How to Buy Sinclair Stock

Sinclair Inc

Sinclair Broadcast Group, Inc. operates as a media company in the United States. The company operates in two segments, Broadcast and Local Sports.

Sinclair stock last closed at $14.84, down 1.72% from the previous day, and has decreased 38.68% in one year. It has underperformed other stocks in the Broadcasting industry by 0.15 percentage points. Sinclair stock is currently +17.41% from its 52-week low of $12.64, and -42.46% from its 52-week high of $25.79.

At the moment, there are 63.04M shares of SBGI outstanding. The market cap of SBGI is $935.50M. In the last 24 hours, 818,083 SBGI shares were traded.

How to Buy Sinclair Stock

Wondering how to invest in Sinclair stock? Here's how.
  1. Choose where to buy Sinclair stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you determine where to buy Sinclair stock.
  2. Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Deposit funds into your brokerage account: Select your payment method and add your information.
  4. Evaluate Sinclair stock: The Sinclair ticker symbol is SBGI. Is Sinclair stock a good investment? Should you buy shares of SBGI? How do SBGI's underlying business fundamentals look? Do top analysts think Sinclair is a good buy? Why has SBGI's stock price moved recently? (Hint: Our stock research website can help you understand if SBGI is a good stock to buy).
  5. Make your SBGI trade: Decide if you will purchase SBGI shares at the current market price or use a limit order to buy SBGI stock at a specific price.
  6. Get the latest news on your SBGI position: Create a watchlist to watch your position in Sinclair stock.

Step 1: Choose where to buy Sinclair stock

You need a brokerage account to access the NASDAQ market and buy SBGI stock.

A brokerage account is an investment account that allows you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

Our recommended brokerage: eToro

In our opinion, eToro is the best online stock brokerage. eToro gives you:

  • You can invest in stocks with zero commissions: Invest without commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
  • Access to world markets: From Technology to Financial Services, New York to Shanghai — you can fill your portfolio with stocks from the globe's top exchanges.
  • Social investing: eToro has a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of other investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other financial assets: Such as ETFs and cryptos.

Get $10 towards your purchase of shares by creating an account with eToro now.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Open a brokerage account

Now that you've chosen the right brokerage, it's time to fill out some personal info so you can buy SBGI today.

How to Start a New Brokerage Account on eToro

  1. Click here to get started.
  2. Input your personal data to open your new brokerage account.
  1. Send your information by clicking the "Create Account" button.
Get started with eToro today

Step 3: Deposit funds into your brokerage account

Now that you have finished signing up on the highest rated stock app, you need to deposit funds:

Check out the tutorial below to see the process of transferring money into your new investment account.

Get started with eToro today

Step 4: Evaluate Sinclair stock

Once you have identified the best place to buy Sinclair stock, it's critical to research their stock before you buy, so you can wrap your head around the risk and opportunity.

Sinclair shares data

SBGI Price
1w %
1y %
5y %
Fore. Rev. Growth
Fore. Earn. Growth
Market Cap
Next Earnings
Aug 2, 2023
Next Dividend
Jun 15, 2023

Fundamentals of Sinclair

WallStreetZen was built to help average investors do more accurate fundamental analysis.

You can view all of the due diligence checks on SBGI's stock page.

How is SBGI stock valued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SBGI's true value.

Using relative valuations metrics:

  • SBGI could be undervalued based on its P/E ratio of 3.96x, relative to Broadcasting industry P/E ratio of 12.62x
  • SBGI may be undervalued based on its P/B ratio of 1.05x, relative to Broadcasting industry P/B ratio of 1.51x

You can access additional valuation analysis on SBGI's stock here.

Is SBGI a healthy company?

Positive Financial Indicators:

  • There are more short-term assets than short-term liabilities on the SBGI balance sheet.

Negative Financial Indicators:

  • There are more long-term liabilities than short-term assets on the SBGI balance sheet.
  • SBGI's operating cash flow of $791.00M allows it to safely service it's debt of $4.43B.
  • SBGI earnings of $527.00M is not sufficient to cover its interest payments.
  • Total SBGI debt is higher than 5 years ago, relative to shareholder equity.
  • SBGI profit margin has gone down from 37% to 7.3% in the past year.
  • SBGI has a relatively high debt to equity ratio of 6.3.

Is it a good time to buy SBGI stock, according to Wall Street analysts?

Out of 6 Wall Street analysts who give recommendations on SBGI, the consensus analyst rating on Sinclair is a Hold

It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.

Most Recent SBGI Analyst Upgrades/Downgrades

Benjamin Soff, a bottom 39% analyst from Deutsche Bank maintains SBGI with a hold rating and lowers their SBGI price target from $22.00 to $18.00, on May 9, 2023.

Edward Reilly, a bottom 3% analyst from EF Hutton maintains SBGI with a strong buy rating and lowers their SBGI price target from $38.00 to $25.00, on May 4, 2023.

Steven Cahall, a top 18% analyst from Wells Fargo maintains SBGI with a strong sell rating and lowers their SBGI price target from $16.00 to $15.00, on Feb 23, 2023.

Barton Crockett, a bottom 14% analyst from Rosenblatt maintains SBGI with a hold rating and lowers their SBGI price target from $18.00 to $16.00, on Feb 23, 2023.

Daniel Kurnos, a top 14% analyst from Benchmark reiterates SBGI with a strong buy rating and maintains their SBGI price target from $30.00 to $30.00, on Feb 21, 2023.

You can dig deeper into what analysts are projecting on the Sinclair stock forecast page.

SBGI Technical Indicators

MACD Signal
MACD Histogram
Stochastic %K
Stochastic %D
StochRSI %K
StochRSI %D

How are SBGI Revenues/Earnings doing?

Last year, SBGI earnings were $250.00M. In the last five year, SBGI's earnings have increased by -7.64% per year. This was slower than the Broadcasting industry average of -1.16%.

Last year, SBGI revenue was $3.41B. In the past five year, SBGI's revenue has gone up by 5% per year. This was slower than the Broadcasting industry average of 11.38%.

Dig into SBGI's earnings and revenue performance here.

Latest Insiders Trades at SBGI

In the last 12 months, executives and large shareholders at SBGI have bought more shares than they have sold.

David R. Bochenek, Chief Accounting Officer of SBGI, was the latest SBGI insider to sell. They sold $74,356.32 worth of SBGI shares on Mar 2, 2023.

Research more about who owns SBGI shares here.

Does SBGI stock generate passive income?

Sinclair pays a dividend of 6.74%, compared to the Broadcasting industry's average dividend yield of 4.84%. If you owned $1,000 of SBGI stock, you would have received $67.39 last year.

Sinclair dividend payments have consistently grown over the past decade and have remained stable.

Get more data about Sinclair dividend yield and history here.

What do other investors have to say about SBGI?

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to learn what other traders have to say.

Step 5: Make your SBGI trade

You have two primary order types:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are usually the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a particular dollar amount limit, use a limit order.

Press the Open button and eToro will execute the order.

If you want additional info about buying stocks on eToro, watch the helpful video below:

Open eToro Account

Step 6: Get the latest news on your SBGI position

Now that you own some shares in SBGI, you'll want to stay up-to-date on your new shares.

Add SBGI to a watchlist to track the most important metrics related to your SBGI stock.


How to Buy Stock in Sinclair

To summarize, here are the 6 steps to buy Sinclair stock:

  1. Choose where to buy Sinclair stock
  2. Open a brokerage account
  3. Deposit funds into your brokerage account
  4. Evaluate Sinclair stock
  5. Make your SBGI trade
  6. Get the latest news on your SBGI position

If you require a brokerage, eToro is our recommended venue.

Get Started with eToro Today

If you would like to get the latest scoop on your investment in Sinclair, create your watchlist below.

$14.84-0.26 (-1.72%)
Updated Jun 2, 2023
Open eToro Account
$14.84-0.26 (-1.72%)
Updated Jun 2, 2023
Open eToro Account


How much does it cost to buy one Sinclair share?

As of Jun 2, 2023, it costs $14.84 to buy one share of Sinclair stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $7, you can buy 0.472 shares of SBGI.

Get Started with eToro Today

Is now a good time to buy Sinclair stock?

According to 6 Wall Street analysts who monitor Sinclair, their consensus recommendation is to hold Sinclair stock.

What is the best way to buy Sinclair stock?

One way to place an order for Sinclair stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.