How to Buy Shopify Stock

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Shopify Inc

Shopify is a app company located in Ontario, Canada, which is part of the Technology sector, and is traded under the ticker SHOP on the NYSE exchange.

Shopify stock last closed at $26.77, down 8.45% from the previous day, and has decreased 80.12% in one year. It has underperformed other stocks in the Software - Application industry by 0.34 percentage points. Shopify stock is currently +0.98% from its 52-week low of $26.51, and -84.81% from its 52-week high of $176.29.

At the moment, there are 1.26B shares of SHOP outstanding. The market cap of SHOP is $33.81B. In the past 24 hours, 32M SHOP shares were traded.

How to Buy Shopify Stock

Not sure how to invest in Shopify stock? Here's how.
  1. Choose where to buy Shopify stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you figure out where to buy Shopify stock.
  2. Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified. It's the best place to buy SHOP stock.
  3. Deposit money your investment account: Pick your payment method and add your information.
  4. Research Shopify stock: The Shopify ticker symbol is SHOP. Is Shopify stock a good investment? Should you buy shares of SHOP? How do SHOP's underlying business fundamentals look? Do top analysts think Shopify is a good buy? Why has SHOP's stock price moved recently? (Hint: Our stock market analysis tools can help you figure out if SHOP is a good stock to buy).
  5. Make your SHOP purchase: Decide if you will purchase SHOP shares at the current market price or use a limit order to buy SHOP shares at a given price.
  6. Keep tabs on your SHOP investment: Create a watchlist to monitor your new investment in Shopify stock.

Step 1: Choose where to buy Shopify stock

You need an online brokerage account in order to access the NYSE market and buy SHOP shares.

A brokerage account is an investment account that allows you to buy and sell a number of investments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our experience, eToro is the best stock brokerage. eToro gives you:

  • You can invest in stocks with zero commissions: Invest without commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still buy the stock.
  • Access to global markets: From Tech to Industrials, New York to Shanghai — you can fill your portfolio with stocks from the globe's leading stock exchanges.
  • Social investing: eToro boasts a community with more than 20 million users around the world. Talk to, learn from, and copy the trades of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other assets: Such as ETFs, commodities, cryptos, and foreign currencies.

Get $10 towards your your purchase of SHOP stock by opening an account with eToro now.

Open eToro Account

Step 2: Sign up for your brokerage account

Now that you've selected you'll need brokerage, selected to fill out some personal info so you are able to buy SHOP today.

How to Create a New Account on eToro

  1. Click here to get started.
  2. Enter your personal info to create a new trading account.
  1. Submit your details by hitting the "Create Account" button.
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Step 3: Deposit money your investment account

Check out the video below for more details depositing money into your new investment account.

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Step 4: Research Shopify stock

It's very important to research stocks before you invest, so you can comprehend the risk as well as the upside.

Shopify shares data

SHOP Price
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Oct 26, 2022
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Shopify Zen Score

WallStreetZen was built to help average investors do more accurate fundamental analysis in less time.

You can view all of the due diligence checks on SHOP's stock page.

Is SHOP stock undervalued?

Investors use many financial metrics, analyses, models, and charts to gauge SHOP's true value.

Using relative valuations metrics:

  • SHOP could be undervalued based on its P/B ratio of 3.88x, relative to Software - Application industry P/B ratio of 4.74x

You can do additional valuation analysis on SHOP's stock here.

SHOP Financial Overview

Signs that SHOP is financially healthy:

  • There are more short-term assets than long-term liabilities on the SHOP balance sheet.
  • There are more short-term assets than short-term liabilities on the SHOP balance sheet.
  • SHOP has a low debt to equity ratio of 0.23.

Signs that SHOP is not financially healthy:

  • Total SHOP debt is higher than 5 years ago, relative to shareholder equity.
  • SHOP's operating cash flow of $124.60M allows it to safely service it's debt of $1.19B.
  • SHOP earnings of -$2.00B is not enough to cover its interest payments.
  • SHOP profit margin has gone down from 63.6% to -38% in the past year.

Is it a good time to buy Shopify stock, according to analysts?

Out of 24 Wall Street analysts who give forecasts on SHOP, the consensus analyst rating on Shopify is a Buy

Should I buy or sell SHOP stock?

Based on 24 analysts offering ratings for Shopify Inc.
Strong Buy
6 analysts 25%
6 analysts 25%
12 analysts 50%
0 analysts 0%
Strong Sell
0 analysts 0%

Latest SHOP Analyst Ratings

Keith Weiss, a top 12% analyst from Morgan Stanley maintains SHOP with a hold rating and lowers their SHOP price target from $44.00 to $40.00, on Sep 20, 2022.

Weiss lowered his price target on Shopify Inc. by 9.1%.

He and his firm recently completed a detailed assessment of the Shopify Fulfillment Network, using Amazon's model as a proxy.

His preliminary take on the Fulfillment Network's potential revenue opportunity was "reasonably constructive," Weiss noted.

How, however, leveraging research carried out by Morgan Stanley's Internet team, the analyst said that building out its Fulfillment Network means Shopify is "likely just beginning a multi-billion dollar investment cycle."

In fact, Weiss continued, he sees "the Fulfillment Network as a significant roadblock on the path to significant operating profitability rather than an accretive contributor to Shopify's earnings power."

Although he did not downgrade Shopify's shares from Hold, the analyst nevertheless cautioned investors to expect "growing competition across Amazon and Shopify offerings as the two platforms' business models increasingly collide."

Jeff Cantwell, a bottom 8% analyst from Wells Fargo maintains SHOP with a strong buy rating and lowers their SHOP price target from $43.00 to $38.00, on Sep 8, 2022.

Kunaal Malde, a bottom 13% analyst from Atlantic Equities upgrades SHOP to a strong buy rating, on Aug 11, 2022.

Bhavin Shah, a bottom 9% analyst from Deutsche Bank maintains SHOP with a hold rating and lowers their SHOP price target from $50.00 to $40.00, on Jul 28, 2022.

Paul Treiber, a bottom 1% analyst from RBC Capital maintains SHOP with a buy rating and lowers their SHOP price target from $70.00 to $60.00, on Jul 28, 2022.

You can dig deeper into what analysts are saying on the Shopify stock forecast page.

SHOP Trading Indicators

MACD Signal
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SHOP Revenue

Last year, SHOP revenue was $5.00B. In the past 5 year, SHOP's revenue has grown by 57.94% per year. This was faster than the Software - Application industry average of 36.53%.

You can analyze SHOP's earnings and revenue performance here.

Latest Insiders Trades at SHOP

Over the past year, executives and large shareholders at SHOP have not bought or sold any shares.

Get more info about who owns SHOP stock here.

Can I get consistent income from SHOP stock?

No, Shopify doesn't provide an income stream by paying out dividends.

SHOP Social Trading Data

One of the primary reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Make your SHOP purchase

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are usually fine.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a given price limit, use a limit order.

Hit the Open Trade button and eToro will place your order.

If you require more info about buying stocks on eToro, watch the helpful video below:

Open eToro Account

Step 6: Keep tabs on your SHOP investment

Now that you own some shares in SHOP, you'll want to stay up-to-date on your stock purchase.

Create a watchlist to get notified of the latest news about your SHOP stock.


How to Buy Stock in Shopify

To reiterate, here are the 6 steps you need to take to buy Shopify stock right now:

  1. Choose where to buy Shopify stock
  2. Sign up for your brokerage account
  3. Deposit money your investment account
  4. Research Shopify stock
  5. Make your SHOP purchase
  6. Keep tabs on your SHOP investment

If you are looking for a brokerage account, eToro is our favorite option.

Get Started with eToro Today

If you would like to get updates on your new investment in Shopify, click the button below.

$26.77-2.47 (-8.45%)
Updated Sep 29, 2022
Open eToro Account
$26.77-2.47 (-8.45%)
Updated Sep 29, 2022
Open eToro Account


How much does it cost to buy one Shopify share?

As of Sep 29, 2022, it costs $26.77 to buy one share of Shopify stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.374 shares of SHOP.

Get Started with eToro Today

Is now a good time to buy Shopify stock?

According to 24 Wall Street analysts who monitor Shopify, their consensus recommendation is to buy Shopify stock.

What is the best way to buy Shopify stock?

The best way to buy Shopify stock is within a brokerage account on eToro.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.