How to Buy Nice Stock

Nice Ltd

NICE Ltd. , together with its subsidiaries, provides cloud platforms for AI-driven digital business solutions worldwide.

Nice stock last closed at $165.68, down 3.36% from the previous day, and has decreased 1.47% in one year. It has underperformed other stocks in the Software - Application industry by 0.06 percentage points. Nice stock is currently +20.77% from its 52-week low of $137.19, and -17.43% from its 52-week high of $200.65.

There are currently 63.25M NICE shares outstanding. The market cap of NICE is $10.48B. In the last 24 hours, 535,000 NICE shares were traded.

How to Buy Nice Stock

Wondering how to invest in Nice stock? Here's how.

  1. Choose where to buy Nice stock: You need to decide on a stock brokerage, but don't worry - we've tested dozens of online stock brokerages and apps to help you determine where to buy Nice stock.
  2. Sign up for your brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've selected.
  3. Put funds into your investment account: Pick your payment method and add your details.
  4. Analyze Nice stock: The Nice ticker symbol is NICE. Is Nice stock a good investment? Should you buy shares of NICE? How do NICE's underlying business fundamentals look? Do top analysts think Nice is a good buy? Why has NICE's stock price moved recently? (Hint: Our stock market analysis website can help you decide if NICE is a good stock to buy).
  5. Make your NICE trade: Decide if you will purchase NICE shares at the current market price or use a limit order to purchase NICE shares at a particular price.
  6. Get the latest news on your NICE investment: Create a watchlist to keep track of your new investment in Nice stock.

Step 1: Choose where to buy Nice stock

You need a brokerage account in order to access the NASDAQ market and buy NICE shares.

A brokerage account allows you to buy and sell a number of financial instruments, including stocks, bonds, mutual funds, and ETFs.

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Step 2: Sign up for your brokerage account

Now that you've selected the right brokerage, you'll need to fill out some personal information so you are able to buy NICE today.

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  1. Send your details by pressing the "Create Account" button.
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Step 3: Put funds into your investment account

Now that you have finished signing up on one of the most highly reviewed stock trading apps, you need to deposit funds:

Watch this video walkthrough for more details transferring funds into your new brokerage account.

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Step 4: Analyze Nice stock

Once you have chosen the best place to buy Nice stock, it's absolutely critical to evaluate their stock before you invest, so you can comprehend the risk and opportunity.

Overview of key NICE info

NICE Price
$165.68
1w %
-6.24%
1y %
-1.47%
5y %
-12.23%
P/E
22.6x
P/B
2.99x
P/S
3.78x
PEG
1.22x
Revenue
$2.78B
Earnings
$465.51M
Fore. Rev. Growth
6.09%
Fore. Earn. Growth
18.52%
Market Cap
$10.48B
Next Earnings
N/A
Next Dividend
N/A

Fundamentals of NICE

WallStreetZen was designed to help part-time investors do better fundamental analysis.

You can view all of the due diligence checks on NICE's stock page.

Is NICE stock undervalued or overvalued?

You can use many financial metrics, analyses, models, and charts to gauge NICE's intrinsic value.

Using relative valuations ratios:

  • NICE may be undervalued based on its P/E ratio of 22.6x, relative to Software - Application industry P/E ratio of 45.18x
  • NICE could be undervalued based on its P/B ratio of 2.99x, relative to Software - Application industry P/B ratio of 6.85x
  • NICE may be overvalued based on its PEG ratio of 1.22x

You can do additional valuation research on NICE's stock here.

NICE Financials at a glance

Positive Health Checks:

  • There are more short-term assets than long-term liabilities on the NICE balance sheet.
  • Total NICE debt is lower than 5 years ago, relative to shareholder equity.
  • There are more short-term assets than short-term liabilities on the NICE balance sheet.
  • NICE's operating cash flow of $863.22M allows it to safely service it's debt of $538.66M.
  • NICE earnings of $572.68M is not sufficient to cover its interest payments.
  • NICE profit margin has gone up from 14.9% to 16.8% in the past year.

Negative Health Checks:

  • NICE has a relatively high debt to equity ratio of 0.5.

Is it a good time to buy NICE stock, according to Wall Street analysts?

Out of 11 Equities analysts who give ratings on NICE, the consensus analyst rating on NICE is a Buy

It's important to note that analyst forecasts are not recommendations, nor are they financial advice.

Most Recent NICE Analyst Recommendations

Daniel Ives, a top 1% analyst from Wedbush reiterates NICE with a buy rating and maintains their NICE price target from $200.00 to $200.00, on May 16, 2025.

Gil Luria, a top 18% analyst from DA Davidson maintains NICE with a strong buy rating and raises their NICE price target from $180.00 to $185.00, on May 16, 2025.

DA Davidson's Gil Luria raised their price target on Nice (NASDAQ: NICE) by 2.8% from $180 to $185 on 2025/05/16. The analyst maintained their Strong Buy rating on the stock.

Nice reported its Q1 2025 earnings.

Cloud revenue increased 12% and total revenue increased by 6% in the quarter, both of which were in line with consensus, Luria told readers.

Nice's partnership announcements and new trends in enterprise deals back up DA Davidson's long-term view that top CCaaS providers are important strategic allies for businesses in the age of AI, the analyst noted.

Earnings Report

For Q1 2025, Nice reported:

  • EPS of $2.87, which beat the Zacks Consensus Estimate by 1.06% and, by 11%, Q1 2024’s $2.58.
  • Revenue of $700.2M, which beat the Zacks Consensus Estimate by 0.12% and, by 6% Q1 2024’s $659.3M.

Management guided:

For Q2 2025:

  • EPS of $2.93 to $3.03.
  • Revenue of $709M to $719M.

For FY 2025:

  • EPS of $12.28 to $12.48
  • Revenue of $2.92B to $2.94B.

CEO Scott Russell commented: “We’re pleased to report another strong quarter. 

“Cloud revenue grew 12% in Q1 compared to the same period last year, powering continued profitability, including a further expansion in operating margin and a double-digit increase in EPS.

“We also delivered record quarterly cash flow in Q1, with cash from operations rising to $285M—a 12% Y/Y increase. 

“Our industry-leading financial profile continues to differentiate us from competitors, giving us excellent financial flexibility to invest strategically to accelerate our long-term growth.

“We’re operating in a rapidly evolving market, and AI is the catalyst driving this transformation. “We’re leading the way with our industry-defining AI platform, CXone Mpower. 

“As organizations increasingly seek to leverage AI in their customer service operations, they’re turning to our CX AI cloud platform. 

“In fact, in Q1, our AI and self-service revenue increased 39% Y/Y — clear evidence of the value of our platform. 

“We’ve moved beyond orchestrating interactions; we’re enabling end-to-end automation from intent to resolution, powered by agentic AI embedded throughout the customer service journey.”

Catharine Trebnick, a top 6% analyst from Rosenblatt maintains NICE with a strong buy rating and raises their NICE price target from $180.00 to $190.00, on May 16, 2025.

Hamza Fodderwala, a top 5% analyst from Morgan Stanley maintains NICE with a strong buy rating and lowers their NICE price target from $235.00 to $202.00, on Apr 16, 2025.

Tavy Rosner, a bottom 4% analyst from Barclays maintains NICE with a strong buy rating and lowers their NICE price target from $286.00 to $226.00, on Feb 21, 2025.

You can dive deeper into what analysts are saying on the Nice stock forecast page.

NICE Technicals

SMA10
173.34
SMA20
168.8
SMA50
160.38
SMA100
159.33
SMA200
166.75
MACD
3.52
MACD Signal
3.93
MACD Histogram
-0.4
RSI
47.41
Stochastic %K
56.2
Stochastic %D
75.13
StochRSI %K
42.53
StochRSI %D
68.78

NICE Earnings

Last year, NICE earnings were $465.51M. Over the past 5 year, NICE's earnings have gone up by 18.55% per year. This was slower than the Software - Application industry average of 79.65%.

Last year, NICE revenue was $2.78B. Over the past five year, NICE's revenue has gone up by 11.55% per year. This was slower than the Software - Application industry average of 22.07%.

Find out more about NICE's earnings and revenue performance here.

Who is buying/selling NICE?

Over the last 12 months, insiders at NICE have not bought or sold any shares.

Research more about who owns NICE shares here.

Can I get consistent income from NICE stock?

No, Nice doesn't provide an income stream by paying out dividends.

What others are saying about NICE

One of the reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to learn what other community members have to say.

Step 5: Make your NICE trade

There are two primary types of orders:

  • Market order: A market order is an order to buy or sell a security at the best price on the market.
    Market orders are usually sufficient.
  • Limit order: A limit order lets you buy or sell a security at a specific price (or better).
    If you want to be certain you're buying or selling at a specific dollar amount, place a limit order.

Hit the Open button and eToro will place the order.

If you need additional assistance buying stocks on eToro, watch the helpful video below:

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Step 6: Get the latest news on your NICE investment

Now that you own some shares in NICE, you'll want to keep up with your shares.

Start a watchlist to get alerted to the latest events about your NICE stock.

NICE Feed

How to Buy Stock in Nice

To reiterate, here are the 6 steps to buy stock in Nice:

  1. Choose where to buy Nice stock
  2. Sign up for your brokerage account
  3. Put funds into your investment account
  4. Analyze Nice stock
  5. Make your NICE trade
  6. Get the latest news on your NICE investment

If you are looking for a online brokerage, eToro is our recommended venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to get the latest scoop on your new investment in Nice, hit the button below to create your watchlist.

NASDAQ: NICE
$165.68-5.76 (-3.36%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.
NASDAQ: NICE
$165.68-5.76 (-3.36%)
Updated Jun 13, 2025
Open eToro Account
Your capital is at risk.

FAQ

How much does it cost to buy one Nice share?

As of Jun 13, 2025, it costs $165.68 to buy one share of Nice stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $100, you can buy 0.604 shares of NICE.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Nice stock?

According to 11 Wall Street analysts who monitor Nice, their consensus recommendation is to buy Nice stock.

What is the best way to buy Nice stock?

One way to place an order for Nice stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.