WallStreetZenWallStreetZen

How to Buy Sony Stock

Sony Group Corp

Sony is a consumer electronic company located in Japan, which is part of the Technology sector, and is traded under the ticker SONY on the NYSE exchange.

Sony stock last closed at $82.22, down 2.24% from the previous day, and has decreased 17.67% in one year. It has underperformed other stocks in the Consumer Electronics industry by 0.17 percentage points. Sony stock is currently +9.47% from its 52-week low of $75.11, and -18.5% from its 52-week high of $100.88.

At the moment, there are 1.35B shares of SONY outstanding. The market cap of SONY is $111.19B. In the past 24 hours, 666,943 SONY shares were traded.

How to Buy Sony Stock

Not sure how to invest in Sony stock? Here's how.
  1. Decide where to buy Sony stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you choose where to buy Sony stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Pick your method of payment and add your details.
  4. Research Sony stock: The Sony ticker symbol is SONY. Is Sony stock a good investment? Should you buy shares of SONY? How do SONY's underlying business fundamentals look? Do top analysts think Sony is a good buy? Why has SONY's stock price moved recently? (Hint: Our stock market research website can help you evaluate if SONY is a good stock to buy).
  5. Place your SONY purchase: Decide if you will purchase SONY shares at the current market price or use a limit order to buy SONY shares at a given price.
  6. Get the latest news on your SONY investment: Create a watchlist to important updates regarding your position in Sony shares.

Step 1: Decide where to buy Sony stock

You will need a brokerage account in order to access the NYSE market and buy SONY shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

We believe that eToro is the best stock brokerage. Here's why:

  • You can invest in stocks with 0% commissions: Invest without commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
  • Access to world financial markets: From Tech to Industrials, New York to London — you can fill your portfolio with stocks from the globe's leading stock exchanges.
  • Social investing: eToro has a community with more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by creating an account with eToro now.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Open a brokerage account

Now that you've picked the best brokerage, you need to fill out some personal info so you can invest in SONY today.

How to Open a New Brokerage Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Input your personal data to create a new trading account.
  1. Submit your details by clicking the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Put funds into your investment account

Now that you have finished signing up on the stock trading app, you need to deposit funds:

Watch this video walkthrough to see the process of transferring money into your new investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Sony stock

After you have decided on the best place to buy Sony stock, it's absolutely critical to evaluate their stock before you invest, so you actually wrap your head around the risk as well as the upside.

Sony Metrics

SONY Price
$82.22
1w %
-3.78%
1y %
-17.67%
5y %
60.18%
P/E
16.4x
P/B
2.3x
P/S
1.34x
PEG
1.03x
Revenue
$82.83B
Earnings
$6.17B
Fore. Rev. Growth
3.24%
Fore. Earn. Growth
15.86%
Market Cap
$111.19B
Next Earnings
Aug 7, 2024
Next Dividend
N/A

Sony Fundamentals

WallStreetZen was designed to help average investors do more accurate fundamental analysis.

You can see all of the due diligence checks on SONY's stock page.

Is SONY stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SONY's intrinsic value.

Using relative valuations metrics:

  • SONY may be undervalued based on its P/E ratio of 16.4x, relative to Consumer Electronics industry P/E ratio of 32.29x
  • SONY may be undervalued based on its P/B ratio of 2.3x, relative to Consumer Electronics industry P/B ratio of 25.88x
  • SONY may be overvalued based on its PEG ratio of 1.03x

You can access additional valuation research on SONY's stock here.

SONY Financial Health

Signs that SONY is financially healthy:

  • SONY's operating cash flow of $8.74B allows it to safely service it's debt of $29.21B.
  • SONY earnings of $8.47B is not enough to cover its interest payments.
  • Total SONY debt is lower than 5 years ago, relative to shareholder equity.

Signs that SONY is not financially healthy:

  • SONY profit margin has gone down from 8.1% to 7.5% in the past year.
  • SONY has a relatively high debt to equity ratio of 3.47.
  • There are more short-term liabilities than short-term assets on the SONY balance sheet.
  • There are more long-term liabilities than short-term assets on the SONY balance sheet.

Is SONY stock a Buy, Hold, or Sell, according to analysts?

Out of 1 Equities analysts who monitor SONY, the consensus analyst rating on Sony is a Buy

Please keep in mind that analyst ratings are not recommendations, nor are they investment advice.

You can dive deeper into what analysts are saying on the Sony stock forecast page.

Metrics for Advanced SONY Traders

SMA10
84.99
SMA20
83.15
SMA50
82.58
SMA100
86.41
SMA200
86.98
MACD
0.57
MACD Signal
0.55
MACD Histogram
0.01
RSI
46.23
Stochastic %K
55.59
Stochastic %D
64.21
StochRSI %K
45.96
StochRSI %D
56.56

Is SONY Growing Revenue?

Last year, SONY earnings were $6.17B. Over the past 5 year, SONY's earnings have increased by -4.57% per year. This was slower than the Consumer Electronics industry average of 15.82%.

Last year, SONY revenue was $82.83B. Over the last 5 year, SONY's revenue has grown by 1.77% per year. This was slower than the Consumer Electronics industry average of 7.83%.

Dive into SONY's earnings and revenue performance here.

Latest Insiders Trades at SONY

In the last year, executives and large shareholders at SONY have not bought or sold any shares.

Research more about who owns SONY stock here.

Can I rely on SONY as an income stream?

No, Sony doesn't provide an income stream by paying out dividends.

Get analysis from other investors

One of the primary reasons eToro is our favorite brokerage is because of its social trading community.

Click below to see what other community members have to say.

Step 5: Place your SONY purchase

You have two main options:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are generally sufficient.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a particular dollar amount limit, place a limit order.

Press the Open Trade button and eToro will execute your order.

If you require more assistance buying stocks on eToro, watch the how to video below:

Open eToro Account

Step 6: Get the latest news on your SONY investment

Now that you own some shares in SONY, you'll want to keep up with your new company.

Start a watchlist to track the most important metrics related to your SONY stock.

SONY Feed

How to Buy Stock in Sony

To reiterate, here are the 6 steps you need to take to buy Sony stock right now:

  1. Decide where to buy Sony stock
  2. Open a brokerage account
  3. Put funds into your investment account
  4. Research Sony stock
  5. Place your SONY purchase
  6. Get the latest news on your SONY investment

If you need a brokerage, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest scoop on your new investment in Sony, get started below.

NYSE: SONY
$82.22-1.88 (-2.24%)
Updated Jun 14, 2024
Open eToro Account
NYSE: SONY
$82.22-1.88 (-2.24%)
Updated Jun 14, 2024
Open eToro Account

FAQ

How much does it cost to buy one Sony share?

As of Jun 14, 2024, it costs $82.22 to buy one share of Sony stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.122 shares of SONY.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Sony stock?

According to 1 Wall Street analysts who monitor Sony, their consensus recommendation is to buy Sony stock.

What is the best way to buy Sony stock?

One way to place an order for Sony stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.