How to Buy Peloton Interactive Stock

Peloton Interactive Inc

Peloton Interactive, Inc. operates globally, providing interactive fitness equipment and services.

Peloton Interactive stock last closed at $5.77, up 4.34% from the previous day, and has decreased 7.23% in one year. It has overperformed other stocks in the Leisure industry by 0.63 percentage points. Peloton Interactive stock is currently +58.08% from its 52-week low of $3.65, and -37.28% from its 52-week high of $9.20.

As of Jun 18, 2026, there are 417.16M PTON shares outstanding. The market capitalization of PTON is $2.41B. In the past 24 hours, 13.54M PTON shares were traded.

How to Buy Peloton Interactive Stock

Not sure how to invest in Peloton Interactive stock? Here's how.

  1. Figure out where to buy Peloton Interactive stock: You need to pick an online brokerage, but don't worry - we've researched dozens of online stock brokerages and apps to help you determine where to buy Peloton Interactive stock.
  2. Open your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've found.
  3. Deposit money your investment account: Choose your method of payment and add your info.
  4. Research Peloton Interactive stock: The Peloton Interactive ticker symbol is PTON. Is Peloton Interactive stock a good investment? Should you buy shares of PTON? How do PTON's underlying business fundamentals look? Do top analysts think Peloton Interactive is a good buy? Why has PTON's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if PTON is a good stock to buy).
  5. Make your PTON purchase: Decide if you will purchase PTON shares at the current market price or use a limit order to buy PTON shares at a given price.
  6. Watch your PTON investment: Create a watchlist to keep tabs on your investment in Peloton Interactive stock.

Step 1: Figure out where to buy Peloton Interactive stock

You will need a brokerage account in order to access the NASDAQ market and buy PTON shares.

A brokerage account is an investment account that enables you to buy and sell a variety of financial instruments, including stocks, bonds, mutual funds, and ETFs.

Our preferred brokerage: eToro

Based on our experience, eToro is the best stock brokerage. Here's why:

  • You can invest in stocks with 0% commissions: Invest without paying trading commissions.
  • Buy fractional shares: Even if you can't afford a full share, you can still purchase the stock.
  • Access to global financial markets: From Technology to Energy, New York to Shanghai (for US users, only US stocks are available) — you can fill your portfolio with stocks from the world's top stock exchanges.
  • Social investing: eToro offers a community with more than 20 million users around the world. Talk to, learn from, and copy the unique crypto portfolios of other investors.
  • Security: eToro is a regulated and licensed brokerage platform.
  • Buy other assets: Such as ETFs and cryptos.

Get $10 towards your stock purchase by signing up for an account with eToro today. This offer is only for US users.

Open eToro Account
eToro securities trading is offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. https://www.wallstreetzen.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD.

Step 2: Open your brokerage account

Now that you've selected your brokerage, the next step is to fill out some personal info so you are able to buy PTON today.

How to Start a New Brokerage Account on eToro

  1. Click here to get started.
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
  2. Provide your personal info to start your new brokerage account.
  1. Send your information by pressing the "Create Account" button.
  2. Get started with eToro today
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 3: Deposit money your investment account

Now that you have opened your account on one of the best stock trading apps, you need to deposit funds:

Check out the tutorial below if you need help depositing funds into your investment account.

Get started with eToro today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 4: Research Peloton Interactive stock

Once you have chosen the best place to buy Peloton Interactive stock, it's absolutely critical to evaluate their stock prior to buying, so you can understand the risk and upside.

Overview of key PTON info

PTON Price
$5.77
1w %
2.12%
1y %
-7.23%
5y %
-94.71%
P/E
96.17x
P/B
-9.95x
P/S
1.01x
PEG
1.07x
Revenue
$2.45B
Earnings
$23.10M
Fore. Rev. Growth
0.5%
Fore. Earn. Growth
89.67%
Market Cap
$2.41B
Next Earnings
Aug 6, 2026
Next Dividend
N/A

PTON Overview

WallStreetZen was designed to help part-time investors do better fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on PTON's stock page.

What is the fair value of PTON stock?

Analysts use a variety of different financial metrics, analyses, models, and charts to gauge PTON's fair value.

Using relative valuations metrics:

  • PTON could be overvalued based on its P/E ratio of 96.17x, relative to Leisure industry P/E ratio of 18.22x
  • PTON could be overvalued based on its PEG ratio of 1.07x

You can access more valuation research on PTON's stock here.

A quick look at PTON Financials

Pros:

  • PTON's operating cash flow of $413.60M allows it to safely service it's debt of $1.73B.
  • There are more short-term assets than short-term liabilities on the PTON balance sheet.
  • PTON profit margin has gone up from -6.8% to 0.9% in the past year.

Cons:

  • PTON debt to equity ratio of -9.34 is negative.
  • There are more long-term liabilities than short-term assets on the PTON balance sheet.
  • Total PTON debt is still negative.
  • PTON earnings of $150.80M is not sufficient to cover its interest payments.

Do Wall Street analysts think it's a good time to buy PTON stock

Out of 6 Equities analysts who monitor PTON, the consensus analyst rating on Peloton Interactive is a Buy

Please note that analyst ratings are not stock recommendations, nor are they financial advice.

Most Recent PTON Analyst Upgrades/Downgrades

Dana Telsey, a top 3% analyst from Telsey Advisory Group maintains PTON with a hold rating and lowers their PTON price target from $8.00 to $6.00, on Feb 6, 2026.

You can dive deeper into what analysts are saying on the Peloton Interactive stock forecast page.

PTON Technicals

SMA10
5.66
SMA20
5.83
SMA50
5.44
SMA100
4.91
SMA200
6.03
MACD
0.07
MACD Signal
0.12
MACD Histogram
-0.06
RSI
53.03
Stochastic %K
20.49
Stochastic %D
21.3
StochRSI %K
11.48
StochRSI %D
11.84

PTON Earnings

Last year, PTON earnings were $23.10M. During the last 5 year, PTON's earnings have increased by -41.95% per year. This was slower than the Leisure industry average of 57.62%.

Last year, PTON revenue was $2.45B. Over the past five year, PTON's revenue has increased by -7.91% per year. This was slower than the Leisure industry average of 23.81%.

Find out more about PTON's earnings and revenue performance here.

Who is buying/selling PTON?

Over the past 12 months, executives and large shareholders at PTON have sold more shares than they have bought.

Nick V. Caldwell, Chief Product Officer of PTON, was the latest PTON insider to sell. They sold $358,283.40 worth of PTON stock on Jun 15, 2026.

Research more about who owns PTON stock here.

Does PTON stock generate passive income?

No, Peloton Interactive doesn't provide an income stream by paying out dividends.

What do other investors have to say about PTON?

One of the primary reasons eToro is our top-rated brokerage is because of its social trading community.

Click below to see what other investors have to say.

Step 5: Make your PTON purchase

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a security at the best possible price.
    Market orders are generally fine.
  • Limit order: A limit order enables you to buy or sell a stock at a specific price (or better).
    If you want to make sure you're buying or selling at an exact price limit, place a limit order.

Press the Open button and your broker will execute the order.

If you want more help with investing in stocks on eToro, watch the how to video below:

Open eToro Account

Step 6: Watch your PTON investment

Now that you own some PTON stock, you'll want to stay up-to-date on your new investment.

Make a watchlist to track your PTON stock.

PTON Feed

How to Buy Stock in Peloton Interactive

To summarize, here are the 6 steps to buy Peloton Interactive stock:

  1. Figure out where to buy Peloton Interactive stock
  2. Open your brokerage account
  3. Deposit money your investment account
  4. Research Peloton Interactive stock
  5. Make your PTON purchase
  6. Watch your PTON investment

If you need a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to keep an eye on your new investment in Peloton Interactive, click below.

NASDAQ: PTON
$5.77+0.24 (+4.34%)
Updated Jun 18, 2026
Open eToro Account
Your capital is at risk.
NASDAQ: PTON
$5.77+0.24 (+4.34%)
Updated Jun 18, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Peloton Interactive share?

As of Jun 18, 2026, it costs $5.77 to buy one share of Peloton Interactive stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $2, you can buy 0.347 shares of PTON.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Peloton Interactive stock?

According to 6 Wall Street analysts who monitor Peloton Interactive, their consensus recommendation is to buy Peloton Interactive stock.

What is the best way to buy Peloton Interactive stock?

One way to place an order for Peloton Interactive stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.