SONY Analyst Upgrades/Downgrades

Martin Yang, a bottom 3% analyst from Oppenheimer maintains SONY with a buy rating and lowers their SONY price target from $150.00 to $125.00, on May 18, 2022.

You can dive deeper into what analysts are projecting on the Sony stock forecast page.

SONY Trading Indicators

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How is SONY performing as a company?

Last year, SONY earnings were $6.61B. During the last five year, SONY's earnings have grown by 40.97% per year. This was faster than the Consumer Electronics industry average of 23.31%.

Last year, SONY revenue was $74.23B. During the last 5 year, SONY's revenue has grown by 0.76% per year. This was slower than the Consumer Electronics industry average of 11.22%.

Find out more about SONY's earnings and revenue performance here.

Who is buying/selling SONY?

In the last 12 months, insiders at SONY have not bought or sold any shares.

Learn more about who owns SONY shares here.

Does SONY stock generate passive income?

No, Sony doesn't provide an income stream by paying out dividends.

SONY Social Trading Data

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to find out what other investors have to say.

Step 5: Place your SONY purchase

You have two main options:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are mostly fine.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at an exact price limit, place a limit order.

Hit the Open Trade button and eToro will place your order.

If you require additional help with investing in stocks on eToro, click the helpful video below:

Buy SONY Stock

Step 6: Get the latest news on your SONY investment

Now that you own some SONY shares, you'll want to stay up-to-date on your stock purchase.

Start a watchlist to keep tabs on your SONY stock.


How to Buy Stock in Sony

To summarize, here are the 6 steps for buying Sony stock:

  1. Decide where to buy Sony stock
  2. Open a brokerage account
  3. Put funds into your investment account
  4. Research Sony stock
  5. Place your SONY purchase
  6. Get the latest news on your SONY investment

If you need a online brokerage, eToro is our favorite venue.

Start investing with eToro today

If you would like to get updates on your new investment in Sony, hit the button below to create your watchlist.

$68.43-0.95 (-1.37%)
Updated Sep 23, 2022
Buy SONY Stock
$68.43-0.95 (-1.37%)
Updated Sep 23, 2022
Buy SONY Stock


How much does it cost to buy one Sony share?

As of Sep 23, 2022, it costs $68.43 to buy one share of Sony stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.146 shares of SONY.

Start investing with eToro today

Is now a good time to buy Sony stock?

According to 1 Wall Street analysts who monitor Sony, their consensus recommendation is to buy Sony stock.

What is the best way to buy Sony stock?

The best way to buy Sony stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.