How to Buy Saga Communications Stock
Saga Communications Inc
Saga Communications, Inc. , a broadcast company, acquires, develops, and operates broadcast properties in the United States.
Saga Communications stock last closed at $11.83, down 0.76% from the previous day, and has decreased 0.76% in one year. It has underperformed other stocks in the Broadcasting industry by 0.19 percentage points. Saga Communications stock is currently +10.05% from its 52-week low of $10.75, and -17.1% from its 52-week high of $14.27.
As of Dec 11, 2025, there are 6.44M shares of SGA outstanding. The market value of SGA is $76.18M. In the last 24 hours, 3600 SGA shares were traded.
How to Buy Saga Communications Stock
Wondering how to invest in Saga Communications stock? Here's how.
- Decide where to buy Saga Communications stock: You need to choose a stock brokerage, but don't worry - we've researched dozens of stock brokerages and apps to help you determine where to buy Saga Communications stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your brokerage account: Select your method of payment and add your info.
- Research Saga Communications stock: The Saga Communications ticker symbol is SGA. Is Saga Communications stock a good investment? Should you buy shares of SGA? How do SGA's underlying business fundamentals look? Do top analysts think Saga Communications is a good buy? Why has SGA's stock price moved recently? (Hint: Our stock market analysis tools can help you figure out if SGA is a good stock to buy).
- Execute your SGA trade: Decide if you will purchase SGA shares at the current market price or use a limit order to buy SGA stock at a specific price.
- Watch your SGA investment: Create a watchlist to important updates regarding your investment in Saga Communications shares.
Step 1: Decide where to buy Saga Communications stock
You will need a brokerage account in order to access the NASDAQ market and buy SGA shares.
Our preferred brokerage: eToro
Based on our analysis, eToro is the best brokerage. Here's why:
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Get $10 towards your purchase of shares by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal info so you are able to buy SGA stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open a new brokerage account.
- Send your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Fund your brokerage account
Now that you've finished signing up on one of the best stock trading apps, your next step is to transfer the money for your investment:
Watch the tutorial below if you need help depositing funds into your brokerage account.
Step 4: Research Saga Communications stock
Once you have figured out the best place to buy Saga Communications stock, it's absolutely critical to evaluate their stock before you buy, so you can wrap your head around the risk and opportunity.
Saga Communications quick stats
Saga Communications Due Diligence Score
WallStreetZen was built to help average investors do more accurate fundamental analysis quickly.
You can see all of the due diligence checks on SGA's stock page.
Is SGA stock undervalued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge SGA's true value.
Using relative valuations measures:
- SGA could be overvalued based on its P/E ratio of 236.6x, relative to Broadcasting industry P/E ratio of 5.83x
- SGA may be undervalued based on its P/B ratio of 0.47x, relative to Broadcasting industry P/B ratio of 1.74x
You can do additional valuation research on SGA's stock here.
A quick look at SGA Financials
Signs that SGA is financially healthy:
- SGA has a low debt to equity ratio of 0.35.
- There are more short-term assets than short-term liabilities on the SGA balance sheet.
- There are more short-term assets than long-term liabilities on the SGA balance sheet.
- SGA's operating cash flow of $9.11M allows it to safely service it's debt of $5.00M.
Signs that SGA is not financially healthy:
- SGA profit margin has gone down from 4.1% to 0.3% in the past year.
- SGA earnings of $765.00k is not sufficient to cover its interest payments.
- Total SGA debt is higher than 5 years ago, relative to shareholder equity.
You can dive deeper into what analysts are projecting on the Saga Communications stock forecast page.
SGA Momentum
SGA Performance Metrics
Last year, SGA earnings were $290.00k. During the last 4 year, SGA's earnings have increased by -58.15% per year. This was slower than the Broadcasting industry average of 0.22%.
Last year, SGA revenue was $112.00M. In the last 5 year, SGA's revenue has gone up by 2.53% per year. This was slower than the Broadcasting industry average of 26.42%.
You can research SGA's earnings and revenue performance here.
Latest Insiders Trades at SGA
In the last year, insiders at SGA have bought more shares than they have sold.
Catherine A. Bobinski, SVP CHIEF ACCOUNTING OFFICER of SGA, was the latest SGA insider to sell. They sold $6,830.04 worth of SGA stock on Nov 6, 2025.
Research more about who owns SGA shares here.
Does SGA stock generate passive income?
Saga Communications pays a dividend of 8.45%, compared to the Broadcasting industry's average dividend yield of 6.02%. If you owned $1,000 worth of SGA stock, you would have received $84.53 last year.
Saga Communications dividend payments have not consistently grown over the past decade and have not remained stable.
Find more info about Saga Communications dividend yield and history here.
SGA Social Trading Data
One of the primary reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other traders have to say.
Step 5: Execute your SGA trade
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact price, place a limit order.
Press the Open Trade button and eToro will place your order.
If you need additional help buying stocks on eToro, click the helpful video below:
Step 6: Watch your SGA investment
Now that you own some SGA shares, you'll want to keep up with your new stock purchase.
Put SGA on a watchlist to get notified of important updates regarding your SGA stock.
SGA Feed
How to Buy Stock in Saga Communications
To reiterate, here are the 6 steps you need to take to buy Saga Communications stock right now:
- Decide where to buy Saga Communications stock
- Sign up for a brokerage account
- Fund your brokerage account
- Research Saga Communications stock
- Execute your SGA trade
- Watch your SGA investment
If you are looking for a place to buy stocks, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep tabs on your new investment in Saga Communications, add SGA to your watchlist by clicking the button below.
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