How to Buy Snap Stock

Snap Inc

Snap is a internet company located in California, United States, which is part of the Technology sector, and is traded under the ticker SNAP on the NYSE exchange.

Snap stock last closed at $11.21, up 2.75% from the previous day, and has decreased 68.85% in one year. It has underperformed other stocks in the Internet Content & Information industry by 0.37 percentage points. Snap stock is currently +52.93% from its 52-week low of $7.33, and -71.83% from its 52-week high of $39.80.

There are currently 1.58B SNAP shares outstanding. The market capitalization of SNAP is $17.73B. In the last 24 hours, 21.41M SNAP shares were traded.

How to Buy Snap Stock

Not sure how to invest in Snap stock? Here's how.
  1. Figure out where to buy Snap stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Snap stock.
  2. Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Fund your brokerage account: Select your payment method and add your information.
  4. Evaluate Snap stock: The Snap ticker symbol is SNAP. Is Snap stock a good investment? Should you buy shares of SNAP? How do SNAP's underlying business fundamentals look? Do top analysts think Snap is a good buy? Why has SNAP's stock price moved recently? (Hint: Our stock market research tools can help you figure out if SNAP is a good stock to buy).
  5. Make your SNAP buy order: Decide if you will purchase SNAP shares at the current market price or use a limit order to purchase SNAP shares at a given price.
  6. Get the latest scoop on your SNAP investment: Create a watchlist to the latest updates on your position in Snap stock.

Step 1: Figure out where to buy Snap stock

You will need an online brokerage account to access the NYSE market and buy SNAP shares.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've chosen the right brokerage, the next step is to fill out some personal info so you can invest in SNAP stock today.

How to Set Up a New Brokerage Account on eToro

  1. Click here to get started.
  2. Input your personal details to start a new brokerage account.
  1. Submit your application by hitting the "Create Account" button.
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Step 3: Fund your brokerage account

Now that you have finished signing up on stock market app, your next step is to transfer the money for your investment:

Watch the video below to see the process of transferring money into your new brokerage account.

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Step 4: Evaluate Snap stock

Once you have identified the best place to buy Snap stock, it's important to analyze their stock prior to investing, so you truly understand the risk as well as the upside.

Snap Metrics

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Apr 19, 2023
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Snap Due Diligence Checks

WallStreetZen was created to help everyday investors do more in-depth fundamental analysis.

You can see all of the due diligence checks on SNAP's stock page.

Is SNAP stock overvalued?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SNAP's intrinsic value.

Using relative valuations measures:

  • SNAP could be overvalued based on its P/B ratio of 6.87x, relative to Internet Content & Information industry P/B ratio of 4.48x

You can access additional valuation analysis on SNAP's stock here.

How do SNAP Financials look?

Passed Financial Due Diligence Checks:

  • There are more short-term assets than short-term liabilities on the SNAP balance sheet.
  • There are more short-term assets than long-term liabilities on the SNAP balance sheet.

Failed Financial Due Diligence Checks:

  • SNAP has a relatively high debt to equity ratio of 2.11.
  • SNAP earnings of -$1.38B is not enough to cover its interest payments.
  • SNAP's operating cash flow of $184.61M allows it to safely service it's debt of $4.18B.
  • Total SNAP debt is higher than 5 years ago, relative to shareholder equity.
  • SNAP profit margin has gone down from -11.9% to -31.1% in the past year.

Is it a good time to buy Snap stock, according to Wall Street analysts?

Out of 21 Wall Street analysts who give forecasts on SNAP, the consensus analyst rating on SNAP is a Hold

Please note that analyst ratings are not recommendations, nor are they financial advice.

Most Recent SNAP Analyst Forecasts

Stephen Ju, a top 21% analyst from Credit Suisse reiterates SNAP with a buy rating and maintains their SNAP price target from $13.00 to $13.00, on Mar 30, 2023.

Michael Morris, a top 15% analyst from Guggenheim maintains SNAP with a hold rating and raises their SNAP price target from $9.00 to $12.00, on Mar 27, 2023.

Barton Crockett, a bottom 6% analyst from Rosenblatt reiterates SNAP with a hold rating and maintains their SNAP price target from $10.00 to $10.00, on Feb 17, 2023.

Youssef Squali, a top 6% analyst from Truist Securities maintains SNAP with a hold rating and lowers their SNAP price target from $10.00 to $8.00, on Feb 1, 2023.

Squali lowered his price target on Snap Inc. by 20% following the release of the company's Q4 and FY 2022 earnings report on 2023/01/31.

QTD performance and Q1 guidance revealed that (1) macro headwinds, (2) targeting signal loss, and (3) competition continue to weigh on Snap's growth, the analyst told investors.

While the company's cost-cutting measures should help it protect profitability and margins in 2023, efforts to re-accelerate growth and monetization, along with scaling new offerings, will likely take time, Squali added.

Snap reported:

For Q4 2022:

  • EPS of $0.14, which beat the Zacks Consensus Estimate by 40% but missed, by 36.4%, Q4 2021's $0.22.
  • Revenue of $1.3B, which missed the Zacks Consensus Estimate by 0.32% but beat, by 0.2%, Q4 2021's $1.3B.
  • 375M DAUs (daily active users), up 17.6% Y/Y.
  • ARPU (average revenue per user) of $3.47, down 14.5% Y/Y.

For FY 2022:

  • EPS of $0.17 which missed, by 65%, FY 2021's $ 0.50.
  • Revenue of $4.602B which beat, by 12%, FY 2021's $4.117B.

With respect to guidance, management stated: “Given uncertainties related to the operating environment, we are not providing our expectations for revenue or adjusted EBITDA for the first quarter of 2023."

CEO & Co-Founder Evan Spiegel commented: "We continue to face significant headwinds as we look to accelerate revenue growth, and we are making progress driving improved return on investment for advertisers and innovating to deepen the engagement of our community.

"We begin 2023 focused on executing against our three strategic priorities of growing our community and deepening their engagement with our products, accelerating and diversifying our revenue growth, and investing in the future of augmented reality.

"We look forward to sharing more about our progress and plans at our upcoming Investor Day on 2023/02/16 at our offices in Santa Monica.”

Maria Ripps, a bottom 15% analyst from Canaccord Genuity maintains SNAP with a hold rating and lowers their SNAP price target from $12.00 to $11.00, on Feb 1, 2023.

You can dig deeper into what analysts are saying on the Snap stock forecast page.

SNAP Technicals

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SNAP Growth Metrics

Last year, SNAP revenue was $4.60B. During the past five year, SNAP's revenue has gone up by 41.03% per year. This was faster than the Internet Content & Information industry average of 22.96%.

Find out more about SNAP's earnings and revenue performance here.

Who is buying/selling SNAP?

In the past 12 months, executives and large shareholders at SNAP have sold more shares than they have bought.

Derek Andersen, Chief Financial Officer of SNAP, was the latest SNAP insider to sell. They sold $539,232.00 worth of SNAP shares on Mar 16, 2023.

Dig into more about who owns SNAP stock here.

Does SNAP stock generate passive income?

No, Snap doesn't provide an income stream by paying out dividends.

What others are saying about SNAP

One of the major reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other community members have to say.

Step 5: Make your SNAP buy order

You have two primary options:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are mostly the best for newer investors.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to ensure you're buying or selling at a particular price, place a limit order.

Press the Open button and your broker will execute the order.

If you require more help buying stocks on eToro, click the how to video below:

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Step 6: Get the latest scoop on your SNAP investment

Now that you own some shares in SNAP, you'll want to stay up-to-date on your new company.

Create a watchlist to track your SNAP stock.


How to Buy Stock in Snap

To reiterate, here are the 6 steps for buying Snap stock:

  1. Figure out where to buy Snap stock
  2. Open a brokerage account
  3. Fund your brokerage account
  4. Evaluate Snap stock
  5. Make your SNAP buy order
  6. Get the latest scoop on your SNAP investment

If you are looking for a brokerage account, eToro is our favorite venue.

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If you want to monitor your investment in Snap, get started below.

$11.21+0.30 (+2.75%)
Updated Mar 31, 2023
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$11.21+0.30 (+2.75%)
Updated Mar 31, 2023
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How much does it cost to buy one Snap share?

As of Mar 31, 2023, it costs $11.21 to buy one share of Snap stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $5, you can buy 0.446 shares of SNAP.

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Is now a good time to buy Snap stock?

According to 21 Wall Street analysts who monitor Snap, their consensus recommendation is to hold Snap stock.

What is the best way to buy Snap stock?

One way to place an order for Snap stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.