How to Buy Openlane Stock

Openlane Inc

Openlane is a auto & truck dealership company located in Indiana, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker OPLN on the NYSE exchange.

Openlane stock last closed at $28.30, up 1.62% from the previous day, and has increased 37.65% in one year. It has overperformed other stocks in the Auto & Truck Dealerships industry by 0.6 percentage points. Openlane stock is currently +65.69% from its 52-week low of $17.08, and -10.95% from its 52-week high of $31.78.

There are currently 106.26M OPLN shares outstanding. The market cap of OPLN is $3.01B. In the past 24 hours, 775,000 OPLN shares were traded.

How to Buy Openlane Stock

Not sure how to invest in Openlane stock? Here's how.

  1. Choose where to buy Openlane stock: You need to pick an online brokerage, but don't worry - we've sifted through dozens of stock brokerages and apps to help you choose where to buy Openlane stock.
  2. Create a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've identified.
  3. Deposit funds into your brokerage account: Select your method of payment and add your info.
  4. Research Openlane stock: The Openlane ticker symbol is OPLN. Is Openlane stock a good investment? Should you buy shares of OPLN? How do OPLN's underlying business fundamentals look? Do top analysts think Openlane is a good buy? Why has OPLN's stock price moved recently? (Hint: Our stock market research tools can help you decide if OPLN is a good stock to buy).
  5. Execute your OPLN trade: Decide if you will purchase OPLN shares at the current market price or use a limit order to purchase OPLN stock at a given price.
  6. Get the latest news on your investment in OPLN: Create a watchlist to get live updates on your position in Openlane shares.

Step 1: Choose where to buy Openlane stock

You will need a brokerage account to access the NYSE market and buy OPLN stock.

A brokerage account is an investment account that enables you to buy and sell a number of investments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Create a brokerage account

Now that you've chosen your brokerage, the next step is to fill out some personal info so you are able to buy OPLN stock today.

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Step 3: Deposit funds into your brokerage account

Now that you have opened your account on the best stock trading app for beginners, your next step is to transfer the money for your investment:

Check out the video below for more details depositing money into your new brokerage account.

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Step 4: Research Openlane stock

After you have identified the best place to buy Openlane stock, it's critical to evaluate their stock before you invest, so you can understand the risk and upside.

Openlane stock data

OPLN Price
$28.30
1w %
-3.84%
1y %
37.65%
5y %
53.3%
P/E
31.8x
P/B
2.11x
P/S
1.56x
PEG
0.68x
Revenue
$1.93B
Earnings
$170.50M
Fore. Rev. Growth
5.68%
Fore. Earn. Growth
57.85%
Market Cap
$3.01B
Next Earnings
Feb 24, 2026
Next Dividend
N/A

Openlane Due Diligence Score

WallStreetZen was created to help average investors perform more accurate fundamental analysis quickly.

You can view all of the due diligence checks on OPLN's stock page.

Is OPLN stock undervalued?

You can use a variety of different financial metrics, analyses, models, and charts to gauge OPLN's intrinsic value.

Using relative valuations metrics:

  • OPLN could be undervalued based on its P/E ratio of 31.8x, relative to Auto & Truck Dealerships industry P/E ratio of 43.87x
  • OPLN may be undervalued based on its P/B ratio of 2.11x, relative to Auto & Truck Dealerships industry P/B ratio of 3.55x
  • OPLN could be undervalued based on its PEG ratio of 0.68x

You can access more valuation research on OPLN's stock here.

OPLN Financial Summary

Signs that OPLN is financially healthy:

  • OPLN's operating cash flow of $299.10M allows it to safely service it's debt of $70.60M.
  • Total OPLN debt is lower than 5 years ago, relative to shareholder equity.
  • OPLN profit margin has gone up from 4% to 8.8% in the past year.
  • There are more short-term assets than short-term liabilities on the OPLN balance sheet.
  • There are more short-term assets than long-term liabilities on the OPLN balance sheet.

Signs that OPLN is not financially healthy:

  • OPLN earnings of $353.20M is not sufficient to cover its interest payments.
  • OPLN has a relatively high debt to equity ratio of 2.38.

Is OPLN stock a Buy, Hold, or Sell, according to analysts?

Out of 4 Wall Street analysts who monitor OPLN, the consensus analyst rating on OPLN is a Buy

It's important to keep in mind that analyst ratings are not recommendations, nor are they financial advice.

You can dive deeper into what analysts are saying on the Openlane stock forecast page.

Metrics for Advanced OPLN Traders

SMA10
29.06
SMA20
29.59
SMA50
29.55
SMA100
27.99
SMA200
26.55
MACD
-0.33
MACD Signal
-0.1
MACD Histogram
-0.23
RSI
39.41
Stochastic %K
16.72
Stochastic %D
20.09
StochRSI %K
9.53
StochRSI %D
20.37

OPLN Revenue

Last year, OPLN earnings were $170.50M. During the past five year, OPLN's earnings have increased by 44.76% per year. This was faster than the Auto & Truck Dealerships industry average of 6.39%.

Last year, OPLN revenue was $1.93B. During the last 5 year, OPLN's revenue has gone up by -3.67% per year. This was slower than the Auto & Truck Dealerships industry average of 21.53%.

Learn more about OPLN's earnings and revenue performance here.

Latest Insiders Trades at OPLN

In the past year, executives and large shareholders at OPLN have sold more shares than they have bought.

Mary Ellen Smith, Director of OPLN, was the latest OPLN insider to buy. They bought $23,139.06 worth of OPLN stock on Dec 31, 2025.

Get more info about who owns OPLN shares here.

Does OPLN stock generate passive income?

No, Openlane doesn't provide an income stream by paying out dividends.

What others are saying about OPLN

One of the reasons eToro is our favorite brokerage is because of its social trading community.

Click below to learn what other investors have to say.

Step 5: Execute your OPLN trade

You have two main types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are usually fine.
  • Limit order: A limit order lets you buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a particular dollar amount limit, place a limit order.

Press the Open Trade button and your broker will execute your order.

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Step 6: Get the latest news on your investment in OPLN

Now that you own some OPLN shares, you'll want to stay up-to-date on your investment.

Put OPLN on a watchlist to get notified of important updates regarding your OPLN stock.

OPLN Feed

How to Buy Stock in Openlane

To reiterate, here are the 6 steps to buy stock in Openlane:

  1. Choose where to buy Openlane stock
  2. Create a brokerage account
  3. Deposit funds into your brokerage account
  4. Research Openlane stock
  5. Execute your OPLN trade
  6. Get the latest news on your investment in OPLN

If you need a place to buy stocks, eToro is our favorite venue.

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If you would like to watch your new investment in Openlane, add OPLN to your watchlist by clicking the button below.

NYSE: OPLN
$28.30+0.45 (+1.62%)
Updated Feb 13, 2026
Open eToro Account
Your capital is at risk.
NYSE: OPLN
$28.30+0.45 (+1.62%)
Updated Feb 13, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Openlane share?

As of Feb 13, 2026, it costs $28.30 to buy one share of Openlane stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $10, you can buy 0.353 shares of OPLN.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Openlane stock?

According to 4 Wall Street analysts who monitor Openlane, their consensus recommendation is to buy Openlane stock.

What is the best way to buy Openlane stock?

One way to place an order for Openlane stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.