How to Buy Sally Beauty Holdings Stock

Sally Beauty Holdings Inc

Sally Beauty Holdings is a retail company located in Texas, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker SBH on the NYSE exchange.

Sally Beauty Holdings stock last closed at $9.14, up 3.28% from the previous day, and has decreased 24.9% in one year. It has underperformed other stocks in the Specialty Retail industry by 0.3 percentage points. Sally Beauty Holdings stock is currently +10.79% from its 52-week low of $8.25, and -38.2% from its 52-week high of $14.79.

At the moment, there are 101.95M SBH shares outstanding. The market value of SBH is $931.86M. In the past 24 hours, 1.82M SBH shares were traded.

How to Buy Sally Beauty Holdings Stock

Not sure how to invest in Sally Beauty Holdings stock? Here's how.

  1. Figure out where to buy Sally Beauty Holdings stock: You need to pick a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Sally Beauty Holdings stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Fund your investment account: Select your method of payment and add your info.
  4. Evaluate Sally Beauty Holdings stock: The Sally Beauty Holdings ticker symbol is SBH. Is Sally Beauty Holdings stock a good investment? Should you buy shares of SBH? How do SBH's underlying business fundamentals look? Do top analysts think Sally Beauty Holdings is a good buy? Why has SBH's stock price moved recently? (Hint: Our stock analysis website can help you figure out if SBH is a good stock to buy).
  5. Place your SBH trade: Decide if you will purchase SBH shares at the current market price or use a limit order to purchase SBH shares at a specific price.
  6. Get the latest news on your investment in SBH: Create a watchlist to keep track of your new investment in Sally Beauty Holdings stock.

Step 1: Figure out where to buy Sally Beauty Holdings stock

You will need an online brokerage account in order to access the NYSE market and buy SBH shares.

A brokerage account enables you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

We believe that eToro is the best online stock brokerage. Here's why:

  • Invest in stocks with zero commissions: Invest without commissions.
  • Buy fractional shares: Even if you don't have the money to buy a full share, you can still purchase the stock.
  • Access to global financial markets: From Tech to Real Estate, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading exchanges.
  • Social investing: eToro boasts a community of more than 20 million users globally. Talk to, learn from, and copy the crypto trades of top investors.
  • Security: eToro is a regulated and licensed fintech leader.
  • Buy other financial assets: Such as ETFs and cryptocurrencies.

Get $10 towards your share purchase by creating an account with eToro today. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Create a brokerage account

Now that you've picked the right brokerage, the next step is to fill out some personal info so you can buy SBH stock today.

How to Set Up a New Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Input your personal details to create your new trading account.
  1. Send your information by clicking the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Fund your investment account

Now that you've finished signing up on the best beginner stock app, you need to deposit funds:

Check out the video below to see the process of depositing money into your new brokerage account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Evaluate Sally Beauty Holdings stock

Once you have decided on the best place to buy Sally Beauty Holdings stock, it's crucial to analyze their stock prior to investing, so you truly understand the risk and opportunity.

Sally Beauty Holdings Metrics

SBH Price
$9.14
1w %
7.53%
1y %
-24.9%
5y %
-2.56%
P/E
5.31x
P/B
1.42x
P/S
0.25x
PEG
0.78x
Revenue
$3.72B
Earnings
$176.04M
Fore. Rev. Growth
0.87%
Fore. Earn. Growth
7.54%
Market Cap
$931.86M
Next Earnings
May 7, 2025
Next Dividend
N/A

SBH Due Diligence Score

WallStreetZen was built to help average investors perform better fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on SBH's stock page.

What is the fair value of SBH stock?

You can use a variety of different financial metrics, analyses, models, and charts to gauge SBH's fair value.

Using relative valuations methods:

  • SBH may be undervalued based on its P/E ratio of 5.31x, relative to Specialty Retail industry P/E ratio of 25.35x
  • SBH could be undervalued based on its P/B ratio of 1.42x, relative to Specialty Retail industry P/B ratio of 9.89x
  • SBH could be undervalued based on its PEG ratio of 0.78x

You can access more valuation analysis on SBH's stock here.

A quick look at SBH Financials

Passed Financial Due Diligence Checks:

  • There are more short-term assets than short-term liabilities on the SBH balance sheet.
  • Total SBH debt is lower than 5 years ago, relative to shareholder equity.

Failed Financial Due Diligence Checks:

  • SBH's operating cash flow of $228.97M allows it to safely service it's debt of $1.55B.
  • There are more long-term liabilities than short-term assets on the SBH balance sheet.
  • SBH profit margin of X% has stayed the same in the past year.
  • SBH earnings of $313.93M is not sufficient to cover its interest payments.
  • SBH has a relatively high debt to equity ratio of 3.13.

Is it a good time to buy SBH stock, according to Wall Street analysts?

Out of 4 Equities analysts who track SBH, the consensus analyst rating on SBH is a Buy

It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.

You can dig deeper into what analysts are projecting on the Sally Beauty Holdings stock forecast page.

Metrics for Advanced SBH Traders

SMA10
8.85
SMA20
8.96
SMA50
9.72
SMA100
11.08
SMA200
11.5
MACD
-0.22
MACD Signal
-0.28
MACD Histogram
0.06
RSI
49.68
Stochastic %K
42.08
Stochastic %D
36.77
StochRSI %K
68.28
StochRSI %D
57.54

Is SBH Growing Revenue?

Last year, SBH earnings were $176.04M. In the past 5 year, SBH's earnings have grown by -4.63% per year. This was slower than the Specialty Retail industry average of 64.01%.

Last year, SBH revenue was $3.72B. Over the past 5 year, SBH's revenue has gone up by -0.75% per year. This was slower than the Specialty Retail industry average of 8.6%.

Learn more about SBH's earnings and revenue performance here.

Latest Insiders Trades at SBH

In the past year, insiders at SBH have sold more shares than they have bought.

Kim McIntosh, GVP CONTROLLER CAO of SBH, was the latest SBH insider to sell. They sold $62,479.00 worth of SBH shares on Nov 25, 2024.

Dig into more about who owns SBH shares here.

Does SBH stock generate passive income?

No, Sally Beauty Holdings doesn't provide an income stream by paying out dividends.

Get analysis from other traders

One of the reasons eToro is our favorite brokerage is because of its social trading community.

Click below to see what other traders have to say.

Step 5: Place your SBH trade

There are two main options:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are generally fine for most investors.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to make sure you're buying or selling at a given dollar amount limit, place a limit order.

Click the Open button and eToro will place your order.

If you require more help investing in stocks on eToro, click the helpful video below:

Open eToro Account

Step 6: Get the latest news on your investment in SBH

Now that you own some SBH shares, you'll want to keep up with your investment.

Make a watchlist to track your SBH stock.

SBH Feed

How to Buy Stock in Sally Beauty Holdings

To summarize, here are the 6 steps you need to take to buy Sally Beauty Holdings stock right now:

  1. Figure out where to buy Sally Beauty Holdings stock
  2. Create a brokerage account
  3. Fund your investment account
  4. Evaluate Sally Beauty Holdings stock
  5. Place your SBH trade
  6. Get the latest news on your investment in SBH

If you require a online brokerage, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to track your new investment in Sally Beauty Holdings, create a watchlist today.

NYSE: SBH
$9.14+0.29 (+3.28%)
Updated Mar 27, 2025
Open eToro Account
Your capital is at risk.
NYSE: SBH
$9.14+0.29 (+3.28%)
Updated Mar 27, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Sally Beauty Holdings share?

As of Mar 27, 2025, it costs $9.14 to buy one share of Sally Beauty Holdings stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $4, you can buy 0.438 shares of SBH.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Sally Beauty Holdings stock?

According to 4 Wall Street analysts who monitor Sally Beauty Holdings, their consensus recommendation is to buy Sally Beauty Holdings stock.

What is the best way to buy Sally Beauty Holdings stock?

One way to place an order for Sally Beauty Holdings stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.