How to Buy Rollins Stock
Rollins Inc
Rollins is a personal service company located in Georgia, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker ROL on the NYSE exchange.
Rollins stock last closed at $53.26, down 1.53% from the previous day, and has increased 3.06% in one year. It has overperformed other stocks in the Personal Services industry by 0.46 percentage points. Rollins stock is currently +7.1% from its 52-week low of $49.73, and -19.47% from its 52-week high of $66.14.
At the moment, there are 481.09M ROL shares outstanding. The market cap of ROL is $25.62B. In the last 24 hours, 7.55M ROL shares were traded.
How to Buy Rollins Stock
Wondering how to invest in Rollins stock? Here's how.
- Decide where to buy Rollins stock: You need to choose a stock brokerage, but don't worry - we've analyzed dozens of online stock brokerages and apps to help you determine where to buy Rollins stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
- Put funds into your brokerage account: Choose your payment method and add your info.
- Analyze Rollins stock: The Rollins ticker symbol is ROL. Is Rollins stock a good investment? Should you buy shares of ROL? How do ROL's underlying business fundamentals look? Do top analysts think Rollins is a good buy? Why has ROL's stock price moved recently? (Hint: Our stock analysis website can help you understand if ROL is a good stock to buy).
- Place your ROL purchase: Decide if you will purchase ROL shares at the current market price or use a limit order to purchase ROL stock at a particular price.
- Get the latest scoop on your ROL position: Create a watchlist to get the latest news on your position in Rollins stock.
Step 1: Decide where to buy Rollins stock
You need a brokerage account in order to access the NYSE market and buy ROL shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected the right brokerage, you need to fill out some personal information so you are able to buy ROL stock today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to create your new brokerage account.
- Send your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have created your account on the stock trading app, you can securely and quickly fund your account:
Check out the video below for more details depositing money into your brokerage account.
Step 4: Analyze Rollins stock
Once you have selected the best place to buy Rollins stock, it's very important to analyze their stock prior to investing, so you actually understand the risk as well as the upside.
Rollins Metrics
ROL Overview
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on ROL's stock page.
How is ROL stock valued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge ROL's intrinsic value.
Using relative valuations ratios:
- ROL may be overvalued based on its P/E ratio of 48.86x, relative to Personal Services industry P/E ratio of 32.01x
- ROL could be overvalued based on its P/B ratio of 18.64x, relative to Personal Services industry P/B ratio of 7.54x
- ROL may be overvalued based on its PEG ratio of 3.74x
You can do additional valuation analysis on ROL's stock here.
Is ROL a healthy company?
Signs that ROL is financially healthy:
- ROL's operating cash flow of $678.11M allows it to safely service it's debt of $1.04B.
- ROL profit margin has gone up from 13.8% to 14% in the past year.
- ROL earnings of $729.48M is not sufficient to cover its interest payments.
Signs that ROL is not financially healthy:
- There are more long-term liabilities than short-term assets on the ROL balance sheet.
- Total ROL debt is higher than 5 years ago, relative to shareholder equity.
- ROL has a relatively high debt to equity ratio of 1.29.
- There are more short-term liabilities than short-term assets on the ROL balance sheet.
Is Rollins stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 8 Wall Street analysts who give ratings on ROL, the consensus analyst rating on Rollins is a Buy
It's important to note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent ROL Analyst Upgrades/Downgrades
Manav Patnaik, a top 9% analyst from Barclays upgrades ROL to a strong buy rating and raises their ROL price target from $60.00 to $72.00, on Dec 5, 2025.
Barclays's Manav Patnaik upgraded their rating on Rollins (NYSE: ROL) from Hold to Strong Buy on 2025/12/05. The analyst also raised their price target by 20% from $60 to $72.
Patnaik attributed their upgrade on Rollins and price target hiked to management coming across as "very confident" on the company's next 12 to 24 months in recent meetings.
For its part, Barclays believes Rollins' secular growth drivers are strengthening, the analyst continued.
Looking ahead, estimates could go up, and the stock's multiple "should at least hold up well," Patnaik said.
Connor Cerniglia, a bottom 25% analyst from Bernstein initiates coverage on ROL with a buy rating and announces their ROL price target of $70.00, on Nov 12, 2025.
Tomohiko Sano, a bottom 6% analyst from JP Morgan initiates coverage on ROL with a strong buy rating and announces their ROL price target of $70.00, on Sep 26, 2025.
You can dig deeper into what analysts are saying on the Rollins stock forecast page.
Metrics for Advanced ROL Traders
ROL Earnings
Last year, ROL earnings were $526.71M. In the past 5 year, ROL's earnings have increased by 15.08% per year. This was slower than the Personal Services industry average of 21.04%.
Last year, ROL revenue was $3.76B. Over the past 5 year, ROL's revenue has gone up by 11.72% per year. This was slower than the Personal Services industry average of 12.47%.
You can research ROL's earnings and revenue performance here.
What are ROL executives and large shareholders up to?
Over the last year, executives and large shareholders at ROL have sold more shares than they have bought.
Elizabeth B. Chandler, CLO GC CORPORATE SECRETARY of ROL, was the latest ROL insider to sell. They sold $842,971.36 worth of ROL shares on Feb 25, 2026.
Dig into more about who owns ROL stock here.
Can I get consistent income from ROL stock?
Rollins pays a dividend of 1%, compared to the Personal Services industry's average dividend yield of 2.24%. If you owned $1,000 of ROL stock, you would have received $9.97 in the past year.
Rollins dividend payments have consistently grown over the past decade but have not remained stable.
Find more analysis about Rollins dividend yield and history here.
ROL Social Trading Data
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Place your ROL purchase
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly sufficient. - Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount limit, place a limit order.
Click the Open Trade button and your broker will place your order.
If you need additional assistance buying stocks on eToro, click the how to video below:
Step 6: Get the latest scoop on your ROL position
Now that you own some shares in ROL, you'll want to stay up-to-date on your new investment.
Create a watchlist to get notified of the latest news about your ROL stock.
ROL Feed
How to Buy Stock in Rollins
To summarize, here are the 6 steps you need to take to buy Rollins stock right now:
- Decide where to buy Rollins stock
- Create your brokerage account
- Put funds into your brokerage account
- Analyze Rollins stock
- Place your ROL purchase
- Get the latest scoop on your ROL position
If you are looking for a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to keep track of your new investment in Rollins, get started below.
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