How to Buy Playboy Stock
Playboy Inc
Playboy, Inc. operates as a media and lifestyle company. It connects consumers around the world with products, services, and experiences to help them look good, feel good, and have fun.
Playboy stock last closed at $1.68, down 2.33% from the previous day, and has increased 52.73% in one year. It has overperformed other stocks in the Leisure industry by 1.22 percentage points. Playboy stock is currently +86.67% from its 52-week low of $0.90, and -38.91% from its 52-week high of $2.75.
There are currently 114.86M PLBY shares outstanding. The market value of PLBY is $192.96M. In the past 24 hours, 615,000 PLBY shares were traded.
How to Buy Playboy Stock
Wondering how to invest in Playboy stock? Here's how.
- Choose where to buy Playboy stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you figure out where to buy Playboy stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Put funds into your investment account: Select your method of payment and add your information.
- Evaluate Playboy stock: The Playboy ticker symbol is PLBY. Is Playboy stock a good investment? Should you buy shares of PLBY? How do PLBY's underlying business fundamentals look? Do top analysts think Playboy is a good buy? Why has PLBY's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if PLBY is a good stock to buy).
- Make your PLBY trade: Decide if you will purchase PLBY shares at the current market price or use a limit order to buy PLBY shares at a specific price.
- Track your PLBY position: Create a watchlist to key updates about your new investment in Playboy stock.
Step 1: Choose where to buy Playboy stock
You need an online brokerage account to access the NASDAQ market and buy PLBY shares.
Our favorite brokerage: eToro
In our opinion, eToro is the best brokerage. eToro gives you:
- Invest in stocks with 0% commissions: Invest without paying trading commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still buy the stock.
- Access to world financial markets: From Tech to Real Estate, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's leading stock exchanges.
- Social investing: eToro boasts a community with more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of other investors.
- Security: eToro is a regulated and licensed fintech leader.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by creating an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've chosen the right brokerage, you need to fill out some personal info so you are able to invest in PLBY today.
How to Start a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal data to create a new brokerage account.
- Send your details by hitting the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you have filled out your info on the best stock broker app, your next step is to transfer the money for your investment:
Check out the walkthrough below for more details transferring funds into your investment account.
Step 4: Evaluate Playboy stock
After you have chosen the best place to buy Playboy stock, it's important to research their stock prior to buying, so you actually comprehend the risk and opportunity.
Playboy quick stats
Playboy Due Diligence Checks
WallStreetZen was built to help everyday investors perform more in-depth fundamental analysis.
You can view all of the due diligence checks on PLBY's stock page.
Is PLBY stock properly valued?
Investors use a variety of different financial metrics, analyses, models, and charts to gauge PLBY's fair value.
Using relative valuations methods:
- PLBY may be overvalued based on its P/B ratio of 10.5x, relative to Leisure industry P/B ratio of 4.42x
You can do additional valuation analysis on PLBY's stock here.
PLBY Financials at a glance
Positive Health Checks:
- PLBY profit margin has gone up from -68.4% to -10.5% in the past year.
- There are more short-term assets than short-term liabilities on the PLBY balance sheet.
Negative Health Checks:
- Total PLBY debt is higher than 5 years ago, relative to shareholder equity.
- PLBY earnings of -$5.67M is not sufficient to cover its interest payments.
- There are more long-term liabilities than short-term assets on the PLBY balance sheet.
- PLBY's operating cash flow of $18.00k allows it to safely service it's debt of $196.35M.
- PLBY has a relatively high debt to equity ratio of 14.92.
You can dive deeper into what analysts are saying on the Playboy stock forecast page.
PLBY Technicals
How is PLBY performing as a company?
Last year, PLBY revenue was $120.93M. During the last 5 year, PLBY's revenue has grown by -3.92% per year. This was slower than the Leisure industry average of 17.34%.
Dig into PLBY's earnings and revenue performance here.
Latest Insiders Trades at PLBY
In the last year, executives and large shareholders at PLBY have sold more shares than they have bought.
Marc Crossman, CFO COO of PLBY, was the latest PLBY insider to sell. They sold $187,065.60 worth of PLBY stock on Jan 22, 2026.
Get more info about who owns PLBY stock here.
Does PLBY stock generate passive income?
No, Playboy doesn't provide an income stream by paying out dividends.
What others are saying about PLBY
One of the biggest reasons eToro is our favorite brokerage is because of its social trading community.
Click below to learn what other community members have to say.
Step 5: Make your PLBY trade
There are two primary options:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally fine for most investors. - Limit order: A limit order enables you to buy or sell a security at a specific price (or better).
If you want to be sure you're buying or selling at an exact price limit, use a limit order.
Click the Open Trade button and your broker will place your order.
If you want additional help with investing in stocks on eToro, watch the helpful video below:
Step 6: Track your PLBY position
Now that you own some PLBY shares, you'll want to keep up with your new investment.
Add PLBY to a watchlist to keep track of your PLBY stock.
PLBY Feed
How to Buy Stock in Playboy
To reiterate, here are the 6 steps to buy Playboy stock:
- Choose where to buy Playboy stock
- Sign up for your brokerage account
- Put funds into your investment account
- Evaluate Playboy stock
- Make your PLBY trade
- Track your PLBY position
If you require a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to keep an eye on your investment in Playboy, click below.
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