How to Buy Roblox Stock
Roblox Corp
Roblox is a electronic gaming & multimedium company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker RBLX on the NYSE exchange.
Roblox stock last closed at $118.28, down 1.39% from the previous day, and has increased 189.48% in one year. It has overperformed other stocks in the Electronic Gaming & Multimedia industry by 1.78 percentage points. Roblox stock is currently +215.41% from its 52-week low of $37.50, and -21.46% from its 52-week high of $150.59.
As of Aug 19, 2025, there are 693.25M shares of RBLX outstanding. The market capitalization of RBLX is $82.00B. In the last 24 hours, 7.51M RBLX shares were traded.
How to Buy Roblox Stock
Not sure how to invest in Roblox stock? Here's how.
- Figure out where to buy Roblox stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you decide where to buy Roblox stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Pick your method of payment and add your information.
- Evaluate Roblox stock: The Roblox ticker symbol is RBLX. Is Roblox stock a good investment? Should you buy shares of RBLX? How do RBLX's underlying business fundamentals look? Do top analysts think Roblox is a good buy? Why has RBLX's stock price moved recently? (Hint: Our stock market research tools can help you understand if RBLX is a good stock to buy).
- Place your RBLX buy order: Decide if you will purchase RBLX shares at the current market price or use a limit order to buy RBLX stock at a specific price.
- Get notifications regarding your RBLX investment: Create a watchlist to monitor your new investment in Roblox shares.
Step 1: Figure out where to buy Roblox stock
You will need an online brokerage account to access the NYSE market and buy RBLX stock.
Our preferred brokerage: eToro
Based on our analysis, eToro is the best place to buy stocks. eToro gives you:
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- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal info so you are able to invest in RBLX today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new trading account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on a good stock buying app, you need to deposit funds:
Check out the tutorial below for more details transferring funds into your new brokerage account.
Step 4: Evaluate Roblox stock
After you have decided on the best place to buy Roblox stock, it's important to evaluate their stock before you invest, so you truly understand the risk as well as the opportunity.
Roblox shares quick numbers
RBLX Due Diligence Score
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on RBLX's stock page.
Is RBLX stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge RBLX's fair value.
Using relative valuations metrics:
- RBLX could be overvalued based on its P/B ratio of 232.14x, relative to Electronic Gaming & Multimedia industry P/B ratio of 7.39x
You can access additional valuation research on RBLX's stock here.
RBLX Financial Health Overview
Positive Financial Indicators:
- RBLX's operating cash flow of $1.08B allows it to safely service it's debt of $1.63B.
- RBLX profit margin has gone up from -34.1% to -23.7% in the past year.
- There are more short-term assets than long-term liabilities on the RBLX balance sheet.
Negative Financial Indicators:
- There are more short-term liabilities than short-term assets on the RBLX balance sheet.
- RBLX has a relatively high debt to equity ratio of 21.26.
- RBLX earnings of -$906.23M is not sufficient to cover its interest payments.
Do analysts think it's a good time to buy Roblox stock
Out of 19 sell side analysts who research RBLX, the consensus analyst rating on RBLX is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent RBLX Analyst Forecasts
Alicia Reese, a top 13% analyst from Wedbush maintains RBLX with a buy rating and raises their RBLX price target from $142.00 to $165.00, on Aug 1, 2025.
Bernie McTernan, a top 2% analyst from Needham maintains RBLX with a buy rating and raises their RBLX price target from $79.00 to $159.00, on Aug 1, 2025.
Jason Tilchen, a top 16% analyst from Canaccord Genuity maintains RBLX with a strong buy rating and raises their RBLX price target from $125.00 to $160.00, on Jul 31, 2025.
Canaccord Genuity's Jason Tilchen raised their price target on Roblox (NYSE: RBLX) by 28% from $125 to $160 on 2025/07/31. The analyst maintained their Strong Buy rating on the stock.
Roblox reported its Q2 2025 earnings.
Tilchen said the "very impressive" quarter was highlighted by daily average users, bookings, and profitability all well ahead of already heightened expectations.
Management provided very strong Q3 guidance and raised its FY 25 guidance, the analyst continued, although management noted that while momentum has continued into 2025/07, it took a conservative approach to its 2H 2025 guide because the company is lapping several viral hits from Q3 2024 and Q4 carries heightened uncertainty given the timing of bookings.
Earnings Report
For Q2 2025, Roblox reported:
- Loss per share of $0.41, which beat the Zacks Consensus Estimate of $(0.46) but missed Q2 2024's $(0.32).
- Revenue of $1.44B, which beat the Zacks Consensus Estimate by 11.56% and Q4 2024's $955.18M.
Management guided:
For Q3 2025:
- Revenue of $1.11B to $1.16B.
For FY 2025:
- Revenue of $4.39B to $4.49B.
CEO David Baszucki commented: “Our Q2 2025 results demonstrate broad-based strength across the Roblox platform, fueled by the emergence of several viral experiences.
"Our year-on-year growth this quarter is a reflection of our strategic investments in infrastructure and performance, discovery, and the virtual economy, which continue to create fertile conditions for creators to thrive as part of a healthy, interconnected ecosystem.
"We are encouraged by the momentum across Roblox as we look to capture 10% of the global gaming content market flowing through our platform."
Thomas Champion, a top 6% analyst from Piper Sandler maintains RBLX with a strong buy rating and raises their RBLX price target from $105.00 to $138.00, on Jul 24, 2025.
Jason Bazinet, a top 4% analyst from Citigroup maintains RBLX with a strong buy rating and raises their RBLX price target from $123.00 to $152.00, on Jul 23, 2025.
You can dive deeper into what analysts are projecting on the Roblox stock forecast page.
Metrics for Advanced RBLX Traders
RBLX Performance Numbers
Last year, RBLX revenue was $4.02B. Over the last 4 year, RBLX's revenue has increased by 30.13% per year. This was faster than the Electronic Gaming & Multimedia industry average of 20.78%.
Dig into RBLX's earnings and revenue performance here.
What are RBLX executives and large shareholders up to?
Over the last 12 months, executives and large shareholders at RBLX have sold more shares than they have bought.
Matthew D. Kaufman, Chief Safety Officer of RBLX, was the latest RBLX insider to sell. They sold $802,020.00 worth of RBLX shares on Aug 7, 2025.
Dig into more about who owns RBLX stock here.
Does RBLX provide a stable income stream?
No, Roblox doesn't provide an income stream by paying out dividends.
RBLX Social Trading Data
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your RBLX buy order
You have two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular price, place a limit order.
Press the Open button and your broker will execute your order.
If you require additional help with buying stocks on eToro, click the how to video below:
Step 6: Get notifications regarding your RBLX investment
Now that you own some RBLX stock, you'll want to keep up with your investment.
Put RBLX on a watchlist to track your RBLX stock.
RBLX Feed
How to Buy Stock in Roblox
To summarize, here are the 6 steps to buy Roblox stock:
- Figure out where to buy Roblox stock
- Create a brokerage account
- Put funds into your brokerage account
- Evaluate Roblox stock
- Place your RBLX buy order
- Get notifications regarding your RBLX investment
If you require a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Roblox, add RBLX to your watchlist by clicking the button below.
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