How to Buy Shopify Stock
Shopify Inc
Shopify Inc. , a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America.
Shopify stock last closed at $152.41, down 2.33% from the previous day, and has increased 78.15% in one year. It has overperformed other stocks in the Software - Application industry by 0.95 percentage points. Shopify stock is currently +118.23% from its 52-week low of $69.84, and -16.35% from its 52-week high of $182.19.
At the moment, there are 1.3B shares of SHOP outstanding. The market cap of SHOP is $198.41B. In the past 24 hours, 11.32M SHOP shares were traded.
How to Buy Shopify Stock
Not sure how to invest in Shopify stock? Here's how.
- Choose where to buy Shopify stock: You need to decide on a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you figure out where to buy Shopify stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Pick your payment method and add your information.
- Research Shopify stock: The Shopify ticker symbol is SHOP. Is Shopify stock a good investment? Should you buy shares of SHOP? How do SHOP's underlying business fundamentals look? Do top analysts think Shopify is a good buy? Why has SHOP's stock price moved recently? (Hint: Our stock market analysis tools can help you figure out if SHOP is a good stock to buy).
- Make your SHOP purchase: Decide if you will purchase SHOP shares at the current market price or use a limit order to buy SHOP shares at a given price.
- Keep tabs on your SHOP investment: Create a watchlist to monitor your new investment in Shopify stock.
Step 1: Choose where to buy Shopify stock
You need an online brokerage account in order to access the NASDAQ market and buy SHOP shares.
Our preferred brokerage: eToro
Based on our experience, eToro is the best stock brokerage. eToro gives you:
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- Security: eToro is a regulated and licensed fintech leader.
- Buy other assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by signing up for an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal details so you are able to invest in SHOP today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to create your new trading account.
- Submit your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've created your account on the best free stock trading app, you can securely and quickly fund your account:
Check out the walkthrough below for more details depositing funds into your new brokerage account.
Step 4: Research Shopify stock
Once you have selected the best place to buy Shopify stock, it's crucial to research their stock before you invest, so you truly wrap your head around the risk and upside.
Shopify shares at a glance
Fundamentals of Shopify
WallStreetZen was created to help average investors perform better fundamental analysis.
You can see all of the due diligence checks on SHOP's stock page.
Is SHOP stock overvalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge SHOP's fair value.
Using relative valuations ratios:
- SHOP may be overvalued based on its P/E ratio of 110.44x, relative to Software - Application industry P/E ratio of 10.18x
- SHOP may be overvalued based on its P/B ratio of 15.86x, relative to Software - Application industry P/B ratio of 6.42x
- SHOP could be overvalued based on its PEG ratio of 5.65x
You can do more valuation research on SHOP's stock here.
Is SHOP a healthy company?
Signs that SHOP is financially healthy:
- There are more short-term assets than long-term liabilities on the SHOP balance sheet.
- Total SHOP debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the SHOP balance sheet.
- SHOP has a low debt to equity ratio of 0.2.
- SHOP's operating cash flow of $1.92B allows it to safely service it's debt of $1.12B.
- SHOP earnings of $2.04B is not enough to cover its interest payments.
Signs that SHOP is not financially healthy:
- SHOP profit margin has gone down from 16.8% to 16.7% in the past year.
Is Shopify stock a Buy, Hold, or Sell, according to analysts?
Out of 27 Equities analysts who give ratings on SHOP, the consensus analyst rating on SHOP is a Buy
Please note that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent SHOP Analyst Recommendations
Deepak Mathivanan, a top 3% analyst from Cantor Fitzgerald maintains SHOP with a hold rating and raises their SHOP price target from $156.00 to $181.00, on Nov 5, 2025.
Gil Luria, a top 10% analyst from DA Davidson maintains SHOP with a strong buy rating and raises their SHOP price target from $185.00 to $195.00, on Nov 5, 2025.
Kevin Krishnaratne, a bottom 10% analyst from ScotiaBank maintains SHOP with a hold rating and raises their SHOP price target from $150.00 to $165.00, on Nov 5, 2025.
Keith Weiss, a top 3% analyst from Morgan Stanley maintains SHOP with a strong buy rating and raises their SHOP price target from $165.00 to $192.00, on Nov 5, 2025.
Morgan Stanley's Keith Weiss raised their price target on Shopify (NASDAQ: SHOP) by 16.4% from $165 to $192 on 2025/11/05. The analyst maintained their Strong Buy rating on the stock.
Shopify reported its Q3 2025 earnings.
Weiss said the quarter clearly delivered the message that Shopify remains "a true growth company delivering consistent, strong results, and leading the innovation charge across the e-commerce landscape."
The message was well-supported by the results and management's earnings call commentary, the analyst detailed.
Looking ahead, the analyst predicted better than 30% profitable growth for Shopify, with "solid AI positioning" expected to sustain the stock's premium valuation.
Earnings Report
For Q3 2025, Shopify reported:
- EPS of $0.34, which met the Zacks Consensus Estimate but missed Q3 2024 by 5.6%.
- Revenue of $2.84B, which beat the Zacks Consensus Estimate by 3.34% and was up 31.5% Y/Y.
For Q4 2025, management guided:
- Revenue growth in mid-to-high twenties.
President Harley Finkelstein commented: “We build. We ship. We grow. That’s the model - and it’s running at full speed.
"From entrepreneurs making their very first sale on Shopify every 26 seconds, to global icons like Estée Lauder, we’re powering growth across the full spectrum of commerce.
"That scale fuels relentless momentum: GMV up 32%, revenue up 32%, free cash flow margin at 18%.
"Retail’s busiest season is here, and, as always, Shopify merchants are built for it."
Thanos Moschopoulos, a top 8% analyst from BMO Capital maintains SHOP with a buy rating and raises their SHOP price target from $180.00 to $190.00, on Nov 5, 2025.
You can dive deeper into what analysts are forecasting on the Shopify stock forecast page.
Metrics for Advanced SHOP Traders
SHOP Growth Metrics
Last year, SHOP earnings were $1.78B. In the last 5 year, SHOP's earnings have increased by 53.11% per year. This was slower than the Software - Application industry average of 120.94%.
Last year, SHOP revenue was $10.70B. Over the last five year, SHOP's revenue has increased by 34.2% per year. This was faster than the Software - Application industry average of 22.6%.
You can research SHOP's earnings and revenue performance here.
Who is buying/selling SHOP?
Over the last 12 months, insiders at SHOP have not bought or sold any shares.
Get more info about who owns SHOP shares here.
Does SHOP stock generate passive income?
No, Shopify doesn't provide an income stream by paying out dividends.
SHOP Social Trading Data
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other traders have to say.
Step 5: Make your SHOP purchase
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually the best for newer investors. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to make sure you're buying or selling at a particular dollar amount, use a limit order.
Hit the Open Trade button and your broker will place your order.
If you need more info about investing in stocks on eToro, click the how to video below:
Step 6: Keep tabs on your SHOP investment
Now that you own some shares in SHOP, you'll want to stay up-to-date on your stock purchase.
Add SHOP to a watchlist to get the latest updates about your SHOP stock.
SHOP Feed
How to Buy Stock in Shopify
To summarize, here are the 6 steps you need to take to buy Shopify stock right now:
- Choose where to buy Shopify stock
- Sign up for your brokerage account
- Deposit money your investment account
- Research Shopify stock
- Make your SHOP purchase
- Keep tabs on your SHOP investment
If you need a online brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep track of your investment in Shopify, click below.
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