How to Buy Sonoco Products Co Stock
Sonoco Products Co
Sonoco Products Co is a packaging & container company located in South Carolina, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker SON on the NYSE exchange.
Sonoco Products Co stock last closed at $53.17, down 0.23% from the previous day, and has increased 14.32% in one year. It has overperformed other stocks in the Packaging & Containers industry by 0.1 percentage points. Sonoco Products Co stock is currently +37.57% from its 52-week low of $38.65, and -8.96% from its 52-week high of $58.40.
As of Mar 11, 2026, there are 98.64M shares of SON outstanding. The market value of SON is $5.24B. In the last 24 hours, 493,000 SON shares were traded.
How to Buy Sonoco Products Co Stock
Not sure how to invest in Sonoco Products Co stock? Here's how.
- Decide where to buy Sonoco Products Co stock: You need to pick an online brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you figure out where to buy Sonoco Products Co stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your investment account: Select your payment method and add your info.
- Evaluate Sonoco Products Co stock: The Sonoco Products Co ticker symbol is SON. Is Sonoco Products Co stock a good investment? Should you buy shares of SON? How do SON's underlying business fundamentals look? Do top analysts think Sonoco Products Co is a good buy? Why has SON's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if SON is a good stock to buy).
- Execute your SON buy order: Decide if you will purchase SON shares at the current market price or use a limit order to purchase SON shares at a given price.
- Get notifications regarding your SON investment: Create a watchlist to important notifications about your new investment in Sonoco Products Co stock.
Step 1: Decide where to buy Sonoco Products Co stock
You need a brokerage account in order to access the NYSE market and buy SON stock.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Open a brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal info so you are able to buy SON today.
How to Create a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new trading account.
- Send your details by pressing the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've filled out your info on one of the most highly reviewed stock trading apps, your next step is to transfer the money for your investment:
Watch this video walkthrough for more details depositing funds into your new investment account.
Step 4: Evaluate Sonoco Products Co stock
Once you have chosen the best place to buy Sonoco Products Co stock, it's absolutely critical to research their stock prior to investing, so you truly comprehend the risk and upside.
Sonoco Products Co shares quick numbers
SON Due Diligence Checks
WallStreetZen was created to help part-time investors perform more accurate fundamental analysis in less time.
You can see all of the due diligence checks on SON's stock page.
Is SON stock undervalued or overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SON's intrinsic value.
Using relative valuations measures:
- SON may be undervalued based on its P/E ratio of 5.25x, relative to Packaging & Containers industry P/E ratio of 14x
- SON may be undervalued based on its P/B ratio of 1.45x, relative to Packaging & Containers industry P/B ratio of 2.02x
You can do more valuation analysis on SON's stock here.
SON Financials at a glance
Pros:
- SON profit margin has gone up from 3.1% to 13.3% in the past year.
- There are more short-term assets than short-term liabilities on the SON balance sheet.
- SON earnings of $1.42B is not sufficient to cover its interest payments.
Cons:
- Total SON debt is higher than 5 years ago, relative to shareholder equity.
- SON has a relatively high debt to equity ratio of 2.08.
- SON's operating cash flow of $689.78M allows it to safely service it's debt of $4.59B.
- There are more long-term liabilities than short-term assets on the SON balance sheet.
Is it a good time to buy Sonoco Products Co stock, according to analysts?
Out of 7 sell side analysts who research SON, the consensus analyst rating on SON is a Buy
It's important to note that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent SON Analyst Forecasts
George Staphos, a top 35% analyst from Bank of America upgrades SON to a strong buy rating and raises their SON price target from $56.00 to $60.00, on Jan 5, 2026.
John Dunigan, a top 49% analyst from Jefferies maintains SON with a strong buy rating and lowers their SON price target from $61.00 to $60.00, on Oct 24, 2025.
You can dig deeper into what analysts are projecting on the Sonoco Products Co stock forecast page.
SON Technicals
How are SON Revenues/Earnings doing?
Last year, SON earnings were $1.00B. In the past 5 year, SON's earnings have gone up by 37.49% per year. This was faster than the Packaging & Containers industry average of 1.61%.
Last year, SON revenue was $7.52B. Over the last 5 year, SON's revenue has increased by 7.5% per year. This was slower than the Packaging & Containers industry average of 8.63%.
Dig into SON's earnings and revenue performance here.
Latest Insiders Trades at SON
In the last 12 months, insiders at SON have bought more shares than they have sold.
Ernest D. Haynes Iii, Pres. Consumer Pkg Americas of SON, was the latest SON insider to sell. They sold $89,152.59 worth of SON stock on Feb 27, 2026.
Research more about who owns SON stock here.
Does SON provide a stable income stream?
Sonoco Products Co pays a dividend of 3.99%, compared to the Packaging & Containers industry's average dividend yield of 3.03%. If you owned $1,000 worth of SON stock, you would have received $39.87 in the past year.
Sonoco Products Co dividend payments have consistently grown over the past decade and have remained stable.
Get more analysis about Sonoco Products Co dividend yield and history here.
What others are saying about SON
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your SON buy order
You have two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are mostly fine. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a given dollar amount, place a limit order.
Press the Open button and eToro will execute your order.
If you want more assistance investing in stocks on eToro, watch the how to video below:
Step 6: Get notifications regarding your SON investment
Now that you own some SON shares, you'll want to keep up with your company.
Put SON on a watchlist to track the most important metrics related to your SON stock.
SON Feed
How to Buy Stock in Sonoco Products Co
To reiterate, here are the 6 steps to buy Sonoco Products Co stock:
- Decide where to buy Sonoco Products Co stock
- Open a brokerage account
- Fund your investment account
- Evaluate Sonoco Products Co stock
- Execute your SON buy order
- Get notifications regarding your SON investment
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to track your new investment in Sonoco Products Co, add SON to your watchlist by clicking the button below.
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