How to Buy Planet Fitness Stock
Planet Fitness Inc
Planet Fitness is a leisure company located in New Hampshire, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker PLNT on the NYSE exchange.
Planet Fitness stock last closed at $104.84, down 2.19% from the previous day, and has increased 31.44% in one year. It has overperformed other stocks in the Leisure industry by 0.51 percentage points. Planet Fitness stock is currently +34.81% from its 52-week low of $77.77, and -8.41% from its 52-week high of $114.47.
As of Aug 14, 2025, there are 84.19M PLNT shares outstanding. The market value of PLNT is $8.83B. In the past 24 hours, 803,000 PLNT shares were traded.
How to Buy Planet Fitness Stock
Wondering how to invest in Planet Fitness stock? Here's how.
- Choose where to buy Planet Fitness stock: You need to pick an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Planet Fitness stock.
- Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
- Deposit funds into your brokerage account: Choose your method of payment and add your information.
- Analyze Planet Fitness stock: The Planet Fitness ticker symbol is PLNT. Is Planet Fitness stock a good investment? Should you buy shares of PLNT? How do PLNT's underlying business fundamentals look? Do top analysts think Planet Fitness is a good buy? Why has PLNT's stock price moved recently? (Hint: Our stock market research tools can help you understand if PLNT is a good stock to buy).
- Execute your PLNT purchase: Decide if you will purchase PLNT shares at the current market price or use a limit order to purchase PLNT stock at a particular price.
- Get notifications regarding your investment in PLNT: Create a watchlist to key updates about your new investment in Planet Fitness stock.
Step 1: Choose where to buy Planet Fitness stock
You need an online brokerage account to access the NYSE market and buy PLNT stock.
Our preferred brokerage: eToro
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Get $10 towards your stock purchase by creating an account with eToro now. This offer is only for US users.
Open eToro AccountStep 2: Open your brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal details so you are able to invest in PLNT stock today.
How to Set Up a New Investment Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Input your personal details to start your new trading account.
- Send your application by pressing the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have created your account on the best app for stock investing, your next step is to transfer the money for your investment:
Check out the video below if you need help depositing money into your new brokerage account.
Step 4: Analyze Planet Fitness stock
Once you have selected the best place to buy Planet Fitness stock, it's very important to analyze their stock before you invest, so you actually understand the risk and opportunity.
Planet Fitness stock data
PLNT Due Diligence Checks
WallStreetZen was designed to help average investors perform more in-depth fundamental analysis quickly.
You can view all of the due diligence checks on PLNT's stock page.
Is PLNT stock overvalued?
Analysts use many financial metrics, analyses, models, and charts to gauge PLNT's fair value.
Using relative valuations metrics:
- PLNT may be overvalued based on its P/E ratio of 49.45x, relative to Leisure industry P/E ratio of 32.52x
- PLNT may be overvalued based on its PEG ratio of 1.99x
You can do more valuation analysis on PLNT's stock here.
PLNT Financial Health Overview
Positive Health Checks:
- There are more short-term assets than short-term liabilities on the PLNT balance sheet.
- PLNT profit margin has gone up from 13.7% to 14.8% in the past year.
Negative Health Checks:
- PLNT debt to equity ratio of -15.06 is negative.
- PLNT earnings of $354.74M is not enough to cover its interest payments.
- Total PLNT debt is still negative.
- There are more long-term liabilities than short-term assets on the PLNT balance sheet.
- PLNT's operating cash flow of $388.07M allows it to safely service it's debt of $2.60B.
Do analysts think it's a good time to buy Planet Fitness stock
Out of 9 Wall Street analysts who research PLNT, the consensus analyst rating on PLNT is a Strong Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent PLNT Analyst Recommendations
Megan Alexander, a top 18% analyst from Morgan Stanley maintains PLNT with a strong buy rating and raises their PLNT price target from $111.00 to $112.00, on May 9, 2025.
Simeon Siegel, a top 9% analyst from BMO Capital maintains PLNT with a buy rating and raises their PLNT price target from $100.00 to $110.00, on Mar 31, 2025.
Logan Reich, a bottom 5% analyst from RBC Capital maintains PLNT with a buy rating and lowers their PLNT price target from $120.00 to $110.00, on Feb 26, 2025.
George Kelly, a top 26% analyst from Roth MKM reiterates PLNT with a strong buy rating and raises their PLNT price target from $110.00 to $115.00, on Feb 26, 2025.
You can dive deeper into what analysts are forecasting on the Planet Fitness stock forecast page.
PLNT Momentum
PLNT Performance Numbers
Last year, PLNT earnings were $179.60M. During the past 5 year, PLNT's earnings have grown by 12.05% per year. This was slower than the Leisure industry average of 13.53%.
Last year, PLNT revenue was $1.21B. In the last 5 year, PLNT's revenue has grown by 12.65% per year. This was slower than the Leisure industry average of 13.53%.
Dig into PLNT's earnings and revenue performance here.
Latest Insiders Trades at PLNT
Over the past year, insiders at PLNT have sold more shares than they have bought.
Colleen Keating, Chief Executive Officer of PLNT, was the latest PLNT insider to sell. They sold $892,237.18 worth of PLNT stock on Jun 11, 2025.
Get more info about who owns PLNT stock here.
Can I get consistent income from PLNT stock?
No, Planet Fitness doesn't provide an income stream by paying out dividends.
Get opinions from other traders
One of the biggest reasons eToro is our highest-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Execute your PLNT purchase
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best possible price.
Market orders are usually fine. - Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact dollar amount, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you need more assistance investing in stocks on eToro, watch the helpful video below:
Step 6: Get notifications regarding your investment in PLNT
Now that you own some PLNT stock, you'll want to keep up with your new investment.
Make a watchlist to keep track of your PLNT stock.
PLNT Feed
How to Buy Stock in Planet Fitness
To reiterate, here are the 6 steps to buy Planet Fitness stock:
- Choose where to buy Planet Fitness stock
- Open your brokerage account
- Deposit funds into your brokerage account
- Analyze Planet Fitness stock
- Execute your PLNT purchase
- Get notifications regarding your investment in PLNT
If you need a brokerage, eToro is our recommended venue.
Get Started with eToro TodayIf you want to track your new investment in Planet Fitness, create a watchlist on WallStreetZen today.
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