How to Buy Sonic Automotive Stock
Sonic Automotive Inc
Sonic Automotive is a auto & truck dealership company located in North Carolina, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker SAH on the NYSE exchange.
Sonic Automotive stock last closed at $87.46, up 0.37% from the previous day, and has increased 68.06% in one year. It has overperformed other stocks in the Auto & Truck Dealerships industry by 0.23 percentage points. Sonic Automotive stock is currently +68.19% from its 52-week low of $52.00, and -2.41% from its 52-week high of $89.62.
As of Jul 10, 2025, there are 33.96M SAH shares outstanding. The market cap of SAH is $2.97B. In the last 24 hours, 231,000 SAH shares were traded.
How to Buy Sonic Automotive Stock
Wondering how to invest in Sonic Automotive stock? Here's how.
- Choose where to buy Sonic Automotive stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Sonic Automotive stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Deposit money your investment account: Choose your method of payment and add your information.
- Evaluate Sonic Automotive stock: The Sonic Automotive ticker symbol is SAH. Is Sonic Automotive stock a good investment? Should you buy shares of SAH? How do SAH's underlying business fundamentals look? Do top analysts think Sonic Automotive is a good buy? Why has SAH's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if SAH is a good stock to buy).
- Execute your SAH purchase: Decide if you will purchase SAH shares at the current market price or use a limit order to purchase SAH stock at a given price.
- Track your SAH investment: Create a watchlist to important updates regarding your position in Sonic Automotive shares.
Step 1: Choose where to buy Sonic Automotive stock
You will need an online brokerage account to access the NYSE market and buy SAH stock.
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Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the right brokerage, it's time to fill out some personal information so you are able to invest in SAH stock today.
How to Start a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Deposit money your investment account
Now that you have created your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:
Check out this video walkthrough if you need help transferring money into your new investment account.
Step 4: Evaluate Sonic Automotive stock
Once you have selected the best place to buy Sonic Automotive stock, it's very important to research their stock before you buy, so you truly understand the risk as well as the upside.
Sonic Automotive shares at a glance
SAH Fundamentals
WallStreetZen was built to help part-time investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on SAH's stock page.
What is the fair value of SAH stock?
You can use many financial metrics, analyses, models, and charts to gauge SAH's true value.
Using relative valuations ratios:
- SAH could be undervalued based on its P/E ratio of 12.16x, relative to Auto & Truck Dealerships industry P/E ratio of 62.5x
- SAH may be undervalued based on its P/B ratio of 2.72x, relative to Auto & Truck Dealerships industry P/B ratio of 3.99x
You can access more valuation research on SAH's stock here.
SAH Financial Health Overview
Passed Financial Due Diligence Checks:
- Total SAH debt is lower than 5 years ago, relative to shareholder equity.
- SAH profit margin has gone up from 1.2% to 1.7% in the past year.
- There are more short-term assets than short-term liabilities on the SAH balance sheet.
- There are more short-term assets than long-term liabilities on the SAH balance sheet.
Failed Financial Due Diligence Checks:
- SAH's operating cash flow of $234.90M allows it to safely service it's debt of $4.05B.
- SAH has a relatively high debt to equity ratio of 4.39.
- SAH earnings of $499.30M is not sufficient to cover its interest payments.
Is it a good time to buy Sonic Automotive stock, according to analysts?
Out of 6 Wall Street analysts who give ratings on SAH, the consensus analyst rating on SAH is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they financial advice.
Most Recent SAH Analyst Upgrades/Downgrades
Jeff Lick, a top 18% analyst from Stephens & Co. maintains SAH with a strong buy rating and raises their SAH price target from $83.00 to $92.00, on Feb 13, 2025.
Stephens & Co.'s Jeff Lick raised their price target on Sonic Automotive (NYSE: SAH) by 10.8% from $83 to $92 on 2025/02/13. The analyst maintained their Strong Buy rating on the stock.
Sonic Automotive reported its Q4 and FY 2024 earnings.
Lick advised "investors looking to play a recovering U.S. new vehicle environment" to "look closely" at Sonic Automotive in spite of the company's lower liquidity and market valuation.
Earnings Report
Sonic Automotive reported:
For Q4 2024:
- EPS of $1.51, which beat the Zacks Consensus Estimate of $1.46 but missed Q4 2023's $1.63.
- Revenue of $3.9B, which beat the Zacks Consensus Estimate by 7.84% and Q4 2023's $3.58B.
For FY 2024:
- EPS of $5.60, down 18% Y/Y.
- Revenue of $14.2B, down 1% Y/Y.
Management did not provide financial guidance in its earnings call.
Chairman & CEO David Smith commented: “I'm very proud of our team's performance in the fourth quarter, building positive momentum heading into 2025.
"Our franchised dealerships segment achieved all-time record quarterly revenues, outperforming the industry in both new and used retail unit sales volume growth and generating all-time quarterly record parts and service revenues.
"In the fourth quarter, we accelerated our technician hiring and retention initiative, exceeding our goal of increasing technician headcount by 300 in 2024, with a final net increase of 335 technicians.
"This strong finish to 2024 positions us well for continued growth in 2025, and our entire team remains focused on executing our strategy and continuing to grow our business, creating long-term value for our stakeholders.”
You can dig deeper into what analysts are forecasting on the Sonic Automotive stock forecast page.
SAH Technical Indicators
How are SAH Revenues/Earnings doing?
Last year, SAH earnings were $244.60M. Over the last 4 year, SAH's earnings have grown by 10.75% per year. This was faster than the Auto & Truck Dealerships industry average of -12.48%.
Last year, SAH revenue was $14.49B. Over the past five year, SAH's revenue has increased by 6.92% per year. This was slower than the Auto & Truck Dealerships industry average of 19.51%.
You can analyze SAH's earnings and revenue performance here.
Latest Insiders Trades at SAH
In the past 12 months, executives and large shareholders at SAH have sold more shares than they have bought.
Jeff Dyke, President of SAH, was the latest SAH insider to sell. They sold $40,333.82 worth of SAH shares on Jun 2, 2025.
Research more about who owns SAH stock here.
Can I get consistent income from SAH stock?
Sonic Automotive pays a dividend of 1.54%, compared to the Auto & Truck Dealerships industry's average dividend yield of 1.52%. If you owned $1,000 worth of SAH stock, you would have been paid $15.44 last year.
Sonic Automotive dividend payments have consistently grown over the past decade and have remained stable.
Find more data about Sonic Automotive dividend yield and history here.
SAH Social Trading Data
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Execute your SAH purchase
There are two main options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually fine for most investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific price, place a limit order.
Press the Open button and eToro will place the order.
If you need more info about buying stocks on eToro, click the how to video below:
Step 6: Track your SAH investment
Now that you own some SAH stock, you'll want to stay up-to-date on your new company.
Add SAH to a watchlist to see the latest developments about your SAH stock.
SAH Feed
How to Buy Stock in Sonic Automotive
To reiterate, here are the 6 steps to buy Sonic Automotive stock:
- Choose where to buy Sonic Automotive stock
- Sign up for your brokerage account
- Deposit money your investment account
- Evaluate Sonic Automotive stock
- Execute your SAH purchase
- Track your SAH investment
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you would like to track your investment in Sonic Automotive, create your watchlist below.
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