How to Buy Paramount Global Stock
Paramount Global
Paramount Global operates as a media and entertainment company worldwide. The company distributes a schedule of news and public affairs broadcasts, and sports and entertainment programming; acquires or develops, and schedules programming on the CBS Television Network that includes primetime comedies and dramas, reality, specials, kids' programs, daytime dramas, game shows, and late night programs; produces or distributes talk shows, court shows, game shows, and newsmagazines; owns and operates 29 broadcast television stations; and operates CBS Sports Network, a 24-hour cable channel that provides sports and related content, as well as streaming and cable subscription services.
Paramount Global stock last closed at $11.04, down 6.04% from the previous day, and has increased 5.65% in one year. It has underperformed other stocks in the Entertainment industry by 0.32 percentage points. Paramount Global stock is currently +10.95% from its 52-week low of $9.95, and -18.76% from its 52-week high of $13.59.
As of Aug 6, 2025, there are 674.22M PARA shares outstanding. The market value of PARA is $7.44B. In the last 24 hours, 75.62M PARA shares were traded.
How to Buy Paramount Global Stock
Wondering how to invest in Paramount Global stock? Here's how.
- Decide where to buy Paramount Global stock: You need to pick a stock brokerage, but don't worry - we've tested dozens of stock brokerages and apps to help you determine where to buy Paramount Global stock.
- Create a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
- Fund your investment account: Pick your method of payment and add your information.
- Research Paramount Global stock: The Paramount Global ticker symbol is PARA. Is Paramount Global stock a good investment? Should you buy shares of PARA? How do PARA's underlying business fundamentals look? Do top analysts think Paramount Global is a good buy? Why has PARA's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if PARA is a good stock to buy).
- Place your PARA purchase: Decide if you will purchase PARA shares at the current market price or use a limit order to buy PARA shares at a specific price.
- Track your investment in PARA: Create a watchlist to get live updates on your investment in Paramount Global shares.
Step 1: Decide where to buy Paramount Global stock
You will need an online brokerage account to access the NASDAQ market and buy PARA shares.
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Open eToro AccountStep 2: Create a brokerage account
Now that you've picked the best brokerage, you need to fill out some personal information so you can invest in PARA today.
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Step 3: Fund your investment account
Now that you've filled out your info on the best stock app, your next step is to transfer the money for your investment:
Watch this video walkthrough for more details depositing funds into your brokerage account.
Step 4: Research Paramount Global stock
After you have identified the best place to buy Paramount Global stock, it's absolutely critical to research their stock prior to investing, so you actually comprehend the risk and opportunity.
Paramount Global Numbers
Paramount Global Fundamentals
WallStreetZen was built to help part-time investors do better fundamental analysis quickly.
You can view all of the due diligence checks on PARA's stock page.
Is PARA stock overvalued?
Investors use many financial metrics, analyses, models, and charts to gauge PARA's fair value.
Using relative valuations ratios:
- PARA could be undervalued based on its P/B ratio of 0.45x, relative to Entertainment industry P/B ratio of 4.04x
You can access more valuation analysis on PARA's stock here.
How do PARA Financials look?
Pros:
- PARA profit margin has gone up from -17.6% to 0% in the past year.
- Total PARA debt is lower than 5 years ago, relative to shareholder equity.
- There are more short-term assets than short-term liabilities on the PARA balance sheet.
Cons:
- PARA has a relatively high debt to equity ratio of 1.67.
- PARA's operating cash flow of $772.00M allows it to safely service it's debt of $15.51B.
- There are more long-term liabilities than short-term assets on the PARA balance sheet.
- PARA earnings of $1.07B is not enough to cover its interest payments.
Is PARA stock a Buy, Hold, or Sell, according to Wall Street analysts?
Out of 9 sell side analysts who track PARA, the consensus analyst rating on Paramount Global is a Sell
It's important to keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.
Most Recent PARA Analyst Recommendations
Jason Bazinet, a top 3% analyst from Citigroup downgrades PARA to a hold rating and lowers their PARA price target from $13.00 to $12.00, on May 29, 2025.
David Karnovsky, a top 11% analyst from JP Morgan maintains PARA with a strong sell rating and lowers their PARA price target from $11.00 to $10.00, on May 21, 2025.
Daniel Kurnos, a top 2% analyst from Benchmark maintains PARA with a strong buy rating and lowers their PARA price target from $19.00 to $16.00, on May 6, 2025.
John Hodulik, a top 11% analyst from UBS maintains PARA with a strong sell rating and lowers their PARA price target from $11.00 to $10.00, on Apr 15, 2025.
You can dive deeper into what analysts are forecasting on the Paramount Global stock forecast page.
PARA Growth Numbers
Last year, PARA revenue was $28.76B. In the past 5 year, PARA's revenue has increased by 2.57% per year. This was slower than the Entertainment industry average of 13.62%.
Dig into PARA's earnings and revenue performance here.
Who is buying/selling PARA?
In the last 12 months, insiders at PARA have sold more shares than they have bought.
Charest Katherine Gill, EVP Controller CAO of PARA, was the latest PARA insider to sell. They sold $179,499.36 worth of PARA stock on Mar 1, 2025.
Research more about who owns PARA shares here.
Does PARA provide a stable income stream?
Paramount Global pays a dividend of 1.81%, compared to the Entertainment industry's average dividend yield of 1.63%. If you owned $1,000 worth of PARA stock, you would have been paid $18.12 in the past 12 months.
Paramount Global dividend payments have not consistently grown over the past decade and have not remained stable.
Get more analysis about Paramount Global dividend yield and history here.
Get opinions from other traders
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Step 5: Place your PARA purchase
There are two primary order types:
- Market order: A market order is an order to buy or sell a stock at the best price on the market.
Market orders are usually sufficient. - Limit order: A limit order allows you to buy or sell a security at a specific price (or better).
If you want to be certain you're buying or selling at a specific dollar amount, place a limit order.
Hit the Open Trade button and your broker will place your order.
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Step 6: Track your investment in PARA
Now that you own some PARA shares, you'll want to keep up with your investment.
Create a watchlist to see the latest developments about your PARA stock.
PARA Feed
How to Buy Stock in Paramount Global
To summarize, here are the 6 steps to buy Paramount Global stock:
- Decide where to buy Paramount Global stock
- Create a brokerage account
- Fund your investment account
- Research Paramount Global stock
- Place your PARA purchase
- Track your investment in PARA
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