How to Buy Sally Beauty Holdings Stock
Sally Beauty Holdings Inc
Sally Beauty Holdings is a retail company located in Texas, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker SBH on the NYSE exchange.
Sally Beauty Holdings stock last closed at $15.22, up 0.66% from the previous day, and has increased 34.33% in one year. It has overperformed other stocks in the Specialty Retail industry by 0.47 percentage points. Sally Beauty Holdings stock is currently +101.86% from its 52-week low of $7.54, and -15.07% from its 52-week high of $17.92.
At the moment, there are 97.5M SBH shares outstanding. The market value of SBH is $1.48B. In the past 24 hours, 1.61M SBH shares were traded.
How to Buy Sally Beauty Holdings Stock
Not sure how to invest in Sally Beauty Holdings stock? Here's how.
- Figure out where to buy Sally Beauty Holdings stock: You need to pick a stock brokerage, but don't worry - we've tested dozens of online brokerages and apps to help you decide where to buy Sally Beauty Holdings stock.
- Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Fund your investment account: Select your method of payment and add your info.
- Evaluate Sally Beauty Holdings stock: The Sally Beauty Holdings ticker symbol is SBH. Is Sally Beauty Holdings stock a good investment? Should you buy shares of SBH? How do SBH's underlying business fundamentals look? Do top analysts think Sally Beauty Holdings is a good buy? Why has SBH's stock price moved recently? (Hint: Our stock analysis website can help you figure out if SBH is a good stock to buy).
- Place your SBH trade: Decide if you will purchase SBH shares at the current market price or use a limit order to purchase SBH shares at a specific price.
- Get the latest news on your investment in SBH: Create a watchlist to keep track of your new investment in Sally Beauty Holdings stock.
Step 1: Figure out where to buy Sally Beauty Holdings stock
You will need an online brokerage account in order to access the NYSE market and buy SBH shares.
Our preferred brokerage: eToro
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Get $10 towards your share purchase by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've picked the right brokerage, the next step is to fill out some personal info so you can buy SBH stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to create your new trading account.
- Send your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your investment account
Now that you've finished signing up on the best beginner stock app, you need to deposit funds:
Check out the video below to see the process of depositing money into your new brokerage account.
Step 4: Evaluate Sally Beauty Holdings stock
Once you have decided on the best place to buy Sally Beauty Holdings stock, it's crucial to analyze their stock prior to investing, so you truly understand the risk and opportunity.
Sally Beauty Holdings Metrics
SBH Due Diligence Score
WallStreetZen was built to help average investors perform better fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on SBH's stock page.
What is the fair value of SBH stock?
You can use a variety of different financial metrics, analyses, models, and charts to gauge SBH's fair value.
Using relative valuations methods:
- SBH may be undervalued based on its P/E ratio of 7.81x, relative to Specialty Retail industry P/E ratio of 15.41x
- SBH could be undervalued based on its P/B ratio of 1.87x, relative to Specialty Retail industry P/B ratio of 9.56x
- SBH could be undervalued based on its PEG ratio of 0.95x
You can access more valuation analysis on SBH's stock here.
A quick look at SBH Financials
Passed Financial Due Diligence Checks:
- Total SBH debt is lower than 5 years ago, relative to shareholder equity.
- SBH earnings of $327.81M is not sufficient to cover its interest payments.
- SBH profit margin has gone up from 4.1% to 5.3% in the past year.
- There are more short-term assets than short-term liabilities on the SBH balance sheet.
Failed Financial Due Diligence Checks:
- SBH's operating cash flow of $274.83M allows it to safely service it's debt of $1.56B.
- SBH has a relatively high debt to equity ratio of 2.62.
- There are more long-term liabilities than short-term assets on the SBH balance sheet.
Is it a good time to buy SBH stock, according to Wall Street analysts?
Out of 6 Equities analysts who track SBH, the consensus analyst rating on SBH is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they financial advice.
Latest SBH Analyst Ratings
Susan Anderson, a top 9% analyst from Canaccord Genuity maintains SBH with a strong buy rating and raises their SBH price target from $15.00 to $19.00, on Sep 15, 2025.
Canaccord Genuity's Susan Anderson raised their price target on Sally Beauty Holdings (NYSE: SBH) by 26.7% from $15 to $19 on 2025/09/15. The analyst maintained their Strong Buy rating on the stock.
Anderson reported that their price target hike was catalyzed by takeaways from meetings with Sally Beauty Holdings management.
The analyst detailed that the company's C-suite team was upbeat and continues to advance its strategic initiatives, including improving customer centricity, driving innovation and newness, and improving operational efficiency and capabilities.
You can dig deeper into what analysts are forecasting on the Sally Beauty Holdings stock forecast page.
SBH Technical Indicators
How is SBH performing as a company?
Last year, SBH earnings were $195.88M. In the past 5 year, SBH's earnings have grown by 14.52% per year. This was slower than the Specialty Retail industry average of 28.25%.
Last year, SBH revenue was $3.70B. Over the last 5 year, SBH's revenue has increased by 1.04% per year. This was slower than the Specialty Retail industry average of 9.16%.
Learn more about SBH's earnings and revenue performance here.
Are SBH executives and large shareholders buying or selling the stock?
Over the past year, executives and large shareholders at SBH have sold more shares than they have bought.
Kim McIntosh, GVP CONTROLLER CAO of SBH, was the latest SBH insider to sell. They sold $92,700.80 worth of SBH stock on Dec 11, 2025.
Dig into more about who owns SBH shares here.
Can I rely on SBH as an income stream?
No, Sally Beauty Holdings doesn't provide an income stream by paying out dividends.
Get opinions from other investors
One of the reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your SBH trade
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at a particular dollar amount, place a limit order.
Press the Open button and your broker will place your order.
If you need additional assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get the latest news on your investment in SBH
Now that you own some SBH stock, you'll want to stay up-to-date on your new stock purchase.
Start a watchlist to monitor your SBH stock.
SBH Feed
How to Buy Stock in Sally Beauty Holdings
To summarize, here are the 6 steps to buy Sally Beauty Holdings stock:
- Figure out where to buy Sally Beauty Holdings stock
- Create a brokerage account
- Fund your investment account
- Evaluate Sally Beauty Holdings stock
- Place your SBH trade
- Get the latest news on your investment in SBH
If you require a brokerage, eToro is our favorite option.
Get Started with eToro TodayIf you want to get the latest scoop on your new investment in Sally Beauty Holdings, hit the button below to create your watchlist.
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