How to Buy Scholastic Stock

Scholastic Corp

Scholastic Corporation publishes and distributes children's books worldwide. It operates in three segments: Children's Book Publishing and Distribution, Education Solutions, and International.

Scholastic stock last closed at $38.07, down 4.25% from the previous day, and has increased 131.99% in one year. It has overperformed other stocks in the Publishing industry by 0.94 percentage points. Scholastic stock is currently +126.88% from its 52-week low of $16.78, and -12.26% from its 52-week high of $43.39.

At the moment, there are 21.74M SCHL shares outstanding. The market cap of SCHL is $827.73M. In the past 24 hours, 2.05M SCHL shares were traded.

How to Buy Scholastic Stock

Wondering how to invest in Scholastic stock? Here's how.

  1. Decide where to buy Scholastic stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you decide where to buy Scholastic stock.
  2. Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
  3. Put funds into your brokerage account: Pick your method of payment and add your information.
  4. Analyze Scholastic stock: The Scholastic ticker symbol is SCHL. Is Scholastic stock a good investment? Should you buy shares of SCHL? How do SCHL's underlying business fundamentals look? Do top analysts think Scholastic is a good buy? Why has SCHL's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if SCHL is a good stock to buy).
  5. Execute your SCHL buy order: Decide if you will purchase SCHL shares at the current market price or use a limit order to purchase SCHL shares at a given price.
  6. Get notifications regarding your SCHL investment: Create a watchlist to important notifications about your position in Scholastic shares.

Step 1: Decide where to buy Scholastic stock

You will need an online brokerage account to access the NASDAQ market and buy SCHL stock.

A brokerage account allows you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've chosen the right brokerage, the next step is to fill out some personal information so you are able to buy SCHL stock today.

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Step 3: Put funds into your brokerage account

Now that you've filled out your info on the best investment app, your next step is to transfer the money for your investment:

Watch the video below if you need help transferring money into your brokerage account.

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Step 4: Analyze Scholastic stock

After you have identified the best place to buy Scholastic stock, it's important to research their stock before you invest, so you truly wrap your head around the risk and upside.

Scholastic stock at a glance

SCHL Price
$38.07
1w %
-4.59%
1y %
131.99%
5y %
24.45%
P/E
15.05x
P/B
0.95x
P/S
0.51x
PEG
10.93x
Revenue
$1.61B
Earnings
$62.70M
Fore. Rev. Growth
3.01%
Fore. Earn. Growth
1.53%
Market Cap
$827.73M
Next Earnings
N/A
Next Dividend
Jun 15, 2026

SCHL Due Diligence Checks

WallStreetZen was built to help average investors perform better fundamental analysis in less time.

You can view all of the due diligence checks on SCHL's stock page.

Is SCHL stock properly valued?

Analysts use many financial metrics, analyses, models, and charts to gauge SCHL's true value.

Using relative valuations metrics:

  • SCHL could be undervalued based on its P/E ratio of 15.05x, relative to Publishing industry P/E ratio of 57.6x
  • SCHL could be undervalued based on its P/B ratio of 0.95x, relative to Publishing industry P/B ratio of 3.05x
  • SCHL may be overvalued based on its PEG ratio of 10.93x

You can do more valuation research on SCHL's stock here.

Is SCHL a healthy company?

Positive Financial Indicators:

  • SCHL earnings of $136.40M is not sufficient to cover its interest payments.
  • SCHL's operating cash flow of $67.80M allows it to safely service it's debt of $302.00M.
  • There are more short-term assets than short-term liabilities on the SCHL balance sheet.
  • There are more short-term assets than long-term liabilities on the SCHL balance sheet.
  • SCHL profit margin has gone up from 1.2% to 3.9% in the past year.

Negative Financial Indicators:

  • SCHL has a relatively high debt to equity ratio of 1.04.
  • Total SCHL debt is higher than 5 years ago, relative to shareholder equity.

Is it a good time to buy Scholastic stock, according to analysts?

Out of 1 Wall Street analysts who monitor SCHL, the consensus analyst rating on SCHL is a Hold

Please keep in mind that analyst ratings are not recommendations, nor are they investment advice.

You can dive deeper into what analysts are forecasting on the Scholastic stock forecast page.

Metrics for Advanced SCHL Traders

SMA10
39.48
SMA20
39.21
SMA50
36.23
SMA100
33.82
SMA200
30.05
MACD
0.89
MACD Signal
1.12
MACD Histogram
-0.23
RSI
48.83
Stochastic %K
54.11
Stochastic %D
68.57
StochRSI %K
19.95
StochRSI %D
23.48

SCHL Performance Numbers

Last year, SCHL earnings were $62.70M. During the last 4 year, SCHL's earnings have increased by 24.59% per year. This was faster than the Publishing industry average of 16.07%.

Last year, SCHL revenue was $1.61B. Over the last five year, SCHL's revenue has grown by 6.41% per year. This was faster than the Publishing industry average of 4.66%.

Find out more about SCHL's earnings and revenue performance here.

Are SCHL executives and large shareholders buying or selling the stock?

Over the past year, insiders at SCHL have bought more shares than they have sold.

Paul Hukkanen, SVP CHIEF ACCT OFF of SCHL, was the latest SCHL insider to buy. They bought $210,300.00 worth of SCHL stock on Mar 25, 2026.

Dig into more about who owns SCHL shares here.

Does SCHL stock generate passive income?

Scholastic pays a dividend of 2.1%, compared to the Publishing industry's average dividend yield of 2.16%. If you owned $1,000 of SCHL stock, you would have been paid $21.01 in the past 12 months.

Scholastic dividend payments have consistently grown over the past decade and have remained stable.

Dig into more info about Scholastic dividend yield and history here.

SCHL Social Trading Data

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Step 5: Execute your SCHL buy order

There are two main options:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are generally fine.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at an exact price, place a limit order.

Press the Open Trade button and your broker will execute your order.

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Step 6: Get notifications regarding your SCHL investment

Now that you own some SCHL stock, you'll want to keep up with your shares.

Start a watchlist to keep track of your SCHL stock.

SCHL Feed

How to Buy Stock in Scholastic

To reiterate, here are the 6 steps to buy stock in Scholastic:

  1. Decide where to buy Scholastic stock
  2. Sign up for your brokerage account
  3. Put funds into your brokerage account
  4. Analyze Scholastic stock
  5. Execute your SCHL buy order
  6. Get notifications regarding your SCHL investment

If you are looking for a brokerage account, eToro is our favorite option.

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If you want to keep tabs on your new investment in Scholastic, click below.

NASDAQ: SCHL
$38.07-1.69 (-4.25%)
Updated Apr 21, 2026
Open eToro Account
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NASDAQ: SCHL
$38.07-1.69 (-4.25%)
Updated Apr 21, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Scholastic share?

As of Apr 21, 2026, it costs $38.07 to buy one share of Scholastic stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.263 shares of SCHL.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Scholastic stock?

According to 1 Wall Street analysts who monitor Scholastic, their consensus recommendation is to hold Scholastic stock.

What is the best way to buy Scholastic stock?

One way to place an order for Scholastic stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.