How to Buy Playboy Stock
Playboy Inc
Playboy, Inc. operates as a leading media and lifestyle enterprise. It engages consumers globally, providing an array of products, services, and experiences aimed at enhancing their appearance, fostering well-being, and promoting enjoyment.
Playboy stock last closed at $1.50, up 1.35% from the previous day, and has increased 2.74% in one year. It has overperformed other stocks in the Leisure industry by 0.73 percentage points. Playboy stock is currently +26.58% from its 52-week low of $1.19, and -45.45% from its 52-week high of $2.75.
As of Jun 23, 2026, there are 115.97M PLBY shares outstanding. The market value of PLBY is $173.95M. In the last 24 hours, 1.02M PLBY shares were traded.
How to Buy Playboy Stock
Not sure how to invest in Playboy stock? Here's how.
- Choose where to buy Playboy stock: You need to pick a stock brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you decide where to buy Playboy stock.
- Sign up for your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've selected.
- Put funds into your investment account: Pick your payment method and add your information.
- Evaluate Playboy stock: The Playboy ticker symbol is PLBY. Is Playboy stock a good investment? Should you buy shares of PLBY? How do PLBY's underlying business fundamentals look? Do top analysts think Playboy is a good buy? Why has PLBY's stock price moved recently? (Hint: Our stock market research website can help you evaluate if PLBY is a good stock to buy).
- Make your PLBY trade: Decide if you will purchase PLBY shares at the current market price or use a limit order to buy PLBY stock at a particular price.
- Track your PLBY position: Create a watchlist to track your new investment in Playboy stock.
Step 1: Choose where to buy Playboy stock
You will need a brokerage account in order to access the NASDAQ market and buy PLBY shares.
Our favorite brokerage: eToro
We believe that eToro is the best place to buy stocks. Here's why:
- Invest in stocks with zero commissions: Invest without commissions.
- Buy fractional shares: Even if you can't afford a full share, you can still invest in the stock.
- Access to global markets: From Tech to Financial Services, New York to Hong Kong (for US users, only US stocks are available) — you can fill your portfolio with stocks from the globe's leading exchanges.
- Social investing: eToro boasts a community of more than 20 million users around the world. Talk to, learn from, and copy the crypto trades of top investors.
- Security: eToro is a regulated and licensed brokerage platform.
- Buy other financial assets: Such as ETFs and cryptos.
Get $10 towards your purchase of shares by opening an account with eToro today. This offer is only for US users.
Open eToro AccountStep 2: Sign up for your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal info so you are able to buy PLBY stock today.
How to Open a New Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Enter your personal info to start your new brokerage account.
- Send your application by clicking the "Create Account" button. Get started with eToro today
Step 3: Put funds into your investment account
Now that you've filled out your info on stock market apps, you need to deposit funds:
Check out the video below for more details transferring money into your investment account.
Step 4: Evaluate Playboy stock
Once you have identified the best place to buy Playboy stock, it's important to evaluate their stock prior to buying, so you actually wrap your head around the risk as well as the opportunity.
Playboy Metrics
Playboy Overview
WallStreetZen was designed to help average investors do more accurate fundamental analysis.
You can view all of the due diligence checks on PLBY's stock page.
Is PLBY stock undervalued?
You can use many financial metrics, analyses, models, and charts to gauge PLBY's fair value.
Using relative valuations methods:
- PLBY may be overvalued based on its P/B ratio of 5.19x, relative to Leisure industry P/B ratio of 4.53x
You can access additional valuation analysis on PLBY's stock here.
PLBY Financial Health Summary
Positive Health Checks:
- PLBY has cash burn of 467000. It has sufficient cash and short-term investments to cover this for at least one year.
- PLBY has $34.69M in cash and short term investments. This is sufficient to cover its annual cash burn of $467.00k.
- PLBY profit margin has gone up from -61.7% to -6.2% in the past year.
Negative Health Checks:
- PLBY has a relatively high debt to equity ratio of 7.52.
- There are more long-term liabilities than short-term assets on the PLBY balance sheet.
- Total PLBY debt is higher than 5 years ago, relative to shareholder equity.
- There are more short-term liabilities than short-term assets on the PLBY balance sheet.
You can dive deeper into what analysts are projecting on the Playboy stock forecast page.
PLBY Technical Indicators
PLBY Performance Numbers
Last year, PLBY revenue was $122.29M. During the past 5 year, PLBY's revenue has grown by -5.06% per year. This was slower than the Leisure industry average of 23.91%.
Dig into PLBY's earnings and revenue performance here.
Are PLBY insiders buying or selling the stock?
Over the last year, insiders at PLBY have sold more shares than they have bought.
Drawbridge Special Opportunities Fund LP, 10% Owner of PLBY, was the latest PLBY insider to sell. They sold $969,673.95 worth of PLBY stock on Jun 18, 2026.
Dig into more about who owns PLBY stock here.
Can I rely on PLBY as an income stream?
No, Playboy doesn't provide an income stream by paying out dividends.
What do other investors have to say about PLBY?
One of the major reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to find out what other community members have to say.
Step 5: Make your PLBY trade
There are two main order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are generally the best for newer investors. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to ensure you're buying or selling at a particular dollar amount, use a limit order.
Click the Open Trade button and eToro will execute the order.
If you require additional info about investing in stocks on eToro, watch the helpful video below:
Step 6: Track your PLBY position
Now that you own some PLBY shares, you'll want to stay up-to-date on your new company.
Create a watchlist to track the latest developments regarding your PLBY stock.
PLBY Feed
How to Buy Stock in Playboy
To summarize, here are the 6 steps to buy stock in Playboy:
- Choose where to buy Playboy stock
- Sign up for your brokerage account
- Put funds into your investment account
- Evaluate Playboy stock
- Make your PLBY trade
- Track your PLBY position
If you are looking for a online brokerage, eToro is our recommended option.
Get Started with eToro TodayIf you would like to get updates on your new investment in Playboy, create your watchlist below.
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