How to Buy Snap Stock
Snap Inc
Snap is a internet content & information company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker SNAP on the NYSE exchange.
Snap stock last closed at $7.09, down 2.21% from the previous day, and has decreased 19.34% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.06 percentage points. Snap stock is currently +2.75% from its 52-week low of $6.90, and -46.61% from its 52-week high of $13.28.
There are currently 1.69B SNAP shares outstanding. The market capitalization of SNAP is $11.98B. In the last 24 hours, 66.99M SNAP shares were traded.
How to Buy Snap Stock
Not sure how to invest in Snap stock? Here's how.
- Figure out where to buy Snap stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Snap stock.
- Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Fund your brokerage account: Select your payment method and add your information.
- Evaluate Snap stock: The Snap ticker symbol is SNAP. Is Snap stock a good investment? Should you buy shares of SNAP? How do SNAP's underlying business fundamentals look? Do top analysts think Snap is a good buy? Why has SNAP's stock price moved recently? (Hint: Our stock market research tools can help you figure out if SNAP is a good stock to buy).
- Make your SNAP buy order: Decide if you will purchase SNAP shares at the current market price or use a limit order to purchase SNAP shares at a given price.
- Get the latest scoop on your SNAP investment: Create a watchlist to the latest updates on your position in Snap stock.
Step 1: Figure out where to buy Snap stock
You will need an online brokerage account to access the NYSE market and buy SNAP shares.
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Open eToro AccountStep 2: Open a brokerage account
Now that you've chosen the right brokerage, the next step is to fill out some personal info so you can invest in SNAP stock today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start a new brokerage account.
- Submit your application by hitting the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you have finished signing up on stock market app, your next step is to transfer the money for your investment:
Watch the video below to see the process of transferring money into your new brokerage account.
Step 4: Evaluate Snap stock
Once you have identified the best place to buy Snap stock, it's important to analyze their stock prior to investing, so you truly understand the risk as well as the upside.
Snap Metrics
Snap Due Diligence Checks
WallStreetZen was created to help everyday investors do more in-depth fundamental analysis.
You can see all of the due diligence checks on SNAP's stock page.
Is SNAP stock overvalued?
Analysts use a variety of different financial metrics, analyses, models, and charts to gauge SNAP's intrinsic value.
Using relative valuations measures:
- SNAP could be undervalued based on its P/B ratio of 5.79x, relative to Internet Content & Information industry P/B ratio of 7.64x
You can access additional valuation analysis on SNAP's stock here.
How do SNAP Financials look?
Passed Financial Due Diligence Checks:
- There are more short-term assets than short-term liabilities on the SNAP balance sheet.
- There are more short-term assets than long-term liabilities on the SNAP balance sheet.
- SNAP profit margin has gone up from -23.5% to -9.7% in the past year.
Failed Financial Due Diligence Checks:
- SNAP's operating cash flow of $586.61M allows it to safely service it's debt of $4.19B.
- SNAP has a relatively high debt to equity ratio of 2.58.
- Total SNAP debt is higher than 5 years ago, relative to shareholder equity.
- SNAP earnings of -$454.01M is not enough to cover its interest payments.
Is it a good time to buy Snap stock, according to Wall Street analysts?
Out of 23 Wall Street analysts who give forecasts on SNAP, the consensus analyst rating on SNAP is a Hold
Please note that analyst ratings are not recommendations, nor are they financial advice.
Most Recent SNAP Analyst Forecasts
Deepak Mathivanan, a top 2% analyst from Cantor Fitzgerald reiterates SNAP with a hold rating and maintains their SNAP price target from $7.00 to $7.00, on Aug 6, 2025.
Mark Mahaney, a top 1% analyst from Evercore ISI Group maintains SNAP with a hold rating and raises their SNAP price target from $11.00 to $12.00, on Aug 6, 2025.
Youssef Squali, a top 1% analyst from Truist Securities maintains SNAP with a hold rating and lowers their SNAP price target from $11.00 to $10.00, on Aug 6, 2025.
Justin Post, a top 1% analyst from Bank of America maintains SNAP with a hold rating and lowers their SNAP price target from $10.00 to $9.50, on Aug 6, 2025.
Bank of America's Justin Post lowered their price target on Snap (NYSE: SNAP) by 5% from $10 to $9.5 on 2025/08/06. The analyst maintained their Hold rating on the stock.
Snap reported its Q2 2025 earnings.
Cutting their price target, Post highlighted the quarter's revenue and EBITDA misses and Q3 revenue guidance from management that "underwhelmed expectations."
The analyst detailed that they "slightly" raised their revenue estimate after assessing the results to account for better user monetization and Snapchat+ upside.
However, Post said they also hiked their expense estimates, lowering their FY 2026 EBITDA estimate by 9%.
Earnings Report
For Q2 2025, Snap reported:
- Loss per share of $0.01, which missed the Zacks Consensus Estimate of $0.01 and Q2 2024's $0.02.
- Revenue of $1.35B, which beat the Zacks Consensus Estimate by 0.66% and was up 8.7% Y/Y.
For Q3 2025, management guided:
- Revenue of $1.48B to $1.51B.
CEO Evan Spiegel commented: “Our global community continued to grow in Q2, reaching 932 million Monthly Active Users as we continued to invest in AI and augmented reality.
“With meaningful inventory and conversions growth this quarter, including the broader rollout of Sponsored Snaps, we’re excited about the opportunity to translate improved advertiser performance into topline acceleration.”
Mark Shmulik, a top 6% analyst from Bernstein maintains SNAP with a hold rating and raises their SNAP price target from $9.00 to $10.00, on Jul 22, 2025.
You can dig deeper into what analysts are saying on the Snap stock forecast page.
SNAP Technicals
SNAP Growth Metrics
Last year, SNAP revenue was $5.64B. During the past five year, SNAP's revenue has gone up by 23.99% per year. This was faster than the Internet Content & Information industry average of 18.32%.
Find out more about SNAP's earnings and revenue performance here.
Who is buying/selling SNAP?
In the past 12 months, executives and large shareholders at SNAP have sold more shares than they have bought.
Michael J. Osullivan, General Counsel of SNAP, was the latest SNAP insider to sell. They sold $171,864.00 worth of SNAP shares on Aug 29, 2025.
Dig into more about who owns SNAP stock here.
Does SNAP stock generate passive income?
No, Snap doesn't provide an income stream by paying out dividends.
What others are saying about SNAP
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Make your SNAP buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a particular price, place a limit order.
Press the Open button and your broker will execute the order.
If you require more help buying stocks on eToro, click the how to video below:
Step 6: Get the latest scoop on your SNAP investment
Now that you own some shares in SNAP, you'll want to stay up-to-date on your new company.
Create a watchlist to track your SNAP stock.
SNAP Feed
How to Buy Stock in Snap
To reiterate, here are the 6 steps for buying Snap stock:
- Figure out where to buy Snap stock
- Open a brokerage account
- Fund your brokerage account
- Evaluate Snap stock
- Make your SNAP buy order
- Get the latest scoop on your SNAP investment
If you are looking for a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you want to monitor your investment in Snap, get started below.
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