How to Buy Royal Caribbean Cruises Stock
Royal Caribbean Cruises Ltd
Royal Caribbean Cruises is a travel company located in Florida, United States, which is part of the Industrials sector, and is traded under the ticker RCL on the NYSE exchange.
Royal Caribbean Cruises stock last closed at $336.42, down 3.94% from the previous day, and has increased 103.19% in one year. It has overperformed other stocks in the Travel Services industry by 0.6 percentage points. Royal Caribbean Cruises stock is currently +105.12% from its 52-week low of $164.01, and -8.21% from its 52-week high of $366.50.
As of Sep 12, 2025, there are 271.63M shares of RCL outstanding. The market value of RCL is $91.38B. In the last 24 hours, 2.07M RCL shares were traded.
How to Buy Royal Caribbean Cruises Stock
Wondering how to invest in Royal Caribbean Cruises stock? Here's how.
- Figure out where to buy Royal Caribbean Cruises stock: You need to choose an online brokerage, but don't worry - we've analyzed dozens of online brokerages and apps to help you decide where to buy Royal Caribbean Cruises stock.
- Sign up for a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Pick your payment method and add your details.
- Analyze Royal Caribbean Cruises stock: The Royal Caribbean Cruises ticker symbol is RCL. Is Royal Caribbean Cruises stock a good investment? Should you buy shares of RCL? How do RCL's underlying business fundamentals look? Do top analysts think Royal Caribbean Cruises is a good buy? Why has RCL's stock price moved recently? (Hint: Our stock market analysis tools can help you decide if RCL is a good stock to buy).
- Place your RCL trade: Decide if you will purchase RCL shares at the current market price or use a limit order to buy RCL shares at a specific price.
- Get the latest news on your investment in RCL: Create a watchlist to key updates about your position in Royal Caribbean Cruises shares.
Step 1: Figure out where to buy Royal Caribbean Cruises stock
You need a brokerage account in order to access the NYSE market and buy RCL stock.
Our recommended brokerage: eToro
Based on our experience, eToro is the best stock brokerage. eToro gives you:
- You can invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
- Access to global markets: From Tech to Healthcare, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's top exchanges.
- Social investing: eToro offers a community of more than 20 million users worldwide. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptocurrencies.
Get $10 towards your share purchase by opening an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal information so you can buy RCL stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal details to start a new trading account.
- Submit your info by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've finished signing up on the best stock market app for beginners, you need to deposit funds:
Watch the walkthrough below if you need help transferring money into your new brokerage account.
Step 4: Analyze Royal Caribbean Cruises stock
Once you have chosen the best place to buy Royal Caribbean Cruises stock, it's crucial to analyze their stock prior to investing, so you can comprehend the risk as well as the opportunity.
Royal Caribbean Cruises stock data
RCL Due Diligence Checks
WallStreetZen was designed to help part-time investors do better fundamental analysis in less time.
You can view all of the due diligence checks on RCL's stock page.
Is RCL stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge RCL's fair value.
Using relative valuations methods:
- RCL could be undervalued based on its P/E ratio of 25.03x, relative to Travel Services industry P/E ratio of 30.48x
- RCL could be undervalued based on its P/B ratio of 9.97x, relative to Travel Services industry P/B ratio of 12.58x
- RCL could be overvalued based on its PEG ratio of 1.64x
You can access more valuation analysis on RCL's stock here.
RCL Financial Overview
Pros:
- RCL's operating cash flow of $5.74B allows it to safely service it's debt of $19.74B.
- RCL profit margin has gone up from 16.3% to 21% in the past year.
Cons:
- Total RCL debt is higher than 5 years ago, relative to shareholder equity.
- RCL earnings of $4.95B is not enough to cover its interest payments.
- RCL has a relatively high debt to equity ratio of 3.18.
- There are more short-term liabilities than short-term assets on the RCL balance sheet.
- There are more long-term liabilities than short-term assets on the RCL balance sheet.
Is it a good time to buy Royal Caribbean Cruises stock, according to Wall Street analysts?
Out of 16 Equities analysts who track RCL, the consensus analyst rating on Royal Caribbean Cruises is a Strong Buy
Please note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent RCL Analyst Ratings
Steven Wieczynski, a top 6% analyst from Stifel Nicolaus maintains RCL with a strong buy rating and raises their RCL price target from $400.00 to $420.00, on Jul 30, 2025.
Stifel Nicolaus's Steven Wieczynski raised their price target on Royal Caribbean Cruises (NYSE: RCL) by 5% from $400 to $420 on 2025/07/30. The analyst maintained their Strong Buy rating on the stock.
Royal Caribbean Cruises reported its Q2 2025 earnings.
According to Wieczynski, there were "a lot of investors out there looking for any reason to sell this name right now, given the stock's massive outperformance and hesitancy around its current valuation."
The analyst, for their part, said they believe the stock's recent price drop represents a chance to "buy into the best management team across the cruise industry and a name that should witness incredible EPS growth through 2028."
Earnings Report
For Q2 2025, Royal Caribbean Cruises reported:
- EPS of $4.38, which beat the Zacks Consensus Estimate of $4.10 and, by 36.5%, Q2 2024’s $3.21.
- Revenue of $4.54B, which missed the Zacks Consensus Estimate by 0.25% but beat, by 10.5%, Q2 2024’s $4.11.
For FY 2025, management guided:
- EPS of $15.41 to $15.55.
President & CEO Jason Liberty commented: "Demand for our portfolio of brands and our industry-leading experiences continues to accelerate.
“Grounded in our mission to deliver the best vacations responsibly, we remain keenly focused on delivering exceptional value for our guests and shareholders - not just by executing today, but by staying ahead of where demand is going.
"We are well on our way to achieving our Perfecta financial targets by the end of 2027.
“As we look beyond 2027, we see another step change in growth as we deepen our moat with a powerful pipeline of incredible new ships, the ramp-up of our highly differentiated new destinations and river cruising, and continued investments in disruptive technology, personalization and loyalty.”
Andrew Didora, a bottom 4% analyst from Bank of America maintains RCL with a hold rating and raises their RCL price target from $230.00 to $355.00, on Jul 23, 2025.
Kevin Kopelman, a top 14% analyst from TD Cowen initiates coverage on RCL with a strong buy rating and announces their RCL price target of $405.00, on Jul 22, 2025.
Patrick Scholes, a top 4% analyst from Truist Securities downgrades RCL to a hold rating and raises their RCL price target from $275.00 to $337.00, on Jul 21, 2025.
Brandt Montour, a top 5% analyst from Barclays maintains RCL with a strong buy rating and raises their RCL price target from $263.00 to $358.00, on Jul 9, 2025.
You can dive deeper into what analysts are projecting on the Royal Caribbean Cruises stock forecast page.
RCL Technical Indicators
RCL Earnings
Last year, RCL earnings were $3.60B. Over the past 1 years, RCL's earnings have increased by 37.85% per year. This was slower than the Travel Services industry average of 60.23%.
Last year, RCL revenue was $17.18B. Over the last five year, RCL's revenue has increased by 16.78% per year. This was slower than the Travel Services industry average of 16.99%.
Dive into RCL's earnings and revenue performance here.
Are RCL executives and large shareholders buying or selling the stock?
Over the last 12 months, insiders at RCL have sold more shares than they have bought.
Vagn O. Sorensen, Director of RCL, was the latest RCL insider to sell. They sold $3,399,412.00 worth of RCL shares on Aug 19, 2025.
Dig into more about who owns RCL shares here.
Can I get consistent income from RCL stock?
Royal Caribbean Cruises pays a dividend of 0.73%, compared to the Travel Services industry's average dividend yield of 1.47%. If you owned $1,000 worth of RCL stock, you would have received $7.28 in the past 12 months.
Royal Caribbean Cruises dividend payments have consistently grown over the past decade but have not remained stable.
Get more analysis about Royal Caribbean Cruises dividend yield and history here.
Get opinions from other traders
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to find out what other investors have to say.
Step 5: Place your RCL trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount limit, place a limit order.
Click the Open button and eToro will execute the order.
If you need more assistance investing in stocks on eToro, watch the how to video below:
Step 6: Get the latest news on your investment in RCL
Now that you own some shares in RCL, you'll want to keep up with your new company.
Start a watchlist to get notified of important updates regarding your RCL stock.
RCL Feed
How to Buy Stock in Royal Caribbean Cruises
To reiterate, here are the 6 steps to buy stock in Royal Caribbean Cruises:
- Figure out where to buy Royal Caribbean Cruises stock
- Sign up for a brokerage account
- Put funds into your investment account
- Analyze Royal Caribbean Cruises stock
- Place your RCL trade
- Get the latest news on your investment in RCL
If you are looking for a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to monitor your investment in Royal Caribbean Cruises, get started below.
Related "How To" Guides
FAQ
Company
AboutNewsBlogStock Investing FAQPlansPrivacy PolicyTerms of ServiceCancellation & RefundsPerformanceHelp GuidesContactTwitterYouTubeNewsletterInformation is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.