How to Buy Openlane Stock

Openlane Inc

Openlane is a auto & truck dealership company located in Indiana, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker OPLN on the NYSE exchange.

Openlane stock last closed at $26.75, down 0.26% from the previous day, and has increased 38.31% in one year. It has overperformed other stocks in the Auto & Truck Dealerships industry by 0.77 percentage points. Openlane stock is currently +56.62% from its 52-week low of $17.08, and -15.83% from its 52-week high of $31.78.

There are currently 106.3M OPLN shares outstanding. The market cap of OPLN is $2.84B. In the past 24 hours, 494,000 OPLN shares were traded.

How to Buy Openlane Stock

Not sure how to invest in Openlane stock? Here's how.

  1. Choose where to buy Openlane stock: You need to pick an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Openlane stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your brokerage account: Select your method of payment and add your info.
  4. Research Openlane stock: The Openlane ticker symbol is OPLN. Is Openlane stock a good investment? Should you buy shares of OPLN? How do OPLN's underlying business fundamentals look? Do top analysts think Openlane is a good buy? Why has OPLN's stock price moved recently? (Hint: Our stock market research tools can help you decide if OPLN is a good stock to buy).
  5. Execute your OPLN trade: Decide if you will purchase OPLN shares at the current market price or use a limit order to purchase OPLN stock at a given price.
  6. Get the latest news on your investment in OPLN: Create a watchlist to get live updates on your position in Openlane shares.

Step 1: Choose where to buy Openlane stock

You will need a brokerage account to access the NYSE market and buy OPLN stock.

A brokerage account is an investment account that enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Create a brokerage account

Now that you've chosen your brokerage, the next step is to fill out some personal info so you are able to buy OPLN stock today.

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Step 3: Deposit funds into your brokerage account

Now that you have opened your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:

Check out the video below for more details depositing money into your new brokerage account.

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Step 4: Research Openlane stock

After you have identified the best place to buy Openlane stock, it's critical to evaluate their stock before you invest, so you can understand the risk and upside.

Openlane stock data

OPLN Price
$26.75
1w %
0.04%
1y %
38.31%
5y %
82.72%
P/E
-27.86x
P/B
2.29x
P/S
1.47x
PEG
N/A
Revenue
$1.93B
Earnings
$177.70M
Fore. Rev. Growth
6.74%
Fore. Earn. Growth
N/A
Market Cap
$2.84B
Next Earnings
N/A
Next Dividend
N/A

Openlane Due Diligence Score

WallStreetZen was created to help average investors perform more accurate fundamental analysis quickly.

You can view all of the due diligence checks on OPLN's stock page.

Is OPLN stock undervalued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge OPLN's intrinsic value.

Using relative valuations metrics:

  • OPLN could be undervalued based on its P/B ratio of 2.29x, relative to Auto & Truck Dealerships industry P/B ratio of 3.07x

You can do additional valuation analysis on OPLN's stock here.

Is OPLN a healthy company?

Signs that OPLN is financially healthy:

  • There are more short-term assets than short-term liabilities on the OPLN balance sheet.
  • OPLN's operating cash flow of $391.90M allows it to safely service it's debt of $588.60M.
  • There are more short-term assets than long-term liabilities on the OPLN balance sheet.
  • Total OPLN debt is lower than 5 years ago, relative to shareholder equity.
  • OPLN profit margin has gone up from 6.1% to 9.2% in the past year.

Signs that OPLN is not financially healthy:

  • OPLN has a relatively high debt to equity ratio of 2.81.
  • OPLN earnings of $320.20M is not sufficient to cover its interest payments.

Is OPLN stock a Buy, Hold, or Sell, according to analysts?

Out of 4 sell side analysts who give forecasts on OPLN, the consensus analyst rating on OPLN is a Buy

Please note that analyst ratings are not recommendations, nor are they financial advice.

You can dive deeper into what analysts are forecasting on the Openlane stock forecast page.

OPLN Momentum

SMA10
27.09
SMA20
27.66
SMA50
28.58
SMA100
28.16
SMA200
27.4
MACD
-0.46
MACD Signal
-0.42
MACD Histogram
-0.04
RSI
39.83
Stochastic %K
13.57
Stochastic %D
17.37
StochRSI %K
22.61
StochRSI %D
30.63

OPLN Growth Metrics

Last year, OPLN revenue was $1.93B. Over the last five year, OPLN's revenue has grown by 7.83% per year. This was slower than the Auto & Truck Dealerships industry average of 24.99%.

You can analyze OPLN's earnings and revenue performance here.

Who is buying/selling OPLN?

In the past 12 months, executives and large shareholders at OPLN have sold more shares than they have bought.

William Clyde Mitchell, President of AFC of OPLN, was the latest OPLN insider to sell. They sold $17,520.50 worth of OPLN shares on Feb 24, 2026.

Research more about who owns OPLN shares here.

Can I get consistent income from OPLN stock?

No, Openlane doesn't provide an income stream by paying out dividends.

What others are saying about OPLN

One of the reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other community members have to say.

Step 5: Execute your OPLN trade

You have two main options:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually sufficient.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to ensure you're buying or selling at a given price, use a limit order.

Hit the Open Trade button and eToro will place the order.

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Step 6: Get the latest news on your investment in OPLN

Now that you own some OPLN stock, you'll want to keep up with your new investment.

Start a watchlist to get notified of important updates regarding your OPLN stock.

OPLN Feed

How to Buy Stock in Openlane

To reiterate, here are the 6 steps for buying Openlane stock:

  1. Choose where to buy Openlane stock
  2. Create a brokerage account
  3. Deposit funds into your brokerage account
  4. Research Openlane stock
  5. Execute your OPLN trade
  6. Get the latest news on your investment in OPLN

If you are looking for a brokerage account, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get the latest scoop on your new investment in Openlane, add OPLN to your watchlist by clicking the button below.

NYSE: OPLN
$26.75-0.07 (-0.26%)
Updated Mar 27, 2026
Open eToro Account
Your capital is at risk.
NYSE: OPLN
$26.75-0.07 (-0.26%)
Updated Mar 27, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Openlane share?

As of Mar 27, 2026, it costs $26.75 to buy one share of Openlane stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.374 shares of OPLN.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Openlane stock?

According to 4 Wall Street analysts who monitor Openlane, their consensus recommendation is to buy Openlane stock.

What is the best way to buy Openlane stock?

One way to place an order for Openlane stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.