How to Buy Sony Stock

Sony Group Corp

Sony is a consumer electronic company located in Japan, which is part of the Technology sector, and is traded under the ticker SONY on the NYSE exchange.

Sony stock last closed at $90.61, up 1.66% from the previous day, and has decreased 12% in one year. It has overperformed other stocks in the Consumer Electronics industry by 0.05 percentage points. Sony stock is currently +46.81% from its 52-week low of $61.72, and -23.86% from its 52-week high of $119.00.

At the moment, there are 1.36B shares of SONY outstanding. The market cap of SONY is $122.94B. In the past 24 hours, 853,763 SONY shares were traded.

How to Buy Sony Stock

Not sure how to invest in Sony stock? Here's how.
  1. Decide where to buy Sony stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you choose where to buy Sony stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Pick your method of payment and add your details.
  4. Research Sony stock: The Sony ticker symbol is SONY. Is Sony stock a good investment? Should you buy shares of SONY? How do SONY's underlying business fundamentals look? Do top analysts think Sony is a good buy? Why has SONY's stock price moved recently? (Hint: Our stock market research website can help you evaluate if SONY is a good stock to buy).
  5. Place your SONY purchase: Decide if you will purchase SONY shares at the current market price or use a limit order to buy SONY shares at a given price.
  6. Get the latest news on your SONY investment: Create a watchlist to important updates regarding your position in Sony shares.

Step 1: Decide where to buy Sony stock

You will need a brokerage account in order to access the NYSE market and buy SONY shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Get $10 towards your share purchase by creating an account with eToro now.

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Step 2: Open a brokerage account

Now that you've picked the best brokerage, you need to fill out some personal info so you can invest in SONY today.

How to Open a New Brokerage Account on eToro

  1. Click here to get started.
  2. Input your personal data to create a new trading account.
  1. Submit your details by clicking the "Create Account" button.
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Step 3: Put funds into your investment account

Now that you have finished signing up on the stock trading app, you need to deposit funds:

Watch this video walkthrough to see the process of transferring money into your new investment account.

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Step 4: Research Sony stock

After you have decided on the best place to buy Sony stock, it's absolutely critical to evaluate their stock before you invest, so you actually wrap your head around the risk as well as the upside.

Sony Metrics

SONY Price
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Feb 2, 2023
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Sony Fundamentals

WallStreetZen was designed to help average investors do more accurate fundamental analysis.

You can see all of the due diligence checks on SONY's stock page.

Is SONY stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SONY's intrinsic value.

Using relative valuations metrics:

  • SONY may be undervalued based on its P/E ratio of 17.46x, relative to Consumer Electronics industry P/E ratio of 23.3x
  • SONY may be undervalued based on its P/B ratio of 2.61x, relative to Consumer Electronics industry P/B ratio of 22.17x
  • SONY may be overvalued based on its PEG ratio of 1.31x

You can access additional valuation research on SONY's stock here.

SONY Financial Health

Signs that SONY is financially healthy:

  • SONY earnings of $8.77B is not enough to cover its interest payments.
  • SONY profit margin has gone up from 8.4% to 9.1% in the past year.
  • Total SONY debt is lower than 5 years ago, relative to shareholder equity.

Signs that SONY is not financially healthy:

  • SONY's operating cash flow of $3.65B allows it to safely service it's debt of $28.14B.
  • SONY has a relatively high debt to equity ratio of 3.55.
  • There are more short-term liabilities than short-term assets on the SONY balance sheet.
  • There are more long-term liabilities than short-term assets on the SONY balance sheet.

Is SONY stock a Buy, Hold, or Sell, according to analysts?

Out of 1 Equities analysts who monitor SONY, the consensus analyst rating on Sony is a Buy

Please keep in mind that analyst ratings are not recommendations, nor are they investment advice.

Most Recent SONY Analyst Upgrades/Downgrades

Martin Yang, a bottom 4% analyst from Oppenheimer maintains SONY with a buy rating and lowers their SONY price target from $150.00 to $125.00, on May 18, 2022.

You can dig deeper into what analysts are projecting on the Sony stock forecast page.

Metrics for Advanced SONY Traders

MACD Signal
MACD Histogram
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Is SONY Growing Revenue?

Last year, SONY earnings were $6.43B. Over the last 5 year, SONY's earnings have increased by 23.68% per year. This was faster than the Consumer Electronics industry average of 21.49%.

Last year, SONY revenue was $70.85B. In the past 5 year, SONY's revenue has grown by -0.3% per year. This was slower than the Consumer Electronics industry average of 10.83%.

You can analyze SONY's earnings and revenue performance here.

Who is buying/selling SONY?

Over the last year, executives and large shareholders at SONY have not bought or sold any shares.

Get more info about who owns SONY shares here.

Can I rely on SONY as an income stream?

No, Sony doesn't provide an income stream by paying out dividends.

Get opinions from other traders

One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Place your SONY purchase

You have two primary order types:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a given dollar amount limit, use a limit order.

Hit the Open Trade button and your broker will place your order.

If you require more info about buying stocks on eToro, click the helpful video below:

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Step 6: Get the latest news on your SONY investment

Now that you own some shares in SONY, you'll want to keep up with your company.

Start a watchlist to monitor your SONY stock.


How to Buy Stock in Sony

To reiterate, here are the 6 steps for buying Sony stock:

  1. Decide where to buy Sony stock
  2. Open a brokerage account
  3. Put funds into your investment account
  4. Research Sony stock
  5. Place your SONY purchase
  6. Get the latest news on your SONY investment

If you need a place to buy stocks, eToro is our recommended venue.

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If you want to keep an eye on your investment in Sony, click below.

$90.61+1.48 (+1.66%)
Updated Jan 27, 2023
Open eToro Account
$90.61+1.48 (+1.66%)
Updated Jan 27, 2023
Open eToro Account


How much does it cost to buy one Sony share?

As of Jan 27, 2023, it costs $90.61 to buy one share of Sony stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.11 shares of SONY.

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Is now a good time to buy Sony stock?

According to 1 Wall Street analysts who monitor Sony, their consensus recommendation is to buy Sony stock.

What is the best way to buy Sony stock?

One way to place an order for Sony stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.