How to Buy Regions Financial Stock
Regions Financial Corp
Regions Financial is a bank company located in Alabama, United States, which is part of the Financial Services sector, and is traded under the ticker RF on the NYSE exchange.
Regions Financial stock last closed at $25.60, down 1.73% from the previous day, and has increased 21.15% in one year. It has overperformed other stocks in the Banks - Regional industry by 0.11 percentage points. Regions Financial stock is currently +44.31% from its 52-week low of $17.74, and -8.44% from its 52-week high of $27.96.
There are currently 892.31M RF shares outstanding. The market cap of RF is $22.84B. In the last 24 hours, 16.25M RF shares were traded.
How to Buy Regions Financial Stock
Wondering how to invest in Regions Financial stock? Here's how.
- Choose where to buy Regions Financial stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Regions Financial stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Put funds into your brokerage account: Select your payment method and add your info.
- Analyze Regions Financial stock: The Regions Financial ticker symbol is RF. Is Regions Financial stock a good investment? Should you buy shares of RF? How do RF's underlying business fundamentals look? Do top analysts think Regions Financial is a good buy? Why has RF's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if RF is a good stock to buy).
- Make your RF trade: Decide if you will purchase RF shares at the current market price or use a limit order to buy RF stock at a particular price.
- Get notifications regarding your investment in RF: Create a watchlist to important notifications about your investment in Regions Financial stock.
Step 1: Choose where to buy Regions Financial stock
You need a brokerage account to access the NYSE market and buy RF stock.
Our recommended brokerage: eToro
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Open eToro AccountStep 2: Create a brokerage account
Now that you've picked the best brokerage, you'll need to fill out some personal information so you can invest in RF stock today.
How to Start a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal info to open your new brokerage account.
- Submit your information by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your brokerage account
Now that you have opened your account on the best stock app, you need to deposit funds:
Watch the tutorial below for more details transferring money into your investment account.
Step 4: Analyze Regions Financial stock
Once you have selected the best place to buy Regions Financial stock, it's crucial to analyze their stock before you invest, so you actually understand the risk as well as the opportunity.
Regions Financial Numbers
Regions Financial Due Diligence Score
WallStreetZen was built to help everyday investors perform better fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on RF's stock page.
Is RF stock overvalued?
You can use a variety of different financial metrics, analyses, models, and charts to gauge RF's fair value.
Using relative valuations ratios:
- RF could be undervalued based on its P/E ratio of 11.91x, relative to Banks - Regional industry P/E ratio of 12.12x
- RF may be overvalued based on its P/B ratio of 1.22x, relative to Banks - Regional industry P/B ratio of 1.21x
- RF could be overvalued based on its PEG ratio of 1.5x
You can access additional valuation research on RF's stock here.
A quick look at RF Financials
Passed Health Checks:
- RF's operating cash flow of $2.68B allows it to safely service it's debt of $5.28B.
- RF earnings of $2.47B is not enough to cover its interest payments.
- RF profit margin has gone up from 25.1% to 28.7% in the past year.
Failed Health Checks:
- RF has a relatively high debt to equity ratio of 7.53.
- Total RF debt is higher than 5 years ago, relative to shareholder equity.
Do Wall Street analysts think it's a good time to buy Regions Financial stock
Out of 11 sell side analysts who monitor RF, the consensus analyst rating on Regions Financial is a Buy
It's important to keep in mind that analyst forecasts are not recommendations, nor are they investment advice.
Most Recent RF Analyst Upgrades/Downgrades
Terry McEvoy, a top 18% analyst from Stephens & Co. maintains RF with a strong buy rating and raises their RF price target from $24.00 to $29.00, on Jul 21, 2025.
David Chiaverini, a top 16% analyst from Jefferies initiates coverage on RF with a hold rating and announces their RF price target of $24.00, on May 21, 2025.
Brian Foran, a top 23% analyst from Truist Securities maintains RF with a hold rating and lowers their RF price target from $24.00 to $21.00, on Apr 22, 2025.
Ryan Nash, a top 20% analyst from Goldman Sachs maintains RF with a strong buy rating and lowers their RF price target from $28.00 to $25.00, on Apr 22, 2025.
Vivek Juneja, a top 35% analyst from JP Morgan maintains RF with a hold rating and lowers their RF price target from $26.00 to $23.00, on Apr 3, 2025.
You can dive deeper into what analysts are forecasting on the Regions Financial stock forecast page.
RF Technicals
RF Performance Metrics
Last year, RF earnings were $1.95B. Over the past five year, RF's earnings have grown by 26.26% per year. This was slower than the Banks - Regional industry average of 32.19%.
Last year, RF revenue was $6.81B. Over the past five year, RF's revenue has grown by 8.77% per year. This was slower than the Banks - Regional industry average of 11.74%.
Dive into RF's earnings and revenue performance here.
Are RF insiders buying or selling the stock?
Over the last year, executives and large shareholders at RF have sold more shares than they have bought.
Roger W. Jenkins, Director of RF, was the latest RF insider to buy. They bought $101,904.00 worth of RF stock on Aug 13, 2025.
Learn more about who owns RF shares here.
Can I rely on RF as an income stream?
Regions Financial pays a dividend of 3.91%, compared to the Banks - Regional industry's average dividend yield of 2.79%. If you owned $1,000 of RF stock, you would have been paid $39.06 last year.
Regions Financial dividend payments have consistently grown over the past decade and have remained stable.
Find more info about Regions Financial dividend yield and history here.
Get analysis from other investors
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Make your RF trade
There are two main options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the easiest way to buy. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to be sure you're buying or selling at a given price, place a limit order.
Click the Open button and eToro will place the order.
If you require more assistance investing in stocks on eToro, click the how to video below:
Step 6: Get notifications regarding your investment in RF
Now that you own some shares in RF, you'll want to stay up-to-date on your new investment.
Create a watchlist to keep tabs on your RF stock.
RF Feed
How to Buy Stock in Regions Financial
To summarize, here are the 6 steps you need to take to buy Regions Financial stock right now:
- Choose where to buy Regions Financial stock
- Create a brokerage account
- Put funds into your brokerage account
- Analyze Regions Financial stock
- Make your RF trade
- Get notifications regarding your investment in RF
If you require a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you want to get the latest news on your investment in Regions Financial, create a watchlist on WallStreetZen today.
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