How to Buy Royal Caribbean Cruises Stock
Royal Caribbean Cruises Ltd
Royal Caribbean Cruises is a travel company located in Florida, United States, which is part of the Industrials sector, and is traded under the ticker RCL on the NYSE exchange.
Royal Caribbean Cruises stock last closed at $277.74, up 2.87% from the previous day, and has decreased 13.24% in one year. It has underperformed other stocks in the Travel Services industry by 0.08 percentage points. Royal Caribbean Cruises stock is currently +24.98% from its 52-week low of $222.22, and -22.07% from its 52-week high of $356.39.
There are currently 267.45M RCL shares outstanding. The market cap of RCL is $74.28B. In the last 24 hours, 3.39M RCL shares were traded.
How to Buy Royal Caribbean Cruises Stock
Wondering how to invest in Royal Caribbean Cruises stock? Here's how.
- Figure out where to buy Royal Caribbean Cruises stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you determine where to buy Royal Caribbean Cruises stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Put funds into your investment account: Select your payment method and add your information.
- Analyze Royal Caribbean Cruises stock: The Royal Caribbean Cruises ticker symbol is RCL. Is Royal Caribbean Cruises stock a good investment? Should you buy shares of RCL? How do RCL's underlying business fundamentals look? Do top analysts think Royal Caribbean Cruises is a good buy? Why has RCL's stock price moved recently? (Hint: Our stock research website can help you understand if RCL is a good stock to buy).
- Place your RCL trade: Decide if you will purchase RCL shares at the current market price or use a limit order to buy RCL stock at a particular price.
- Get the latest news on your investment in RCL: Create a watchlist to important updates regarding your position in Royal Caribbean Cruises stock.
Step 1: Figure out where to buy Royal Caribbean Cruises stock
You need an online brokerage account to access the NYSE market and buy RCL stock.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the best brokerage, the next step is to fill out some personal information so you can invest in RCL stock today.
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Step 3: Put funds into your investment account
Now that you have finished signing up on the best stock app to use, you need to deposit funds:
Check out the video below for more details depositing funds into your new brokerage account.
Step 4: Analyze Royal Caribbean Cruises stock
Once you have chosen the best place to buy Royal Caribbean Cruises stock, it's crucial to analyze their stock prior to investing, so you actually comprehend the risk as well as the opportunity.
Overview of key RCL info
RCL Due Diligence Score
WallStreetZen was built to help everyday investors perform better fundamental analysis in less time.
You can view all of the due diligence checks on RCL's stock page.
What is the fair value of RCL stock?
Investors use many financial metrics, analyses, models, and charts to gauge RCL's true value.
Using relative valuations ratios:
- RCL could be undervalued based on its P/E ratio of 17.05x, relative to Travel Services industry P/E ratio of 21.77x
- RCL could be undervalued based on its P/B ratio of 7.26x, relative to Travel Services industry P/B ratio of 8.83x
- RCL could be overvalued based on its PEG ratio of 1.35x
You can do additional valuation analysis on RCL's stock here.
Is RCL a healthy company?
Pros:
- RCL has $875.00M in cash and short term investments. This is sufficient to cover its annual cash burn of $416.00M.
- RCL profit margin has gone up from 21% to 23.5% in the past year.
- RCL has cash burn of 416000000. It has enough cash and short-term investments to cover this for at least one year.
Cons:
- Total RCL debt is higher than 5 years ago, relative to shareholder equity.
- There are more long-term liabilities than short-term assets on the RCL balance sheet.
- RCL has a relatively high debt to equity ratio of 3.34.
- There are more short-term liabilities than short-term assets on the RCL balance sheet.
Is RCL stock a Buy, Hold, or Sell, according to analysts?
Out of 15 Wall Street analysts who give recommendations on RCL, the consensus analyst rating on RCL is a Strong Buy
Please note that analyst ratings are not recommendations, nor are they financial advice.
Latest RCL Analyst Recommendations
Jamie Rollo, a bottom 9% analyst from Morgan Stanley maintains RCL with a hold rating and raises their RCL price target from $280.00 to $300.00, on Jul 30, 2026.
Steven Wieczynski, a top 10% analyst from Stifel Nicolaus maintains RCL with a strong buy rating and raises their RCL price target from $410.00 to $415.00, on Jul 29, 2026.
Christopher Stathoulopoulos, a top 6% analyst from Susquehanna maintains RCL with a strong buy rating and raises their RCL price target from $350.00 to $372.00, on Jul 29, 2026.
Trey Bowers, a bottom 4% analyst from Wells Fargo maintains RCL with a strong buy rating and raises their RCL price target from $361.00 to $388.00, on Jul 29, 2026.
James Hardiman, a top 22% analyst from Citigroup maintains RCL with a strong buy rating and raises their RCL price target from $327.00 to $362.00, on Jul 29, 2026.
Citigroup's James Hardiman raised their price target on Royal Caribbean Cruises (NYSE: RCL) by 10.7% from $327 to $362 on 2026/07/29. The analyst maintained their Strong Buy rating on the stock.
Royal Caribbean Cruises reported its Q2 2026 earnings.
Raising their price target, Hardiman reported that on the earnings call, management commented on positive trends, which reversed the initial post-print selloff.
Looking ahead, however, the analyst cautioned that FY 2027 consensus estimates for Royal Caribbean Cruises will be difficult to achieveif the Middle East conflict continues.
Earnings Report
For Q2 2026, Royal Caribbean Cruises reported:
- EPS of $4.21, which beat the Zacks Consensus Estimate of $3.97 but missed Q2 2025's $4.38.
- Revenue of $4.83B, which beat the Zacks Consensus Estimate of $4.81B and was up 6.5% Y/Y.
Management guided:
For Q3 2026:
- EPS of $6.26 to $6.36.
- 8% Y/Y revenue growth.
For FY 2026:
- EPS of $17.73 to $17.87, up from the prior $17.10 to $17.50.
- 9% Y/Y revenue growth.
Chairman & CEO Jason Liberty commented: "The strong second quarter performance demonstrates the continued strength of our brands, the appeal of our vacation experiences, and the momentum in our business.
"We expect another year of approximately double-digit growth in revenue and earnings, driven by consumers' preference for our leading brands and supported by our strong booked position, leading margin profile, and fortified balance sheet.
"We continue to expand, elevate and differentiate our portfolio of vacation experiences.
"Legend of the Seas, which launched earlier this month as the third ship in our Icon class, is part of a platform that is reshaping the cruising experience and delivering exceptional returns.
"Its successful debut represents another important milestone in the execution of our innovation pipeline as we continue to redefine the vacation experience.
"At the same time, we are deepening guest engagement through our loyalty and technology platforms - strengthening our relationships with guests, increasing repeat rates, and positioning us to capture a greater share of the growing $2 trillion global vacation market."
You can dig deeper into what analysts are projecting on the Royal Caribbean Cruises stock forecast page.
Metrics for Advanced RCL Traders
RCL Growth Numbers
Last year, RCL earnings were $4.40B. In the past two year, RCL's earnings have gone up by 29.26% per year. This was slower than the Travel Services industry average of 50.46%.
Last year, RCL revenue was $18.68B. During the last five year, RCL's revenue has gone up by 188.56% per year. This was faster than the Travel Services industry average of 64.25%.
Find out more about RCL's earnings and revenue performance here.
Who is buying/selling RCL?
Over the past 12 months, executives and large shareholders at RCL have sold more shares than they have bought.
Michael W. Bayley, DivCEO;Pres of RCL, was the latest RCL insider to sell. They sold $4,048,147.89 worth of RCL shares on Jul 29, 2026.
Learn more about who owns RCL shares here.
Does RCL provide a stable income stream?
Royal Caribbean Cruises pays a dividend of 1.98%, compared to the Travel Services industry's average dividend yield of 1.53%. If you owned $1,000 of RCL stock, you would have been paid $19.80 last year.
Royal Caribbean Cruises dividend payments have consistently grown over the past decade but have not remained stable.
Dig into more info about Royal Caribbean Cruises dividend yield and history here.
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Step 5: Place your RCL trade
You have two primary types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a given dollar amount limit, use a limit order.
Press the Open button and your broker will place your order.
If you require more help with investing in stocks on eToro, click the how to video below:
Step 6: Get the latest news on your investment in RCL
Now that you own some RCL shares, you'll want to stay up-to-date on your investment.
Put RCL on a watchlist to track the latest developments regarding your RCL stock.
RCL Feed
How to Buy Stock in Royal Caribbean Cruises
To summarize, here are the 6 steps for buying Royal Caribbean Cruises stock:
- Figure out where to buy Royal Caribbean Cruises stock
- Sign up for a brokerage account
- Put funds into your investment account
- Analyze Royal Caribbean Cruises stock
- Place your RCL trade
- Get the latest news on your investment in RCL
If you are looking for a place to buy stocks, eToro is our favorite option.
Get Started with eToro TodayIf you want to keep an eye on your investment in Royal Caribbean Cruises, add RCL to your watchlist by clicking the button below.
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