How to Buy Pinterest Stock
Pinterest Inc
Pinterest, Inc. provides visual discovery engine in the United States and internationally.
Pinterest stock last closed at $35.22, down 2.44% from the previous day, and has increased 10.86% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.39 percentage points. Pinterest stock is currently +48.73% from its 52-week low of $23.68, and -13.89% from its 52-week high of $40.90.
There are currently 679.93M shares of PINS outstanding. The market cap of PINS is $23.95B. In the past 24 hours, 7.63M PINS shares were traded.
How to Buy Pinterest Stock
Wondering how to invest in Pinterest stock? Here's how.
- Choose where to buy Pinterest stock: You need to pick an online brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you decide where to buy Pinterest stock.
- Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
- Deposit funds into your brokerage account: Pick your payment method and add your details.
- Research Pinterest stock: The Pinterest ticker symbol is PINS. Is Pinterest stock a good investment? Should you buy shares of PINS? How do PINS's underlying business fundamentals look? Do top analysts think Pinterest is a good buy? Why has PINS's stock price moved recently? (Hint: Our stock analysis website can help you evaluate if PINS is a good stock to buy).
- Place your PINS purchase: Decide if you will purchase PINS shares at the current market price or use a limit order to buy PINS shares at a particular price.
- Get updates on your PINS investment: Create a watchlist to track your position in Pinterest stock.
Step 1: Choose where to buy Pinterest stock
You need a brokerage account to access the NYSE market and buy PINS stock.
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Open eToro AccountStep 2: Open your brokerage account
Now that you've selected the best brokerage, you'll need to fill out some personal details so you are able to buy PINS today.
How to Set Up a New Brokerage Account on eToro
- Click here to get started.eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
- Provide your personal details to start your new brokerage account.
- Submit your details by clicking the "Create Account" button. Get started with eToro today
Step 3: Deposit funds into your brokerage account
Now that you have finished signing up on a good online stock trading app, you can securely and quickly fund your account:
Watch the tutorial below if you need help depositing money into your brokerage account.
Step 4: Research Pinterest stock
After you have chosen the best place to buy Pinterest stock, it's critical to research their stock before you buy, so you truly comprehend the risk and upside.
Overview of key PINS info
PINS Due Diligence Checks
WallStreetZen was built to help average investors perform more accurate fundamental analysis in minutes instead of hours.
You can see all of the due diligence checks on PINS's stock page.
What is the fair value of PINS stock?
Analysts use many financial metrics, analyses, models, and charts to gauge PINS's fair value.
Using relative valuations measures:
- PINS may be undervalued based on its P/E ratio of 12.4x, relative to Internet Content & Information industry P/E ratio of 27.28x
- PINS may be undervalued based on its P/B ratio of 4.98x, relative to Internet Content & Information industry P/B ratio of 7.12x
You can access more valuation research on PINS's stock here.
PINS Financials at a glance
Positive Financial Indicators:
- PINS has a low debt to equity ratio of 0.12.
- PINS's operating cash flow of $1.07B allows it to safely service it's debt of $137.41M.
- Total PINS debt is lower than 5 years ago, relative to shareholder equity.
- PINS earnings of $221.25M is not sufficient to cover its interest payments.
- There are more short-term assets than short-term liabilities on the PINS balance sheet.
- PINS profit margin has gone up from 5.8% to 49.3% in the past year.
- There are more short-term assets than long-term liabilities on the PINS balance sheet.
Is PINS stock a Buy, Hold, or Sell, according to analysts?
Out of 19 Equities analysts who give recommendations on PINS, the consensus analyst rating on Pinterest is a Strong Buy
Please keep in mind that analyst ratings are not recommendations, nor are they financial advice.
Latest PINS Analyst Upgrades/Downgrades
Justin Post, a top 1% analyst from Bank of America maintains PINS with a strong buy rating and raises their PINS price target from $41.00 to $44.00, on Aug 8, 2025.
Bank of America's Justin Post raised their price target on Pinterest (NYSE: PINS) by 7.3% from $41 to $44 on 2025/08/08. The analyst maintained their Strong Buy rating on the stock.
Pinterest reported its Q2 2025 earnings.
Post said Q2 was a beat and raise quarter, and attributed their revenue estimate hike to more users and higher monetization.
The analyst detailed that their price target is based on a revised 2026 EBITDA estimate and a multiple raised to account for higher growth.
Earnings Report
For Q2 2025, Pinterest reported:
- EPS of $0.33, which missed the Zacks Consensus Estimate of $0.34 but beat, by 37.5%, Q2 2024’s $0.24.
- Revenue of $998.23M, which beat the Zacks Consensus Estimate by 2.42% and, by 17%, Q2 2024’s $853.68M.
For Q3 2025, management guided:
- Revenue of $1.03B to $1.05B.
CEO Bill Ready commented: “I’m proud of our Q2 results—delivering 17% revenue growth and another quarter of record users.
“We’re also excited that Gen Z has grown to over half of our user base.
“Three years into our business transformation, I’ve never been more confident in Pinterest’s ability to deliver for our users and advertisers.
“We’ve found our best product market fit ever by becoming a personalized shopping destination for users and an AI-powered performance platform for advertisers.
“With this focus, we believe we’re well-positioned to further capture market share.”
Mark Zgutowicz, a top 15% analyst from Benchmark maintains PINS with a strong buy rating and raises their PINS price target from $45.00 to $48.00, on Jul 24, 2025.
Mark Shmulik, a top 6% analyst from Bernstein maintains PINS with a buy rating and raises their PINS price target from $40.00 to $45.00, on Jul 22, 2025.
Brian Nowak, a top 3% analyst from Morgan Stanley upgrades PINS to a strong buy rating and raises their PINS price target from $37.00 to $45.00, on Jul 21, 2025.
Justin Patterson, a top 6% analyst from KeyBanc maintains PINS with a strong buy rating and raises their PINS price target from $40.00 to $45.00, on Jul 17, 2025.
You can dig deeper into what analysts are forecasting on the Pinterest stock forecast page.
PINS Momentum
Is PINS Growing Revenue?
Last year, PINS earnings were $1.93B. Over the past five year, PINS's earnings have increased by 61.31% per year. This was faster than the Internet Content & Information industry average of 30.98%.
Last year, PINS revenue was $3.91B. During the last 5 year, PINS's revenue has gone up by 26.12% per year. This was faster than the Internet Content & Information industry average of 18.36%.
You can analyze PINS's earnings and revenue performance here.
Who is buying/selling PINS?
Over the past 12 months, insiders at PINS have sold more shares than they have bought.
Benjamin Silbermann, Director of PINS, was the latest PINS insider to sell. They sold $2,925,904.96 worth of PINS stock on Aug 13, 2025.
Dig into more about who owns PINS stock here.
Does PINS provide a stable income stream?
No, Pinterest doesn't provide an income stream by paying out dividends.
PINS Social Trading Data
One of the biggest reasons eToro is our top-rated brokerage is because of its social trading community.
Click below to learn what other investors have to say.
Step 5: Place your PINS purchase
There are two primary order types:
- Market order: A market order is an order to buy or sell a security at the best available price.
Market orders are generally the best for newer investors. - Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
If you want to ensure you're buying or selling at an exact price limit, place a limit order.
Hit the Open button and your broker will place your order.
If you want additional help with buying stocks on eToro, click the how to video below:
Step 6: Get updates on your PINS investment
Now that you own some PINS shares, you'll want to keep up with your new company.
Put PINS on a watchlist to keep track of your PINS stock.
PINS Feed
How to Buy Stock in Pinterest
To reiterate, here are the 6 steps to buy Pinterest stock:
- Choose where to buy Pinterest stock
- Open your brokerage account
- Deposit funds into your brokerage account
- Research Pinterest stock
- Place your PINS purchase
- Get updates on your PINS investment
If you need a brokerage account, eToro is our recommended option.
Get Started with eToro TodayIf you want to keep tabs on your investment in Pinterest, click below.
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