How to Buy Nu Skin Enterprises Stock

Nu Skin Enterprises Inc

Nu Skin Enterprises is a household & personal product company located in Utah, United States, which is part of the Consumer Defensive sector, and is traded under the ticker NUS on the NYSE exchange.

Nu Skin Enterprises stock last closed at $4.10, down 9.49% from the previous day, and has decreased 62.14% in one year. It has underperformed other stocks in the Household & Personal Products industry by 0.67 percentage points. Nu Skin Enterprises stock is currently +0.24% from its 52-week low of $4.09, and -64.87% from its 52-week high of $11.67.

There are currently 48.68M shares of NUS outstanding. The market value of NUS is $199.58M. In the past 24 hours, 896,000 NUS shares were traded.

How to Buy Nu Skin Enterprises Stock

Wondering how to invest in Nu Skin Enterprises stock? Here's how.

  1. Figure out where to buy Nu Skin Enterprises stock: You need to decide on an online brokerage, but don't worry - we've analyzed dozens of stock brokerages and apps to help you choose where to buy Nu Skin Enterprises stock.
  2. Sign up for a brokerage account: Sign up for 0% commission trading with the highest-rated brokerage we've identified.
  3. Deposit money your investment account: Select your method of payment and add your details.
  4. Research Nu Skin Enterprises stock: The Nu Skin Enterprises ticker symbol is NUS. Is Nu Skin Enterprises stock a good investment? Should you buy shares of NUS? How do NUS's underlying business fundamentals look? Do top analysts think Nu Skin Enterprises is a good buy? Why has NUS's stock price moved recently? (Hint: Our stock analysis website can help you figure out if NUS is a good stock to buy).
  5. Make your NUS trade: Decide if you will purchase NUS shares at the current market price or use a limit order to buy NUS stock at a specific price.
  6. Get notifications regarding your investment in NUS: Create a watchlist to the latest updates on your position in Nu Skin Enterprises stock.

Step 1: Figure out where to buy Nu Skin Enterprises stock

You need an online brokerage account in order to access the NYSE market and buy NUS stock.

A brokerage account is an investment account that allows you to buy and sell a number of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for a brokerage account

Now that you've selected the right brokerage, you need to fill out some personal info so you can buy NUS stock today.

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  2. Input your personal data to start a new brokerage account.
  1. Submit your details by hitting the "Create Account" button.
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Step 3: Deposit money your investment account

Now that you've filled out your info on the stocks app, you need to deposit funds:

Watch the walkthrough below for more details transferring funds into your new brokerage account.

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Step 4: Research Nu Skin Enterprises stock

Once you have figured out the best place to buy Nu Skin Enterprises stock, it's crucial to analyze their stock prior to buying, so you can comprehend the risk as well as the upside.

Nu Skin Enterprises shares at a glance

NUS Price
$4.10
1w %
-11.83%
1y %
-62.14%
5y %
-90.64%
P/E
-0.85x
P/B
0.36x
P/S
0.15x
PEG
N/A
Revenue
$1.32B
Earnings
-$234.21M
Fore. Rev. Growth
0.6%
Fore. Earn. Growth
N/A
Market Cap
$199.58M
Next Earnings
N/A
Next Dividend
N/A

NUS Overview

WallStreetZen was created to help everyday investors perform more in-depth fundamental analysis in minutes instead of hours.

You can view all of the due diligence checks on NUS's stock page.

Is NUS stock undervalued?

Analysts use many financial metrics, analyses, models, and charts to gauge NUS's fair value.

Using relative valuations measures:

  • NUS could be undervalued based on its P/B ratio of 0.36x, relative to Household & Personal Products industry P/B ratio of 7.55x

You can access additional valuation analysis on NUS's stock here.

NUS Financial Overview

Passed Financial Due Diligence Checks:

  • There are more short-term assets than long-term liabilities on the NUS balance sheet.
  • Total NUS debt is lower than 5 years ago, relative to shareholder equity.
  • There are more short-term assets than short-term liabilities on the NUS balance sheet.
  • NUS has $166.64M in cash and short term investments. This is enough to cover its annual cash burn of $26.26M.
  • NUS has cash burn of 26257000. It has sufficient cash and short-term investments to cover this for at least one year.

Failed Financial Due Diligence Checks:

  • NUS profit margin has gone down from 7% to -17.7% in the past year.
  • NUS has a relatively high debt to equity ratio of 0.99.

You can dig deeper into what analysts are saying on the Nu Skin Enterprises stock forecast page.

NUS Trading Indicators

SMA10
4.66
SMA20
4.82
SMA50
4.75
SMA100
4.91
SMA200
6.23
MACD
-0.08
MACD Signal
-0.02
MACD Histogram
-0.06
RSI
33.55
Stochastic %K
18.57
Stochastic %D
22.68
StochRSI %K
21.13
StochRSI %D
26.06

NUS Performance Metrics

Last year, NUS revenue was $1.32B. Over the last 5 year, NUS's revenue has grown by -13.75% per year. This was slower than the Household & Personal Products industry average of 2.11%.

Dive into NUS's earnings and revenue performance here.

Latest Insiders Trades at NUS

Over the past year, insiders at NUS have sold more shares than they have bought.

Edwina D. Woodbury, Director of NUS, was the latest NUS insider to buy. They bought $106.70 worth of NUS shares on Sep 9, 2026.

Get more info about who owns NUS shares here.

Can I get consistent income from NUS stock?

Nu Skin Enterprises pays a dividend of 5.85%, compared to the Household & Personal Products industry's average dividend yield of 3.29%. If you owned $1,000 of NUS stock, you would have received $58.54 last year.

Nu Skin Enterprises dividend payments have not consistently grown over the past decade and have not remained stable.

Get more info about Nu Skin Enterprises dividend yield and history here.

What others are saying about NUS

One of the reasons eToro is our favorite brokerage is because of its social trading community.

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Step 5: Make your NUS trade

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a stock at the best possible price.
    Market orders are usually the best for newer investors.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a given dollar amount, use a limit order.

Click the Open button and eToro will place your order.

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Step 6: Get notifications regarding your investment in NUS

Now that you own some NUS shares, you'll want to stay up-to-date on your company.

Add NUS to a watchlist to monitor your NUS stock.

NUS Feed

How to Buy Stock in Nu Skin Enterprises

To summarize, here are the 6 steps you need to take to buy Nu Skin Enterprises stock right now:

  1. Figure out where to buy Nu Skin Enterprises stock
  2. Sign up for a brokerage account
  3. Deposit money your investment account
  4. Research Nu Skin Enterprises stock
  5. Make your NUS trade
  6. Get notifications regarding your investment in NUS

If you need a brokerage account, eToro is our recommended option.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you want to get the latest scoop on your investment in Nu Skin Enterprises, click below.

NYSE: NUS
$4.10-0.43 (-9.49%)
Updated Nov 6, 2026
Open eToro Account
Your capital is at risk.
NYSE: NUS
$4.10-0.43 (-9.49%)
Updated Nov 6, 2026
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Nu Skin Enterprises share?

As of Nov 6, 2026, it costs $4.10 to buy one share of Nu Skin Enterprises stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $2, you can buy 0.488 shares of NUS.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

What is the best way to buy Nu Skin Enterprises stock?

One way to place an order for Nu Skin Enterprises stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.