How to Buy Portland General Electric Co Stock
Portland General Electric Co
Portland General Electric Co is a regulated electric utility company located in Oregon, United States, which is part of the Utilities sector, and is traded under the ticker POR on the NYSE exchange.
Portland General Electric Co stock last closed at $49.73, down 4.24% from the previous day, and has increased 19.66% in one year. It has overperformed other stocks in the Utilities - Regulated Electric industry by 0.04 percentage points. Portland General Electric Co stock is currently +25.74% from its 52-week low of $39.55, and -8.94% from its 52-week high of $54.61.
As of May 1, 2026, there are 115.73M shares of POR outstanding. The market value of POR is $5.76B. In the past 24 hours, 1.49M POR shares were traded.
How to Buy Portland General Electric Co Stock
Not sure how to invest in Portland General Electric Co stock? Here's how.
- Figure out where to buy Portland General Electric Co stock: You need to choose an online brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you decide where to buy Portland General Electric Co stock.
- Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Put funds into your investment account: Select your payment method and add your details.
- Research Portland General Electric Co stock: The Portland General Electric Co ticker symbol is POR. Is Portland General Electric Co stock a good investment? Should you buy shares of POR? How do POR's underlying business fundamentals look? Do top analysts think Portland General Electric Co is a good buy? Why has POR's stock price moved recently? (Hint: Our stock market research website can help you figure out if POR is a good stock to buy).
- Make your POR buy order: Decide if you will purchase POR shares at the current market price or use a limit order to buy POR stock at a specific price.
- Keep tabs on your POR position: Create a watchlist to monitor your investment in Portland General Electric Co shares.
Step 1: Figure out where to buy Portland General Electric Co stock
You need a brokerage account in order to access the NYSE market and buy POR shares.
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Open eToro AccountStep 2: Sign up for a brokerage account
Now that you've selected the best brokerage, it's time to fill out some personal information so you can invest in POR stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to create your new brokerage account.
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Step 3: Put funds into your investment account
Now that you've created your account on the best stock app for beginners, you can securely and quickly fund your account:
Watch the walkthrough below to see the process of transferring money into your new brokerage account.
Step 4: Research Portland General Electric Co stock
After you have identified the best place to buy Portland General Electric Co stock, it's absolutely critical to analyze their stock before you invest, so you truly comprehend the risk as well as the upside.
Overview of key POR info
Fundamentals of POR
WallStreetZen was created to help part-time investors perform more in-depth fundamental analysis in minutes instead of hours.
You can view all of the due diligence checks on POR's stock page.
What is the fair value of POR stock?
Investors use many financial metrics, analyses, models, and charts to gauge POR's fair value.
Using relative valuations metrics:
- POR could be overvalued based on its P/E ratio of 22.2x, relative to Utilities - Regulated Electric industry P/E ratio of 19.55x
- POR could be undervalued based on its P/B ratio of 1.4x, relative to Utilities - Regulated Electric industry P/B ratio of 2.15x
- POR may be overvalued based on its PEG ratio of 1.15x
You can do more valuation research on POR's stock here.
Is POR a healthy company?
Positive Financial Indicators:
- Total POR debt is lower than 5 years ago, relative to shareholder equity.
- POR's operating cash flow of $1.16B allows it to safely service it's debt of $4.95B.
- There are more short-term assets than short-term liabilities on the POR balance sheet.
Negative Financial Indicators:
- POR has a relatively high debt to equity ratio of 2.21.
- There are more long-term liabilities than short-term assets on the POR balance sheet.
- POR profit margin has gone down from 8.8% to 7.1% in the past year.
- POR earnings of $527.00M is not enough to cover its interest payments.
Is POR stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 5 Wall Street analysts who give forecasts on POR, the consensus analyst rating on POR is a Hold
It's important to keep in mind that analyst forecasts are not recommendations, nor are they financial advice.
You can dig deeper into what analysts are projecting on the Portland General Electric Co stock forecast page.
POR Technicals
POR Earnings
Last year, POR earnings were $251.00M. In the last five year, POR's earnings have grown by 3.46% per year. This was slower than the Utilities - Regulated Electric industry average of 13.36%.
Last year, POR revenue was $3.53B. In the last 5 year, POR's revenue has grown by 10.09% per year. This was faster than the Utilities - Regulated Electric industry average of 7.02%.
Dig into POR's earnings and revenue performance here.
Latest Insiders Trades at POR
In the past year, executives and large shareholders at POR have bought more shares than they have sold.
Benjamin Felton, EVP COO of POR, was the latest POR insider to sell. They sold $266,139.64 worth of POR stock on Feb 27, 2026.
Learn more about who owns POR stock here.
Does POR stock generate passive income?
Portland General Electric Co pays a dividend of 4.22%, compared to the Utilities - Regulated Electric industry's average dividend yield of 2.72%. If you owned $1,000 of POR stock, you would have been paid $42.23 in the past year.
Portland General Electric Co dividend payments have consistently grown over the past decade and have remained stable.
Dig into more data about Portland General Electric Co dividend yield and history here.
What do other investors have to say about POR?
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
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Step 5: Make your POR buy order
You have two primary options:
- Market order: A market order is an order to buy or sell a security at the best price on the market.
Market orders are mostly the best for newer investors. - Limit order: A limit order lets you buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a specific dollar amount, use a limit order.
Hit the Open Trade button and your broker will execute your order.
If you want more help with buying stocks on eToro, watch the helpful video below:
Step 6: Keep tabs on your POR position
Now that you own some POR shares, you'll want to stay up-to-date on your company.
Put POR on a watchlist to track the latest developments regarding your POR stock.
POR Feed
How to Buy Stock in Portland General Electric Co
To summarize, here are the 6 steps to buy Portland General Electric Co stock:
- Figure out where to buy Portland General Electric Co stock
- Sign up for a brokerage account
- Put funds into your investment account
- Research Portland General Electric Co stock
- Make your POR buy order
- Keep tabs on your POR position
If you are looking for a brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you want to monitor your investment in Portland General Electric Co, get started below.
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