How to Buy Royal Caribbean Cruises Stock
Royal Caribbean Cruises Ltd
Royal Caribbean Cruises is a travel company located in Florida, United States, which is part of the Industrials sector, and is traded under the ticker RCL on the NYSE exchange.
Royal Caribbean Cruises stock last closed at $328.65, up 0.72% from the previous day, and has increased 24.68% in one year. It has overperformed other stocks in the Travel Services industry by 0.24 percentage points. Royal Caribbean Cruises stock is currently +100.38% from its 52-week low of $164.01, and -10.33% from its 52-week high of $366.50.
As of Feb 4, 2026, there are 272.71M shares of RCL outstanding. The market value of RCL is $89.63B. In the last 24 hours, 1.66M RCL shares were traded.
How to Buy Royal Caribbean Cruises Stock
Wondering how to invest in Royal Caribbean Cruises stock? Here's how.
- Figure out where to buy Royal Caribbean Cruises stock: You need to choose an online brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you decide where to buy Royal Caribbean Cruises stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Pick your payment method and add your details.
- Analyze Royal Caribbean Cruises stock: The Royal Caribbean Cruises ticker symbol is RCL. Is Royal Caribbean Cruises stock a good investment? Should you buy shares of RCL? How do RCL's underlying business fundamentals look? Do top analysts think Royal Caribbean Cruises is a good buy? Why has RCL's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if RCL is a good stock to buy).
- Place your RCL trade: Decide if you will purchase RCL shares at the current market price or use a limit order to buy RCL shares at a specific price.
- Get the latest news on your investment in RCL: Create a watchlist to key updates about your position in Royal Caribbean Cruises shares.
Step 1: Figure out where to buy Royal Caribbean Cruises stock
You need a brokerage account in order to access the NYSE market and buy RCL stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal information so you can buy RCL stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new trading account.
- Submit your info by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've finished signing up on the best stock market app for beginners, you need to deposit funds:
Watch the walkthrough below if you need help transferring money into your new brokerage account.
Step 4: Analyze Royal Caribbean Cruises stock
Once you have chosen the best place to buy Royal Caribbean Cruises stock, it's crucial to analyze their stock prior to investing, so you can comprehend the risk as well as the opportunity.
Royal Caribbean Cruises stock data
RCL Due Diligence Checks
WallStreetZen was designed to help part-time investors do better fundamental analysis in less time.
You can view all of the due diligence checks on RCL's stock page.
Is RCL stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge RCL's fair value.
Using relative valuations methods:
- RCL could be undervalued based on its P/E ratio of 21.9x, relative to Travel Services industry P/E ratio of 25.29x
- RCL could be undervalued based on its P/B ratio of 8.88x, relative to Travel Services industry P/B ratio of 9.12x
- RCL could be overvalued based on its PEG ratio of 1.32x
You can access more valuation analysis on RCL's stock here.
RCL Financial Overview
Pros:
- RCL's operating cash flow of $6.31B allows it to safely service it's debt of $20.98B.
- RCL profit margin has gone up from 16.2% to 23.3% in the past year.
- RCL earnings of $5.06B is not enough to cover its interest payments.
Cons:
- RCL has a relatively high debt to equity ratio of 2.96.
- Total RCL debt is higher than 5 years ago, relative to shareholder equity.
- There are more long-term liabilities than short-term assets on the RCL balance sheet.
- There are more short-term liabilities than short-term assets on the RCL balance sheet.
Is it a good time to buy Royal Caribbean Cruises stock, according to Wall Street analysts?
Out of 13 Equities analysts who track RCL, the consensus analyst rating on Royal Caribbean Cruises is a Strong Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent RCL Analyst Ratings
David Katz, a top 26% analyst from Jefferies maintains RCL with a hold rating and raises their RCL price target from $275.00 to $334.00, on Jan 30, 2026.
Brandt Montour, a top 10% analyst from Barclays maintains RCL with a strong buy rating and raises their RCL price target from $324.00 to $361.00, on Jan 30, 2026.
Steven Wieczynski, a top 8% analyst from Stifel Nicolaus maintains RCL with a strong buy rating and raises their RCL price target from $380.00 to $420.00, on Jan 30, 2026.
Stifel Nicolaus's Steven Wieczynski raised their price target on Royal Caribbean Cruises (NYSE: RCL) by 10.5% from $380 to $420 on 2026/01/30. The analyst maintained their Strong Buy rating on the stock.
Royal Caribbean Cruises reported its Q4 and FY 2025 earnings.
Raising their price target in a look-ahead note, Wieczynski said upside to the management's current guidance range is visible, but cautioned investors "not to expect the significant upside witnessed with previous Royal Caribbean guides."
Earnings Report
Royal Caribbean reported:
For Q4 2025:
- EPS of $2.80, which missed the Zacks Consensus Estimate of $2.81 but beat Q4 2024's $1.63.
- Revenue of $4.26B, which missed the Zacks Consensus Estimate by 0.24% but beat Q4 2024's $3.76B.
For FY 2025:
- EPS of $15.64, which beat Q4 2024's $11.80.
- Revenue of $17.94B, up from FY 204's $16.48B.
For FY 2026, management guided:
- EPS of $17.70 to $18.10.
- Double-digit revenue growth.
Chairman & CEO Jason Liberty commented: "2025 was an outstanding year, and the momentum is further accelerating into 2026.
"WAVE is off to a great start, and we continue to see strong and growing preference for our leading brands and differentiated vacation experiences.
"We expect another strong year of financial performance with both revenue and earnings growing double digits, and we remain on track to achieve our Perfecta goals by 2027.
"We are shaping the future by further investing in game-changing vacation experiences.
"The new Discovery Class for Royal Caribbean, the expansion of Celebrity River Cruises, and five new exclusive destinations launching by 2028 strengthen our long-term growth trajectory.
"We are also creating long-term value by connecting our innovative ships, differentiated exclusive destinations, cross-brand loyalty program, and disruptive technologies into a single vacation ecosystem.
"We are attracting new guests and driving repeat engagement, turning the vacation of a lifetime into a lifetime of vacations."
Patrick Scholes, a top 5% analyst from Truist Securities maintains RCL with a hold rating and lowers their RCL price target from $321.00 to $318.00, on Jan 22, 2026.
Ben Chaiken, a top 39% analyst from Mizuho maintains RCL with a buy rating and raises their RCL price target from $378.00 to $381.00, on Jan 22, 2026.
You can dive deeper into what analysts are projecting on the Royal Caribbean Cruises stock forecast page.
RCL Technical Indicators
RCL Earnings
Last year, RCL earnings were $4.07B. Over the past 2 year, RCL's earnings have increased by 104.48% per year. This was faster than the Travel Services industry average of 65.84%.
Last year, RCL revenue was $17.44B. Over the last five year, RCL's revenue has increased by 30.02% per year. This was faster than the Travel Services industry average of 25.9%.
Dive into RCL's earnings and revenue performance here.
Are RCL executives and large shareholders buying or selling the stock?
Over the last 12 months, insiders at RCL have sold more shares than they have bought.
Maritza Gomez Montiel, Director of RCL, was the latest RCL insider to sell. They sold $309,936.00 worth of RCL shares on Nov 3, 2025.
Dig into more about who owns RCL shares here.
Can I get consistent income from RCL stock?
Royal Caribbean Cruises pays a dividend of 1.06%, compared to the Travel Services industry's average dividend yield of 1.84%. If you owned $1,000 worth of RCL stock, you would have received $10.65 in the past 12 months.
Royal Caribbean Cruises dividend payments have consistently grown over the past decade but have not remained stable.
Get more analysis about Royal Caribbean Cruises dividend yield and history here.
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Step 5: Place your RCL trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount limit, place a limit order.
Click the Open button and eToro will execute the order.
If you need more assistance investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your investment in RCL
Now that you own some shares in RCL, you'll want to keep up with your new company.
Start a watchlist to get notified of important updates regarding your RCL stock.
RCL Feed
How to Buy Stock in Royal Caribbean Cruises
To reiterate, here are the 6 steps to buy stock in Royal Caribbean Cruises:
- Figure out where to buy Royal Caribbean Cruises stock
- Sign up for a brokerage account
- Put funds into your investment account
- Analyze Royal Caribbean Cruises stock
- Place your RCL trade
- Get the latest news on your investment in RCL
If you are looking for a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to monitor your investment in Royal Caribbean Cruises, get started below.
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