How to Buy Primerica Stock
Primerica Inc
Primerica is a property & casualty insurance company located in Georgia, United States, which is part of the Financial Services sector, and is traded under the ticker PRI on the NYSE exchange.
Primerica stock last closed at $269.31, down 1.25% from the previous day, and has increased 15.41% in one year. It has underperformed other stocks in the Insurance - Life industry by 0 percentage points. Primerica stock is currently +16.59% from its 52-week low of $230.98, and -12.54% from its 52-week high of $307.91.
As of Jul 9, 2025, there are 32.86M shares of PRI outstanding. The market cap of PRI is $8.85B. In the last 24 hours, 154,000 PRI shares were traded.
How to Buy Primerica Stock
Wondering how to invest in Primerica stock? Here's how.
- Decide where to buy Primerica stock: You need to pick a stock brokerage, but don't worry - we've researched dozens of online brokerages and apps to help you decide where to buy Primerica stock.
- Create your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit money your investment account: Select your method of payment and add your details.
- Analyze Primerica stock: The Primerica ticker symbol is PRI. Is Primerica stock a good investment? Should you buy shares of PRI? How do PRI's underlying business fundamentals look? Do top analysts think Primerica is a good buy? Why has PRI's stock price moved recently? (Hint: Our stock market research website can help you understand if PRI is a good stock to buy).
- Execute your PRI trade: Decide if you will purchase PRI shares at the current market price or use a limit order to purchase PRI shares at a specific price.
- Get key alerts regarding your investment in PRI: Create a watchlist to important notifications about your investment in Primerica stock.
Step 1: Decide where to buy Primerica stock
You need an online brokerage account to access the NYSE market and buy PRI shares.
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Open eToro AccountStep 2: Create your brokerage account
Now that you've picked the right brokerage, you need to fill out some personal details so you are able to buy PRI stock today.
How to Create a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to create a new brokerage account.
- Submit your info by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit money your investment account
Now that you've filled out your info on the best stock trading app, you can securely and quickly fund your account:
Check out the walkthrough below if you need help transferring money into your investment account.
Step 4: Analyze Primerica stock
After you have chosen the best place to buy Primerica stock, it's very important to evaluate their stock prior to buying, so you actually comprehend the risk and opportunity.
Primerica Numbers
PRI Overview
WallStreetZen was created to help everyday investors do more accurate fundamental analysis quickly.
You can view all of the due diligence checks on PRI's stock page.
What is the fair value of PRI stock?
You can use many financial metrics, analyses, models, and charts to gauge PRI's intrinsic value.
Using relative valuations measures:
- PRI may be overvalued based on its P/E ratio of 18.12x, relative to Insurance - Life industry P/E ratio of 15.71x
- PRI may be overvalued based on its P/B ratio of 3.92x, relative to Insurance - Life industry P/B ratio of 1.47x
- PRI may be undervalued based on its PEG ratio of 1x
You can do more valuation analysis on PRI's stock here.
PRI Financial Overview
Pros:
- PRI earnings of $695.50M is not sufficient to cover its interest payments.
- Total PRI debt is lower than 5 years ago, relative to shareholder equity.
- PRI's operating cash flow of $848.66M allows it to safely service it's debt of $647.62M.
Cons:
- PRI profit margin has gone down from 20.7% to 15.8% in the past year.
- PRI has a relatively high debt to equity ratio of 5.47.
Is Primerica stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 3 Equities analysts who give recommendations on PRI, the consensus analyst rating on Primerica is a Hold
It's important to note that analyst forecasts are not stock recommendations, nor are they financial advice.
You can dive deeper into what analysts are projecting on the Primerica stock forecast page.
PRI Technicals
How is PRI performing as a company?
Last year, PRI earnings were $501.67M. In the last five year, PRI's earnings have increased by 11.66% per year. This was faster than the Insurance - Life industry average of 1.05%.
Last year, PRI revenue was $3.17B. During the past five year, PRI's revenue has increased by 8.77% per year. This was faster than the Insurance - Life industry average of -4.3%.
Dig into PRI's earnings and revenue performance here.
Who is buying/selling PRI?
Over the past year, executives and large shareholders at PRI have bought more shares than they have sold.
Joel M. Babbit, Director of PRI, was the latest PRI insider to buy. They bought $7,573.64 worth of PRI shares on Jun 13, 2025.
Research more about who owns PRI shares here.
Does PRI stock generate passive income?
Primerica pays a dividend of 1.44%, compared to the Insurance - Life industry's average dividend yield of 2.04%. If you owned $1,000 of PRI stock, you would have been paid $14.41 last year.
Primerica dividend payments have consistently grown over the past decade and have remained stable.
Get more analysis about Primerica dividend yield and history here.
What others are saying about PRI
One of the major reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to see what other community members have to say.
Step 5: Execute your PRI trade
There are two main types of orders:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually the easiest way to buy. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to make sure you're buying or selling at a given dollar amount limit, use a limit order.
Hit the Open button and your broker will place the order.
If you require more assistance buying stocks on eToro, click the how to video below:
Step 6: Get key alerts regarding your investment in PRI
Now that you own some PRI stock, you'll want to stay up-to-date on your shares.
Put PRI on a watchlist to track the most important metrics related to your PRI stock.
PRI Feed
How to Buy Stock in Primerica
To summarize, here are the 6 steps to buy stock in Primerica:
- Decide where to buy Primerica stock
- Create your brokerage account
- Deposit money your investment account
- Analyze Primerica stock
- Execute your PRI trade
- Get key alerts regarding your investment in PRI
If you are looking for a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to get updates on your investment in Primerica, create a watchlist on WallStreetZen today.
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