How to Buy Sony Stock

Sony Group Corp

Sony is a consumer electronic company located in Japan, which is part of the Technology sector, and is traded under the ticker SONY on the NYSE exchange.

Sony stock last closed at $82.38, down 0.31% from the previous day, and has increased 18.74% in one year. It has overperformed other stocks in the Consumer Electronics industry by 0.17 percentage points. Sony stock is currently +33.48% from its 52-week low of $61.72, and -18.39% from its 52-week high of $100.94.

At the moment, there are 1.35B shares of SONY outstanding. The market cap of SONY is $111.41B. In the past 24 hours, 505,007 SONY shares were traded.

How to Buy Sony Stock

Not sure how to invest in Sony stock? Here's how.
  1. Decide where to buy Sony stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you choose where to buy Sony stock.
  2. Open a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Pick your method of payment and add your details.
  4. Research Sony stock: The Sony ticker symbol is SONY. Is Sony stock a good investment? Should you buy shares of SONY? How do SONY's underlying business fundamentals look? Do top analysts think Sony is a good buy? Why has SONY's stock price moved recently? (Hint: Our stock market research website can help you evaluate if SONY is a good stock to buy).
  5. Place your SONY purchase: Decide if you will purchase SONY shares at the current market price or use a limit order to buy SONY shares at a given price.
  6. Get the latest news on your SONY investment: Create a watchlist to important updates regarding your position in Sony shares.

Step 1: Decide where to buy Sony stock

You will need a brokerage account in order to access the NYSE market and buy SONY shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our favorite brokerage: eToro

We believe that eToro is the best stock brokerage. Here's why:

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  • Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
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Get $10 towards your share purchase by creating an account with eToro now.

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Step 2: Open a brokerage account

Now that you've picked the best brokerage, you need to fill out some personal info so you can invest in SONY today.

How to Open a New Brokerage Account on eToro

  1. Click here to get started.
  2. Input your personal data to create a new trading account.
  1. Submit your details by clicking the "Create Account" button.
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Step 3: Put funds into your investment account

Now that you have finished signing up on the stock trading app, you need to deposit funds:

Watch this video walkthrough to see the process of transferring money into your new investment account.

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Step 4: Research Sony stock

After you have decided on the best place to buy Sony stock, it's absolutely critical to evaluate their stock before you invest, so you actually wrap your head around the risk as well as the upside.

Sony Metrics

SONY Price
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Nov 1, 2023
Next Dividend

Sony Fundamentals

WallStreetZen was designed to help average investors do more accurate fundamental analysis.

You can see all of the due diligence checks on SONY's stock page.

Is SONY stock overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SONY's intrinsic value.

Using relative valuations metrics:

  • SONY may be undervalued based on its P/E ratio of 15.82x, relative to Consumer Electronics industry P/E ratio of 28.64x
  • SONY may be undervalued based on its P/B ratio of 2.32x, relative to Consumer Electronics industry P/B ratio of 24.36x
  • SONY may be undervalued based on its PEG ratio of 0.69x

You can access additional valuation research on SONY's stock here.

SONY Financial Health

Signs that SONY is financially healthy:

  • SONY earnings of $8.21B is not enough to cover its interest payments.
  • Total SONY debt is lower than 5 years ago, relative to shareholder equity.

Signs that SONY is not financially healthy:

  • There are more long-term liabilities than short-term assets on the SONY balance sheet.
  • SONY profit margin has gone down from 9.4% to 7.7% in the past year.
  • SONY's operating cash flow of $5.03B allows it to safely service it's debt of $32.26B.
  • There are more short-term liabilities than short-term assets on the SONY balance sheet.
  • SONY has a relatively high debt to equity ratio of 3.68.

You can dig deeper into what analysts are forecasting on the Sony stock forecast page.

SONY Trading Indicators

MACD Signal
MACD Histogram
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StochRSI %K
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SONY Earnings

Last year, SONY earnings were $6.43B. Over the past five year, SONY's earnings have increased by 3.25% per year. This was slower than the Consumer Electronics industry average of 15.97%.

Last year, SONY revenue was $83.74B. In the last 5 year, SONY's revenue has increased by 1.89% per year. This was slower than the Consumer Electronics industry average of 8.22%.

Find out more about SONY's earnings and revenue performance here.

Who is buying/selling SONY?

Over the past 12 months, executives and large shareholders at SONY have not bought or sold any shares.

Learn more about who owns SONY shares here.

Does SONY stock generate passive income?

No, Sony doesn't provide an income stream by paying out dividends.

What others are saying about SONY

One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other traders have to say.

Step 5: Place your SONY purchase

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are mostly sufficient.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a given price limit, place a limit order.

Click the Open button and your broker will execute your order.

If you require additional assistance buying stocks on eToro, watch the helpful video below:

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Step 6: Get the latest news on your SONY investment

Now that you own some SONY shares, you'll want to keep up with your shares.

Put SONY on a watchlist to track your SONY stock.


How to Buy Stock in Sony

To summarize, here are the 6 steps for buying Sony stock:

  1. Decide where to buy Sony stock
  2. Open a brokerage account
  3. Put funds into your investment account
  4. Research Sony stock
  5. Place your SONY purchase
  6. Get the latest news on your SONY investment

If you are looking for a online brokerage, eToro is our favorite option.

Get Started with eToro Today

If you want to keep an eye on your new investment in Sony, click the button below.

$82.38-0.26 (-0.31%)
Updated Sep 22, 2023
Open eToro Account
$82.38-0.26 (-0.31%)
Updated Sep 22, 2023
Open eToro Account


How much does it cost to buy one Sony share?

As of Sep 22, 2023, it costs $82.38 to buy one share of Sony stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.121 shares of SONY.

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What is the best way to buy Sony stock?

One way to place an order for Sony stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.