Planet Fitness is a leisure company located in New Hampshire, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker PLNT on the NYSE exchange.
Planet Fitness stock last closed at $111.03, up 0.53% from the previous day, and has increased 50.32% in one year. It has overperformed other stocks in the Leisure industry by 0.84 percentage points. Planet Fitness stock is currently +61.51% from its 52-week low of $68.75, and -3.01% from its 52-week high of $114.47.
As of Jul 30, 2025, there are 84.19M PLNT shares outstanding. The market value of PLNT is $9.35B. In the past 24 hours, 1.66M PLNT shares were traded.
How to Buy Planet Fitness Stock
Wondering how to invest in Planet Fitness stock? Here's how.
Choose where to buy Planet Fitness stock: You need to pick an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Planet Fitness stock.
Open your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
Deposit funds into your brokerage account: Choose your method of payment and add your information.
Analyze Planet Fitness stock: The Planet Fitness ticker symbol is PLNT. Is Planet Fitness stock a good investment? Should you buy shares of PLNT? How do PLNT's underlying business fundamentals look? Do top analysts think Planet Fitness is a good buy? Why has PLNT's stock price moved recently? (Hint: Our stock market research tools can help you understand if PLNT is a good stock to buy).
Execute your PLNT purchase: Decide if you will purchase PLNT shares at the current market price or use a limit order to purchase PLNT stock at a particular price.
Get notifications regarding your investment in PLNT: Create a watchlist to key updates about your new investment in Planet Fitness stock.
Step 1: Choose where to buy Planet Fitness stock
You need an online brokerage account to access the NYSE market and buy PLNT stock.
A brokerage account is an investment account that allows you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.
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Step 2: Open your brokerage account
Now that you've selected the right brokerage, you'll need to fill out some personal details so you are able to invest in PLNT stock today.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 4: Analyze Planet Fitness stock
Once you have selected the best place to buy Planet Fitness stock, it's very important to analyze their stock before you invest, so you actually understand the risk and opportunity.
Planet Fitness stock data
PLNT Price
$111.03
1w %
-1.74%
1y %
50.32%
5y %
109.14%
P/E
52.37x
P/B
-42.51x
P/S
7.72x
PEG
2.12x
Revenue
$1.21B
Earnings
$179.60M
Fore. Rev. Growth
9.46%
Fore. Earn. Growth
27.46%
Market Cap
$9.35B
Next Earnings
Aug 12, 2025
Next Dividend
N/A
PLNT Due Diligence Checks
WallStreetZen was designed to help average investors perform more in-depth fundamental analysis quickly.
There are more short-term assets than short-term liabilities on the PLNT balance sheet.
PLNT profit margin has gone up from 13.7% to 14.8% in the past year.
Negative Health Checks:
PLNT debt to equity ratio of -15.06 is negative.
PLNT earnings of $354.74M is not enough to cover its interest payments.
Total PLNT debt is still negative.
There are more long-term liabilities than short-term assets on the PLNT balance sheet.
PLNT's operating cash flow of $388.07M allows it to safely service it's debt of $2.60B.
Do analysts think it's a good time to buy Planet Fitness stock
Out of 8 Wall Street analysts who research PLNT, the consensus analyst rating on PLNT is a Strong Buy
Please keep in mind that analyst ratings are not stock recommendations, nor are they investment advice.
Most Recent PLNT Analyst Recommendations
Simeon Siegel, a top 8% analyst from BMO Capital maintains PLNT with a buy rating and raises their PLNT price target from $100.00 to $110.00, on Mar 31, 2025.
Logan Reich, a bottom 6% analyst from RBC Capital maintains PLNT with a buy rating and lowers their PLNT price target from $120.00 to $110.00, on Feb 26, 2025.
George Kelly, a top 28% analyst from Roth MKM reiterates PLNT with a strong buy rating and raises their PLNT price target from $110.00 to $115.00, on Feb 26, 2025.
Last year, PLNT earnings were $179.60M. During the past 5 year, PLNT's earnings have grown by 12.05% per year. This was slower than the Leisure industry average of 15.33%.
Last year, PLNT revenue was $1.21B. In the last 5 year, PLNT's revenue has grown by 12.65% per year. This was slower than the Leisure industry average of 14.12%.
No, Planet Fitness doesn't provide an income stream by paying out dividends.
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Step 5: Execute your PLNT purchase
There are two primary order types:
Market order: A market order is an order to buy or sell a stock at the best possible price. Market orders are usually fine.
Limit order: A limit order is an order to buy or sell a stock at a specific price (or better). If you want to ensure you're buying or selling at an exact dollar amount, place a limit order.
Press the Open Trade button and eToro will execute the order.
If you need more assistance investing in stocks on eToro, watch the helpful video below:
How much does it cost to buy one Planet Fitness share?
As of Jul 30, 2025, it costs $111.03 to buy one share of Planet Fitness stock.
Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.09 shares of PLNT.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.
Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.