How to Buy Roblox Stock
Roblox Corp
Roblox is a electronic gaming & multimedium company located in California, United States, which is part of the Communication Services sector, and is traded under the ticker RBLX on the NYSE exchange.
Roblox stock last closed at $57.50, up 0.52% from the previous day, and has increased 9.46% in one year. It has overperformed other stocks in the Electronic Gaming & Multimedia industry by 0.15 percentage points. Roblox stock is currently +13.1% from its 52-week low of $50.84, and -61.82% from its 52-week high of $150.59.
As of Apr 7, 2026, there are 708.71M shares of RBLX outstanding. The market capitalization of RBLX is $40.75B. In the last 24 hours, 3.74M RBLX shares were traded.
How to Buy Roblox Stock
Not sure how to invest in Roblox stock? Here's how.
- Figure out where to buy Roblox stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you decide where to buy Roblox stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Pick your method of payment and add your information.
- Evaluate Roblox stock: The Roblox ticker symbol is RBLX. Is Roblox stock a good investment? Should you buy shares of RBLX? How do RBLX's underlying business fundamentals look? Do top analysts think Roblox is a good buy? Why has RBLX's stock price moved recently? (Hint: Our stock market research tools can help you understand if RBLX is a good stock to buy).
- Place your RBLX buy order: Decide if you will purchase RBLX shares at the current market price or use a limit order to buy RBLX stock at a specific price.
- Get notifications regarding your RBLX investment: Create a watchlist to monitor your new investment in Roblox shares.
Step 1: Figure out where to buy Roblox stock
You will need an online brokerage account to access the NYSE market and buy RBLX stock.
Our preferred brokerage: eToro
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Get $10 towards your share purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Create a brokerage account
Now that you've chosen your brokerage, you'll need to fill out some personal info so you are able to invest in RBLX today.
How to Create a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to open a new trading account.
- Submit your data by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you've opened your account on a good stock buying app, you need to deposit funds:
Check out the tutorial below for more details transferring funds into your new brokerage account.
Step 4: Evaluate Roblox stock
After you have decided on the best place to buy Roblox stock, it's important to evaluate their stock before you invest, so you truly understand the risk as well as the opportunity.
Roblox shares quick numbers
RBLX Due Diligence Score
WallStreetZen was designed to help everyday investors perform more in-depth fundamental analysis.
You can see all of the due diligence checks on RBLX's stock page.
Is RBLX stock properly valued?
You can use many financial metrics, analyses, models, and charts to gauge RBLX's fair value.
Using relative valuations metrics:
- RBLX could be overvalued based on its P/B ratio of 103.3x, relative to Electronic Gaming & Multimedia industry P/B ratio of 5.47x
You can access additional valuation research on RBLX's stock here.
RBLX Financial Health Overview
Positive Financial Indicators:
- RBLX's operating cash flow of $1.80B allows it to safely service it's debt of $1.64B.
- There are more short-term assets than long-term liabilities on the RBLX balance sheet.
- RBLX profit margin has gone up from -26% to -21.8% in the past year.
- Total RBLX debt is lower than 5 years ago, relative to shareholder equity.
Negative Financial Indicators:
- RBLX has a relatively high debt to equity ratio of 23.28.
- There are more short-term liabilities than short-term assets on the RBLX balance sheet.
- RBLX earnings of -$1.02B is not sufficient to cover its interest payments.
Do analysts think it's a good time to buy RBLX stock
Out of 20 sell side analysts who monitor RBLX, the consensus analyst rating on RBLX is a Buy
Please keep in mind that analyst forecasts are not stock recommendations, nor are they financial advice.
Latest RBLX Analyst Recommendations
Ross Sandler, a top 10% analyst from Barclays maintains RBLX with a hold rating and lowers their RBLX price target from $130.00 to $115.00, on Feb 9, 2026.
Eric Handler, a top 7% analyst from Roth Capital upgrades RBLX to a strong buy rating and raises their RBLX price target from $78.00 to $84.00, on Feb 9, 2026.
Roth Capital's Eric Handler upgraded their rating on Roblox (NYSE: RBLX) from Hold to Strong Buy on 2026/02/09. The analyst also raised their price target by 7.7% from $78 to $84.
Roblox reported its Q4 and FY 2025 earnings.
Handler took a positive stance on the stock, citing management's better-than-expected 2026 bookings guidance and its annual bookings growth guidance of 20%+ over the next several years.
According to the analyst, Roblox is seeing a "strong, sustainable virtuous circle" as a result of the rising quality of its games and the enhancements made to its development tools.
Handler said the stock is now priced at a reasonable level.
Earnings Report
Roblox reported:
For Q4 2025:
- Loss per share of $0.45, which beat the Zacks Consensus Estimate of $(0.49) but missed, by 36.4%, Q4 2024’s $(0.33).
- Revenue of $1.4B, up 43% Y/Y.
For FY 2025:
- Loss per share of $1.54, compared to FY 2024’s loss of $1.44.
- Revenue of $4.89B, up 35.8% Y/Y.
Management guided:
For Q1 2026:
- Revenue of $1.37B to $1.42B.
For FY 2026:
- Revenue of $6.019B to $6.29B.
Founder & CEO David Baszucki commented: "Roblox's success is rooted in the boundless creativity of our creator community.
“In 2025, their dedication resulted in massive growth in our platform and enabled our top 1,000 creators to earn an average of $1.M.
“Looking ahead, we are confident in our vision to connect 1B users and capture 10% of the global gaming market.
“We will achieve this through continuous innovation: delivering high-fidelity content for all audiences, leveraging AI to accelerate content velocity, and prioritizing our commitment to online safety.
“As we build, we accelerate our flywheel, ensuring sustained long-term growth and value creation."
Aaron Lee, a top 26% analyst from Macquarie maintains RBLX with a buy rating and lowers their RBLX price target from $164.00 to $140.00, on Feb 6, 2026.
Cory Carpenter, a bottom 6% analyst from JP Morgan maintains RBLX with a hold rating and lowers their RBLX price target from $100.00 to $75.00, on Feb 6, 2026.
Martin Yang, a top 4% analyst from Oppenheimer maintains RBLX with a buy rating and lowers their RBLX price target from $150.00 to $130.00, on Feb 6, 2026.
You can dig deeper into what analysts are forecasting on the Roblox stock forecast page.
RBLX Momentum
RBLX Earnings
Last year, RBLX revenue was $4.89B. During the past five year, RBLX's revenue has grown by 39.56% per year. This was faster than the Electronic Gaming & Multimedia industry average of 15.14%.
Dive into RBLX's earnings and revenue performance here.
Latest Insiders Trades at RBLX
Over the past year, executives and large shareholders at RBLX have sold more shares than they have bought.
Gregory Baszucki, Director of RBLX, was the latest RBLX insider to sell. They sold $284,066.95 worth of RBLX shares on Apr 1, 2026.
Research more about who owns RBLX stock here.
Can I rely on RBLX as an income stream?
No, Roblox doesn't provide an income stream by paying out dividends.
Get opinions from other traders
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other investors have to say.
Step 5: Place your RBLX buy order
You have two primary order types:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at an exact dollar amount limit, place a limit order.
Press the Open Trade button and your broker will execute the order.
If you want additional help buying stocks on eToro, click the helpful video below:
Step 6: Get notifications regarding your RBLX investment
Now that you own some RBLX stock, you'll want to keep up with your new shares.
Make a watchlist to get notified of important updates regarding your RBLX stock.
RBLX Feed
How to Buy Stock in Roblox
To summarize, here are the 6 steps to buy stock in Roblox:
- Figure out where to buy Roblox stock
- Create a brokerage account
- Put funds into your brokerage account
- Evaluate Roblox stock
- Place your RBLX buy order
- Get notifications regarding your RBLX investment
If you need a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to track your investment in Roblox, add RBLX to your watchlist by clicking the button below.
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