How to Buy Reformation Stock
Reformation Inc
Reformation is a apparel company located in California, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker REF on the NYSE exchange.
Reformation stock last closed at $14.63, down 4.44% from the previous day, and has decreased N/A in one year. It has underperformed other stocks in the Apparel Retail industry by N/A percentage points. Reformation stock is currently +14.03% from its 52-week low of $12.83, and -15.24% from its 52-week high of $17.26.
As of Sep 18, 2026, there are 59.08M shares of REF outstanding. The market cap of REF is $864.33M. In the past 24 hours, 3.35M REF shares were traded.
How to Buy Reformation Stock
Not sure how to invest in Reformation stock? Here's how.
- Decide where to buy Reformation stock: You need to pick an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you determine where to buy Reformation stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
- Put funds into your investment account: Choose your method of payment and add your info.
- Research Reformation stock: The Reformation ticker symbol is REF. Is Reformation stock a good investment? Should you buy shares of REF? How do REF's underlying business fundamentals look? Do top analysts think Reformation is a good buy? Why has REF's stock price moved recently? (Hint: Our stock market research tools can help you evaluate if REF is a good stock to buy).
- Execute your REF buy order: Decide if you will purchase REF shares at the current market price or use a limit order to purchase REF stock at a particular price.
- Get key alerts regarding your investment in REF: Create a watchlist to key updates about your investment in Reformation shares.
Step 1: Decide where to buy Reformation stock
You will need an online brokerage account to access the NYSE market and buy REF shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've chosen your brokerage, it's time to fill out some personal details so you are able to buy REF today.
How to Set Up a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal data to start a new trading account.
- Send your information by pressing the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've filled out your info on the best stock app for beginners, your next step is to transfer the money for your investment:
Watch this video walkthrough if you need help transferring funds into your new investment account.
Step 4: Research Reformation stock
After you have figured out the best place to buy Reformation stock, it's very important to analyze their stock prior to buying, so you can wrap your head around the risk as well as the upside.
Reformation stock at a glance
REF Due Diligence Score
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can see all of the due diligence checks on REF's stock page.
Is REF stock properly valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge REF's true value.
Using relative valuations measures:
- REF may be undervalued based on its P/B ratio of 2.29x, relative to Apparel Retail industry P/B ratio of 6.65x
You can access additional valuation research on REF's stock here.
REF Financial Health
Passed Financial Due Diligence Checks:
- There are more short-term assets than short-term liabilities on the REF balance sheet.
Failed Financial Due Diligence Checks:
- REF has a relatively high debt to equity ratio of 1.67.
- There are more long-term liabilities than short-term assets on the REF balance sheet.
Is REF stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 9 sell side analysts who give recommendations on REF, the consensus analyst rating on REF is a Buy
It's important to note that analyst forecasts are not recommendations, nor are they financial advice.
Most Recent REF Analyst Forecasts
Matthew Boss, a top 11% analyst from JP Morgan initiates coverage on REF with a strong buy rating and announces their REF price target of $21.00, on Aug 24, 2026.
Janine Stichter, a top 30% analyst from BTIG initiates coverage on REF with a strong buy rating and announces their REF price target of $20.00, on Aug 24, 2026.
Alex Straton, a bottom 6% analyst from Morgan Stanley initiates coverage on REF with a hold rating and announces their REF price target of $16.00, on Aug 24, 2026.
Mark Altschwager, a top 14% analyst from Baird initiates coverage on REF with a buy rating and announces their REF price target of $19.00, on Aug 24, 2026.
You can dive deeper into what analysts are projecting on the Reformation stock forecast page.
REF Momentum
Who is buying/selling REF?
In the past 12 months, executives and large shareholders at REF have sold more shares than they have bought.
Yael Aflalo, Director of REF, was the latest REF insider to sell. They sold $841,157.10 worth of REF stock on Sep 1, 2026.
Learn more about who owns REF shares here.
Does REF stock generate passive income?
No, Reformation doesn't provide an income stream by paying out dividends.
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Step 5: Execute your REF buy order
There are two main types of orders:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly fine. - Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at a specific dollar amount, use a limit order.
Press the Open button and your broker will execute the order.
If you want more info about buying stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your investment in REF
Now that you own some REF stock, you'll want to stay up-to-date on your investment.
Start a watchlist to see the latest developments about your REF stock.
REF Feed
How to Buy Stock in Reformation
To summarize, here are the 6 steps to buy stock in Reformation:
- Decide where to buy Reformation stock
- Create your brokerage account
- Put funds into your investment account
- Research Reformation stock
- Execute your REF buy order
- Get key alerts regarding your investment in REF
If you are looking for a place to buy stocks, eToro is our recommended option.
Get Started with eToro TodayIf you would like to keep track of your investment in Reformation, add REF to your watchlist by clicking the button below.
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