How to Buy Here Group Stock

Here Group Ltd

Here Group Limited designs and sells pop toys in China. It offers collectible pop toys, such as plush toys and figures under HERE brand.

Here Group stock last closed at $1.59, down 1.24% from the previous day, and has decreased 71.76% in one year. It has underperformed other stocks in the Leisure industry by 0.85 percentage points. Here Group stock is currently +17.78% from its 52-week low of $1.35, and -72.59% from its 52-week high of $5.80.

As of Nov 13, 2026, there are 157.74M shares of HERE outstanding. The market cap of HERE is $83.52M. In the last 24 hours, 5100 HERE shares were traded.

How to Buy Here Group Stock

Wondering how to invest in Here Group stock? Here's how.

  1. Choose where to buy Here Group stock: You need to decide on an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you determine where to buy Here Group stock.
  2. Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Deposit money your investment account: Choose your payment method and add your details.
  4. Evaluate Here Group stock: The Here Group ticker symbol is HERE. Is Here Group stock a good investment? Should you buy shares of HERE? How do HERE's underlying business fundamentals look? Do top analysts think Here Group is a good buy? Why has HERE's stock price moved recently? (Hint: Our stock research tools can help you decide if HERE is a good stock to buy).
  5. Make your HERE trade: Decide if you will purchase HERE shares at the current market price or use a limit order to buy HERE stock at a given price.
  6. Get notifications regarding your HERE investment: Create a watchlist to important notifications about your investment in Here Group shares.

Step 1: Choose where to buy Here Group stock

You will need a brokerage account to access the NASDAQ market and buy HERE stock.

A brokerage account is an investment account that enables you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

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Step 2: Create your brokerage account

Now that you've selected the right brokerage, you'll need to fill out some personal details so you can invest in HERE today.

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  1. Click here to get started.
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  2. Enter your personal info to open your new trading account.
  1. Send your data by pressing the "Create Account" button.
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Step 3: Deposit money your investment account

Now that you have created your account on stock market apps, you can securely and quickly fund your account:

Check out the tutorial below if you need help depositing money into your investment account.

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Step 4: Evaluate Here Group stock

Once you have decided on the best place to buy Here Group stock, it's crucial to evaluate their stock before you invest, so you truly wrap your head around the risk and opportunity.

Here Group quick stats

HERE Price
$1.59
1w %
4.61%
1y %
-71.76%
5y %
N/A
P/E
9.3x
P/B
0.88x
P/S
0.95x
PEG
N/A
Revenue
$89.70M
Earnings
$9.38M
Fore. Rev. Growth
-14.05%
Fore. Earn. Growth
-56.81%
Market Cap
$83.52M
Next Earnings
Dec 1, 2026
Next Dividend
N/A

Here Group Overview

WallStreetZen was designed to help everyday investors perform better fundamental analysis in minutes instead of hours.

You can see all of the due diligence checks on HERE's stock page.

Is HERE stock properly valued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge HERE's intrinsic value.

Using relative valuations measures:

  • HERE may be undervalued based on its P/E ratio of 9.3x, relative to Leisure industry P/E ratio of 20.67x
  • HERE could be undervalued based on its P/B ratio of 0.88x, relative to Leisure industry P/B ratio of 4.48x

You can access additional valuation research on HERE's stock here.

HERE Financials at a glance

Pros:

  • Total HERE debt is lower than 5 years ago, relative to shareholder equity.
  • There are more short-term assets than long-term liabilities on the HERE balance sheet.
  • HERE has $91.74M in cash and short term investments. This is sufficient to cover its annual cash burn of $24.22M.
  • There are more short-term assets than short-term liabilities on the HERE balance sheet.
  • HERE has cash burn of 24219900. It has enough cash and short-term investments to cover this for at least one year.

Cons:

  • HERE profit margin has gone down from 545.3% to 10.5% in the past year.
  • HERE has a relatively high debt to equity ratio of 0.46.

Do analysts think it's a good time to buy HERE stock

Out of 1 Equities analysts who give recommendations on HERE, the consensus analyst rating on Here Group is a Hold

Please note that analyst ratings are not recommendations, nor are they investment advice.

You can dig deeper into what analysts are projecting on the Here Group stock forecast page.

HERE Technical Indicators

SMA10
1.55
SMA20
1.51
SMA50
1.65
SMA100
1.77
SMA200
2.57
MACD
-0.01
MACD Signal
-0.04
MACD Histogram
0.03
RSI
51.64
Stochastic %K
76.81
Stochastic %D
83.74
StochRSI %K
85.28
StochRSI %D
90.01

Is HERE Growing Revenue?

Last year, HERE earnings were $9.38M. Over the last 2 year, HERE's earnings have increased by -58.32% per year. This was slower than the Leisure industry average of 94.74%.

Last year, HERE revenue was $89.70M. Over the last five year, HERE's revenue has increased by -20.27% per year. This was slower than the Leisure industry average of 29.85%.

You can analyze HERE's earnings and revenue performance here.

Are HERE executives and large shareholders buying or selling the stock?

Over the past year, executives and large shareholders at HERE have not bought or sold any shares.

Get more info about who owns HERE shares here.

Can I rely on HERE as an income stream?

No, Here Group doesn't provide an income stream by paying out dividends.

Get opinions from other investors

One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Make your HERE trade

You have two primary order types:

  • Market order: A market order is an order to buy or sell a security at the best available price.
    Market orders are usually fine for most investors.
  • Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
    If you want to be sure you're buying or selling at a particular price, use a limit order.

Press the Open button and eToro will place the order.

If you need more assistance buying stocks on eToro, click the how to video below:

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Step 6: Get notifications regarding your HERE investment

Now that you own some shares in HERE, you'll want to stay up-to-date on your investment.

Make a watchlist to get notified of the latest news about your HERE stock.

HERE Feed

How to Buy Stock in Here Group

To summarize, here are the 6 steps to buy stock in Here Group:

  1. Choose where to buy Here Group stock
  2. Create your brokerage account
  3. Deposit money your investment account
  4. Evaluate Here Group stock
  5. Make your HERE trade
  6. Get notifications regarding your HERE investment

If you are looking for a brokerage account, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest scoop on your investment in Here Group, hit the button below to create your watchlist.

NASDAQ: HERE
$1.59-0.02 (-1.24%)
Updated Nov 13, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: HERE
$1.59-0.02 (-1.24%)
Updated Nov 13, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Here Group share?

As of Nov 13, 2026, it costs $1.59 to buy one share of Here Group stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $0.8, you can buy 0.5 shares of HERE.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Here Group stock?

According to 1 Wall Street analysts who monitor Here Group, their consensus recommendation is to hold Here Group stock.

What is the best way to buy Here Group stock?

One way to place an order for Here Group stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.