How to Buy On24 Stock

On24 Inc

On24 is a app company located in California, United States, which is part of the Technology sector, and is traded under the ticker ONTF on the NYSE exchange.

On24 stock last closed at $5.29, down 4.17% from the previous day, and has decreased 4.68% in one year. It has underperformed other stocks in the Software - Application industry by 0.09 percentage points. On24 stock is currently +21.55% from its 52-week low of $4.35, and -24.8% from its 52-week high of $7.04.

As of Jun 13, 2025, there are 42.48M shares of ONTF outstanding. The market value of ONTF is $224.69M. In the last 24 hours, 172,000 ONTF shares were traded.

How to Buy On24 Stock

Wondering how to invest in On24 stock? Here's how.

  1. Choose where to buy On24 stock: You need to choose a stock brokerage, but don't worry - we've sifted through dozens of online brokerages and apps to help you determine where to buy On24 stock.
  2. Create your brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Put funds into your brokerage account: Select your payment method and add your information.
  4. Analyze On24 stock: The On24 ticker symbol is ONTF. Is On24 stock a good investment? Should you buy shares of ONTF? How do ONTF's underlying business fundamentals look? Do top analysts think On24 is a good buy? Why has ONTF's stock price moved recently? (Hint: Our stock market analysis tools can help you evaluate if ONTF is a good stock to buy).
  5. Make your ONTF trade: Decide if you will purchase ONTF shares at the current market price or use a limit order to buy ONTF stock at a given price.
  6. Keep tabs on your ONTF investment: Create a watchlist to get the latest news on your investment in On24 stock.

Step 1: Choose where to buy On24 stock

You will need a brokerage account in order to access the NYSE market and buy ONTF shares.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Create your brokerage account

Now that you've selected your brokerage, it's time to fill out some personal details so you are able to invest in ONTF today.

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Step 3: Put funds into your brokerage account

Now that you've filled out your info on one of the most highly reviewed stock trading apps, your next step is to transfer the money for your investment:

Watch the video below if you need help depositing money into your brokerage account.

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Step 4: Analyze On24 stock

After you have chosen the best place to buy On24 stock, it's crucial to analyze their stock before you buy, so you truly comprehend the risk and opportunity.

On24 shares at a glance

ONTF Price
$5.29
1w %
-4.34%
1y %
-4.68%
5y %
N/A
P/E
-5.51x
P/B
1.46x
P/S
1.53x
PEG
N/A
Revenue
$145.09M
Earnings
-$40.16M
Fore. Rev. Growth
-5.83%
Fore. Earn. Growth
N/A
Market Cap
$224.69M
Next Earnings
N/A
Next Dividend
N/A

On24 Due Diligence Checks

WallStreetZen was created to help everyday investors perform more accurate fundamental analysis in less time.

You can view all of the due diligence checks on ONTF's stock page.

Is ONTF stock undervalued or overvalued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge ONTF's intrinsic value.

Using relative valuations methods:

  • ONTF may be undervalued based on its P/B ratio of 1.46x, relative to Software - Application industry P/B ratio of 6.85x

You can access additional valuation research on ONTF's stock here.

ONTF Financial Summary

Positive Financial Indicators:

  • There are more short-term assets than short-term liabilities on the ONTF balance sheet.
  • There are more short-term assets than long-term liabilities on the ONTF balance sheet.
  • ONTF's operating cash flow of $6.08M allows it to safely service it's debt of $2.70M.

Negative Financial Indicators:

  • ONTF earnings of -$39.77M is not sufficient to cover its interest payments.
  • ONTF profit margin has gone up by 0.01 percentage points in the past year, but the company is still unprofitable.
  • ONTF has a relatively high debt to equity ratio of 0.6.

Do Wall Street analysts think it's a good time to buy On24 stock

Out of 3 sell side analysts who give recommendations on ONTF, the consensus analyst rating on ONTF is a Hold

Please keep in mind that analyst forecasts are not stock recommendations, nor are they investment advice.

You can dive deeper into what analysts are saying on the On24 stock forecast page.

ONTF Technical Indicators

SMA10
5.52
SMA20
5.51
SMA50
5.08
SMA100
5.59
SMA200
5.97
MACD
0.09
MACD Signal
0.13
MACD Histogram
-0.04
RSI
45.99
Stochastic %K
32.75
Stochastic %D
53.37
StochRSI %K
2.08
StochRSI %D
16.86

How are ONTF Revenues/Earnings doing?

Last year, ONTF revenue was $145.09M. During the past 4 year, ONTF's revenue has grown by -5.55% per year. This was slower than the Software - Application industry average of 22.07%.

You can research ONTF's earnings and revenue performance here.

Are ONTF insiders buying or selling the stock?

In the last year, executives and large shareholders at ONTF have bought more shares than they have sold.

Lynrock Lake LP, 10% Owner of ONTF, was the latest ONTF insider to buy. They bought $185,742.92 worth of ONTF shares on Jun 12, 2025.

Get more info about who owns ONTF shares here.

Can I rely on ONTF as an income stream?

No, On24 doesn't provide an income stream by paying out dividends.

What do other investors have to say about ONTF?

One of the reasons eToro is our highest-rated brokerage is because of its social trading community.

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Step 5: Make your ONTF trade

You have two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are generally the easiest way to buy.
  • Limit order: A limit order is an order to buy or sell a stock at a specific price (or better).
    If you want to be sure you're buying or selling at a specific dollar amount limit, use a limit order.

Press the Open button and your broker will execute your order.

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Step 6: Keep tabs on your ONTF investment

Now that you own some ONTF shares, you'll want to keep up with your investment.

Add ONTF to a watchlist to keep tabs on your ONTF stock.

ONTF Feed

How to Buy Stock in On24

To reiterate, here are the 6 steps you need to take to buy On24 stock right now:

  1. Choose where to buy On24 stock
  2. Create your brokerage account
  3. Put funds into your brokerage account
  4. Analyze On24 stock
  5. Make your ONTF trade
  6. Keep tabs on your ONTF investment

If you require a brokerage, eToro is our favorite option.

Get Started with eToro Today
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If you would like to keep track of your new investment in On24, click the button below.

NYSE: ONTF
$5.29-0.23 (-4.17%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NYSE: ONTF
$5.29-0.23 (-4.17%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one On24 share?

As of Jun 13, 2025, it costs $5.29 to buy one share of On24 stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $2, you can buy 0.378 shares of ONTF.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy On24 stock?

According to 3 Wall Street analysts who monitor On24, their consensus recommendation is to hold On24 stock.

What is the best way to buy On24 stock?

One way to place an order for On24 stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.