How to Buy Roblox Stock
Roblox Corp
Roblox is a electronic gaming & multimedium company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker RBLX on the NYSE exchange.
Roblox stock last closed at $132.92, down 1.17% from the previous day, and has increased 233.47% in one year. It has overperformed other stocks in the Electronic Gaming & Multimedia industry by 2.02 percentage points. Roblox stock is currently +236.85% from its 52-week low of $39.46, and -11.73% from its 52-week high of $150.59.
As of Oct 17, 2025, there are 693.25M shares of RBLX outstanding. The market capitalization of RBLX is $92.15B. In the last 24 hours, 3.4M RBLX shares were traded.
How to Buy Roblox Stock
Not sure how to invest in Roblox stock? Here's how.
- Figure out where to buy Roblox stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you decide where to buy Roblox stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Pick your method of payment and add your information.
- Evaluate Roblox stock: The Roblox ticker symbol is RBLX. Is Roblox stock a good investment? Should you buy shares of RBLX? How do RBLX's underlying business fundamentals look? Do top analysts think Roblox is a good buy? Why has RBLX's stock price moved recently? (Hint: Our stock market research tools can help you understand if RBLX is a good stock to buy).
- Place your RBLX buy order: Decide if you will purchase RBLX shares at the current market price or use a limit order to buy RBLX stock at a specific price.
- Get notifications regarding your RBLX investment: Create a watchlist to monitor your new investment in Roblox shares.
Step 1: Figure out where to buy Roblox stock
You will need an online brokerage account to access the NYSE market and buy RBLX stock.
Our preferred brokerage: eToro
Based on our analysis, eToro is the best place to buy stocks. eToro gives you:
- You can invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still invest in the stock.
- Access to world markets: From Tech to Financial Services, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading stock exchanges.
- Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal info so you are able to invest in RBLX today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new trading account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on a good stock buying app, you need to deposit funds:
Check out the tutorial below for more details transferring funds into your new brokerage account.
Step 4: Evaluate Roblox stock
After you have decided on the best place to buy Roblox stock, it's important to evaluate their stock before you invest, so you truly understand the risk as well as the opportunity.
Roblox shares quick numbers
RBLX Due Diligence Score
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on RBLX's stock page.
Is RBLX stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge RBLX's fair value.
Using relative valuations metrics:
- RBLX could be overvalued based on its P/B ratio of 260.87x, relative to Electronic Gaming & Multimedia industry P/B ratio of 8.44x
You can access additional valuation research on RBLX's stock here.
RBLX Financial Health Overview
Positive Financial Indicators:
- RBLX's operating cash flow of $1.08B allows it to safely service it's debt of $1.63B.
- RBLX profit margin has gone up from -34.1% to -23.7% in the past year.
- There are more short-term assets than long-term liabilities on the RBLX balance sheet.
Negative Financial Indicators:
- There are more short-term liabilities than short-term assets on the RBLX balance sheet.
- RBLX has a relatively high debt to equity ratio of 21.26.
- RBLX earnings of -$906.23M is not sufficient to cover its interest payments.
Do analysts think it's a good time to buy Roblox stock
Out of 20 sell side analysts who research RBLX, the consensus analyst rating on RBLX is a Strong Buy
Please note that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent RBLX Analyst Forecasts
Brian Pitz, a top 9% analyst from BMO Capital maintains RBLX with a buy rating and raises their RBLX price target from $150.00 to $160.00, on Oct 2, 2025.
Thomas Champion, a top 7% analyst from Piper Sandler maintains RBLX with a strong buy rating and raises their RBLX price target from $175.00 to $180.00, on Sep 24, 2025.
Piper Sandler's Thomas Champion raised their price target on Roblox (NYSE: RBLX) by 2.9% from $175 to $180 on 2025/09/24. The analyst maintained their Strong Buy rating on the stock.
Champion backgrounded their price target hike with "on a visits per day basis, viral hit 'Grow a Garden' has now been surpassed by 'Steal a Brainrot' as the number one experience of all time."
Top 10 visitor data in 2025/08 accelerated again to up 260% Y/Y, the analyst detailed.
Overall, Champion opined, Roblox is getting better at surfacing and promoting content, which inspires more confidence in the long-term platform opportunity.
Cory Carpenter, a top 25% analyst from JP Morgan maintains RBLX with a strong buy rating and raises their RBLX price target from $150.00 to $160.00, on Sep 22, 2025.
Alicia Reese, a top 12% analyst from Wedbush reiterates RBLX with a buy rating and maintains their RBLX price target from $165.00 to $165.00, on Sep 8, 2025.
Omar Dessouky, a top 11% analyst from Bank of America maintains RBLX with a strong buy rating and raises their RBLX price target from $159.00 to $171.00, on Sep 8, 2025.
You can dive deeper into what analysts are projecting on the Roblox stock forecast page.
Metrics for Advanced RBLX Traders
RBLX Performance Numbers
Last year, RBLX revenue was $4.02B. Over the last 4 year, RBLX's revenue has increased by 30.13% per year. This was faster than the Electronic Gaming & Multimedia industry average of 19.34%.
Dig into RBLX's earnings and revenue performance here.
What are RBLX executives and large shareholders up to?
Over the last 12 months, executives and large shareholders at RBLX have sold more shares than they have bought.
Matthew D. Kaufman, Chief Safety Officer of RBLX, was the latest RBLX insider to sell. They sold $810,120.00 worth of RBLX shares on Oct 2, 2025.
Dig into more about who owns RBLX stock here.
Does RBLX provide a stable income stream?
No, Roblox doesn't provide an income stream by paying out dividends.
RBLX Social Trading Data
One of the major reasons eToro is our favorite brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your RBLX buy order
You have two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best possible price.
Market orders are generally the best for newer investors. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be certain you're buying or selling at a particular price, place a limit order.
Press the Open button and your broker will execute your order.
If you require additional help with buying stocks on eToro, click the how to video below:
Step 6: Get notifications regarding your RBLX investment
Now that you own some RBLX stock, you'll want to keep up with your investment.
Put RBLX on a watchlist to track your RBLX stock.
RBLX Feed
How to Buy Stock in Roblox
To summarize, here are the 6 steps to buy Roblox stock:
- Figure out where to buy Roblox stock
- Create a brokerage account
- Put funds into your brokerage account
- Evaluate Roblox stock
- Place your RBLX buy order
- Get notifications regarding your RBLX investment
If you require a brokerage, eToro is our favorite venue.
Get Started with eToro TodayIf you want to get the latest news on your new investment in Roblox, add RBLX to your watchlist by clicking the button below.
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