How to Buy Soho House & Co Stock
Soho House & Co Inc
Soho House & Co is a hotel company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker SHCO on the NYSE exchange.
Soho House & Co stock last closed at $8.88, up 0% from the previous day, and has increased 66.6% in one year. It has overperformed other stocks in the Lodging industry by 0.65 percentage points. Soho House & Co stock is currently +93.04% from its 52-week low of $4.60, and -0.45% from its 52-week high of $8.92.
At the moment, there are 194.52M SHCO shares outstanding. The market value of SHCO is $1.73B. In the past 24 hours, 170,000 SHCO shares were traded.
How to Buy Soho House & Co Stock
Not sure how to invest in Soho House & Co stock? Here's how.
- Decide where to buy Soho House & Co stock: You need to decide on an online brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you determine where to buy Soho House & Co stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Choose your payment method and add your information.
- Analyze Soho House & Co stock: The Soho House & Co ticker symbol is SHCO. Is Soho House & Co stock a good investment? Should you buy shares of SHCO? How do SHCO's underlying business fundamentals look? Do top analysts think Soho House & Co is a good buy? Why has SHCO's stock price moved recently? (Hint: Our stock market analysis website can help you evaluate if SHCO is a good stock to buy).
- Place your SHCO purchase: Decide if you will purchase SHCO shares at the current market price or use a limit order to purchase SHCO stock at a given price.
- Get updates on your SHCO investment: Create a watchlist to the latest updates on your position in Soho House & Co stock.
Step 1: Decide where to buy Soho House & Co stock
You will need a brokerage account to access the NYSE market and buy SHCO stock.
Our favorite brokerage: eToro
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Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open a brokerage account
Now that you've selected your brokerage, the next step is to fill out some personal information so you can invest in SHCO stock today.
How to Open a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal data to open a new brokerage account.
- Submit your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have created your account on one of the most highly reviewed stock market apps, your next step is to transfer the money for your investment:
Check out the walkthrough below if you need help transferring funds into your investment account.
Step 4: Analyze Soho House & Co stock
Once you have identified the best place to buy Soho House & Co stock, it's critical to evaluate their stock before you buy, so you actually understand the risk and opportunity.
Soho House & Co stock quick numbers
Soho House & Co Fundamentals
WallStreetZen was built to help everyday investors do more accurate fundamental analysis in less time.
You can view all of the due diligence checks on SHCO's stock page.
How is SHCO stock valued?
Analysts use many financial metrics, analyses, models, and charts to gauge SHCO's intrinsic value.
You can do more valuation research on SHCO's stock here.
SHCO Financial Health Summary
Pros:
- SHCO profit margin has gone up from -13.7% to -9.6% in the past year.
Cons:
- Total SHCO debt is still negative.
- There are more short-term liabilities than short-term assets on the SHCO balance sheet.
- SHCO earnings of -$4.67M is not sufficient to cover its interest payments.
- SHCO debt to equity ratio of -8.29 is negative.
- There are more long-term liabilities than short-term assets on the SHCO balance sheet.
- SHCO's operating cash flow of $105.01M allows it to safely service it's debt of $2.37B.
You can dig deeper into what analysts are forecasting on the Soho House & Co stock forecast page.
SHCO Momentum
SHCO Growth Metrics
Last year, SHCO revenue was $1.23B. Over the last four year, SHCO's revenue has increased by 40.46% per year. This was faster than the Lodging industry average of 14.06%.
Dive into SHCO's earnings and revenue performance here.
What are SHCO executives and large shareholders up to?
In the last 12 months, insiders at SHCO have sold more shares than they have bought.
Andrew Carnie, Chief Executive Officer of SHCO, was the latest SHCO insider to sell. They sold $637,800.00 worth of SHCO shares on Jul 22, 2025.
Get more info about who owns SHCO shares here.
Can I get consistent income from SHCO stock?
No, Soho House & Co doesn't provide an income stream by paying out dividends.
Get opinions from other investors
One of the primary reasons eToro is our highest-rated brokerage is because of its social trading community.
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Step 5: Place your SHCO purchase
You have two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly fine for most investors. - Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at an exact price, use a limit order.
Click the Open button and eToro will place your order.
If you need more help investing in stocks on eToro, click the helpful video below:
Step 6: Get updates on your SHCO investment
Now that you own some SHCO shares, you'll want to keep up with your investment.
Put SHCO on a watchlist to track the most important metrics related to your SHCO stock.
SHCO Feed
How to Buy Stock in Soho House & Co
To summarize, here are the 6 steps for buying Soho House & Co stock:
- Decide where to buy Soho House & Co stock
- Open a brokerage account
- Fund your brokerage account
- Analyze Soho House & Co stock
- Place your SHCO purchase
- Get updates on your SHCO investment
If you need a online brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you would like to watch your new investment in Soho House & Co, add SHCO to your watchlist by clicking the button below.
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