How to Buy Sonic Automotive Stock
Sonic Automotive Inc
Sonic Automotive is a auto & truck dealership company located in North Carolina, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker SAH on the NYSE exchange.
Sonic Automotive stock last closed at $79.85, down 3.76% from the previous day, and has increased 46.86% in one year. It has overperformed other stocks in the Auto & Truck Dealerships industry by 0.17 percentage points. Sonic Automotive stock is currently +53.56% from its 52-week low of $52.00, and -10.9% from its 52-week high of $89.62.
As of Sep 12, 2025, there are 34.15M SAH shares outstanding. The market cap of SAH is $2.73B. In the last 24 hours, 125,000 SAH shares were traded.
How to Buy Sonic Automotive Stock
Wondering how to invest in Sonic Automotive stock? Here's how.
- Choose where to buy Sonic Automotive stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Sonic Automotive stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Choose your method of payment and add your information.
- Evaluate Sonic Automotive stock: The Sonic Automotive ticker symbol is SAH. Is Sonic Automotive stock a good investment? Should you buy shares of SAH? How do SAH's underlying business fundamentals look? Do top analysts think Sonic Automotive is a good buy? Why has SAH's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if SAH is a good stock to buy).
- Execute your SAH purchase: Decide if you will purchase SAH shares at the current market price or use a limit order to purchase SAH stock at a given price.
- Track your SAH investment: Create a watchlist to important updates regarding your position in Sonic Automotive shares.
Step 1: Choose where to buy Sonic Automotive stock
You will need an online brokerage account to access the NYSE market and buy SAH stock.
Our favorite brokerage: eToro
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal information so you are able to invest in SAH stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to create your new trading account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you have created your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:
Check out this video walkthrough if you need help transferring money into your new investment account.
Step 4: Evaluate Sonic Automotive stock
Once you have selected the best place to buy Sonic Automotive stock, it's very important to research their stock before you buy, so you truly understand the risk as well as the upside.
Sonic Automotive shares at a glance
SAH Fundamentals
WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on SAH's stock page.
What is the fair value of SAH stock?
You can use many financial metrics, analyses, models, and charts to gauge SAH's true value.
Using relative valuations ratios:
- SAH could be undervalued based on its P/E ratio of 17.21x, relative to Auto & Truck Dealerships industry P/E ratio of 50.55x
- SAH may be undervalued based on its P/B ratio of 2.65x, relative to Auto & Truck Dealerships industry P/B ratio of 3.87x
- SAH could be undervalued based on its PEG ratio of 0.73x
You can do more valuation research on SAH's stock here.
SAH Financial Overview
Passed Financial Due Diligence Checks:
- There are more short-term assets than long-term liabilities on the SAH balance sheet.
- There are more short-term assets than short-term liabilities on the SAH balance sheet.
Failed Financial Due Diligence Checks:
- SAH's operating cash flow of $508.10M allows it to safely service it's debt of $4.16B.
- Total SAH debt is higher than 5 years ago, relative to shareholder equity.
- SAH earnings of $368.70M is not sufficient to cover its interest payments.
- SAH has a relatively high debt to equity ratio of 4.76.
- SAH profit margin has gone down from 1.4% to 1.1% in the past year.
Is it a good time to buy Sonic Automotive stock, according to Wall Street analysts?
Out of 7 sell side analysts who research SAH, the consensus analyst rating on SAH is a Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Most Recent SAH Analyst Ratings
John Murphy, a bottom 9% analyst from Bank of America maintains SAH with a strong buy rating and raises their SAH price target from $80.00 to $94.00, on Jun 16, 2025.
Michael Ward, a top 5% analyst from Citigroup initiates coverage on SAH with a hold rating and announces their SAH price target of $64.00, on Apr 23, 2025.
You can dig deeper into what analysts are projecting on the Sonic Automotive stock forecast page.
SAH Technical Indicators
SAH Growth Numbers
Last year, SAH earnings were $157.80M. During the past 4 year, SAH's earnings have gone up by -9.11% per year. This was slower than the Auto & Truck Dealerships industry average of -7.29%.
Last year, SAH revenue was $14.70B. In the last five year, SAH's revenue has increased by 8.28% per year. This was slower than the Auto & Truck Dealerships industry average of 20.91%.
Dig into SAH's earnings and revenue performance here.
Are SAH executives and large shareholders buying or selling the stock?
In the past year, executives and large shareholders at SAH have sold more shares than they have bought.
Jeff Dyke, President of SAH, was the latest SAH insider to sell. They sold $40,333.82 worth of SAH shares on Jun 2, 2025.
Dig into more about who owns SAH shares here.
Does SAH stock generate passive income?
Sonic Automotive pays a dividend of 1.31%, compared to the Auto & Truck Dealerships industry's average dividend yield of 1.46%. If you owned $1,000 worth of SAH stock, you would have received $13.15 in the past year.
Sonic Automotive dividend payments have consistently grown over the past decade and have remained stable.
Find more info about Sonic Automotive dividend yield and history here.
Get analysis from other traders
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Execute your SAH purchase
You have two main order types:
- Market order: A market order is an order to buy or sell a stock at the best available price.
Market orders are generally fine for most investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at an exact dollar amount limit, place a limit order.
Press the Open button and eToro will place your order.
If you require additional help buying stocks on eToro, click the helpful video below:
Step 6: Track your SAH investment
Now that you own some shares in SAH, you'll want to stay up-to-date on your company.
Start a watchlist to track your SAH stock.
SAH Feed
How to Buy Stock in Sonic Automotive
To summarize, here are the 6 steps for buying Sonic Automotive stock:
- Choose where to buy Sonic Automotive stock
- Sign up for your brokerage account
- Deposit money your investment account
- Evaluate Sonic Automotive stock
- Execute your SAH purchase
- Track your SAH investment
If you require a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get updates on your new investment in Sonic Automotive, add SAH to your watchlist by clicking the button below.
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