How to Buy Rockwell Automation Stock
Rockwell Automation Inc
Rockwell Automation is a specialty industrial machinery company located in Wisconsin, United States, which is part of the Industrials sector, and is traded under the ticker ROK on the NYSE exchange.
Rockwell Automation stock last closed at $355.67, up 1.63% from the previous day, and has increased 32.66% in one year. It has overperformed other stocks in the Specialty Industrial Machinery industry by 0.16 percentage points. Rockwell Automation stock is currently +65.43% from its 52-week low of $215.00, and -1.45% from its 52-week high of $360.92.
There are currently 112.43M ROK shares outstanding. The market value of ROK is $39.99B. In the last 24 hours, 1.46M ROK shares were traded.
How to Buy Rockwell Automation Stock
Wondering how to invest in Rockwell Automation stock? Here's how.
- Figure out where to buy Rockwell Automation stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you figure out where to buy Rockwell Automation stock.
- Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Fund your investment account: Select your method of payment and add your information.
- Evaluate Rockwell Automation stock: The Rockwell Automation ticker symbol is ROK. Is Rockwell Automation stock a good investment? Should you buy shares of ROK? How do ROK's underlying business fundamentals look? Do top analysts think Rockwell Automation is a good buy? Why has ROK's stock price moved recently? (Hint: Our stock research website can help you figure out if ROK is a good stock to buy).
- Execute your ROK purchase: Decide if you will purchase ROK shares at the current market price or use a limit order to purchase ROK stock at a given price.
- Keep an eye on your ROK investment: Create a watchlist to monitor your position in Rockwell Automation shares.
Step 1: Figure out where to buy Rockwell Automation stock
You will need an online brokerage account to access the NYSE market and buy ROK stock.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've selected your brokerage, you need to fill out some personal information so you are able to buy ROK today.
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- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
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Step 3: Fund your investment account
Now that you have filled out your info on the best investment app, your next step is to transfer the money for your investment:
Watch this video walkthrough for more details depositing funds into your new brokerage account.
Step 4: Evaluate Rockwell Automation stock
Once you have identified the best place to buy Rockwell Automation stock, it's critical to research their stock before you invest, so you actually wrap your head around the risk and upside.
Rockwell Automation shares at a glance
Rockwell Automation Fundamentals
WallStreetZen was built to help average investors perform better fundamental analysis quickly.
You can see all of the due diligence checks on ROK's stock page.
Is ROK stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge ROK's true value.
Using relative valuations measures:
- ROK may be overvalued based on its P/E ratio of 41.6x, relative to Specialty Industrial Machinery industry P/E ratio of 17.81x
- ROK could be overvalued based on its P/B ratio of 11.55x, relative to Specialty Industrial Machinery industry P/B ratio of 6.18x
- ROK could be overvalued based on its PEG ratio of 2.84x
You can access additional valuation analysis on ROK's stock here.
ROK Financial Health Summary
Passed Health Checks:
- ROK profit margin has gone up from 11.6% to 12% in the past year.
- Total ROK debt is lower than 5 years ago, relative to shareholder equity.
- ROK earnings of $1.30B is not enough to cover its interest payments.
- There are more short-term assets than long-term liabilities on the ROK balance sheet.
- ROK's operating cash flow of $1.52B allows it to safely service it's debt of $3.78B.
- There are more short-term assets than short-term liabilities on the ROK balance sheet.
Failed Health Checks:
- ROK has a relatively high debt to equity ratio of 2.19.
Is Rockwell Automation stock a Buy, Hold, or Sell, according to analysts?
Out of 10 Equities analysts who give recommendations on ROK, the consensus analyst rating on ROK is a Strong Buy
It's important to keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Latest ROK Analyst Forecasts
Andrew Obin, a top 9% analyst from Bank of America upgrades ROK to a strong buy rating and raises their ROK price target from $360.00 to $410.00, on Jul 16, 2025.
Bank of America's Andrew Obin upgraded their rating on Rockwell Automation (NYSE: ROK) from Hold to Strong Buy on 2025/07/16. The analyst also raised their price target by 13.9% from $360 to $410.
According to Obin, Rockwell Automation is starting to see the results of its recovery strategy.
Although major projects are being postponed because of trade deal uncertainties, the analyst said they anticipate trade deals to be concluded before the year ends, which will accelerate organic growth in 2026 and 2027.
Steve Barger, a top 6% analyst from KeyBanc maintains ROK with a strong buy rating and raises their ROK price target from $360.00 to $370.00, on Jul 15, 2025.
Andy Kaplowitz, a top 1% analyst from Citigroup maintains ROK with a strong buy rating and raises their ROK price target from $371.00 to $392.00, on Jul 14, 2025.
An analyst from CICC initiates coverage on ROK with a buy rating and announces their ROK price target of $381.00, on Jul 7, 2025.
Stephen Tusa, a top 13% analyst from JP Morgan maintains ROK with a hold rating and raises their ROK price target from $271.00 to $299.00, on May 16, 2025.
You can dig deeper into what analysts are projecting on the Rockwell Automation stock forecast page.
Metrics for Advanced ROK Traders
ROK Performance Numbers
Last year, ROK earnings were $970.10M. During the past 5 year, ROK's earnings have grown by 5.09% per year. This was slower than the Specialty Industrial Machinery industry average of 8.94%.
Last year, ROK revenue was $8.06B. In the last 5 year, ROK's revenue has grown by 4.43% per year. This was slower than the Specialty Industrial Machinery industry average of 7.87%.
Dive into ROK's earnings and revenue performance here.
Who is buying/selling ROK?
In the past 12 months, executives and large shareholders at ROK have sold more shares than they have bought.
James P. Keane, Director of ROK, was the latest ROK insider to sell. They sold $995,159.75 worth of ROK shares on Aug 26, 2025.
Dig into more about who owns ROK stock here.
Can I get consistent income from ROK stock?
Rockwell Automation pays a dividend of 1.1%, compared to the Specialty Industrial Machinery industry's average dividend yield of 1.09%. If you owned $1,000 of ROK stock, you would have received $11.05 last year.
Rockwell Automation dividend payments have consistently grown over the past decade and have remained stable.
Get more analysis about Rockwell Automation dividend yield and history here.
What do other traders have to say about ROK?
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Step 5: Execute your ROK purchase
You have two primary options:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific price limit, use a limit order.
Click the Open Trade button and your broker will execute your order.
If you require more info about investing in stocks on eToro, click the how to video below:
Step 6: Keep an eye on your ROK investment
Now that you own some shares in ROK, you'll want to stay up-to-date on your investment.
Create a watchlist to get notified of the latest news about your ROK stock.
ROK Feed
How to Buy Stock in Rockwell Automation
To summarize, here are the 6 steps for buying Rockwell Automation stock:
- Figure out where to buy Rockwell Automation stock
- Create your brokerage account
- Fund your investment account
- Evaluate Rockwell Automation stock
- Execute your ROK purchase
- Keep an eye on your ROK investment
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Get Started with eToro TodayIf you want to get the latest scoop on your new investment in Rockwell Automation, create your watchlist below.
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