How to Buy Signet Jewelers Stock
Signet Jewelers Ltd
Signet Jewelers is a luxury company located in Bermuda, which is part of the Consumer Cyclical sector, and is traded under the ticker SIG on the NYSE exchange.
Signet Jewelers stock last closed at $79.95, down 2.13% from the previous day, and has decreased 8.05% in one year. It has underperformed other stocks in the Luxury Goods industry by 0.2 percentage points. Signet Jewelers stock is currently +75.52% from its 52-week low of $45.55, and -24.77% from its 52-week high of $106.28.
At the moment, there are 41.15M shares of SIG outstanding. The market value of SIG is $3.29B. In the past 24 hours, 1.51M SIG shares were traded.
How to Buy Signet Jewelers Stock
Not sure how to invest in Signet Jewelers stock? Here's how.
- Figure out where to buy Signet Jewelers stock: You need to pick an online brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you determine where to buy Signet Jewelers stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Put funds into your investment account: Select your payment method and add your info.
- Research Signet Jewelers stock: The Signet Jewelers ticker symbol is SIG. Is Signet Jewelers stock a good investment? Should you buy shares of SIG? How do SIG's underlying business fundamentals look? Do top analysts think Signet Jewelers is a good buy? Why has SIG's stock price moved recently? (Hint: Our stock analysis website can help you figure out if SIG is a good stock to buy).
- Place your SIG trade: Decide if you will purchase SIG shares at the current market price or use a limit order to purchase SIG shares at a given price.
- Keep tabs on your SIG position: Create a watchlist to important notifications about your investment in Signet Jewelers shares.
Step 1: Figure out where to buy Signet Jewelers stock
You need an online brokerage account in order to access the NYSE market and buy SIG shares.
Our favorite brokerage: eToro
Based on our experience, eToro is the best place to buy stocks. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to world financial markets: From Tech to Utilities, New York to London (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading exchanges.
- Social investing: eToro offers a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your purchase of stock by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the right brokerage, you need to fill out some personal details so you are able to invest in SIG stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to start a new trading account.
- Send your data by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've created your account on one of the best stock apps, you can securely and quickly fund your account:
Watch the walkthrough below to see the process of depositing money into your brokerage account.
Step 4: Research Signet Jewelers stock
Once you have chosen the best place to buy Signet Jewelers stock, it's crucial to research their stock prior to investing, so you can wrap your head around the risk and opportunity.
Signet Jewelers Metrics
Signet Jewelers Fundamentals
WallStreetZen was designed to help part-time investors perform better fundamental analysis in less time.
You can see all of the due diligence checks on SIG's stock page.
How is SIG stock valued?
You can use many financial metrics, analyses, models, and charts to gauge SIG's true value.
Using relative valuations measures:
- SIG may be overvalued based on its P/E ratio of 89.83x, relative to Luxury Goods industry P/E ratio of 0.41x
- SIG may be undervalued based on its P/B ratio of 1.85x, relative to Luxury Goods industry P/B ratio of 6.1x
- SIG could be undervalued based on its PEG ratio of 0.42x
You can do more valuation research on SIG's stock here.
SIG Financial Overview
Positive Financial Indicators:
- There are more short-term assets than long-term liabilities on the SIG balance sheet.
- SIG's operating cash flow of $573.80M allows it to safely service it's debt of $1.18B.
- Total SIG debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the SIG balance sheet.
- SIG earnings of $112.40M is not sufficient to cover its interest payments.
Negative Financial Indicators:
- SIG has a relatively high debt to equity ratio of 2.07.
- SIG profit margin has gone down from 9.2% to 0.6% in the past year.
Is Signet Jewelers stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 6 Wall Street analysts who give recommendations on SIG, the consensus analyst rating on SIG is a Buy
It's important to keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Most Recent SIG Analyst Forecasts
Dana Telsey, a top 4% analyst from Telsey Advisory Group maintains SIG with a hold rating and raises their SIG price target from $62.00 to $80.00, on Jun 4, 2025.
You can dive deeper into what analysts are forecasting on the Signet Jewelers stock forecast page.
SIG Technical Indicators
How are SIG Revenues/Earnings doing?
Last year, SIG earnings were $38.00M. Over the last 4 year, SIG's earnings have increased by -36.6% per year. This was slower than the Luxury Goods industry average of 18.31%.
Last year, SIG revenue was $6.73B. In the past five year, SIG's revenue has gone up by 3.92% per year. This was faster than the Luxury Goods industry average of 3.56%.
Learn more about SIG's earnings and revenue performance here.
Latest Insiders Trades at SIG
Over the past year, insiders at SIG have sold more shares than they have bought.
Andre Branch, Director of SIG, was the latest SIG insider to sell. They sold $369,146.36 worth of SIG stock on May 8, 2025.
Learn more about who owns SIG shares here.
Can I get consistent income from SIG stock?
No, Signet Jewelers doesn't provide an income stream by paying out dividends.
SIG Social Trading Data
One of the reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Place your SIG trade
You have two main order types:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a given price limit, use a limit order.
Hit the Open button and your broker will execute your order.
If you want additional info about buying stocks on eToro, watch the how to video below:
Step 6: Keep tabs on your SIG position
Now that you own some SIG shares, you'll want to keep up with your investment.
Add SIG to a watchlist to get notified of important updates regarding your SIG stock.
SIG Feed
How to Buy Stock in Signet Jewelers
To summarize, here are the 6 steps you need to take to buy Signet Jewelers stock right now:
- Figure out where to buy Signet Jewelers stock
- Sign up for your brokerage account
- Put funds into your investment account
- Research Signet Jewelers stock
- Place your SIG trade
- Keep tabs on your SIG position
If you require a brokerage account, eToro is our favorite venue.
Get Started with eToro TodayIf you would like to watch your investment in Signet Jewelers, create a watchlist on WallStreetZen today.
Other Content You May Find Useful
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.