How to Buy Sinclair Stock

Sinclair Inc

Sinclair Broadcast Group, Inc. operates as a media company in the United States. The company operates in two segments, Broadcast and Local Sports.

Sinclair stock last closed at $14.52, down 2.22% from the previous day, and has decreased 9.08% in one year. It has underperformed other stocks in the Entertainment industry by 0.23 percentage points. Sinclair stock is currently +54.63% from its 52-week low of $9.39, and -31.41% from its 52-week high of $21.17.

At the moment, there are 63.6M shares of SBGI outstanding. The market cap of SBGI is $923.50M. In the last 24 hours, 435,302 SBGI shares were traded.

How to Buy Sinclair Stock

Wondering how to invest in Sinclair stock? Here's how.
  1. Choose where to buy Sinclair stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Sinclair stock.
  2. Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Deposit funds into your brokerage account: Select your payment method and add your information.
  4. Evaluate Sinclair stock: The Sinclair ticker symbol is SBGI. Is Sinclair stock a good investment? Should you buy shares of SBGI? How do SBGI's underlying business fundamentals look? Do top analysts think Sinclair is a good buy? Why has SBGI's stock price moved recently? (Hint: Our stock research website can help you understand if SBGI is a good stock to buy).
  5. Make your SBGI trade: Decide if you will purchase SBGI shares at the current market price or use a limit order to buy SBGI stock at a specific price.
  6. Get the latest news on your SBGI position: Create a watchlist to watch your position in Sinclair stock.

Step 1: Choose where to buy Sinclair stock

You need a brokerage account to access the NASDAQ market and buy SBGI stock.

A brokerage account is an investment account that allows you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've chosen the right brokerage, it's time to fill out some personal info so you can buy SBGI today.

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Step 3: Deposit funds into your brokerage account

Now that you have finished signing up on the highest rated stock app, you need to deposit funds:

Check out the tutorial below to see the process of transferring money into your new investment account.

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Step 4: Evaluate Sinclair stock

Once you have identified the best place to buy Sinclair stock, it's critical to research their stock before you buy, so you can wrap your head around the risk and opportunity.

Sinclair shares data

SBGI Price
1w %
1y %
5y %
Fore. Rev. Growth
Fore. Earn. Growth
Market Cap
Next Earnings
May 1, 2024
Next Dividend
Mar 25, 2024

Fundamentals of Sinclair

WallStreetZen was built to help average investors do more accurate fundamental analysis.

You can view all of the due diligence checks on SBGI's stock page.

How is SBGI stock valued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SBGI's true value.

Using relative valuations metrics:

  • SBGI could be overvalued based on its P/B ratio of 3.24x, relative to Entertainment industry P/B ratio of 2.78x

You can do additional valuation analysis on SBGI's stock here.

SBGI Financial Overview

Positive Financial Indicators:

  • There are more short-term assets than short-term liabilities on the SBGI balance sheet.

Negative Financial Indicators:

  • Total SBGI debt is higher than 5 years ago, relative to shareholder equity.
  • There are more long-term liabilities than short-term assets on the SBGI balance sheet.
  • SBGI earnings of -$344.00M is not sufficient to cover its interest payments.
  • SBGI has a relatively high debt to equity ratio of 20.58.
  • SBGI's operating cash flow of $235.00M allows it to safely service it's debt of $4.35B.
  • SBGI profit margin has gone down from 67.5% to -9.3% in the past year.

Is it a good time to buy Sinclair stock, according to Wall Street analysts?

Out of 3 Wall Street analysts who monitor SBGI, the consensus analyst rating on Sinclair is a Hold

It's important to keep in mind that analyst ratings are not stock recommendations, nor are they financial advice.

You can dig deeper into what analysts are saying on the Sinclair stock forecast page.

SBGI Trading Indicators

MACD Signal
MACD Histogram
Stochastic %K
Stochastic %D
StochRSI %K
StochRSI %D

How are SBGI Revenues/Earnings doing?

Last year, SBGI revenue was $3.13B. In the past 5 year, SBGI's revenue has grown by 0.51% per year. This was slower than the Entertainment industry average of 14.81%.

Find out more about SBGI's earnings and revenue performance here.

Are SBGI executives and large shareholders buying or selling the stock?

In the last year, insiders at SBGI have sold more shares than they have bought.

David B. Gibber, SVP General Counsel of SBGI, was the latest SBGI insider to sell. They sold $33,529.98 worth of SBGI shares on Dec 28, 2023.

Learn more about who owns SBGI stock here.

Can I rely on SBGI as an income stream?

Sinclair pays a dividend of 5.17%, compared to the Entertainment industry's average dividend yield of 1.91%. If you owned $1,000 worth of SBGI stock, you would have received $51.65 in the past 12 months.

Sinclair dividend payments have consistently grown over the past decade and have remained stable.

Dig into more data about Sinclair dividend yield and history here.

What others are saying about SBGI

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Step 5: Make your SBGI trade

There are two primary order types:

  • Market order: A market order is an order to buy or sell a stock at the best price on the market.
    Market orders are generally fine for most investors.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a specific dollar amount, use a limit order.

Press the Open Trade button and eToro will execute the order.

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Step 6: Get the latest news on your SBGI position

Now that you own some SBGI stock, you'll want to keep up with your investment.

Make a watchlist to get notified of the latest news about your SBGI stock.


How to Buy Stock in Sinclair

To summarize, here are the 6 steps you need to take to buy Sinclair stock right now:

  1. Choose where to buy Sinclair stock
  2. Open a brokerage account
  3. Deposit funds into your brokerage account
  4. Evaluate Sinclair stock
  5. Make your SBGI trade
  6. Get the latest news on your SBGI position

If you are looking for a brokerage account, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest news on your investment in Sinclair, add SBGI to your watchlist by clicking the button below.

$14.52-0.33 (-2.22%)
Updated Mar 1, 2024
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$14.52-0.33 (-2.22%)
Updated Mar 1, 2024
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How much does it cost to buy one Sinclair share?

As of Mar 1, 2024, it costs $14.52 to buy one share of Sinclair stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $7, you can buy 0.482 shares of SBGI.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Sinclair stock?

According to 3 Wall Street analysts who monitor Sinclair, their consensus recommendation is to hold Sinclair stock.

What is the best way to buy Sinclair stock?

One way to place an order for Sinclair stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.